Green Marketing by Body Shop Final

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Brief history of Body Shop

Onset of Green Marketing In recent years the term green or eco marketing have come to prominence and  reflect a growing concern at all levels of  the impact of the increased consumption on physical environment. The implications of the destruction of the forests , the appearance of ‘ holes ‘  in the ozone layer etc were widely   published and created a wave concern about the destruction of our natural  environment. Therefore many consumers are in favour of eco-friendly products .This has created some impact on marketing .

Introduction to Green marketing Green marketing refers to the process of selling products or services based on their environmental benefits Many

manufactures have recognized environmental concerns as a source of  competitive advantage and have developed products with a green image, for ex- Body shop

Advantages of green marketing Saving the environment by using renewable energy Flaunting

the use of natural ingredients

Green

marketing can result in different types of customer reactions

Green

marketing involves companies positioning their porducts as environmentally friendly

Introduction to Body shop  The

body shop International plc known as “The Body shop” is the second largest cosmetic franchisee in the world

It

is a global manufacturer and retailer of naturally inspired,ethically produced beauty and cosmetic products

It

has over 2400 stores in 61 countries with a range of over 1200

Green Marketing Policies by Body Shop

Product line under body shop

Well being Product categories made for the well being of the Individuals consists of:Deep

sleep

Divine

calm

Massage  Total

oils & balms

energy

Well being(products display)

Divine calm

 Total energy

Massage

Make up Product categories that fall under this category are:Nature’s

Minerals make up

Bronzing

& illuminating

For

fabulous glow

For

fabulous eyes

Baked

powder

Make up (products display)

Baked powder

Nature’s mineral make up

All-in-one face base Brow n liner

Bath & body Product categories that fall under this category are:Body

butter & scrubs

Body

cleansing

Body

focus

Body

moisturizing

Hair

removal

Bath & body(products display)

Body butter& scrubs

Body focus

Body cleansing

Body

Hair

Skin care Product categories that fall under this category:Vitamin  Tea

E

tree

Seaweed Natrulift Exfoliators Vitamin

C

& masks

Skin care(Contd)

Vitamin C

Seawee d

Natruli ft

Exfoliators

Vitamin E

 Tea tree

Home fragrance Product categories that fall under this category:Burners

& diffusers

Candles Home

fragrance oils

Home fragrance(products display)

Burners & Diffusers

Candle s

Home

Fragrance White Aqua

musk

lilly

 Japanesse Moroccon

cherry blossom rose

Fragrance(products display)

White mask

Moroccon

 Japanese cherry blossom

Aqua

Hair Under this we have the following categories of  products:Rainforest

conditioner

Hair

styling

Hair

treatment

Rainforest

shampoo

Hair(product display)

Hair styling

Rainforest

Hair treatmen t

Rainforest

Presented by: Soumyadip Chatterjee Surya Banerjee Aditya Basak Subhajit Kar Subhomoy Khan Avishek Bose Manish Halder

 THANK YOU