Gantt Chart

 

Acti"ities 1.) Coordinate with PepsiCo top management about the plan to expand its operations to emerging markets 2.) Conduct market research in the selected areas to expand 3.) Identify which products to promote in selected markets to expand

PepsiCo Inc.'s Strategic Action Plan (2008-2013)  !ea  !earr 1 (2008) (2008) &er$ar% arc April a%

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 !ea  !earr 2 (200) (200)

Period of Epansion

1.) Conduct consumer education about PepsiCo and their products 2.) election of methods for distribution of  PepsiCo!s products "ubsidiaries# agents# distributors and ac$uisitions) 3.) Coordinate with respecti%e retailers of  PepsiCo in chosen markets "Power of &ne retailer alliance strategy)  !ea  !earr 3 (2010) (2010) 1.) ourcing of funds to finance the expansion 2.) Implement the Power of one retailer alliance strategy 3.) 'iring of the distribution distri bution and sales team (.) Implementation of the distribution to chosen areas to expand  !ea  !earr / (2011) (2011)

1.) Coordinate with retailers about the oint distribution of PepsiCo!s *atorade and other good+for+you products 2.) election of what good+for+you snacks to market and bundle with *atorade #oint distri$tion distri$tion of of PepsiCo's 3.) Conduct meetings with retailers about the atorade soft drins and etter-forbundling and side+side shel%ing for *atorade %o$ snacs and better+for+you snacks  !e  !ear ar  (2012) (2012) 1.) tart distribution of *atorade and  better+for+you  better+fo r+you snacks in stores 2.) ,ollow+up of the progress of the distribution with retailers

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