Get Your Mind in the Game

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Inside Trump University -------------------------------------------------------------------------------This Issue: Have the Right Mindset for the JobIssue 24Get Your Mind in the Game by Donald J. Trump Don't find a fault, find a remedy. -- Henry Ford When I think of work, I often see it as problem-solving. If you don’t have problems, then either you’re pretending not to see something, or you don’t run your own business. Problems come with the territory, and they should never surprise you. You should expect them. If you work for someone else, it’s a good idea to expect problems, too, and to be ready for them. To me it’s a realistic approach. No matter how hard you work, there are times that things happen that are out of our control. Keep your eyes on your ideals as well as reality. That’s what being prepared really means. Very often when people refer to the morning of September 11, 2001, they will mention that it was a beautiful September morning in New York City. Within two hours, our view of a beautiful morning had been radically changed. Were we prepared for it? Could we control the outcome? That is an extreme example. Still, it helps to be in control of those things we can control. Every day ask yourself what problems might arise, review every project yourself, and make sure you are on top of your own agenda. Be as thorough as possible. Be alert. In business, there are no half-days or slow days. If there are, something’s missing. Make it your business to find out what it is, and then do something about it. Find a remedy. When I say, have the right mindset, I am thinking about responsibility. People who take responsibility have no need to blame others or to be continually finding fault. The naysayers never manage to contribute much, and never amount to much either. Don’t join their club. They’re the lowest common denominator. Page 1

Untitled I knew a guy that I used to call up just to see who and what he would be blaming that day. I don’t think that guy ever made a single mistake in his entire life. From day one, nothing was ever his fault. His biggest blind spot was himself and, sad to say, he eventually became a total loser because he never thought of the remedy for his biggest failure: himself. Look at yourself first when things go wrong. I’ve been in business long enough now, and have had ups and downs, so I can go from seeing the problem to seeing the solution rather quickly. Don’t emphasize the problem so much--emphasize the solution. It’s a mindset that works: accentuate the positive without being blind to the negative. Another tip for those of you who work for someone else--while you may be budding entrepreneurs, there is great value to being able to be an effective and efficient team player. If you have watched The Apprentice, you will notice that the people without team skills don’t do so well. Yes, each person wants to win, but part of the game, and an important part, is to work well with your team. It’s something that will be noticed in any work environment. Can you employ out-of-the-box thinking while remaining within the constraints of team effort? I’ve also noticed how much time The Apprentice teams spend bickering and infighting, which is not only a waste of precious time, but annoying and sometimes even embarrassing. These people are highly qualified. To see and hear them carrying on at length, many times over inconsequential things, is a clear indication that they should heed Henry Ford’s advice about finding a remedy instead of finding fault. Give your full attention to your work! Simple as that sounds, I’m constantly surprised by people who don’t seem to have this ability. That’s why you hear me emphasizing focus so much--it’s absolutely necessary in order to achieve results. Mindset includes responsibility and focus. We all know how to turn on the television set. Be equally adept at turning on your mind to matters at hand and you might surprise yourself by what you can accomplish. Donald J. Trump is Chairman of Trump University. Think Like a New American by Barry Lenson If you need a helping hand, you will find one at the end of your sleeve. -- Sam Levenson After my wife and I got married, we moved into an apartment building in northern Manhattan. We quickly got to know one of the superintendents, a Polish immigrant named Casimir. Casimir was inspiring. He saw America as a land of unlimited possibilities. Everything he touched became an enterprise. When he bought an old Ford sedan, he visited every apartment in the building and offered his services as a driver. Soon he was shuttling so many people to the airports, you had to book him a week in advance. Next, he built an extra apartment in a corner of the basement, rented it out to friends who were just arriving from his native country, and split the profits with the building’s owner. If you had a broken appliance you were tossing out, he would fix it and sell it for a profit. Then one day I realized I had not seen Casimir for a few weeks. When I asked where he was, I learned that he had moved into one of his own buildings. By then, he was well on his way to becoming a very rich man. His story proves that America is still the land of opportunity. But how many of us look at our country the way Casimir did? How many of us see the opportunities that are all around us? Whether we have lived here all our lives or have just arrived, we need to see America as if for the first time. Perhaps that is why the tales of successful immigrants can be the most inspiring success stories of all. Page 2

Untitled Consider Louis B. Mayer, the pioneering Hollywood studio head. Back in the 1880s, he and his family fled the Ukraine. They went to Canada and settled in New Brunswick, where opportunities were scarce. While still in his teens, Mayer left his family and moved to Boston, where he got a job placing revolutionary new Nickelodeon movie-players in public places. He hustled like mad and amassed $50,000, which he then invested in The Birth of a Nation, D.W. Griffith’s epic film. That investment netted Mayer a $500,000 return. With that money, he moved to Hollywood, started making movies, founded Metro Goldwyn Mayer and earned untold riches. (To learn more about his life, visit http://www.time.com/time/time100/builder/.) Then there is Andrew S. Grove, founder of Intel. Grove was born in Budapest in 1936. Talk about bad timing! Hungary was decimated in World War II and then invaded by Russia in 1956. Penniless and speaking no English, Grove fled to America. Within four years, he had earned a degree in chemical engineering from City College in New York. Then he went to the University of California and earned his Ph.D. In 1968, he became one of the founders of Intel. (Read his story at http://www.intel.com/pressroom/kits/bios/grove.htm.) Incredibly successful and respected, Grove is another American success story. Yes, opportunity is everywhere. It can be so close that you miss it. Even if you are biding your time in an uninspiring job, you can be the person to say, “I can handle that!” to a job no one else wants to touch. You can talk to customers, develop radical new products or marketing plans, and take your ideas straight to your company leaders. You can start a company-within-a-company to refurbish idle equipment and sell it for a profit. You can? Yes, you can. You can do anything. The American humorist Sam Levenson, an immigrant himself, once said, “If you need a helping hand, you will find one at the end of your sleeve.” That’s the American mindset for success. The streets here are still paved with gold. Barry Lenson is Executive Editor at Trump University. Find the Right Mindset by Adam Eisenstat Finding someone with the right mindset for a job should not be an accident. Obviously, you must first determine just what the right mindset for the job is. Then you need to use job ads to attract the right mindset and repel the wrong one. Interview using simple questions that help you learn about more than the applicant's work history and experience. You also want to identify the sort of intangibles that reveal the applicant's mindset. To determine the right mindset for the job, you need to identify what values are key to the position. Customer service people have to like people. Installation, repair, and service people have to like activities. Researchers have to like knowledge. Buyers have to like things. Sales people usually have to like people and they usually like getting and having things. Think about the job you want to fill. What does the person in this job need to value to be successful? Next, think about the employee's motivation in this job. Do they need to set their own goals and be self-motivated (e.g., sales), or do they need to follow detailed procedures repeatedly (accounting, invoicing, etc.)? Do they need to be able to come up with new and potentially revolutionary ideas (e.g., new product development), or do they need to improve on current products, services, or systems of production (e.g., quality improvement). The job ad is a crucial tool for finding employees with the right mindset. The well-composed job ad can do a lot to weed out those who may have the right qualifications, but the wrong mindset. In a sales job, for example, by giving your phone number and not your address you can eliminate anyone who doesn't have the drive to pick up the phone and contact you directly. If a job applicant can't call you, he or she can't call a prospect. The people who call first are the doers; the ones that call later are the thinkers. Page 3

Untitled The right job ad can attract or repel potential applicants. Are you looking for problem solvers who would rather fix declining sales than achieve new sales goals; followers who can't decide for themselves; innovators who can't follow processes; thinkers who need to deliberate; or revolutionaries who can't stand incremental improvements of systematic ways of doing things. During interviews, you can use simple questions to determine whether the applicant's mindset matches your position. If you ask: “What's important to you about selling?” and the interviewee never mentions people, he or she isn't a good fit. If you ask “How do you know if you've done a good job?” and get "people tell me" in response, the person can't make decisions and set goals independently. The idea behind this is first to design the job, then choose the right mindset to fill the position. Adam Eisenstat is Director of Communications at Trump University. Previous IssueNext IssueInside Trump University Home About TrumpU Instructors Philosophy Success Stories Trump Insider Newsletter Course Catalog Store Privacy Policy FAQ Contact Us Facebook Facebook Twitter Twitter LinkedIn LinkedIn YouTube YouTube Copyright © 2010 Trump UHACKER SAFE certified sites prevent over 99.9% of hacker crime.

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