CONTENTS
Acknowledgement
2-3
Introduction
4-6
About the Company
7-18
Products
19-22
About the competitor
23-52
Objective
53-54
Research Methodology
55-57
Research Design
58-62
Analysis
63-65
Marketing Mix
66-75
About the market
76-93
Findings
94-96
Suggestion
97-99
Limitations
100-101
Bibliography
102-103
1
ACKNOWLEDGEMENT
2
Acknowledgement Among the many fine individuals who have helped makes this project possible I would like to express my humble gratitude to Prof. ALOK SATSANGI (H.O.D. Marketing Department) for his guidance. I would like to thank MR. AJAY SRIVASTVA (Institution Sales Manager) provided the market and particular segment. I would also like thanks MR. VINAY KUMAR for his guidance and better co-operation.
I woe a special debt of gratitude to the entire gratitude to the entire group which working with me and to all the retailers for their better cooperation.
Sanjiv Kumar
3
INTRODUCTION
4
INTRODUCTION Preparing this project we went to each and every canteen owner pf west Delhi because we were doing only institutional market. It include, schools canteens collage canteens, hospitals canteens cinema halls shopping malls big bazaar, and others institutional canteens where chips and namkeens are sold.
We have collected about all the product of Haldiram but worked basically for chips and Namkeens segments.
We went to the canteens and saw the chips and Namkeens there we observe the following things
1) Whether our product is available or not at that canteen. 2)
If not then we saw of which company product is available.
3) How much sale is of that particular counter and what the sales volume that counter may give to us. 4) What is the strength of that particular counter? 5) Has that counter so many brands of chips and Namkeens.
And if we get our product, we used to asked the sales volume, response of consumer, delivery and thus came to know interest of retailers.
5
If we dint get our product we said about us, about our products, about the margin what we give to retailers, about the facilities, about added value, we make them aware about margin difference, comparing the competitors product and margin provided by them.
And then we made them understand the extra facilities and unique selling point of our product and make them ready to sale our product. Thus we developed the market for Haldiram’s product. After this we saw the competitor’s product (quantity) and asked the strength. We also counted the signage and a stand of all the competitor’s company and Haldiram’s which is at that particular store.
After all we create a daily survey report and listed the total canteens located in west Delhi. And then analyses the data which was collected from market. And then come to a conclusion on the basis of that analyzed data and information. After all it becomes possible to make a meaningful and useful report.
6
ABOUT THE COMPANY
7
COMPANY PROFILE Marching Ahead… For A Global Presence… Sweet and Salt are as diametrically opposite to each other as North pole and South Pole but they perform wonders when used on the taste buds, this delicate use of both the tastes in Mithais (Sweet Meat) and Namkeens (Salty Snacks) has made Haldiram’s undisputed leader of the sweet industry. Haldiram’s synonymous with sweet meat as Cadbury is to Chocolates. By default Haldiram’s can be termed as “Taste of Tradition”. From a humble beginning in Bikaner in 1937 Haldiram;s have grown phenomenally and are today an internationally renowned sweet me at manufacturer with chain of restaurants and is also on the verge of starting amusement parks. It is the flag bearer of the traditional Indian sweet, Haldiram’s was started by Shri Gangabisanji Agrawal alias Haldiram Agrawal, who is the grandfather of Shri Shivkisan Agrawal, the man responsible for the successes and fame of Haldiram’s he has made the brand a household name in India. Haldiram’s products inherits the Matchless quality, Zero impurity and world class packaging, efficient distribution network are the hallmark of each and every Haldiram’s Product and to top it up the trump card of reasonable prices and efficient marketing strategy and the key to success. Headquartered at Nagpur (M.S.) India. The management at Haldiram's is quality conscious no doubt Shri Shivkisan Agrawal always believes in superior input superior output. It has regional offices at Mumbai. Bangalore and Chennai. It is a member of the SFA (Snacks Food Associations of America) & ESA (European Snacks Food Association). The company has won prestigious International Food award from TROFEO International Alimentocian of
8
Barcelona Spain in 1999. The company has ISO: 9001-2000 certification and HACCP certification by Det Norske Veritas of Netherlands.
HALDIRAM’S GROUP IN A NUTSHELL PRODUCT: Sky is the limit for Haldiram’s and its product range. The sweet meat range consists of the famous Kaju Katli, Bengali Rasgulla, Cham Cham, Gulab Jamun, Raj Bhog, Kesar Anguri to name a few. The Namkeens (Salty range) consists of the famous Bikaneri Sev, Aloo Bhujia, Moong Dal, Khatta Mittha, Classic Dal, Cornflakes, Potato Chips, Moth and variety of Papads. Soft drinks (Sharbats) the range includes exciting flavours like the Royal Badam, Rose Squash, Orange Squash, Khus Squash & Thandai which serves as energy supplements and coolants, In addition Haldiram’s enjoys a strong market share in Processed Milk, Bakery and Ice Creams.
EXPORT: Haldiram’s footprints are present in more than 16 countries such as UK, USA, Canada, Australia, Europe, Singapore, Malaysia, Srilanka, The Middle East and Arab Countries.
FUTURE PLAN: Plan are the pipeline to export Food Products under the “Mo’pleez” brand name with and expanded product base
9
CHAIN OF RESTAURANTS: The group is having exclusive Chain of Restaurants like “Abhin andan”, “Hot Spot”, “Thaath Baat”, and “Planet Food” and is also starting an amusement park in the near future.
MOTTO: “Superior Input Superior Output”.
10
QUALITY POLICY
We at HALDIRAM FOODS INTERNATIONAL LTD.,NAGPUR. are committed to manufacture variety of Sweets (Sweetmeats), Namkeens (Savories), Pasta & 3 - D Snacks (Extruded Foods)to the Complete satisfaction
of our Domestic & International
Customers with regard to Quality & Food Safety. We shall strive to provide world class quality products by: a) b)
Utilizing hygienic, safe and premium quality ingredient and material. Adhering
to
good
manufacturing
and
hygienic
practices.
We are committed to continually improve all our activities to enhance customer satisfaction,
organizational
performance
and
market
leadership.
We shall comply with statutory, regulatory requirements and all our actions would be planned and executed to fulfill this policy consistently through to dedicated involvement of all employee.
11
AWARDS
Haldiram's Nagpur has won prestigious International Food award from TROFEO International Alimentocian of Barcelona Spain in 1999. International
Membership and
Certification
European Snacks Association
Snacks Food Associations, Virginia, U.S.A.
ISO:
9001-2000
Certification
and
HACCP
Certification by Det Norske Veritas of Netherlands.
12
COMPANY EXPORT
OUR EXPORTS Around 20 million ethnic Indians spread in over a number of countries around the world and we have started our export of sweets and snacks in way back 1996 to reach the ethnic Indians abroad. We keep with us 50+ exports worthy products and we are successfully exporting them to around 16 countries. Our quality of products is backed with ISO-9001:2000 and HACCP Certification. 20+ imported machineries and new techniques of manufacturing bases a true International look and helps us in meeting the stringent quality norms adhering to International Standards.
13
PROSPECTIVE MARKET
Prospective markets for our Products Prospective market for Brand Haldirams 1. Russia 2. Ukraine 3. Uk 4. Madagascar 5. Reunion 6. China
14
PRODUCTS FOR EXPORTS Haldiram’s Nagpur Has variety of Indian Snacks & Sweets taking care of quality and taste for its customers from around the world. All products are categorized as listed.
NAMKEEN
SWEETS
PAPAD
GIFT BOXES
BAKERY PRODUCTS
15
CONTACTS Head Office: Haldiram Foods International Ltd Haldiram Foods International Ltd. 1213, 100 Feet Road, Hall II Stage, Indranagaram, Bangalore - 560 008 Ph : e-mail :
[email protected]
Chennai Office : Haldiram Foods International Ltd. No 1/2, Peeran Streets, Saligram, Near AVM Studio, Opp. Sooriya Hospital, Chennai -600 093. Ph: e-mail:
[email protected]
16
INDIAN FESTIVAL Products Shri Ganesh Chaturthi
Ganesh Chaturthi is celebrated to mark the birth anniversary of Lord Ganesh, son of Lord Shankar and Goddess Parvati. This festival is celebrated for 10 days in Maharashtra state and throughout India. This festival comes on the 4th day of Bhadarva Shukla-paksh of Hindu calendar.
Devotees of Ganesh bring the idol of Ganesh to their houses on this day MODAK with chants of Ganpati Bappa Morya. and worship the Idol of Lord Ganesh. People do puja, of the idol twice a day - morning and evening till the idol is in their home. Maharashtrians make sweets called Modak and offer them to Ganesh.
The Ganesh idols are kept for either one and a half, five, seven or ten days and then the Ganesh Visarjan is performed, whereby the idols are immersed in sea waters.
Freedom
fighter
KAJU KATLI Lokmanya
Tilak
started
the
custom
of
Sarvajanik Ganeshotsav (public festival) in Maharashtra, during the Indian Independence fight against the British. The aim behind this was to bring the people close to each other. From then on, this festival is celebrated in almost
17
every lane, housing society and area in Maharashtra and thus making Ganesh Chaturthi a public festival. Huge pandals or stages are set up and decorated beautifully and people worship the idol of Lord Ganesh together.
18
PRODUCTS
PRODUCTS BHUJIA
AGRA SHEV
LOUNG SEV
LAHSUN SEV
ALU BHUJIA
MASALA SEV
NIMBU MASALA
CHANA CHOOR
MIXTURE
PANCHARATAN MIXTURE
KHATTA MITHA
AGRATAJ DALMOTE
GOLDEN MIXTURE
BHEL MUDI
MADRASI MIX
BHEL PURI
MILAN MIX
KASHMIRI DALMOTE
SP. PALAK NAVRATAN
SP. CORNFLAKES
ALL IN ONE
DRYFRUIT MIX
FALAHARI CHIWDA
MASALA CHIPS
19
WAFERS
ALU LACHHA
MINT MASALA WAFERS
POTATO STICK
MASALA WAFERS
HALKE FHULKE (Plain)
HALKE FHULKE (Chilli)
HALKE FHULKE (Magic Mint)
HALKE FHULKE (Mast CHATPATA PAPAD Magic) TASTY
MUNG DALL
CHANA NUT
MASALA CHANA DAL
KAJU NAMKEEN
KAJU MASALA
MASALA MUNG DAL
MURUKKU
CHAT PAPDI
DISCO SAMOSA
MATHRI
KHARI BOONDI
MASALA PUNJABI BUNDI
NAMKEEN PEANUT
MASALA PEANUT
CHATPATA DAL
Cheesy Bites
LOVE BITES
FUN BITES
YUMMY BITES
TAKA TAK
RAW 3-D HEART
RAW 3-D PILLOW
20
PANJABI PAPAD
BIKANERI PAPAD
DISCO PAPAD KACCHA
UDAD PAPAD
UDAD PAPAD MASALA
CHANA MASALA PAPAD
PAPAD COIN
PAPAD COIN
PAPADAM
RED CHILLI PAPAD
MASALA UDAD PAPAD
PUNJABI FULL SIZE PAPAD
BIKANERI FULL SIZE PAPAD
GARLIC PAPAD
KHATTA MEETHA PAPAD
PANCHRATAN GIFT BOX
DOUBLE MAZA
EK SE BADKAR EK
PREMIUM PACK
CLASSIC PACK
GOLDEN TREAT
CHATPATA TREAT
FESTIVE PACK
MITHA NAMKEEN
ELITE DELITE
ROYAL DELICACIES
MADHUR UPHAR
DRYFRUIT DHAMAKA
21
OBJECTIVE
22
Objective While marketing only project report their must be sum objective or goal because with our any objective , no project Report can be completed in true sense so the main objective of doing this project Report are : -
What the subject taught in classroom at B.B.A course is completely theoretical so during the summer training I compare how the marketing activity at an organization varies with this theory.
To create the contact with working of an organization and see the different types of marketing activities. It also helps us to take knowledge about product distributor promotion and buying behavior.
To find out the types of channel, by which product is selling and to know monopoly and average sales of these outlets.
23
Research Methodology
24
Research Methodology The purpose of the methodology is to describe the research procedure. This included overall research design preparation of the format for data collection to every dealer and outlets holders.
The data collection method and analysis procedure The methodology used to carry out the project report in the analyzing the data collection by the survey method. The survey on the data collection was the made by the interviewing the concern personalizes by the filling up the specific format for data collection.
Data types There are two types of data 2. Primary data 3. Secondary data
25
1. Primary Data:Data those are given by the company it self to reach to the retailers.
2. Secondary data Data which are collected by field work and survey.
Data collection method Two different format of data collection were prepared keeping in the view the important data to be collected which can up a way to find out the market share of the Haldirams product and other product and signage and stands provided by the company and different scheme offered to them by Haldirams and then . A format is prepared for collecting data.
Field work For interviewing the retailers went to each and every school, collage, hospital, restaurant of west Delhi. Thus I interview about 150 canteen owners and the entire distributor over the entire west Delhi. I asked them to help me in filling the format for collecting data.
26
RESEARCH DESIGN
27
Sampling and research design Research design:Type:
Exploratory (Preliminary Investigation)
Sources
survey by means of structured undisguised and
of information
general face to face interaction with outlet holders and used some secondary data.
Area of sampling:
west Delhi
Janakpuri
Dwarka
Paschim vihar
Punjabi bagh
Rajouri garden
Vikash puri
Mayapuri
Naraina 28
Total stands in west Delhi’s institutional market
lays haldirams kurkure 0thers
Total survey done in west Delhi only it may differ from other areas of Delhi or retail market of West Delhi.
29
Total market share of Haldiram’s chips in institutions in west Delhi
Lays Haldiram Oyes 0thers
Total survey done in west Delhi only it may differ from other areas of Delhi or retail market of West Delhi. But in this area is leading chips segment in institution.
30
Total market share of Haldiram’s Namkeen in institutions of West Delhi
Bikano Haldiram Others
Namkeen are not sold in schools, collages and many others institution so there is not good response in institution. Only few hospitals and convenioes sale namkeens so the data has been taken from that’s counter only. The schools and collage sale only chips woo pies.
31
ANALYSIS
32
Swot Analysis
Strength
Weakness
Opportunity
Threats
Strength 1. A nation wide manufacturer and strong distribution channel 2. Strong control over distributors 3. Haldiram is the master brand is Namkeen and growing its chips. 4. Engage in proportioning through out the year. 5. Employees are very much devoted to there works
Weakness 1. Feedback system doesn’t work property. 2. Proper Importance isn’t gives to the retailers. 3. Low profit margin to the distributors. 4. Weak in chips segment.
5. Low profit margin to the retailers in Namkeen Segment.
33
Opportunity 1.
Steel big empty market
2. Huge demand in the month of August to March. Threats 1. Facilities provided by the Lay’s, is offering credit sales. 2. Lay’s and Kurkure paints the outlets regularly. 3. Matter of low hygienic foods. 4. Insects are found 5. Entrance of Local product. 6. Distributor attitude 7. Undercutting to the Whole sale market.
34
Marketing mix
Product
Price
Place
Promotion
Marketing mix is the set of marketing tools that the film uses to pursue it marketing objective in the target market.
Marketing Mix of Haldiram’s Products Chips, Namkeens , Sweets , Pickles , papad , Syrup , Woo pies
35
Chips There are six flavors in chips classics salt
Pudina treat
Paprika
Mast Masala
Bolelos
N salt
Taste of chips Pudina treat -
Taste of pudina
Peprika
Taste of green chill
-
Mast masala -
Taste of Tomato
Classic salt -
Plain $ only salted.
Boletos
N salted
-
-
Masala salted
36
Ruffles:
Takatak
Woo pies
Namkeen:
Bhujia
Aalu Bhujia
All in one
Kaju Mixer
Kashamiri mixer
Bombay mixer
Nut cracker
Peanut
Plain
Salted
Masala
Panch rattan
Khan meether
Neembu Masala
37
Channa
Bombay Channa
Madrasi Channa
Kabuli Channa
Channa Dal
Mix
Pinnet Mix
Mir chi Pinnet
Chapatti Dal
Papad
Javitri
Medium Punjabi
Mir chi
38
Syrup
Mango pana
Kaala khata
Thandi
Badam kesariya
Rose
Khus
Lemon
Pickles
Mango
Mir chi
Lemon
Mix
39
Sweets There are so many sweets at show room but only few are available in packets and canes
Cookies,
biscuits
Soon papari
Soan cake
Raasgulla
Chumchm
Gulab jamun
and
cake
are
available
in
retail
market.
Product Qualities Impeccable qualities, They focus on TQM before the finish like because the quality along if advertisement which Haldiram gives as a competitive edge design innovative of packets day by day. It is a popular due to its colorful packets of Namkeen which is unbeatable by other brands.
Features:Testy Snacks , Suitable with drinks as well as serving guest
.
40
Brand name:Huge brand name nation wide
Warranty Takes in return when product expires or any or any other damage
which is
accidentals.
Price:The price is different for different product chips.
Discount Depends upon the sales executive, and retailer’s bargaining and as different scheme.
Allowance Fixed, as per distributor target and companies target to the sales person.
Public relations Marketing
sales
executive
pays
Time to time.
41
a
visit
to
retailer
Sales executive Create new counters for that particular distributor on which he is working.
Promotion Scheme like scratch coupon, Discount coupon, Bags, Caps, T- shirt, Win cheaters etc. are given to retailer and customer
Note:-Discount coupon are double edge sword , to the customers because when customer gets and discount coupon He/ She goes to show room of Haldiram’s and buys another product and thus he become a new customer another product.
Advertisement Spent huge amount in ads.
42
Place One of the most important thing any companies is the place. When the company sales its product and for a good sales volume, the listenable things are segmenting targeting, and positioning is must. For this work the company recognized its customer i.e. who are the customer and where are they. Then he starts working.
The coupon its customer and market place. Then target them and after all it creates a position in the customer mind.
The Haldirams work in to ways since it is the market leads in Namkeen market so, it does not care of its competitor and need not to work more for its promotion and position due to its quality and brand name , but for chips its work regularly.
43
The company segment its market it to type. 1. Retail market 2. Institutional market. Retail Market The company has kept all the open market as retail market in miss all the shop, Early shops , grocery shop, and general store are included.
Institutional market In this segment the company has kept all the institutional shop/ contents. In this segment collage canteens, school canteens, hospital canteen, Restaurant, cinema halls, shopping malls, its are included.
44
ABOUT THE MARKET
45
List of account visited in survey and their status Sr.
Name Of Account
Address
No. 1
2
Contact
Phone
Remarks
9891305544
Monopoly Of
Person Kitchen Craft India
C-2a/239c,
Mr. Vipin
Janakpuri
Manchanda
Lumax Industry
B-85/86,
Siba P
Limited
Mayapuri,
Prahraj
Haldirams
55489712
Running
Industrial. Area 3
4
M E R I Canteen
Mgs Hospital
D-1
Mr. Nag
Janakpuri
pal
Mgs
Mr. Rakesh 9868288690
Running
Running
Hospital, Punjabi Bagh 5
Shou Hospitality
Action
Mr. Rajiv
Balaji,
Goswami
Hospital, Paschim Vihar
46
Running
6
E S I Hospital
Basai
Mr.
Canteen
Darapur,
Shashank
9210081620
Running
Ring Road 7
Canteen Global
Ambika
Mr.
Hospital
Vihar,
Ramesh
Running
Paschim Vihar 8
Canteen Hansraj
Punjabi
Mr. Bharat
Model School
Bagh New
Bhushan
Running
Delhi 9
10
Canteen Happy Model
B-1,
School
Janakpuri
Canteen Iitm
Iitm
Mr. Bari
25517656
Running
Abhishek
Running
Harkesh
Running
Janakpuri, D-Block 11
Canteen Jindal Public
Dwarka
School
Road, Vijay Enclave
12
13
Canteen Kendriya
C-2a
Vidyalay
Janakpuri
Canteen N C Jindal
Punjabi
Sonu
Dinesh
47
9312059472
Running
Running
14
School
Bagh
Neo Convent Public
Paschim
School
Vihar, Outer
Running
Ring Road 15
S D S Bal Mandir
Punjabi
Mahesh
Running
Bagh
16
Shivaji Collage
Shivaji
9213306288
Running
Collage Rajouri Garden 17
18
19
20
Canteen Tagore
Mayapuri,
Manprit
School
Main Road
Singh
S Vidya Service
Sector -3
Mahender
25080771
Running
Station
Dwarka,
Dhruva Caterers
Paschim
Sandeep
9810233057
Running
Vihar
Makhija
4/33,
Harpreet
9213201866
Running
Diet Concept
Subhash
48
Running
Nagar New Delhi 21
D T E A School
District
Mr. Ramu
9868522910
Running
C-1
Mr.
55120858
Running
Janakpuri
Satrudhan
C-1
Mr Hitesh
9891989563
Running
Center, Janakpuri 22
23
Bharti Collage
MSIT
Janakpuri
24
M K W Hospital
Rajouri
Mr. Raju
Running
Mis. Sabita
Running
Garden
25
Auto Care
Rjouri Garden
26
R N Motors
Peera Gadi
Sona
25255115
Running
Chouck
27
Wine And Beer Shop
Mayapuri
Surinder
Community
Singh
Running
Center 28
Little Angle School
Paschim
Mrs. Anu
49
9312176878
Running
Vihar
29
Vishal Cinema
Rajouri
Canteen
Garden
Manager
Not Interested(Due To Print Mrp)
30
Ayushman Hospital
Dwarka
Mr
Central
Harpreet
9213201866
Not Interested
Market 31
32
Holy Child Public
Raghubir
Mr Nagpal
School
Nagar
Saraswati Sr. Sec.
Dwarka
Mr
School
Road Vijay
Harcharan
Not Allowed Snaks
25358529
Not Allowed
Enclave 33
Rainbow School
C4e
Manoj
Running
Janakpuri
34
Oxford School
Dwarka
No Canteen
Road Vijay Enclave 35
D. A. V School
Chander
Canteen
Nagar
Mr.Suraj
Janakpuri
50
25599860
Running
36
Arjun Store
E S I Basai
Mr Arjun
25167 246
Darapur
37
S S Mota Singh
Janakpuri
Mr.
School
Not Allowed
Bhupender Singh
38
St Francis School
Janakpuri
Mr
9891770077
Running
Kawaljeet Singh 39
40
Mata Chanan Devi
C2
Hospital
Janakpuri
Archid Hospital
C2
Mr Kishan
Running
No Canteen
Janakpuri
41
Milan Cinema
Motinagar
Manager
250101014
42
S D Public School
Kirtinagr
Mr Suresh
9350160344
Main Road
Gera
Paschim
Mr Oberoi
43
Sent Sofia
Vihar, Water Tank
51
9811422130
Running
44
Eatery Shop
Dist Park,
Sanjay
Janakpuri
Tyagi
Bhagwati Service
Hari Nagar
Mr Raja
Station
Ghantaghar
Nirulas Bhagvati S.
Harbingers
9811347347
45
46
47
9810559983
Mr Rite’s
Running
Deal From
Stn
Head Office
48
Speed Ways
Harbingers
Mr Vinod
20052730
Not Interested
49
Captain Amit Ser. Stn
Harinagar
Mr Joshi
25497973
Not Interested
50
Bharti Bidyapeeth
Rohtak
Mr Arjun
55224783
Running
Canteen
Road
Anil G Canteen
D-21
51
Mr Anil
New Canteen
Manager
Running
Janakpuri
52
Pharma Plush
Kirti Nagar
52
53
Hot N Juice
Csm Rajouri
Mr
9818057771
Jasvinder
54
Paratha Wali Gali
Csm Rajouri
Mr Soni
9873340311
Running
New Era
Mr
9891757116
Running
Public
Joginder
Garden
55
Kamal Foods
School Mayapuri 56
Adarsh Sr, Sec.
Kirtinagar
No Anteen
School
57
Syal Service Station
Kirtinagar
Manager
Running
58
Venkateshwer School
Sector-10
Manager
25089415
Mr Rajeev
9899834383
Dwarka
59
60
Indraprastha
Sector-9
International School
Dwarka
R D Rajpal School
Dwaka
Not Interested
Canteen Under Construction
53
61
Itl School
Dwarka
Outside Product Not Aloud
62
G J U Collage
D-21
Mr Rajesh
9811516260
Running
Mr Anil
55523142
Running
Manager
25551115
Running
Janakpuri
63
Bhagat Hospital
D Block Janakpuri
64
Janak Cinema
Community Center Jankpuri
65
Hsakuntla Hospital
Sitapuri Ext.
66
Bemishal Restuarent
B-1
Mr
Janakpiri
Himanshu
Dist Center
Mr
Janakpiri
Himanshu
67
68
Bemishal Restuarent
Keshar Nursingh
Not Interested
Sagarpur
25502021
Running
25502021
Running
Not Allowed
Home 69
54
70
Divine Happy Model
Paschim
School
Vihar
71
DAV
Dwarka
72
Sehgal Hospital
Meera Bagh
Sanajy
9312541395
Running
No Canteen
Mr Hrarprit 9213201866
Not Interested
Canteen
73
Kendriya Vidyalaya
Ambika
Mr Walia
Running
Vihar Pachim Vihar 74
Shah International
Ambika
No Canteen
Vihar Pachim Vihar 75
Pick N Drive
Meera Bagh
Manager
25255560
Awaited
Ring Road
76
Bal Vikash Public
Paschim
School
Vihar
No Canteen
55
77
Bosco School
Paschim
No Canteen
Vihar
78
Batra Hospital
Rajouri
Mr Mohan
Awaited
Garden
79
Rajdhani Collage
Ring Road
Mr Rajeev
9213422198
Running
Rajouri Garden 80
Satyam Cinema
Dist Centre
Manager
Not Interested
Reception`
No Canteen
Janakpuri
81
Anand Hospital
Dhouli Pyau
82
Janakpuri Club
District
Not Interested
Center
83
Jai Nar Hospital
Meera Bagh
Reception
No Canteen
Ring Road
84
85
Amarleela Hospital
Hundred Percent
B-1
Mr.
Janakpuri
Rooplal
Sector-1,
9818016557
Running
Running
56
Dwarka
86
87
88
Guru Harkishan
Punjabi
Daljit
Public School
Bagh Ext.
Singh
Guru Harkishan
Punjabi
Daljit
Management School
Bagh Ext.
Singh
Sevior School
Paschim
Deepak
Not Interested
Not Interested
9911176579
Not Allowed
Vihar
89
90
S P M Collage
Pestri Palace
Paschim
No Agree To
Vihar
Sale
Vikashpuri
Devender
9810324050
Running
Kohli
91
Handa Nursing Home
Raja Garden
93
Punjabi Bagh Club
Punjabi
Running
Manager
Running
Bagh
94
Sanjay Cafeteriya
Armi Base
Mr Sanjay
Hospital, Cant
57
9811041678
Running
95
96
Sanjay
Armi Base
Mr Ramesh 9811041678
Running
Cafeteriya(Emergency
Hospital,
Ward)
Cant
Acharya Bhikshu
Motinagar
Mr Bassi
Kendriya Vidyalaya
Kendriya
Mr Tarun
9811856629
Not Interested
Canteen
Vidyalaya
Mr Tarun
9811856629
Not Interested
New Canteen
Hospital
97
Naraina 98
Kendriya Vidyalaya
K B Tagore
Canteen
Garden
99
Oxford School
Vikash Puri
Not Allowed
100
Sesliya Public School
Vikash Puri
Running
101 Adarsh Sr. Sec School
Vikash Puri
Running
102
Kerla Public School
Vikash Puri
Running
103
Andhra Public School
Vikash Puri
No Canteen
58
104
Sent Meri School
Vikash Puri
Awaited
105
Indra Gandhi Sports
Vikash Puri
Awaited
Rajouri
Running
Collage
106
Kukreja Hospital
Garden
107
Metro Foods
Dwarka
Mr Saffi
Running
Metro Station 108
Healthy Living
Raja Garden
109
Khetrapal Hospital
Raja Garden
110
A P Jay School
Dwarka
Mr Promod
Awaited
Dwarka
Mr
Running
111 Shiksha Bharti School
Mr Harish
25416681
Running
Running
Rajkumar
59
Rajarshi Caterers 112
Dr. Mess
Sharma DDU
Mr Anand
Running
Hospital Harinagar 113
RKHS
Delhi Public
Running
School, Dwarka 114
D A V Paschim Vihar
Paschim
No Canteen
Vihar
116
New Delhi Public
Vikash Puri
No Canteen
School
117
St Fransis School
Janakpuri
Kawaljeet
Canteen
118
119
`
Running
Singh
Vishal Bharti Public
Paschim
No Canteen
School
Vihar
Samara Mal Jain
Janak Puri
Not Allowed
S M Arya Public
Punjabi
Not Required
School
Bagh
Public School
120
60
121
Pragati Public School
Dwarka
Reception
Awaited
Reception
No Canteen
Sector 22
122
Bal Bharti Public
Dwarka
School
123
124
125
New Holi Public
Uttam
School
Nagar
Sent Marks Public
Paschim
School
Vihar
Jims Collage
Vikash Puri
No Canteen
Not Required
Under Construction
126
127
Guru Nanak Public
Punjabi
School
Bagh
Metro Station
Uttam
Now Clossed
Not Allowed
Nager
128
Metro Station
Tilak Nager
Not Allowed
129
Metro Station
Tagore
Not Allowed
Garden
61
130
Metro Station
Janakpuri
Not Allowed
131
Metro Station
Subash
Not Allowed
Place
132
Metro Station
Raja Garden
Not Allowed
133
134
135
136
62
FINDINGS
63
Findings The first and the major problem is that the company does not have direct and permanent contract with retailers. It is general complain that there is a big communication gap between the company and the retailers and no one is to solve their problem. The second problem of retailers is non availability of quick response of distributors. Distributors do not send the ready stock and thus the delivery man suffers the problems when the retailer demands in emergency. One of the major problems is i.e. they are the price difference. They are getting same product in different price from others suppliers (the other suppliers are giving on less price and schemes) thus this problem is very big for distributors and suppliers both. Second problem is wholesale market; the wholesale market is creating problem entering in distributors areas. The problem faced by the distributors is lack of stands in market. This problem disturbs the distributors and retailers both. Retailers demand stands to distributors because executive of others company does not allow to use their stands to put our product.
64
There are no any wall paintings or banners in canteens as signage of Haldiram’s product while the competitors are providing many facilities like this.
65
SUGGESTION
66
Suggestion
Company should consider the problems of retailers and canteen’s owner.
Company should problems of distributors.
Resettlement of dispute like non payments and wrong commitment problems is necessary by another executive.
Stand should be provided to needy retailers because another company’s executive creates problem.
Company should give the stands and racks to each and every counters where its product is sold.
Company should prevent the interference of distributor in each others areas.
Company should prevent the undercutting in market.
Company should prevent the wholesale disturbance.
Company should give the incentives to its executives as extra benefits after salary.
Company should listen and care of sales executive.
Company should recognize the problems in market.
The very necessary work is market screening and recognizing the strength and weaknesses of competitors.
67
Company should spend some amount on advertisement of its products because the competitors are using celebrities as their promoter in ads. For Kurkure Juhi Chawla and for Lays Saif Ali Khan.
Company should provide display to canteens and cafeterias.
Company should paints the walls of cafeterias time to time because its competitors do this, this will bound the retailers to sale our product.
68
LIMITATIONS
69
Limitation Every project has its limitation and it is wise to point them out instead of glossing over them. This project was having some limitation, which is written below, and the aim presentation is to increase confidence in the present result.
Limitation of survey
The universe study is west Delhi. The result of this study shouldn’t be generalized with any other part of Delhi or of the country or whole Indian at large.
Though almost all the places the number of c/b are counted but in few large retail stores like Big Bazaar, conventions, the information was noted down as given by retailers.
Study was limited to institutional outlets stocking in west Delhi.
Information collection took months.
The amounts of sales or sales volume may different in different months.
70
BIBLIOGRAPHY
71
BIBLIOGRAPHY Book Gaur singh sanjaya and saggharteu sanjay New Delhi, “event marketing and event management” 3rd edition vikas publishing house, 1998 Kothari C.R, Research Methodology, Vishwa prakashan, New Delhi, Reprinted Edition, 2004, Page 1-112. Kotler Philip, Marketing Management, Prentice Hall of India Pvt. Ltd., New Delhi, 11th Edition 2004. Ramaswamy V.S. & Namakumari S., Marketing Management, Macmillan India Ltd. Publication, New Delhi, 3rd edition 2002.
Magazines A & M, Brand Equity & the St rategist Business Today, JULY 2006. Business World JUNE- AUGUST 2006
Internet website www.yahoosearch.com. www.google.com
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