GLORIA S.A GESTION Y DIRECCION

July 4, 2018 | Author: Valeria Chávez | Category: Human Resources, Marketing, Nestlé, Planning, Milk
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Descripción: GESTION Y DIRECCION DE EMPRESAS ANALISIS FODA...

Description

INFORME

Horario

Tema  Apellidos y Nombres

 

1.Integrantes del Grupo 2.-

3.-

4.-

5.-

6.Fecha de ET!EG" #ro$esor 

!%&"'% &("

Firma del #ro$esor 

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Código

Índice.

I. DESCRIPCION DE DEL NE NEGOCIO a)PRESENTACION DE LA EMPRESA b)SECTO b) SECTOR R EMPRESARIAL EMPRESARIAL c) PRODUCTOS Y/O DERIVADOS DERIVADOS II. DIAGN IAGNO OSTI STICO EST ESTR RATEGI TEGICO CO 1.MISION 2.VISION 3. VALORES ALORES Y PRINCIPIOS 4. DIAGNOSTICO Y PROPUESTA PROPUESTA 5. MAPA MAPA RELACIONAL/ENTORNO RELACIONAL/ENTORNO ESPECIFICO ESPECIFICO 6.FODA . 5 FUER!AS DE PORTER PORTER III. III. ESTR STRUCTU UCTUR RA DE LA EMPR EMPRES ESA A 1.1 ORGANIGRAMA Y DESCRIPCION FUNIONES 2.1 MAPA DE PROCESOS 3.1 INDICADORES DE PROCESO 4.1 MAPA ESTRATEGICO

DE

I.

DESCRIPCION DEL NEGOCIO a. PRESENT PRESENTACION ACION DE LA LA EMPRESA. EMPRESA.

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2. VISION

S#*# S#*#'' (a c#$+ c#$+# #$ac% $ac%  & ca+ ca+%a" %a"& &' +&$( +&$(a a# #' c# c# ( +#$ +#$aa-#" #"%# %# %&$'%?ca# & &0#c%#'= c# +$&'&c%a  +$#&cc% %&$ac%#a". A'+%$a*#' 'a%'-ac&$ "a' &c&'%a&' & (&'$#' c"%&&'  c#'(*%#$&'= c# '&$%c%#'  +$#(c#' & "a *' a"a ca"%a  '&$ '%&*+$& '( +$%*&$a #+c%.

3. VALORES ALORES YO YO PRINCI PRINCIPIOS PIOS



C(*+"%*%&# & "a' #b"%0ac%#&'

 T##'  T##' (&'$#' ac#' '& $%0& +#$ (a c#(ca #&'a= $a'+a$&&  %ca= a'> c#*# +#$ &" ?&" c(*+"%*%&# & (&'$a' #b"%0ac%#&'  &" &'$%c# acaa*%&# & "a' "&&' & "#' *&$ca#' & ,(& #+&$a*#'. 

D&%cac% a" $aba#

F#*&a*#' (a c("($a & $aba# #& &" &'-(&$#  &%cac% & (&'$#' c#"ab#$a#$&' '& #$%&& a b$%a$ '&$%c%#'  +$#(c#' & "a *' a"a ca"%a +a$a a'&0($a$ "a 'a%'-acc% & (&'$#' c"%&&'  c#'(*%#$&'.



P$(&c%a & "a a*%%'$ac% & "#' $&c($'#'

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C("($a &" %#

N#' $aa* $aa*#' #' #b&% #b&%#' #' &%0& &%0&& &''  $aba $abaa*# a*#'' &a* &a*& && & a'a a'a a"caa$"#'. ('ca*#' *a&&$ /# a"caa$ +#'%c%#&' & "%&$a0# & #a' "a' ac%%a&' ,(& &'a$$#""a*#'. 

O$%&ac% a "a +&$'#a

R&c##c&*#' &" a"%#'# a+#$& & (&'$# +&$'#a" a" c$&c%*%&#  %# %# & (&'$ (&'$a a C#$+#$ C#$+#$ac% ac%. . F#*& F#*&a* a*#' #' &" $aba $aba# # & &,(%+# &,(%+#  a"#$a a"#$a*#' *#' &" +$#-& +$#-&'%# '%#a" a"%'* %'*#= #= %%c%a %%c%a% %a a  c$&a c$&a%% %%a a & (&'$ (&'$#' #' c#"ab#$a#$&'. 

R&'+#'ab%"%a '#c%a"

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!. DIAGNOSTIC DIAGNOSTICO O ESTRATEGIC ESTRATEGICO O

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I&#"#0>a &'&c%a" 



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Va"#$&' &'&c%a"&' 7@# +a$a "a c#*&$c%a"%ac% & "&c& -$&'ca & c%(a&' "&aa'. 

OPORTUNIDAD

O1. D%&$'%?cac% 0�$?ca & '(' &a'. O2. Ic$&*&# &" c#'(*# & +$#(c#' "c&#' %&$'%?ca#'  c# *a#$ a"#$ a0$&0a#. O3. Ic$&*&# Ic$&*&# &" c#'(*# c#'(*# & +$#(c#' +$#(c#' "c&#' +#$ "#' +$#0$a*a' +$#0$a*a' & a'%' a'%'& &c c%a %a a"%* a"%*& &a a$% $%a a  c#*+ c#*+& &'a 'ac% c%  '#c% '#c%a" a"==  "a %-( %-('% '%  & "#' "#' b&&?c%#' &" c#'(*# & "a "&c& & %;#'  &&'. O4. O4. Acc&'# Acc&'# a %c#' %c#' & *&$ca *&$ca# # &&$ &&$#' #' ,(& &*a &*aa a +$#(c +$#(c#' #' "c&#' %&$'%?ca#'.



AMENA!AS

A1. A"a '&'%b%"%a & "a &*aa & '(' +$#(c#' $&'+&c# a "#' +$&c%#'. A2. Oc($$&c%a & -&*&#' a($a"&' c#*# &" N%;#= -$%a&'= '&,(>a'  #$#'= ,(& # +&$*%%$>a "a $&c#"&cc% & "a "&c& & '(' c&$#' & ac(*("ac%. A3. A %&" & c#*+&&c%a &&$a= a"#' %&"&' & c#$%b(c% a "a +$#(cc% & "&c& -$&'ca Caa= E'a#' U%#'  #$#'. 

ESTRATEGIAS OFENSIVAS

1. La a$%&a  ca"%a & "#' +$#(c#' ,(& -ab$%ca  c#*&$c%a"%a (%"% (%"%a a # # "a &c &c#" #"#0 #0>a >a & %'( %'(*# *#'' & a&c a&c(a (a# #'' c# c# "a ?a" ?a"% %a a & #-$&c&$ a" c"%&& ( b(& +$#(c#= a(*&a# a'> "a ?&"%a & "#' *%'*#'  $&(c%&# "a %$#(cc% & (&#' c#*+&%#$&'. 2. "%&$a0# & '(' *a$ca' a ,(& "a *a$ca &' +#'%c%#aa & &" *&$ca# #& #+&$a= +(&& &'a$$#""a$ "a &c&'%a & c#*+$a a $a' & "a %&'%0ac% & &'c(b$%$ (&#' c"%&&' 

ESTRATEGIAS ADAPTATIVAS

1. c# "a ""&0aa & +#ca &'c#"a$ '& +(&& %*+"&*&a$ &'$a&0%a' +a$a %c"(%$ +$#(c#' ,(& & &*+#$aa' #$*a"&' # %&& ac&+ac% & "#' c"%&&'. 2. c# "#' (&&' aac&' & "a c%&c%a *%ca "a *a$ca 0"#$%a +$#c&& a aa+ aa+a a$'& $'& & a" a" *a& *a&$a $a ,(& ,(& '(' '(' +$# +$#(c (c# #'' '%0a '%0a "#' "#' &' &' a$ a$&' &' & ca"%a ,(& "#' &?&. 

ESTRATEGIAS DEFENSIVAS

1. (a &'$a&0%a & +$#*#c% '#'&%b"&= c$&a# $&"ac%#&' $&%(ab"&' c# '( c"%&&' a $a' & +$#*#c%#&' +&$# a&' ,(& ## *a&%&# a"#' %&"&' & %'+#%b%"%a a "# "a$0#  ac# &" +a>'. 2. *a&&$ "a ca"%a &" +$#(c# c#*# &" '&$%c%#= a'> # ca&$ & (a c#-$#ac% -$#a" c# +#'%b"&' c#*+&%#$&'.

$. " FUER%A FUER%AS S DE PORTER PORTER 1.1 A*&aa' & (&#' c#*+&%#$&'

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%+# *#&a$%#=  &" &'&*+&;# & caa &+a$a*&# '& *%& & "#' *%'*#' &$*%#'.



P$#(cc%# E' &" &+a$a*&# *a' %*+#$a& & "a &*+$&'a. E' #& '& a*%%'$a "#' $&c($'#' &c&'a$%#' +a$a "a +$#(cc%# & +$#(c#'. G"#$%a S.A %'+#& & (a 0$a a$%&a & +$#(c#' &c#' c# &c#"#0%a & +(a= "# ,(& "&' +&$*%& 0#a$ & (a 0$a ac&+ac%# +#$ '( ca"%a. P#$ &""#= # &' & &$a;a$ ,(& "#' &ca$0a#' & &'a a$&a '&a & "#' ,(& *a' &+&$%&c%a 0#a &$# & "a &*+$&'a. E $&'(*&= '( -(c%# &' b$%a$ &'ab%"%a & &" +$#c&'# +$#(c%#= c$&a# (a -#$a"&a +a$a "a &*+$&'a.



D%'$%b D%'$ %b(c (c%# %#  T%&& %&& $&"a $&"ac% c%# # c# c# "a "#0% "#0%'% '%ca ca & "a &*+$ &*+$&' &'a. a. S& $&'+# $&'+#'ab 'ab%"% %"%a a +$%c%+ +$%c%+a"* a"*& && & & "a #+%*% #+%*%ac ac%# %# & %&*+# %&*+#'' & %'$%b(c%# %'$%b(c%# & "#' +$#(c#' +$#(c#' & G"#$%a S.A= a'% c#*# '( c(%a# & #+%*a' c#%c%#&'. E' ( ca'# &'+&c%a"= &b%# a ,(& '% b%& &' (a 0&$&c%a c#'%&$aa &$# &" #$0a%0$a*a & "a &*+$&'a G"# G" #$%a $%a S.A= S.A= &' &'a &' $&a"% &a"%a aa a &a* &a*& && +#$ +#$ #$a #$a &*+$ &*+$&' &'a= a= DEPRODECA PERU S.A= "a c(a" &' '(b'%%a$%a & G"#$%a. La c$&ac% & &'a &*+$&'a -(& +a$a %'*%(%$ "a ca$0a $%b(a$%a ,(& $&c%b>a G"#$% G"#$%a a S.A. S.A.== a ,(& ,(& a" c# c#a$ a$ c# c# ( #"( #"(*& *&  c#' c#'% %&$a &$ab" b"& & & +$#(c#' &' &c&'a$%a (a &*+$&'a '(b'%%a$%a ,(& c#$%b(a a "a %'$%b(c% &?c%&& ,(& G"#$%a S.A. *a%&& %*+"aaa.

4. Aa"%'%' & "a E'$(c($a La &'$(c($a ac(a" &' "a a&c(aa &b%# a &" "%&$a0# ,(& *a%&& G"#$ "#$%a S.A a $a' & "#' a;#' a'> c#*# '( $+%a &+a'%  c$&c%*%&#  '( %c($'% & %&$'#' *&$ca#' *&$ca#' %&$ac%#a"&'  %&$ac%#a"&' %*+"%ca ,(& "a &*+$&'a c(&& c# %&$'a' *&##"#0>a'= &'$a&0%a' &'$a&0%a'    +"a&' +"a&' & acc% acc% +a$a  +a$a "#0$a$ '( c#'#"%ac% & &" *&$ca# *&$ca# "c&#.  "c&#. A' > *%'*#= #$a' &*+$&'a' +a$%c%+a&' & &" '&c#$= a" &&$ c##c%*%&# c##c%*%&#   & ,(& G"#$%a S.A. &' "a (a & "a' &*+$&'a' *a' %*+#$a&' & &'& $(b$#= %&& c#*# %&$$#0a& 'ab&$ +#$ ,( &'a &*+$&'a %&& 0$a&' %#' c#*+&%%#' a "# ,(& #' R#$>0(& aa %# & (a &$&%'a $&a"% &a"%a a a +#$ +#$ ( %a$% %a$%# # %& %&$$ac% ac%# #a" a" ,(& (& ca"%a ca"%a   &' "a ba'& & (&'$# %# %# a&*' a;a% ,(& "a &*+$&'a c$&c& 0$ac%a' a "a %#ac%. Ua & "a' &aa' ,(& *a&a G"#$%a S.A. &' "a c("($a c("($a #$0a%ac%#a"  #$0a%ac%#a" ,(& %&& &'&*+&;a#= 'a c("($a &' #$%&aa a *a&&$ &" "%&$a0# & &" *&$ca#= &' +#$ &""# ,(& "a

&*+$&'a *(&'$a *(&'$a a0$&'%%a  a0$&'%%a +#$ "#' $&'("a#' ,(& '& a +&$c%b%&#. P#$ #$# "a# G"#$%a &'a %'$%b(%a c#*# (a &'$(c($a F(c%#a" &b%# a '&$ (a &*+$&'a *( 0$a& ,(& c(&a c# +$#(c#' a &'ab"&c%#'.

1.2 MAPA DE PROCESOS

1. P$#c&'#' &'$a0%c#' 

P"a P"a&a &a*% *%& &# # O+&$ O+&$ac ac%# %#a a" " P$#c P$#c&' &'# # # #& & '& 0&' 0&'%# %#a a ## ## "# $&"ac%#a# a "a c#*&$c%a"%ac%= +$#(cc%= $&c($'#' (*a#'= ?aa'= &c. C#*# '& #$0a%a$a caa $&a.



P"a P"a%?c %?cac ac% %  E'$ E'$a a0 0%c %ca a P$#c P$#c&' &'# # & &" c(a" c(a" '& %& %&% %?c ?ca a "#' "#' #b&%#' & G"#$%a S.A  +"a&a &'$a&0%a' +a$a $&a"%a$"#'



S%'&*a & G&'% I&0$a# P$#c&'# #& '& 0&'%#a ## "# $&"ac%#a# a ca"%a= '&0($%a= *&%#a*b%&&= $&'+#'ab%"%a '#c%a" & "a -b$%ca.



M&#$a M&#$a C#%(a C#%(a 7R&%'% 7R&%'% G&$&c%a") G&$&c%a") P$#c&'# P$#c&'# #& '& aa"%a aa"%a "a' *&#$a' ,(& +(&& +(&& &&$ &&$ G"#$%a S.A +a$a *&#$a$ *&#$a$ "a +$#(cc%

2. P$#c&'#' O+&$ac%#a"&' 

C#*& C#*&$$c%a" c%a"% %ac ac% %  V&a &a''  Ma$ Ma$& &% %0. 0. E'& E'& +$#c +$#c&' &'# # &' *( *( %*+#$ %*+#$a a& & &$# &$# & "a &*+$& &*+$&'a 'a  +#$ &""# &""# a #b&%# #b&%# a$%#' a$%#' $&c##c%*%&#'



P$#(cc% & L&c& Ea+#$aa



P$#(cc% & &$%a#' & "a "&c&



D%'$%b(c% &" +$#(c#

3. P$#c&'#' & A+## 

R&c($'#' B(*a#' P$#c&'# ,(& '& &ca$0a &" $&c"(a*%&#  '&"&c '&"&cc% c%  &" &" +&$' +&$'# #a" a".. A&* A&*a' a' & "a ca+a ca+ac% c%a ac% c% == &'a$ &'a$$# $#""# ""#== +$#*#c%= 0&'%  &'&*+&;# & "#' &*+"&a#'.



L#0>'%ca Ma&%*%&# & "#' &,(%+#' +$#(c%#' & G"#$%a S.A= a&*' a&*' &" A"*ac&a*%&# A"*ac&a*%&# 7 I&a$%#) I&a$%#)  '%'&*a' '%'&*a' 7+$#0$a* 7+$#0$a*a' a'  &"&-#>a %+) ,(& -ac%"%a "a +$#(cc%# & "a &*+$&'a.



C#ab%"%a E'a#' ?ac%&$#= c#$#" & ac%%a&'= &c.



C#$#" & Ca"%a P$#c&'# ,(& "& a a"#$ a0$&0a# a" +$#(c#. +$#(c#.

1.3 INDICADORES DE LOS PROCESOS

I%ca#$&' & +$#c&'#' +$%c%+a"&' INDICARDOR DESCRIPCION FORMULA PRODUC PRO DUCCIO CION N DE Ca%a & Ca%a & LECBE (% (%a a&' &' ,(& ,(& '& (%a&'/a" a;# EVAPORADA &a'a a" a;#

PRODUCCIO PRODUC CION N DE Ca%a & Ca%a & DERI RIV VADOS DE (% (%a a&' &' ,(& ,(& '& (%a&'/a" a;# LA LECBE &a'a a" a;#

DISTRIUCION DEL PRODUCTO

D&&$*%a "a ca+ac%a $&a" ,(& +(&& $a'+#$a$ "a &*+$&'a & ba'& a '( +$# +$#(c (cc% c%  #a".

N8*&$# & (%a&' & $a'+#$&/ca%a  & +$#(c# ,(& +(&& *a&a$ caa ca*%

IMPACTO G"#$%a &' "a *a#$ &* &*a'a a'a# #$a & "&c& & &" +&$( &'# '& *%& 0$ac%a' a "a c#*+ c#*+a$a a$ac% c%  & (%a&' a(a"&' +$#(c%a' La -(&$& c#*+&&c%a &$& *a$ca' 0&&$a (a &c&'%a & &&$ c"a$# "#' $&0%'$#' & +$#(cc% A" '&$ (a *a$ca ">&$ & &" +&$(= &'a ""&0a a ##' "#' "#' $%c $%c# #&' &'== # '& +#$ +#$>a >a "#0$ "#0$a$ a$ & # &&$ ( '%'&*a & $a'+ $a'+#& #& ,(& "# (&"a +#'%b"&

I%ca#$&' & +$#c&'#' & a+##

INDICARDOR RECURSOS BUMANOS

CONTROL CALIDAD

DESCRIPCION M%& "a ca+ac%a (*aa ,(& '& +#'&&

DE E' "a ca"%? ca"%?ca cac% c%  ,(& '& "& a a" +$#(c# (a & "%'# +a$a '( c#*&$c%a"%ac%

FORMULA IMPACTO N8*&$# & N# '#"# ba'a c# &*+ &*+"&a "&a#' #' ,(& ,(& &&$ *(ca '# +a$& &" 0&& $abaa# $abaa# +$#c&'# '% '%# c# c# c# c#a$ a$ c# &'+&c% &'+&c%a"% a"%'a 'a'' & "#' '&c#$&' S& "& a$ ( Ua *&%a a"#$ 7A= = C= D= %& %&$ $ac ac%# %#a a"" & E) & "a &'ca"a & ca"%a +&$*%& a a"#$&' ,(& 0"#$%a +#'&& "a &'ab"&c&$'& &*+$&'a. c#*# ">&$ & &" '&c#$ & &" +&$(.

@. %b"%#0$a->a. 1. +//.*##0$a?a'.c#*/$aba#'1/+&$?"&*+$ +//.*##0$a?a'.c#*/$aba#'1/+&$?"&*+$&'a/+&$?" &'a/+&$?" &*+$&'a2.'*"X%44#L365* 2. +// +//.0$(+#0"#$%a.c#*/0"#$%aBISTORIA. .0$(+#0"#$%a.c#*/0"#$%aBISTORIA.*" *" 3. +//.0$(+#0"#$%a.c#*/0"#$%a.*" 4. +//.&,(%"%b$%(*.c#*.+&/G"#$%a.+-  5. +//'%a#0+&$(.b"#0'+#.+&/ 6. 1 +// +//.0$(+#0"#$%a.c#*/a"#$&'. .0$(+#0"#$%a.c#*/a"#$&'.*" *" . 2 +// +//.+&$("ac&a.c#*/2
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