Gokongwei a success story

1. Trace URC s success story. What are the factors that contribute to its success? The investment of Gokongwe's on his product in order for him to succeed is that he has heart in everything he do. He strive for consistence in developing his product. this result the customer pa tronize the products and services he offers. Gokongwei used the 4p's. Product with reasonable price and quality, knowing the place where to introduce the product and promotion. Even there are many boundaries to concur with, he still push hims elf to produce his products. 2. Analyze the growing market base in Asia. How did Gokongwei take advantage of it? Gokongwei offer quality products in a cheaper price to his target customers beca use he knows that customers will give them benefits in availing the products and services. He consider innovation to the product for him to gain more and loyal customers. 3. Base on John Gokongwei s words of wisdom, how can the Philippines compete globa lly? "Don't be afraid to take on the big boys". this is one of Gokongwei words of wis dom that awakes me. as a part of the filipino race. our passion on what we do is our edge from the other nations. passion that push us not to be contented on what we have. To find rooms for improvement for our skills and tale nts. we must aware ourselves of the weakness of others. As Gokongwei said, "Every weakness is our opportunity". 4. Are there hindrances for the Philippines d?

inability to have its own global bran

Yes, because dominant of our population does not trust the quality of our own lo cal products. They often prefer to buy imported products. if only filipino realize of the benefits they can give to our country in patronizing the local brands, it would be known to other. Especially from other countries. By th is, we can now compete with imported products. 5. Identify Gokongwei s entrepreneurial traits which made him successful. Gokongwei's entrepreneurial traits which made him successful are his determinati on and passion. He managed to overcome all the hindrances he encounter during the time he start his business i n the market. 6. Make a research on the acquisition of Sun Cellular by PLDT. Make your comment s. Sun Cellular has become a large player in terms of postpaid subscribers and was the first to propose the unlimited texts and calls. With regard to these, the PLDT which is the largest company in the country acquired shares with Sun cellular ad at the same time, but at the same time, it has its ownership in SMART and TnT.

I think, PLDT acquired Sun Cellular in order to Smart will be remain in the trac k to beat Globe Telecom, no other hindrances to think. Since, PLDT is the majority holder, they now have the finan cial control and influence over the Sun Cellular. 7. Is Gokongwei s move a strategic on, with Sun being number 3 in the telecommunic ations industry? Yes, because without his idea of offering unlimited text & call by Sun Cellular, It may not be on the top 3 in the Telecommunication industry. They gain more customers and patronize its product.