Guesstimate Pizza

Guesstimate 1: Estimate the number of pizzas that the Domino's Pizza branch in Kozhikode City delivers, both on site and home delivery per day. Onsite: Lets say the store opens at 11:00 am and remains open till 11.00 pm. Total working hours (in shifts) in a day = 12 hours Average time to prepare a pizza = 9-11 minutes = 10 mins Assuming that Kozhikode outlet has 3 ovens (so 3 pizzas can be simultaneously baked) Let peak time = 1pm to 4 pm and 7pm to 10 pm in Kozhikode (6 hours) Average number of customers per hour in peak time = 3 families + individuals = 20 (12+8) customers Family of 4 takes 2 medium cheese bursts and regulars take a regular pizza = 6+8 = 14 pizzas (which takes 140 mins and can be made within 1 hour due to 3 ovens assumption) Thus total number of pizza in peak time = 14*6 = 84 pizza Total number of pizza in non peak time = lets say 30% of 84 = 25 pizza Thus number of pizza daily = 110 pizza Home delivery – The same 3 ovens must also cater to the home delivery requests Assuming peak time remains almost same for home delivery as well. In peak time assuming it receives an order (phone +net) every 6 mins = 10 orders per hour Assuming more medium sized pizzas are delivered, lets say 8 medium + 12 regular = 20 pizzas Total pizza in peak time = 20*6 = 120 pizza Total pizza in non peak time = 50% of peak (% is higher as people would still prefer sitting back at home and ordering as compared to coming to the store during non peak hours) = 60 pizza Total number of pizza = 180 Thus, net 300 pizza daily. ________________________________________________________________________________

Guesstimate 1: Estimate the number of pizzas that the Domino's Pizza branch in Kozhikode City delivers, both on site and home delivery per day. Population of Kozhikode = 20,00,000 Target population:: Age 10 to 45 (60% of the population)= 12,00,000 A Branch has typical 35-40 seating capacity.

A medium size pizza can be shared by 2 people. Dine in Weekend Maxium capacity:: 40 seats = 20 medium size pizza Optimum capacity:: 40*.5= 10 medium size pizza Weekday Maxium capacity:: 40*.5 seats = 10 medium size pizza Optimum capacity:: 40*.25= 5 medium size pizza Take away:: Weekday A branch has, on an average, 4 motorcycle for home delivery. Time taken for one delivery = 1 hour Trips that can be made in a day = 5 to 6 Maxium capacity = 6*2= 12 trips One trip on an avg cater to 4 people = 2 medium size pizza 12*2= 24 pizza Optimum capacity = 5*1=5 trips One trip on an avg cater to 4 people = 2 medium size pizza 5*2= 10 pizza Weekend A branch has, on an average, 4 motorcycle for home delivery. Time taken for one delivery = 1 hour Trips that can be made in a day = 5 to 6 Maxium capacity = 6*4=24 trips One trip on an avg cater to 4 people = 2 medium size pizza 24*2= 48 pizza Optimum capacity = 5*2=10 trips One trip on an avg cater to 4 people = 2 medium size pizza 10*2= 20 pizza Sales: Cost of one medium size pizza is = 300 Weekend: Maximum: 68 pizza Sales = 20400

Optimum: 34 pizza Sales = 10200 Weekday: Maximum: 34 pizza Sales = 10200 Optimum: 15 pizza Sales= 4500 _______________________________________________________________________________ Guesstimate 1: Estimate the number of pizzas that the Domino's Pizza branch in Kozhikode City delivers, both on site and home delivery per day. Kozhikode is comparatively a smaller Indian city with population density of about 3400 people per square kilometre. Assuming Dominoes has only one store in Kozhikode and is very much in demand. And it usually reaches to an area of about 5 square kilometre radius from its outlet, give the proximity and feasibility of delivery for home-orders. Hence the no. of people it can reach out to is about 17,000 on a daily basis. Now out of this chunk of reachable population, let’s find out how many actually consume pizzas. Again assuming that around 65 % of the population in Kozhikode is young (less than 35 years of age and greater than infancy say 6 years) who would prefer having pizzas as a substitute food. Again majority in the age-group of 15-25 years will have a strong inclination towards pizzas as compared to the rest of the target group. Therefore estimated target group is around 65 % of 17k ie around 11,000. Now of this 11,000 people, not all would consume pizza on a daily basis. Assuming on an optimistic note that 1/10th of 11k target population have pizzas regularly(or say on a daily basis), then the daily sales target reduces to around 1,100 people. This figure is a mobile one, considering there is NOT any fixed population of this size who consumes pizzas daily; rather a floating daily population of approximately this size who either comes in and goes out or orders from their respective homes. Now optimistically about 1/5th of 1,100 people might order for more than one pizza. Assuming 1/5 th order 2 pizzas on an average and the remaining 4/5 th order only one. Then approximate sales of pizzas on a daily basis = 220*2 + 880 = 1320 daily no of pizzas. This figure is representative of all orders placed on a single day on an average including on floor orders plus the shipped ones to homes.