Food Management

TRAINING REPORT ON “NEW PRODUCT LAUNCHING” At RITE BITE ROADSIDE BISTRO,GURGAON Submitted to MAHARSHI DAYANAND UNIVERSITY,ROHTAK In partial fulfilment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) (IVth Semester) Submitted by Name: Rajesh Kumar Ranjan Regn. No.- 1073901955 Roll No .- 1090210702 SKYLARK SCHOOL OF BUSINESS & TECHNOLOGY,GURGAON PALAM VIHAR-EXT GURGAON (HARYANA)

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CERTIFICATE BY THE GUIDE

This is to certify that the project work entitled “NEW PRODUCT LAUNCHING” is a piece of work done by RAJESH KUMAR RANJAN, student of Skylark School of Business & Technology, under my guidance and supervision for the fulfillment of the course MBA, Skylark School of Business & Technology,Gurgaon To the best of my knowledge and belief the project embodies the work of the candidate himself and has been duly completed. Simultaneously, the project fulfills the requirements of the rules and regulations related to the internship of the institute and I am assured that the project is up- to the standard both in respect to the contents and language for being referred to the examiner.

I wish him all success in life.

Name : Nidhi Bansal

STUDENTS DECLERATION 2

I hereby declare that the Training Report conducted at Skylark Group,Gurgaon Under the guidance of (Ms.Nidhi Bansal) Submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) TO MAHARSHI DAYANAND UNIVERSITY, ROHTAK is my original work and the same has not been submitted for the award of any other degree/diploma/fellowship or other similar titles or prizes.

RAJESH KUMAR RANJAN Place :

Regn. No.- 1073901955

Date :

Roll No.- 1090210702

CERTIFICATE FROM THE ORGANIZATION

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This is to certify that Mr.Rajesh kumar ranjan who is pursuing MBA (Industry Integrated) course of Maharshi Dayanand University,Rohtak at Skylark School Of Business & Technology, Gurgaon has undergone management training at our organization from 15 2012 to 30 nov 2012. His performance during the training period was found to be excellent. We wish him success for his future endeavours.

HR Manager Rite Bite Gurgaon.

ACKNOWLEDGEMENT

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I am thankful to Skylark School of business & technology, Gurgaon for providing me an opportunity to undertake training in their esteemed organization. I would like to special thanks to my project manager , HR Manager at , Rite Bite Gurgaon, who helped me throughout the project and also encouraged me to take this project in future course for my career. I am also thankful to director Mr. Hitesh Triphati of Skylark School of business & technology, gurgaon,Ms. Nidhi Bansal (faculty members), NIAM’s training officer in charge for providing me guidance in preparing my project report.

Last but not the least I am also thankful to all my friends, colleagues & the staff members of Rite Bite and SSBT to make my project successful.

RAJESH KUMAR RANJAN

PARTICULARS

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CHAPTER 1 : INTRODUCTION  1.1 General Introduction of the Industry  1.2 Industry Profile  A. Origin and development of the industry.  B. Growth and present status of the industry.  C. Future of the industry.

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CHAPTER 2 : PROFILE OF THE ORGANISATION 2.1 Origin of the organization. 2.2 Growth, Development & present status of the organization. 2.3 Organization Structure & organization chart. 2.4 Product and service profile of the organization. 2.5 market profile of the organization.

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CHAPTER 3 : DISCUSSION ON TRAINING 3.1 Work profile(Role and Responsibilities) 3.2 Key learning from training. CHAPTER 4 : STUDY OF SELECTED RESEARCH PROBLEM 4.1 Statement of research problem. 4.2 Statement of the research objectives. 4.3 research design and methodology. CHAPTER 5 : ANALYSIS 5.1 Data Analysis 5.2 Summary Of Findings. CHAPTER 6 : SUMMARY AND CONCLUSIONS 6.1 Summary of learning Experience. 6.2 Conclusions and Recommendations.

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APPENDICES Annexure re like copy of Questionnaires, Interview schedule, leaf lets, brochures, photographs to be enclosed. BIBLIOGRAPHY

CONTENTS

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INTRODUCTION   

History of the Industry Prominent food and beverages companies Company Profile

THE HISTORY OF FOOD AND BEVERAGES INDUSTRY

History of Food Industry As it exists today, the domestic food and beverage industry is a very competitive and mature industry with little domestic growth. Increases in a company’s market share usually come at the expense of a competitor’s loss of market share (cannibalization). Overall most growth comes from international expansion. With the passage of NAFTA and GATT, many domestic companies are either entering into alliances with foreign entities, or acquiring 33them. There are many reasons for this. For example, much domestic food and beverage companies want to take advantage of existing distribution systems, or underutilized plant capacity. Some acquisitions may be motivated by Federal income tax considerations. From the time that agriculture began about 7,000

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years ago to the present there have been many important developments that are responsible for the state of the industry as it is today. The following events have had a major impact on where the industry is today.

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Event

Explanation

IRRIGATION

The use of some form of irrigation is well documentedthroughout the history of civilization. It has enabled food production to occur in areas previously too hostile for plants and to counter the effects of drought.

INDUSTRIAL

Resulted in mass production of food

REVOLUTION

products at lower cost and consistent characteristics.

FOOD

Classified into two main groups,

PRESERVATIVES

antioxidants that delay or prevent the deterioration of foods by oxidative materials and antimicrobial agents that inhibit the growth of spoilage and pathogenic microorganisms in food.

PACKAGING

Tinned products came to America in 1822 and allowed food to bestored for long periods of time. Some packaging processes were developed to enable Napoleon’s armies to carry war to distant areas and remain well fed.

PASTEURIZATION

A partial sterilization accomplished by raising milk to a temperature high enough to destroy pathogenic bacteria. This process allows milk to remain consumable for about 14 days if refrigerated in closed containers.

TRANSPORTATION

9 First, railroads and barges, then trucks and air transportation have

enjoyed in regions where food cannot be grown. Many locally grown food products can be consumed globally (bananas, fish, fruit, etc.). PESTICIDES

Enabled farmers to significantly increase yield.

NUTRITION

In the 1950’s and forward, nutrition became a major concern for production/consumption. The emphasis on eating healthy:has ORIGIN & DEVELOPMENT spawned a new market segment; for The food production is a complex, global collective of example organic foods, low-fat foods diverse businesses that together supply much of and healthy foods all enjoy healthy the food energy consumed by the world population. margins and increased demand. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry. The food industry includes: Regulation: local, regional, national and international rules and regulations for food production and sale, including food quality and food safety, and industry lobbying activities  

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Education: academic, vocational, consultancy Research and development: food technology Financial services insurance, credit Manufacturing: agrichemicals, seed, farm machinery and supplies, agricultural construction, etc.

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Agriculture: raising of crops and livestock, seafood Food processing: preparation of fresh products for market, manufacture of prepared food products

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Marketing: promotion of generic products (e.g. milk board), new products, public opinion, through advertising, packaging, public relations, etc.

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Wholesale and distribution: warehousing, transportation, logistics

2. Growth and present of food &beverage industry: 

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The growth story of the Indian beverage market:

The Indian beverage market offers hot options. So Dabur, the pioneer and one of the market leaders in the packaged fruit juices market, has recently launched a new drink which is called “Real Burrst”. This drink is a light fruit beverage with 4 flavors–MixedFruit,

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CrispyApple, OrangeBytez,& MangoMania. Real Burst is targeted towards consumers in the Indian cities, Dabur says, and comes in a tetra pack highlighting the”Lite and Refreshing” qualities of fruits. All 4 variants will be made available in 1 liter and 200 ml packs priced at Rs. 65 and Rs. 15, respectively, and would be made available everywhereinIndia. According to Dabur, the fruit beverages industry in India now stands at Rs 1100 crores (approx. Euro 180 million) and the market has grown at the rate of 30% where Dabur India, through the new launch Real Burrst, is looking at establishingamarketshareof4-5%innext2-3 years. The 30%-growth rate is well-known figure also from other FMCG-sectors in India. The FMCG industry is set to grow 20-30% in 2009-10, up from 10-20% in 2008-09, as was reported recently by media quoting consultants for the Indian market. The FMCG sector has grown consistently during the last three to four years, reaching a size of US$ 25 billion (Rs. 120,000 crore) at the retail level in 2008, FICCI, the industry body, has recently said when lobbying for a Goods & Services Tax which should replace the multiple indirect taxes currently levied on FMCG products. According to the market figures from FICCI, the industry is poised to grow at 10-12% for the next 10 years to reach US$ 43 billion (Rs. 206,000 crore) by 2013 and US$ 74 billion (Rs. 355,000 crore) by 2018. Part of the industry of fast moving consumer goods

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is also the beverage industry. The total beverage industry in India is being estimated to grow at 17% this year, according to experts. “Food and beverages segment has not suffered despite the slowdown in the economy. FMCG in our stores has done very well. In fact, we registered 10-15% growth in this segment last year,” said a spokesperson at Spencer’s Retail Ltd. Beverage majors like Coca Cola India, for example, again reported growing sales, this time for the eleventh consecutive quarter. Coca-Cola in India reported a solid first quarter 2009 results not only despite a challenging economic environment, but also with unit case volume increasing by 31%, as was told by a Coca Cola India spokesperson to media. And eight quarters out of the 11 quarters had a double-digit growth. To foreign observers of the market, these figures might sound unbelievable, as Western markets are saturated and have not seen such figures for long time. But in India, various positive factors drive the beverage markets. One is the rising number of people in the middle class with extra money to spend on new beverages like wine, new brands of imported whiskey, or the fancy energy drinks, some of which are really good to enable people to work longer, to listen longer during conferences, and even to party longer and have fun. Leader in this segment is Red Bull, but some other good and very effective drinks – one even very healthy are already or soon entering the market. Another factor is the sheer size of the number of people in India. Even the rural households, as long as the monsoon is good, get purchasing power and can

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participate in consumer markets. Where ever the purchasing power is still not big enough, companies offer smaller packs for Rs. 10 or Rs. 5, especially to be seen in the snack market. Hot summers in India also help a bit to sell beverages, but that phenomena we know also from Texas or Italy. 

Global growth of food and beverages industry :

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In its 2010 Food and Beverage Global Report, IMAP Inc., a global merger and acquisition (M&A) organization, details M&A transaction activity by country and region during 2009, projections for 2010, and the factors and trends that are contributing to the industry's evolution and growth. A key finding of the report is that the food and beverage industry has shown resiliency during economic slowdowns.

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Cathy Jaros, an IMAP food and beverage advisor, comments, "Historically, developed countries such as the United States have been the largest producers of manufactured food products. However IMAP advisers have seen the longer-term trend, with China, Russia and India increasing their production capacities. Additionally, diets in developing countries are shifting from staple foods rich in carbohydrates to more expensive foods such as meat and dairy products. We are seeing rising health consciousness and the increased need for convenience, especially at home, driving growth in the developed countries."

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IMAP advisers expect that rising populations, favorable demographics and increasing per capita income will support growth in developing countries. IMAP advisers also predict that recent droughts in some countries and rising fossil fuel prices are likely to cause food scarcity, which may force governments to intervene and acquire more farmland and subsidize agriculture.

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In the past half-century, the food and beverage industry has blossomed from a collection of mom-and-pop operations to a trillion-dollar powerhouse led by huge international corporations. Familiar names like CocaCola, Starbucks and McDonald's can be found in every corner of the globe. The overarching theme dominating the food and beverage industry is exploding global demand and rapidly rising food prices. The breakneck economic growth of countries such as China, India, Brazil and Vietnam gives billions of people the ability indulge in ways previously enjoyed only by those in developed nations. A massive influx of consumers onto the global food market has resulted in a rapid and sustained increase in food prices, stoking global inflation.

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The related shift to ethanol and other bio-diesels in the face of rapidly rising energy prices has only exacerbated the world's food inflation headache. Although some members of the food and beverage industry (primarily farmers and agribusinesses) benefit from higher prices, most corporations in the industry have seen their cost of doing business increase, biting into profit margins. These higher costs are passed, in part, onto consumers, who find their discretionary spending restricted when they must spend a larger chunk of their paycheck

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at restaurants and grocery

stores.

So,

just

asoil

prices are a key economic indicator, so too are the prices

of

key

agricultural

commodities

such

as corn, wheat, andsoybeans.

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Subsets of the Food and Beverage Industry

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Farming The farming subset of the food and beverage industry encompasses production

those and

businesses

collection

of

involved raw

in

the

agricultural

commodities such as corn, wheat, soybeans and rice. This portion of the food and beverage industry includes seed producers such as Monsanto and Dupont as well as agribusinesses such as ADM and closely held Cargill: 

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Farm Products: Monsanto Company (MON) DuPont (DD) Syngenta AG (SYT)

Agribusiness: Archer-Daniels-Midland Company (ADM) Bunge (BG)

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Corn Products International (CPO) Smithfield Foods (SFD) Tyson Foods (TSN)

Processing This portion of the food and beverage industry is dedicated to processing raw material foods into forms that may be more easily distributed and sold to consumers. Processed foods come in many different forms but may be roughly divided into the following subsets:

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Food- Major Diversified: Kraft Foods (KFT) ConAgra Foods (CAG) Sara Lee (SLE) H.J. Heinz Company (HNZ) Frito-Lay (PEP) General Mills (GIS) Kellogg Company (K) Campbell Soup Company (CPB)

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Beverages- Alcoholic & Non-Alcoholic: Coca-Cola Company (KO) Pepsico (PEP) Anheuser-Busch Companies (BUD) Molson Coors Brewing Company (TAP) Cadbury Schweppes (CSG)

Confectioners: Hershey Foods (HSY) Cadbury Schweppes (CSG)

Distribution The companies engaged in the distribution subset of the food and beverage industry are responsible for putting finished or near-finished food products into the hands of hungry consumers. Most broadly, there are two channels through which corporations deliver processed foods to their customers. On one hand, grocers and supermarkets provide processed but unprepared food to customers that they may then prepare in their homes. On the other hand, the restaurant industry serves its customers with fully prepared foods.

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Grocers: Kroger Company (KR) Safeway (SWY) SuperValu (SVU) Whole Foods Market (WFMI)

Quick Service Restaurants: McDonald's (MCD) Yum! Brands (YUM) Burger King Holdings (BKC) Wendy's International (WEN)

Casual & Upscale Restaurants Starbucks (SBUX) Darden Restaurants (DRI)

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Cheesecake Factory (CAKE) Brinker International (EAT) Trends & Forces Food Inflation 

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% increase in prices of wheat, corn, soya and rice from 2005-2007[1]

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Over the past decade the world has witnessed a drastic rise in food prices. According to the World Bank, over the past three years alone, global food prices have increased over 80% These dramatic increases can be attributed to the convergence of factors that has created the perfect storm for food prices. Prime among these factors is a world that is growing both more populous

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and prosperous. New wealth in rapidly developing nations such as China, India, Brazil and Vietnam is allowing billions of people to increase their caloric intake, increasing global demand and straining supplies. Similarly in response to a more prosperous and populous world, global energy prices have skyrocketed, increasing input prices for food production. High energy prices, in turn, have triggered a shift toward ethanol and biodiesels which further increases the demand for crops such as corn and soybeans. Finally, an increase in crop shortages caused by "freak" weather occurrences such as a 10 year drought in Australia and floods in south Asian as well as pest outbreaks. 

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Rising Global Demand & Engel's Law Rising global demand is the driving force behind higher food prices. More people in developing countries are earning more money, lifting their standards of living. Of course, the first step to a better standard of living is a better diet. This trend was first codified by Ernst Engel, a 19th-century German economist, as Engel's law in the 19th century. Engel's law says that as incomes increase, people spend a smaller percentage of their incomes on food — but they also switch from cheaper to more expensive food. In other words the law calls for an aggregate increase in food consumption as well as a substitution of lower quality foods with higher quality ones.

Between

1990

and

2003,

daily

caloric

consumption per person increased from 2318 to 2773 in India and from 2709 to 2940 in China. Though it may not seem like much on its face, even a small average increase among a population of 2.5 billion people represents a large increase in overall demand.

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Furthermore, a greater proportion of these calories are coming from animal products like beef, chicken and pork. Although it may seem counter-intuitive at first, the move to meats puts further upward pressure on agricultural prices because it takes about eight times as much corn to produce the same number of calories from meat as from bread.[4] 

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The Rising Cost of Carbon Energy Another important factor driving the increase in food prices has been the rapid and sustained increase in fossil fuel prices since the early 2000's. Higher energy prices lead to higher food prices in two ways. First, fossil fuels such as oil and natural gas are critical components of fertilizers used to grow crops. For example, the price of diammonium phosphate, a common fertilizer, is about $1,200 a ton in the U.S., up from about $450 a ton a year ago.[5] Additionally, fossil fuels provide most of the energy needed for mechanized food production and transport.

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Ethanol & Biodiesels One of the chief causes of food-price inflation is new demand for ethanol and biodiesel, which can be made from

corn,

palm

oil,

sugar

and

other

crops.

Skyrocketing carbon energy prices have made the production of these biofuels much more economically attractive. Because of this, farmers have diverted food once meant for human consumption for toward the production of biofuels such as ethanol. This trend is particularly pronounced in the American heartland where the U.S. government has enacted several

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subsidies for the production of corn based ethanol to ease its dependency on foreign oil producers. The rise of biofuels packs a one-two punch for food prices. First, foods diverted for biofuel product represent an additional

source

of

demand.

Second,

because

producing biofuels may increase other food prices indirectly as farmers reduce acreage dedicated to crops like wheat, rice and other staples in favor for agricultural biofuel products.

PROMINENT FOOD COMPANIES :-

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Nestlé is the world's largest food and beverage company.

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PepsiCo is the largest U.S.-based food and beverage company.

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Unilever is an Anglo-Dutch company that owns many of the world's consumer product brands in foods and beverages.

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Kraft is apparently the world's second largest food company, following its acquisition of Cadbury in 2010.

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DuPont and Monsanto Company are the leading producers of pesticide, seeds, and other farming products.

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Both Archer Daniels Midland and Cargill process grain into animal feed and a diverse group of products. ADM also provides agricultural storage and transportation services, while Cargill operates a finance wing.

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Bunge Limited is a global soybean exporter and is also involved in food processing, grain trading, and fertilizer.

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Dole Food Company is the world's largest fruit company. Chiquita Brands International, another U.S.based fruit company, is the leading distributor of bananas in the United States. Sunkist Growers, Incorporated is a U.S.-based grower's cooperative.

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JBS S.A. is the world’s largest processor and marketer of chicken, beef, and pork. Smithfield Foods is the world's largest pork processor and hog producer.

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Sysco Corporation, mainly catering to North America, is one of the world's

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largest food distributors. General Mills is the world's sixth biggest food manufacturing company.

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Group Bimbo is one of the most important baking companies in brand and trademark positioning, sales, and production volume around the world.

Company Profile:“Rite Bite is a associate company of the well known MNC, SKYLARK GROUP” Origin of organization:

“RITE BITE “is catering service organized by “skylark group”.

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Skylark group provide many kinds of services to society .the “rite bite “catering service is one of them.

About skylark group: 

Skylark Group was formed in 1987 by Late Shri RC Rao. It all began with a small company that provided simple manpower guarding solutions. The company soon picked up and started to get noticed by the then major players in the industry. However, before the company could flourish and expand business, it faced a major setback with the demise of its founder Shri R C Rao. It was his dream to take Skylark places but fate

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had it differently. Realizing what Skylark meant to his father Maj (Dr) T C Rao took over the reins in 2000 after serving in Indian Army for over 24 years. Since the company managed to achieve huge success in its formative years, the pressure to perform was high considering that Dr. T C Rao was raw and as some put it, "too naïve" for the industry. Taking everything in his stride, Dr. T C Rao made significant changes to the company and it is all because of his dynamic efforts and business acumen, that the group is now known amongst the biggest preferred Security & Urban Management Solutions Providers in the nation. Skylark has introduced numerous quality standards and more and more new entrant companies look up to Skylark as their role model in this fast growing industry. With Dr. Rao's devoted efforts to maintain the strict company standards, Skylark has managed to expand globally by opening up offices in New York, Montreal, London and Kathmandu. 

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Services:facility management :Facilities Management Services involve an effective combination of people, process and tools to ensure that your infrastructure is always up and running. Catering to the 24x7 service demands of your infrastructure, we undertake complete responsibility of ensuring availability and performance of your Infrastructure. Our services are backed by our immense domain experience in providing products and services to various industries.

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Technical Services General Electrical Maintenance Plumbing Carpentry Operations & Maintenance of all installations Breakdown Maintenance Preventive Management Power Management Pump operators Lift technicians / operators Civil Maintenance House Keeping Services House Keeping Services Front Office Management Pest Control Specialized Cleaning Services Façade Cleaning

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Water Tank Cleaning & Sterilization Mechanized Sweeping

Security service:

Skylark has been one of the pioneers in the Indian Private Security Industry. Through the three decades of its existence, Skylark has endeavored to provide the best security solutions to its customers through innovation, commitment to quality, training and strict compliance to international standards. Skylark believes in continuously upgrading the quality of our resources and infrastructure to support the everchanging customer requirements. The company has grown into a "Total Security Solutions Provider" and offers the following services:

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Guarding Security Audits & Consultancy Antecedent Verification Executive Protection Electronic Security Solutions Event Security Management

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With over three decades of experience behind us, we have been fortunate to serve various businesses. Our

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rich experience has helped us in designing Customized Security Solutions for the following sectors: 

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Petroleum / Hydrocarbon / Pipeline Chemical & Petrochemical Power Plants Ports Telecom Retail Finance, Banking & Insurance Information Technology Health Care Facilities Manufacturing & Warehousing Entertainment Hotel Industry

Highways O&M:Skylark Highway Solutions Ltd. with an experience of managing 54 Toll Plazas and Highway Stretches is India’s leading Toll & Highway Management Company. With a pan India Presence and a strong team of Professionals we provide Customized Solutions for the

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Infrastructure Industry. Our array of Services Includes the following :  

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Toll Operations Toll Collection Traffic management Security Liaison & PR Incident Management Route Patrolling Ambulance Services Crane and Breakdown Services Fire Services Road Safety Road Maintenance Road Maintenance Road Property Maintenance Electrical Maintenance Horticulture Mechanized/manual Cleaning of Highways

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Thermoplastic Road marking Road Maintenance Road Maintenance Road Property Maintenance Electrical Maintenance Horticulture Mechanized/manual Cleaning of Highways Thermoplastic Road marking

Solid Waste Management:-

Steps to waste management 

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Collection of Waste Segregation of Waste Storage of Waste Transportation of Waste Processing of waste Disposal of Waste

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Step 1: Collection of Waste 

Primary Collection: From Dumpsters/Bins located at different locations at Airport premises, Airside, Visitor Areas, Parking Areas etc.

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Secondary Collection: The Waste would be collected from the main dumping site and would be transported to the nearest landfill site.

Step 2: Segregation of Waste 

Community/Authority participation would be solicited to ensure Segregation of waste.

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Awareness Programs would be run for the staff and management to ensure the user itself does Segregation of waste.

Step 3: Storage of Waste 

Bins are selected and designed on the basis of the waste generated in the area

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Bins are designed to stop exposure of waste to atmosphere

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Prohibits manual handling of garbage Color coding of bins is done to ensure Segregation of waste into recyclable and non-recyclable waste.

Step 4: Transportation of Waste

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Primary Collection: Cycle Rickshaws, Tata Ace Tippers, Auto tippers transports the waste through dedicated and trained staff from Primary collection points.

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Secondary Collection: Collection of waste from Dumpsters and transporting the waste to the Landfill site through Refuse Compactor Vehicles & Hook Lifters.

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Step 5: Processing & Disposal of Waste 

Classification of waste into Organic waste, Inorganic waste, Toxic waste, Sewage, Sludge etc.

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Processing of waste through Composting, VermiComposting, Anaerobic Digestion, Pelletisation etc.

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Disposal of Non-Recyclable waste to the landfill site.

Education:

At Skylark School of Business and Technology (SSBT) it is our endeavor to locally offer a global exposure and be a nationally and internationally acclaimed leader giving holistic education in the field of Business Administration, Computer Sciences & Security. SSBT helps student realize high business value by incorporating information strategy, business collaboration, business integration and managing IT risk, across the value chain of the enterprise. We are at the forefront of building business and technology solutions.

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We offer the following courses: 

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MBA (Industry Integrated) BBA (Industry Integrated) MCA (Master of Computer Application) BCA (Bachelor of Computer Application) Certificate Programs in Fire & Disaster Management Certificate Programs to PBOR (DGR) Certificate Programs in Toll Plaza Management, Route Operations and Maintenance

Skylark management courses with specialization in different areas prepare students to face the constantly advancing corporate world and impart effective peoplemanagement skills. It emphasizes not just in creating good managers but also on improving and enhancing existing skills while passing on managerial competence to students.

SSBT offers full time and part time Management courses. Specialization is available in the areas of marketing, international business, banking and financial services, human resources, operation management, and information technology. With its multi layered industry

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interface, Skylark ensures that students are provided practical orientation for succeeding in the corporate world.

Equipment Rental :We provide heavy earth moving equipment on rental and contractual basis. We render expert services and highly reliable equipment to our customers all across the country. Our service is quick and easy. With strive to provide total commitment, quality services and value for money in the earthmoving, mining, crane and heavy equipment segment.

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Foods and beverages:Skylark Group India's leading service provider is now diversifying into food and beverages. With a strong team of over 22,000 professionals and a network of 45 offices we intend to play a major role in India's FMCG sector. We believe in building excellent relationships based on reliability and trust, and providing a great customer service experience along with our commitment towards high quality products.

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Company Profile:“Rite Bite is a leading company which delivers first class food, designed around your needs. Our catering

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services are the perfect blend of delicious food, creative ideas and professional staff ”. 

Our amazing selection of menus which capture the flavours & colours of the seasons combined with exceptional food selections provide you with a great gourmet experience. With Rite Bite, you would be delighted and inspired! And your guests or employees captivated!

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“Rite Bite is a leading company which delivers first class food, designed around your needs. Our catering services are the perfect blend of delicious food, creative ideas and professional staff ”.

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Our amazing selection of menus which capture the flavours & colours of the seasons combined with exceptional food selections provide you with a great gourmet experience. With Rite Bite, you would be delighted and inspired! And your guests or employees captivated! :- “Rite Bite” is a food & beverages company which is a associate company of a well- prominent MNC group that is “SKYLARK GROUP”.

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Skylark food and beverages is the first catering company in India to launch state of the art food trucks under the brand name of Rite Bite. A state of the art food trucks have been designed to serve international cuisine. These trucks have been strategically placed at IT Parks, SEZ, Industrial parks and institutional areas. Our roadside bisro provides not only agourmet meal at

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affordable price but also keeps in mind the requirement of a balanced meal for the people on the go!



Our strength:- The strength of Rite Bite lies in its qualified and highly dedicated team. Trained chefs with international experience . Operation Managers from leading hotel, food technologists and microbiologist make our team strongest in the industry.

PRODUCTS :   

Corporate catering Off premises catering Outdoor catering Special events

CORPORATE CATERING :- Rite Bite offers total management of on-site catering allowing its clients to concentrate on their core business. The services include setting up kitchens at the clients’ premises , preparation of food, management of kitchen staffs, maintenance of hygiene and cleanliness etc. Each client provides adequate space and equipment for the preparation.

Off premises catering:- The food is prepared in our well equipped base kitchens under strict supervision and toughest of hygienic conditions and delivered to the respective sites in customized catering vans.

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Outdoor catering: - Also provides full range of catering services for formal and personal parties, functions and occasions. We also undertake theme parties to make occasions more exciting and memorable.

Special events:- When your business or organization needs to feed different groups for special events in non-traditional circumstances. Like the board meetings , staff outings, visits by important delegations and many more.

New product launching:An effective product launch can make a huge impact on whether a product succeeds or fails in the marketplace. Make sure you dramatically increase your launch effectiveness with the product Launch Toolkit, Templates and training. The product launch toolkit includes everything you need to maximize your launch and get the highest possible revenues as a result. It includes a narrated training seminar to teach you about every aspect of product launches, as well as 20 templates, samples, plans and more. Based on 200+ years of combined experience on the 280 group team and dozens of product launches, the toolkit teaches best practices and gives you the tools, templates and training you need so that you can.  

Beat your revenue goals Position your product strongly against competitors

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Create maximum “buzz” with customers & the industry Save time creating launch & planning documents Learn best practices for product launches Avoid costly (and possibly fatal) mistakes Give your product the best possible chance of success Leverage traditional and social media marketing

Create more compelling and effective launch plans and execut them better

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Get the executive buy-in and budget you need Give your product the best possible chance for success Leverage the learning and best practices from dozens of product launches

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Avoid common product launch pitfalls and mistakes

Save time Learn everything you need to know about how to plan & execute a great product launch

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Eliminate the need to create your own plans and templates from scratch

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Easy to use click-and-type templates in Word, PowerPoint and Excel

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format  

Focus on content, not formatting Fully customizable – add your own company logo, header and footer information, etc.



Comprehensive toolkit includes every thing you need to get started



Narrated on-demand training presentation How to Plan & Execute a Successful Product Launch

     

The Value of a Well-Executed Launch Types of Launches Setting Goals Critical Elements of a Successful Launch Creating an effective marketing mix Utilizing social media such as Face book, LinkedIn, Twitter and YouTube

 



Choosing which marketing program to use Calculating your launch return on investment (ROI)

Templates

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

For the most common product launch plan documents(20 templates included in MS Office formats- many with modern, plain and professional design options)

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Product Launch Plan Template Product Launch Timeline Generator (basic for Excel 2003/2007 – automatically generate the entire schedule and all critical tasks by just entering the start date in Excel 2010.)

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Competitive Product Comparison Press Release Background Document Press Release Press Kit Checklist Product Overview One Pager Features & Benefits Product Launch Checklist Product Launch Marketing ROI Calculator Product Launch Marketing Budget Collateral & Sales Tools Checklist Competitive Feature Matrix SWOT Analysis Online Advertising ROI Calculator Positioning Statement & Matrices Press & Analyst Presentation

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 



Customer Presentation Template Launch Marketing Budget Worksheet

Preformatted, well-thought out templates allow you to plan and create your product launch documents quickly and easily.

New product development :-

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

In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). There are two parallel paths involved in the NPD process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share.

Contents :The process Fuzzy front end NPD organizations NPD strategies Related fields

The process:-

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

Idea Generation is often called the "fuzzy front end" of the NPD process

Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths, Weaknesses, Opportunities & Threats), Market and consumer trends, company's R&D department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or Ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product features.

Lots of ideas are being generated about the new product. Out of these ideas many ideas are being implemented. The ideas use to generate in many forms and their generating places are also various. Many reasons are responsible for generation of an idea.

Idea Generation or Brainstorming of new product, service, or store concepts - idea generation techniques can begin when you have done your OPPORTUNITY ANALYSIS to support your ideas in the Idea Screening Phase (shown in the next development step).

Idea Screening

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The object is to eliminate unsound concepts prior to devoting resources to them. The screeners should ask several questions: 

Will the customer in the target market benefit from the product?



What is the size and growth forecasts of the market segment/target market?



What is the current or expected competitive pressure for the product idea?



What are the industry sales and market trends the product idea is based on?

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Is it technically feasible to manufacture the product?

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Will the product be profitable when manufactured and delivered to the customer at the target price?

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Concept Development and Testing Develop the marketing and engineering details



Investigate intellectual property issues and search patent data bases

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Who is the target market and who is the decision maker in the purchasing process?

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What product features must the product incorporate?

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What benefits will the product provide?

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How will consumers react to the product?

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

How will the product be produced most cost effectively?



Prove feasibility through virtual computer aided rendering, and rapid prototyping



What will it cost to produce it? Testing the Concept by asking a sample of prospective customers what they think of the idea. Usually via Choice Modeling.



Business Analysis Estimate likely selling price based upon competition and customer feedback Estimate sales volume based upon size of market and such tools as the Fourt-Woodlock equation Estimate profitability and break-even point



Beta Testing and Market Testing

Produce a physical prototype or mock-up Test the product (and its packaging) in typical usage situations

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Conduct focus group customer interviews or introduce at trade show Make adjustments where necessary Produce an initial run of the product and sell it in a test market area to determine customer acceptance

Technical Implementation o New program initiation o Finalize Quality management system o Resource estimation o Requirement publication o Publish technical communications such as data sheets o Engineering operations planning o Department scheduling o Supplier collaboration o Logistics plan o Resource plan publication o Program review and monitoring o Contingencies - what-if planning

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

Commercialization

o Launch the product o Produce and place advertisements and other promotions o Fill the distribution pipeline with product o Critical path analysis is most useful at this stage



New Product Pricing

o Impact of new product on the entire product portfolio o Value Analysis (internal & external) o Competition and alternative competitive technologies o Differing value segments (price, value, and need) o Product Costs (fixed & variable) o Forecast of unit volumes, revenue, and profit



These steps may be iterated as needed. Some steps may be eliminated. To reduce the time that the NPD process takes, many companies are completing several steps at the same time (referred to as concurrent engineering or time to market). Most industry leaders see new product development as a proactive process

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where resources are allocated to identify market changes and seize upon new product opportunities before they occur (in contrast to a reactive strategy in which nothing is done until problems occur or the competitor introduces an innovation). Many industry leaders see new product development as an ongoing process (referred to as continuous development) in which the entire organization is always looking for opportunities. 

For the more innovative products indicated on the diagram above, great amounts of uncertainty and change may exist, which makes it difficult or impossible to plan the complete product before starting it. In this case, a more flexible approach may be advisable.



Because the NPD process typically requires both engineering and marketing expertise, cross-functional teams are a common way of organizing products. The team is responsible for all aspects of the product, from initial idea generation to final commercialization, and they usually report to senior management (often to a vice president or Program Manager). In those industries where products are technically complex, development research is typically expensive, and product life cycles are relatively short, strategic alliances among several organizations helps to spread the costs, provide access to a wider skill set, and speeds the overall process.



Also, notice that because engineering and marketing expertise are usually both critical to the process, choosing an appropriate blend of the two is important. Observe (for example, by looking at the See also or References sections below) that this article is

49

slanted more toward the marketing side. For more of an engineering slant, see the Ulrich and Eppinger, Ullman references below. 

People respond to new products in different ways. The adoption of a new technology can be analyzed using a variety of diffusion theories such as the Diffusion of innovations theory.



A new product pricing process is important to reduce risk and increase confidence in the pricing and marketing decisions to be made. Bernstein and Macias describe an integrated process that breaks down the complex task of new product pricing into manageable elements.



The Path to Developing Successful New Products points out three key processes that can play critical role in product development: Talk to the customer, Nurture a product culture, and Keep it focused.

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Fuzzy front end :

The Fuzzy Front End is the messy "getting ended" period of new product engineering development processes. It is in the front end where the organization formulates a concept of the product to be developed and decides whether or not to invest resources in the further development of an idea. It is the phase between first consideration of an opportunity and when it is judged ready to enter the structured development process (Kim and Wilemon, 2002; Koen et al., 2001). It includes all activities from the search for new opportunities through the formation of a germ of an idea to the development of a precise concept. The Fuzzy Front End ends when an organization approves and begins formal development of the concept.

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

Although the Fuzzy Front End may not be an expensive part of product development, it can consume 50% of development time (see Chapter 3 of the Smith and Reinertsen reference below), and it is where major commitments are typically made involving time, money, and the product’s nature, thus setting the course for the entire product and final end product. Consequently, this phase should be considered as an essential part of development rather than something that happens “before development,” and its cycle time should be included in the total development cycle time.



Koen et al. (2001, pp. 47–51) distinguish five different front-end elements (not necessarily in a particular order):

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









Opportunity Identification Opportunity Analysis Idea Genesis Idea Selection Concept and Technology Development The first element is the opportunity identification. In this element, large or incremental business and technological chances are identified in a more or less structured way. Using the guidelines established here, resources will eventually be allocated to new products.... which then lead to a structured NPPD (New Product & Process Development) strategy. The second element is the opportunity analysis. It is done to

52

translate the identified opportunities into implications for the business and technology specific context of the company. Here extensive efforts may be made to align ideas to target customer groups and do market studies and/or technical trials and research. The third element is the idea genesis, which is described as evolutionary and iterative process progressing from birth to maturation of the opportunity into a tangible idea. The process of the idea genesis can be made internally or come from outside inputs, e.g. a supplier offering a new material/technology, or from a customer with an unusual request. The fourth element is the idea selection. Its purpose is to choose whether to pursue an idea by analyzing its potential business value. The fifth element is the concept and technology development. During this part of the front-end, the business case is developed based on estimates of the total available market, customer needs, investment requirements, and competition analysis and product uncertainty. Some organizations consider this to be the first stage of the NPPD process (i.e., Stage 0). 

The Fuzzy Front End is also described in literature as "Front End of Innovation", "Phase 0", "Stage 0" or "PreProduct-Activities".



A universally acceptable definition for Fuzzy Front End or a dominant framework has not been developed so far. In a glossary of PDMA, it is mentioned that the Fuzzy Front End generally consists of three tasks: strategic planning, concept generation, and, especially, pre-technical evaluation. These activities are often chaotic, unpredictable, and unstructured. In comparison, the subsequent new product development process is

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typically structured, predictable, and formal. The term Fuzzy Front End was first popularized by Smith and Reinertsen (1991) R.G.Cooper (1988) describes the early stages of NPPD as a four step process in which ideas are generated (I), subjected to a preliminary technical and market assessment(II) and merged to coherent product concepts(III) which are finally judged for their fit with existing product strategies and portfolios (IV). In a more recent paper, Cooper and Edgett (2008) affirm that vital predevelopment activities include: 





Preliminary market assessment. Technical assessment. Source-of-supply- assessment: suppliers and partners or alliances.

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Market research: market size and segmentation analysis, VOC (voice of the customer) research.

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Product concept testing Value-to-the customer assessment Product definition Business and financial analysis. These activities yield vital information to make a Go/No-Go to Development decision.



In the in-depth study by Khorana and Rosenthal frontend activities include:

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













product strategy formulation and communication, opportunity identification and assessment, idea generation, product definition, product planning, and Executive reviews. Economical analysis, benchmarking of competitive products, and modeling and prototyping are also important activities during the front-end activities.

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The outcomes of FFE are the mission statement Customer needs Details of the selected concept Product definition and specifications Economic analysis of the product The development schedule Product staffing and the budget, and a Business plan aligned with corporate strategy.

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

In a paper by Hosing, Kohn and Haskell (2005) was proposed a conceptual model of Front-End Process which includes early Phases of Innovation Process. This model is structured in three phases and three gates:



Phase 1: Environmental screening or opportunity identification stage in which external changes will be analyzed and translated into potential business opportunities.

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Phase 2: Preliminary definition of an idea or concept. Phase 3: Detailed product, product or concept definition, and Business planning.

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







The gates are: Opportunity screening; Idea evaluation; Go/No-Go for development. The final gate leads to a dedicated new product development product. Many professionals and academics consider that the general features of Fuzzy Front End (fuzziness, ambiguity, and uncertainty) make it difficult to see the FFE as a structured process, but rather as a set of interdependent activities( e.g. Kim and Wildman, 2002). However, Hosing et al., 2005 [10] argue that front-end not need to be fuzzy, but can be handled in a structured manner. Peter Koon argues that

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in the FFE for incremental, platform and radical products, three separate strategies and processes are typically involved.[The traditional Stage Gate (TM) process was designed for incremental product development, namely for a single product. The FFE for developing a new platform must start out with a strategic vision of where the company wants to develop products and this will lead to a family of products. Products for breakthrough products start out with a similar strategic vision, but are associated with technologies which require new discoveries. It is worth mentioning what are incremental, platform and breakthrough products. Incremental products are considered to be cost reductions, improvements to existing product lines, additions to existing platforms and repositioning of existing products introduced in markets. Breakthrough products are new to the company or new to the world and offer a 5-10 times or greater improvement in performance combined with a 30-50% or greater reduction in costs. Platform products establish a basic architecture for a next generation product or process and are substantially larger in scope and resources than incremental products.

NPD organizations:-



Product Development and Management Association (PDMA)



Association of International Product Marketing & Management

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 





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

NPD strategies :Design for six sigma Flexible product development Quality function deployment Stage-Gate model User-centered design

RESEARCH METHODOLOGY 



TITLE: To Study “NEW PRODUCT LAUNCHING.

TITLE JUSTIFICATION: 

The above title is self explanatory. The study deals mainly with studying the buying a new product with a special focus on RITE BITE ROAD SIDE BISTRO. The various segments of the markets divided in terms of Needs & satisfaction will also studied.

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



OBJECTIVE Main objective of the research is to have an analysis of food and beverages industry in Gurgaon . To accomplish this objective it has been divided into five.











To determine reasons behind opting for a new product. To know the most preferred priority. To determine customers perception for a new product. To determine the feedback after servicing . To study the types of benefits provided by other food and beverages company.





SCOPE OF THE STUDY A big boom has been witnessed in food and beverages Industry in recent times. A large number of new players have entered the market and are trying to gain market share in this rapidly improving market. The study deals with reliance in focus and the various segments that it caters to. The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Industry.

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SIGNIFICANCE TO THE INDUSTRY: 

This is a limited study which takes into consideration the responses of 1000 people. This data can be explorated to take in the trends across the industry. The significance for the industry lies in studying these trends that emerge from the study. It is a rapidly changing and evolving industry. People are only beginning to wake up to its vast possibilities. A study like this can attempt to guide the future of the industry based on current trends.



SIGNIFICANE FOR THE RESEARCHER



To facilitate and provide useful information for the study of the company and the in food and beverages industry and also provide recommendations for RITE BITE ROADSIDE BISTRO.

RESEARCH DESIGN 

NON-PROBABILITY



EXPLORATORY & DISCRIPTIVE EXPERIMENTAL RESEARCH



The research is primarily both exploratory as well as descriptive in nature. The sources of information are both primary & secondary.

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

A well-structured questionnaire was prepared and personal interviews were conducted to collect the customer’s perception and buying behavior, through this questionnaire.

SAMPLINGMETHODOLOGY Sampling Technique: 

Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot study was done in order to know the accuracy of the Questionnaire. The final Questionnaire was arrived only after certain important changes were done. Thus my sampling came out to be judemental and convinent





Sampling Unit: The

respondents

who

were

asked

to

fill

out

questionnaires are the sampling units. These comprise of employees of MNCs, Govt. Employees, Self Employed etc. 



Sample size: The sample size was restricted to only 1000, which comprised of mainly peoples from different regions of Gurgaon due to time constraints.



Sampling Area:The area of the research was Gurgaon, India.

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LIMITATIONS :

The research is confined to a certain parts of Gurgaon and does not necessarily shows a pattern applicable to all of Country.



Some respondents were reluctant to divulge personal information which can affect the validity of all responses.

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

In a rapidly changing industry, analysis on one day or in one

segment

can

change

very

quickly.

The

environmental changes are vital to be considered in order to assimilate the findings.

DATA ANALYSIS & INTERPRETATION RESPONSE

NO.

SHAE

OF

(%)

RESP OND ENTS Yes

70

70%

63

No

30

30%

Total

100

100%





INTERPRETATION Of the sample size of 100 surveyed respondents 70% of the respondents are satisfied.



30% of the respondents are either not tried or prefer to home food.

FINDINGS & CONCLUSIONS



As the people think that food is very necessary to survive. They are aware of the fact & realizing its importance & quality.

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

The entrance of private players will increase the competition and it would be a tough task to secure a good position in market.



Since Rite Bite is a associate company of a well-known MNC SKYLARK GROUP with several companies’ & its products are fulfilling customer,s needs, it should be easy for them to penetrate into the market and secure a good position if they pay greater attention to the service part provided to their customer and thereby forming a long and trusted relationship.



As seen from the survey that at present 70% of the customer are satisfied with the product. So it can be a good potential for the company and they should make an attempt to trap these customers.

APPENDICES





QUESTIONNAIRE Name of the person: __________________________

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







Contact no.: ______________________

Place: _____________

Time: ____________________

Please answer the following questions with rating of 110 with 1 being the lowest and 10 highest:



How would you rate the overall condition of the foods provided to you?





How was the product from hygienic point of view?

How would you estimate the conditions of the food provide to you?











How was the quality of the food and beverages offered?

How prompt was the service at the dining section?

How would you rate the variety of the menu offered?

How would you rate the overall quality of the service?

How would you rate the responsiveness, courtesy and friendliness of our staff?

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

How would you rate our company in terms of providing leisure and comfort?



Where from you got to know about our company?

o From newspaper o From advertisements in media o From a friend o From other sources. Please specify. 

Will you refer our products to any of your friends or relatives?

o Definitely Yes o May be o Never

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BIBLIOGRAPHY

 WEBSITES REFERRED    

www.skylarkworld.com www.google.com www.skylarkfnb.com www.timesofindia.com

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