CHAROEN POKPHAND FOODS
Our Vision “KITCHEN OF THE WORLD”
COMPANY NAME:CPF (THAILAND) PUBLIC COMPANY LIMITED. CPF KNOWN AS CHAROEN POKPHAND FOODS
Company Brief The Charoen Pokphand Group (CP) is a transnational conglomerate that consists of three core businesses that operate in -1) Agribusiness and food, 2) Retail and distribution and 3) Telecommunication --with investment in 22 countries.
Started from a vegetable seed store, to production of animal feed, Adding breeding farms, Slaughterhouses, Processed food production, Marketing and Distribution and later its Own Chain of Restaurants.
CPF was famous for horizontal integration expanding into several business lines.
CPF is today the leading producer of feed and one of the largest producers of poultry in the world.
CPF is listed in the Stock Exchange of Thailand.
CPF is the largest conglomerate in Asia currently with approx... USD 33 Billion turnover.
Operates 6,479 convenience stores under that trademark in Thailand.
1.
Great Taste, Best Quality, Great Value.
2.
Present in 9 countries
3.
27 years of Experience.
4.
More than 6000 outlets.
Five Star in the Asia-Pacific Region
GROWTH DRIVERS
Middle class population in India is rising at a CAGR of 16%.
The core customers for fast food are in the age group of 25-35 years.
Middle class will constitute 76% of the total urban food consumption.
Number of outlets of major brands has grown more than 3 folds.
Faster delivery and Easy to pack / takeaway makes it suitable for people on move or wanting a quick meal.
INDUSTRY FACTS
The organized QSR business in the country is estimated to be over Rs 20 billion and has been growing at a CAGR of around 40 per cent.
A study per FICCI and Ernst & Young shows that the Indian food industry is expected to grow at an attractive 42.5% from $181 billion to $258 billion by 2015.
Retail in India constitutes around 12 % of the country's GDP and employs round 9 % of workforce.
HOW IS FIVE STAR CHICKEN DIFFERENT? Great Taste Unique fusion taste of Indian, Thai and Asian recipes, developed by a team of R&D and chef members. Juicy and crispy taste of chicken. Continuous innovation to deliver the delicious products to valued customers. Superior Quality High quality chicken breed, chicken is reared in CP farms (our own), fed with our own (CP) chicken feed, technically managed by us (CP), so it is of consistently high quality and nutritious (high protein) too. Very high food safety and hygiene standards. Each step of the supply chain process managed by us. Great Value for Money As the whole chicken production process is highly integrated and managed by us directly, we are able to pass on the benefits of high-quality chicken and great value to the end consumer. High Quality and Consistent Brand Name Backed by CPF, a large Thai Foods Conglomerate (www.cpfworldwide.com), proven business model in 9 countries in Asia Pacific
HOW IS FIVE STAR CHICKEN DIFFERENT?
Only Grade ‘A’ quality materials used. • High Quality and Consistent Brand Image. • Optimal pricing. • Great value for money to the consumer. • Quality from the field to the consumer. • Top priority to quality assurance activities for food quality and nutritional value of the product. • Continuous Research and development for better products. •
Welcome To The Franchisee Business Model of “Five Star Chicken” India
Established in: 1985 A.D. (in Thailand), 6000+ outlets
FIVE STAR CHICKEN OUTLET FORMAT
FIVE STAR CHICKEN OUTLET FORMAT
OUTLET
FORMAT
What is QSC?
Q: Quality
S: Service
C: Cleanliness & Hygiene
5 Star QSC Rep will visit to inspect and train the same regularly
“FIVE STAR” (CPF) RESPONSIBILITIES
Property identification, assessment and finalization. Outlet design and fit-out management. Provide Sales personnel training (Frying, Grooming, Etiquette & Selling) (around 5 days) Sales personnel Uniforms and equipments at cost. Product range and related items to sell. On going operation support of the outlet.
Five Star Chicken MENU
* This is a tentative menu and may change based on the location.
FRANCHISEE INVESTMENT
Total Investment for an Outlet---9 to 10 Lakhs Investment Includes— Franchisee fee, Equipments, Interiors, Branding and signage's Deposit towards supplies (Refundable), Small ware and POS Machine cost, Training cost, Misc expenses…
*This is a tentative investment may change based on the location.
City Available-Currently Bangalore,Mangalore,Mysore Chennai & Cochin. Note: Investments are subject to change as per market scenario & Property Condition.
SITE REQUIREMENTS •Space
--- 250 sq. ft. to 300 sq. ft.- (outside Bangalore) 100 sq. ft. to 200 sq. ft.- (Within Bangalore)
•Power
--- 12 KVA (outside Bangalore) 10 KVA (Within Bangalore)
•Water
point
•Exhaust •Drainage
point
PREFERED LOCATIONS Food courts High streets Hyper markets Airport terminals Tech parks Satellite bus terminals & Railway stations Townships & high rise apartments Hospitals & gas stations Amusement parks, theme parks, entertainment facilities. Multiplex Sports arenas.
Key Elements for Success-• Optimum / Adequate No. of Staffs Recruited 2 weeks in • • • • • • •
advance. Quality Staff Recruitment Retention of Staff QSC--- Q-Quality of the product , S-Service, C-Cleanliness Personnel Involvement (2 to 3 Hrs / Day ) Payment on Time Driving Business through Local Store Marketing (LSM) Launch Home Delivery within first month of store opening.
Thank you and Welcome you on board!! Write to us on
[email protected] or contact 080-66746341(between 9-6pm on all working days) Mr. Sudharshan
[email protected]
09840930909 CHENNAI
Mr. Sandeep Sreejan
[email protected]
08861309332
Mr. Sundar
[email protected]
MANGALORE
09900055623 BANGALORE
Reference Websites
www.cpfworldwide.com www.cp-india.com
www.cpglobal.com www.cpthailand.com www.cpbrand.com www.fivestarchicken.com
