Gorkha Brewery.pptx

 A PRESENTA PRESENTATION ON GORKHA BREWERY, NEPAL (MULTINATIONAL COMPANY) PRESENTED BY: BY: RABINDRA RAJBHANDARI RAJAN GHIMIRE ROSHAN BUDHATHOKI BUDHATHOKI SUJAN MARAHA MARAHATTA TTA

BREWERY MARKET IN NEPAL •

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Nepal's beer market has seen a tremendous shift in the last couple of years. Varied tastes, numerous choices and price factor are among the overriding reasons for this shift. Varieties of beers produced within Nepal and imported as well. Reasonable price. Compulsory in each and every occasion. Attached with the human feelings. Aggressive marketing during festivals. Sponsoring sports and many other events like music, awards etc.

BREWERY MARKET IN NEPAL •

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Nepal's beer market has seen a tremendous shift in the last couple of years. Varied tastes, numerous choices and price factor are among the overriding reasons for this shift. Varieties of beers produced within Nepal and imported as well. Reasonable price. Compulsory in each and every occasion. Attached with the human feelings. Aggressive marketing during festivals. Sponsoring sports and many other events like music, awards etc.

INTRODUCTION •

In 1989, Gorkha brewery (P) Ltd. was established as a joint collaboration between leading leading Nepali business houses and the Danish Multinational Company Carlsberg A/S.

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Gorkha Brewery (P) Ltd. was was and continues to be one of the largest single foreign investment in Nepal.

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Established on the banks of river river Narayani Narayani river in Mukundapur Mukundapu r in Nawalparasi Nawalparasi and spreads over nearly seven hectares.

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Central Office located in Hattisar, Hattisar, Kathmandu. K athmandu.

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Changed the Nepalese beer industry forever.

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Grown to become the market leader holding holding 72% share of Nepal's beer market over last 15 years.

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Tuborg was the first international beer brand in Nepal.

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Tuborg enjoys a market share of approximately 50% of the total beer market in Nepal.

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Carlsberg group bought 90% of Gorkha Brewery shares and took over the management.

HISTORY •

The foundation of one of the largest single foreign investment in Nepal laid down in 1989.

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 Joint collaboration between Danish Multinational Company Carlsberg Breweries, Copenhagen, Denmark and leading Nepalese business house-Khetan  group.

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Started beer industry with the introduction of Tuborg beer in 1990.

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Carlsberg beer followed in 1995 and Royal Danish Tuborg Strong Beer in 2002. Acquisition of San Miguel Beer and the Launch of Jolly Shandy &  Jolly Lemonade in 2006 . The launch of flagship brand of Gorkha Brewery, Gorkha Beerthe authentic Himalayan brew in 2006.

CARLSBERG GROUP

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A Danish brewing company founded in 1847 by J. C. Jacobsen

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Headquarter located in Copenhagen, Denmark.

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Flagship brand is Carlsberg Beer(named after Jacobsen's son Carl) became the 5th largest brewery group in the world after merging with the brewery assets of Norwegian conglomerate Okla. ASA in January 2001.

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Leading Beer Seller In Russia With About 40% Market Share. Extensive Portfolio Of More Than 500 Beer Brands. Have Divided Their Operations Into Three Market Areas: Northern & Western Europe, Eastern Europe And Asia and focused in the place with strong market positions. The rest of the world is mainly serviced through export or license agreements. Continuously sponsors and take parts in  games and adventures around the globe.

Carlsberg Group Brands Worldwide •

Tuborg (International)

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Somersby Ciders (International) Mythos (Greece)

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1664 (International)

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Pan (Croatia)

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Grimbergen Craft

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Pirinsko (Bulgaria)

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Eers (International)

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Aku (Estonia)

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Holsten (International)

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Sarbast (Uzbekistan)

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Baltika (Russia)

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Semper Ardens

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Bosman (Poland)

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Shumensko (Bulgaria)

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Kronenbourg (France)

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Slavutych (Ukraine)

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Wusu (China)

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Super Ock (Portugal)

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Dali Beer (China)

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Švyturys (Lithuania)

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Lav (Serbia)

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Gorkha Beer (Nepal.

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Lvivske (Ukraine)

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GORKHA BREWERY •

To be one of the leading beverage companies in South- Asian Region in terms of quality, innovation and value to the stakeholders

To excel in producing and marketing quality products to the full satisfaction of our consumers •

To innovate in all areas of our business to achieve the highest degree of competence •

To ensure mutually beneficial long-term relationship with our customers and suppliers •

Missions To create the Contd.

best working environment through maximum participation ensuring career growth and  job satisfaction for our employees •

To operate the company on prudent financial basis of profitable  growth thus increasing value for shareholders •

To contribute directly and indirectly to the improvement of the socio-economic scene of the country and preservation of environment thereby affirming our role as a responsible corporate citizen •

Honest

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Ambitious

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Core Values:

Innovative

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Responsible

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Quality

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Enjoy

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KEY DATES • • • • •

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 Carlsberg Founded  Tuborg Founded  Wiibroe Becomes Part Of Carlsberg Carlsberg And Tuborg Merge  Joint venture with Dan brew and licence agreement for Tuborg  Gorkha brewery established by the Khetan group Launch of the Tuborg brand  Launch of Carlsberg  Gorkha Brewery becomes market leader in Nepal  Carlsberg Buys Coca-cola Tapperierne (Bottler)  Jacobsen Brewhouse Opened  All Production Centralised At T he Carlsberg Brewery In Fredericia

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 Launch of San Miguel

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 Launch of Invenio Wine

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Launch of Red bull Carlsberg group bought 90% of Gorkha Brewery shares and took over the management  Launch of Tuborg and San Miguel 500ml cans  Launch of Gorkha Strong and Carlsberg 330ml bottle  Launch of Tuborg with the innovative pull-off cap

KEY FACTS

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Market position: 1

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Market share: 72%

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Annual beer consumption per person: 2 litres

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Carlsberg ownership: 90%

anagement eam

BRANDS Carlsberg •

Founded in Copenhagen in 1847 by Brewer and Philanthropist J.C. Jacobsen.

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More than simply beer and brewing.

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In 1881, the brewery was inaugurated in the name of NY Carlsberg (New Carlsberg).

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One year later, J.C. Jacobsen amalgamated his two breweries into Gamle Carlsberg (Old Carlsberg).

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Highest selling premium international beer brand. Available in Three SKUs, 650 ml bottle, 330 ml bottle& 330ml Can. Exceptional taste and quality Barley is harvested, quality checked and cared for, the resulting malt is the essence and the only grain used to make Carlsberg all malt premium beer. Since 1847 Carlsberg master brewers have shared a passion for excellence.

TUBORG •

History stretches back to 1873 when a group of enterprising businessmen led by C.F. Tietgen and Philip W. Heyman decided to construct a brewery on a piece of land north of Copenhagen.

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With the aim of producing beer primarily for export.

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In the beginning, export was modest.

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The number tripled during the period up to the first world war.

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Tuborg's salesforce was able to re-establish the position of the brand in 1930s.

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Launched in the year 1990 in Nepal.

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The first international brand in Nepal.

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Has been the most liked beer by the people all over Nepal.

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Largest selling beer brand in Nepal.

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Highest degree of social acceptance amongst all beer consumers from any age group and income bracket.

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Creates a strong association with music and promotes many musical events across the country.

San Miguel •

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The origin of San Miguel goes all the way to the Philippines where Spanish monks started making beer using traditional methods. Monks lived in Manila and in a district called 'San Miguel'. In 1913, La Fabrica became a corporation and began exporting beer to Guam, Hong Kong, and Shanghai. An aggregate annual production capacity of about 325 million cases of San Miguel Beer in 320ml bottles

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Rich, with a full-bodied flavor, its smooth, moderate bitterness is complemented by a pleasant, happy aroma, which makes San Miguel a perfectly balanced beer.  In 2004, San Miguel Beer received a Grand Gold medal, the highest award for quality and taste from the prestigious Monde Selection administered by the International Institute for Quality Selections. One of the most popular beer brand in Nepal. The brand has been associated with football, parties, fashion as well as local festivals. Has significant domination in the world of beer in Southeast Asia.

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A premium quality Nepali beer, brewed traditionally in Nepal with finest hops, pure water and barley malt.

Alcohol content is 5.5%. •

A treat and an experience of Nepal to the beer lovers of the world. Launched Nepal in May 2006 to cater to the tourists visiting Nepal who prefer high quality premium local beer.

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Taps the trend of specialty beers in various advanced countries in Asia, US and Europe which are in increasing trend.

Tuborg Strong

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A strong beer providing great taste of strong and quality beer to consumers’ .

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Launched in Nepal in 2002.

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Alcohol percentage of 7%

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Available in 650 ml bottle.

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Targeted at the consumers who prefer the strong taste of beer.

Invenio •

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Exciting new range of wines from Carlsberg, representing major wine producing countries of the world. The finest vineyards for range of delicious wines. Classic example from each wine producing region across the world, whilst ensuring consistent quality throughout. Each varieties have own unique specialties and offers the best food pairing opportunities. Invenio consists of 6 SKU's consisting red wine, white wine and one rose. Sourced form Australia, France, Chile, South Africa and Spain.

Red Bull •

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The most popular energy drinks produced in Thailand Solely imported and marketed by GB Marketing, a 100% subsidiary of Gorkha Brewery.

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GB with its strong distribution network looks into the marketing and distribution aspect in a structured and planned manner. Red Bull has especially been popular among the youth is currently available in 250ml  golden can.

FINANCIAL HIGHLIGHTS Particulars

NPR

Eqv.US$@NPR 98

 Authorized Capital

9,00,00,000.00

918,367.35

Issue Capital

7,00,00,000.00

714,285.71

Total Assets

37,77,31,159.44

3,854,399.59

Current Assets

33,99,97,329.34

3,469,360.50

Total Liabalities

25,65,17,974.99

2,617,530.36

Current Liablities

11,71,61,508.85

1,195,525.60

Shareholders Fund 85,18,502.48

86,923.49

 ANNUAL TURNOVER OF THE LAST FIVE YEARS NPR

700000000

631169468

600000000 500000000 400000000 241487807

300000000

218654573

263883311

200000000 21722460

100000000 0 2012/2013

2012/2011

2011/2010

2010/2009

2009/2008

FINANCIAL SOURCES

Amount (Millions) [VALUE], [PERCENTAGE] [VALUE], [PERCENTAGE]

[VALUE], [PERCENTAGE]

Nepal Investment Bank [VALUE], [PERCENTAGE]

Laxmi Bank Ltd. Jyoti Bikas Bank Ltd. Commerz & Trust Bank Nepal

CORPORATE SOCIAL RESPONSIBILITY Waste-Water Treatment Plant Established a water treatment plant in order to reduce the adulteration of water by industrial wastages in its brewery at Mukundapur.

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Designed in such a way that the BOD of the waste matter is reduced to minimum 20 mg.

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Biological Oxygen Demand (BOD) of the effluent is very high (1000 mg/1 BOD) as far as brewery is concerned. Helps to get the sludge free water which is then gravitated to Narayani River.

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Only brewery in Nepal to have WWTP of International Standards. Installed by Dan brew Limited of Denmark and Fulfills all the environmental parameters. Furthermore, maintenance of lush greenery in & around the Brewery sprawled over an area of 11 Bighas and building of several dikes to protect the adjoining village bear testimony to its commitment towards the environment & the Green "Movement".

Support for local village schools

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Gorkha Brewery (GBPL) supports a local secondary level school Shree Durga Primary School, in Mukundapur, Nawalparasi District. Plans to provide necessary furniture for the classrooms Arrange for a water tank to systematize the provision of safe drinking water Upgrade the current wire fencing to brick wall around the school premise Provide necessary resources for the purpose of adding electricity and provisions of ceiling fans in each class room.

Micro Finance Project • •

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Livestock financing. Has partnered with a local bank with experience in the area. The loan facility is provided for purchase of mature milk  yielding cows/buffaloes, on a group guarantee to those families with an annual income of less than USD.1000.

First loan was disbursed on 10  January 2011. •

Till date 22 groups of 5 members each, a total of 110 borrowers have availed of credit facility amounting to NPR. 63,20,000 .

Mt. Everest Project •

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Along with attracting a large no. of tourists, the heavy pressure exerted from tourism has also resulted in increased ecological degradation from erosion, wastes and deforestation. Everest Summiteers Nepal in association with Eco Himal has

organized the ‘Saving Everest 2011’ campaign. •

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The team helped collect the garbage from Lukla to Syanboche region to help make the Everest Region free of garbage. collected approximately five tons of garbage abandoned by trekkers and mountaineers.

Winning Behaviors

Our consumers & customers are at the heart of every decision we make

Together we are stronger

We are engaged with the society

We are each empower ed to make a difference

We want to win

 AWARDS AND TESTIMONIALS

CORE COMPETENCIES •

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Entire brewing is strictly maintained and controlled as per the Carlsberg Breweries. State-of-the-art laboratory and a computer controlled production process. highest quality for which Gorkha Brewery received the Carlsberg group quality award "The Carlsberg Golden Words Award - 2000". Excellence in every arena: brewing beers of truly international standard, stringent quality control, efficient and nation-wide distribution, cutting edge marketing, sales strategies and prudent financial management.