Gateway_B2+_Test_Unit_7_A

Unit 7 Test A

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Use of English: Grammar 1 Complete the text with the correct passive form of the verb in brackets. Peer-to-peer marketing (1)____________(employ) at present by companies enabling them to advertise for free. It (2)____________(believe) that viral marketing is a popular form of peerto-peer marketing. Viral advertising (3)____________(use) for many years, but companies using this method are now targeting children as young as four years old. When playing games on the computer, both online and offline, children (4)____________ (show) a series of advertisements. The purpose of these adverts is for children to subconsciously associate them with the game they are playing. According to statistics, during the last three months, an estimated 2500 adverts (5)____________ (click on) by children ranging from seven to thirteen years old.

/5 2 Rewrite the sentences using the words given. Use no more than six words. 1 Mum usually does his washing. HAS He usually_______________________ by his mum.

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CHECKED I _______________________ free of charge. 4 They got Tom to cook our dinner. COOKED We _______________________ by Tom. 5 They’d sent us the bill in the post. SEND We’d had _______________________in the post.

/5 3 Choose the correct alternative. 1 Sadly none of/most of the celebrities gave their autograph to the thousands of fans waiting outside the cinema. 2 Neither of/All of their customers are loyal to the brand and they would never buy anything else. 3 He couldn’t believe that each/every pair of trousers he tried on was either too baggy or too tight. 4 The fact that no/some freebies were given out at the event came as an unpleasant surprise to the guests. 5 Most/Most of salesmen push their clients to buy their products because they need to hit their targets.

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2 Her friend called her after dinner. BY She got _______________________. 3 The mechanic checked my car free of charge. Gateway B2+ Tests A © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.

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Use of English: Vocabulary 4 Complete the sentences with the correct words or expressions related to advertising and selling. 1 Tim was given t______h______s______ for over fifteen minutes, until he told the salesman that he wasn’t really interested. 2 I know you work in telesales, but do you personally have to make c______c______ to potential clients? 3 As there are so many different brands of tea on the market, it is surprising that b______l______ exists. 4 Beyoncé will be working in Paris in December. She’s going to be e______ a new cosmetic product. 5 Alex knew the best thing to do was to s______a______ and then pick the best offer.

/5 5 Read the text and then fill in the gap with the correct form of the word in brackets. When the washing powder company released their latest TV advertising campaign, those awaiting the release were (1) ____________ (RELATE) surprised. The image of a pair of trousers covered in dirt entering a washing machine with a magical powder had been replicated so many times. At first, it seemed the creators had lost their (2) ____________(IMAGINE) side, but it was later revealed that the advert shown on TV was in fact an advert that had been broadcast ten years ago. It was apparent that someone had (3) ____________(CARE)

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submitted the old version to the television studio. The company apologized for the (4) ____________(EXPLAIN) mistake and they released the original campaign a few days later. As expected, it made a (5) ____________(POWER) impact on the market.

/5 6 Fill in the gaps with the correct word. Several words may be possible for one gap. baggy classic loose scruffy sophisticated At work, there isn’t any official dress code. Therefore, people wear what they consider appropriate. On the whole, there are two distinctive groups of people. In the first group, there are men that wear (1) __________ suits with a tie and women that wear trouser suits. These people look smart. We refer to these people as the (2) __________ ones. Then there are the men and women that come to work wearing (3) __________ trousers or jeans and (4) __________-fitting upper garments with trainers. These people, on the whole, look (5) __________. We refer to them as the carefree ones.

Gateway B2+ Tests A © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.

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Reading 7 You are going to read a leaflet that gives information about the BestAdvertising company. Decide if the statements are true (T), false (F) or not stated (NS). Different ways to advertise your business with BestAdvertising With customers’ demands and technology constantly changing, we thought it important to keep you informed about the different ways you can advertise your company’s products with BestAdvertising. When choosing the most appropriate method, you should consider your business’s needs, reputation and budget. Typically, a successful company will use several forms of media to ensure maximum exposure. Listed below, you will find the different advertising options we have available. Television & Radio Advertising Television and radio adverts continue to be popular ways to advertise products to large audiences with companies on a moderately large budget. However, with the wide selection of television channels and radio stations in existence, it is important to investigate the age and social class of the viewers or listeners of the particular channel or station that your company is contemplating, and then choose the right channel or station based on your product’s target market. That said, choosing the correct channel or station is only part of the process. You also need to consider the number of times you would like the advert to be played. These two important choices will

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then determine the cost of your campaign. These means of advertising, despite being costly, are extremely effective as they tend to persuade consumers to buy. Well, a good advert does anyway!

Print Advertising Placing an advert in a newspaper or magazine has a multitude of advantages. Firstly, you can select your audience on the basis of common interests, geographic location and age. Secondly, you can choose the size, colours and overall design and layout of your ad. Before placing an advert, it is essential you have identified the section of the newspaper or magazine where you intend to put your advertisement and also the amount of time you want the campaign to run. Often, a discount will be given for a campaign that runs for a prolonged duration. In general, print advertising can be moderately affordable but the success rate is unpredictable. On-line advertising On-line advertising is our most popular form of marketing. The main reasons being that (1) it’s comparatively cheap nowadays, and (2) companies are able to locate and advertise to their target market both quickly and directly. The development of location-based advertising technology now means that businesses can get their message to potential customers at any time of the day and at any given location. With BestAdvertising, we have two forms of on-line advertising available: banners and mini ads. A banner is characteristically an

Gateway B2+ Tests A © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.

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image placed on a web page which the user can click on and be taken directly to the advertising company’s web page. A mini ad is a small ad which is placed in the corner of a web page together with other similar ads that a client can click on and open if interested. Mini ads are placed on a web page related in some way to the web page the client is viewing. For example, if a user opens a web page and looks at office furniture, mini ads might appear in the corner of the web page offering alternative furniture companies. With the development of tracking technology and more and more people accessing the internet, not only from computers and laptops but also from smart phones, on-line advertising is definitely a more efficient option. Perhaps in the future at BestAdvertising... Facial Recognition Advertising A new means of advertising is at present being tested in Japan. It is known as Facial Recognition Advertising and could be used on billboards or small digital screens in the underground, shops or even in bars and restaurants. If successful, the facial recognition system will identify the gender, ethnicity and approximate age of a passerby and will then transmit bespoke advertisements based on the information given. This advertising method has been portrayed in many films, but it might now become a reality. Watch this space!

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2 To publicize on the television or on the radio, the only thing a company needs to do is determine the channel or station they want to employ. T / F / NS 3 Clients that advertise in a newspaper for a two month period commonly receive a 20% discount from the total cost. T / F / NS 4 An online banner usually contains text which promotes a company and when clicked on, takes you directly to the advertising company’s web page. T / F / NS 5 Facial recognition advertising could possibly become one of BestAdvertising’s modes of advertising in the future. T / F / NS 6 According to BestAdvertising, the most efficient advertising option is on-line advertising. T/ F / NS

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1 A successful business employs a variety of media forms to guarantee the greatest coverage. T / F / NS Gateway B2+ Tests A © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.

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Listening

Writing

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You are going to hear a talk about how consumers can help the environment. Complete sentences 1-6. Use no more than three words in each gap. 1 At birthday parties and celebrations people tend to forget about _____________. 2 Waste from our rubbish bins is deposited in _____________. 3 In the UK, _____________ of waste is recycled by citizens and companies. 4 One of the ways we can educate consumers is by showing them a selection of _____________ of what happens if we don’t recycle. 5 If we don’t act now, our country is going to be overcrowded with _____________. 6 Companies can improve the situation by ensuring their goods are wrapped in _____________ packaging.

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You have been asked to write a report for an international student magazine on the following topic: What makes an advertisement successful? In your report you should mention a few adverts from your country and how and why they are/were successful or unsuccessful. Write your report. Write 200-250 words. _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________

/10 Gateway B2+ Tests A © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.

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Gateway B2+ Tests A © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.

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