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Submitted in partial fulfillment of the requirement of Post Graduate Diploma in Management (PGDM)
UNDER THE GUIDANCE OF: MR. UMA SHANKAR GUPTA (SR. MANAGER – FINANCE) SUBMITTED BY: RAHUL MAHAJAN ROLL NO. FT-08-710
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ACKNOWLEDGEMENT At the outset, I would like to thank EVEREST INDUSTRIES LIMITED for giving me the approval to this project in the organization. I thank my company guide for this encouragement and contribution of time, counsel, materials, and for coordinating the project work and giving me guidance. This project would not have been possible without his help. I am very grateful to my College Mentor also. I am thankful to many individuals in the Finance and Marketing department of EVEREST INDUSTRIES LIMITED for the encouragement and professional assistance. A heartfelt thanks to the many respondents surveyed whose ideas, critical insights and suggestions have been invaluable in the preparation of this report. Without their Cooperation, this project could not be completed.
RAHUL MAHAJAN
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CERTIFICATE OF ORIGINALITY I hereby declare that the project work entitled PROCESS AND POLICIES OF BREAKAGES SETTLEMENT AND CUSTOMER SATISFACTION submitted by me for the
partial fulfillment of the Post Graduate Diploma in Management (PGDM) to Institute for Integrated learning in Management-Graduate School of Management (IILM-GSM), contains my own original work and has not been submitted earlier either to IILM or to any other Institute for the fulfillment of the requirement for any course of study. I also declare that no chapter of this Project, in whole or in part, is lifted and incorporated in this report from any earlier/other work done by me or others.
Place: Greater Noida, U.P. Date:
Signature of the Student
Name of the Student: Rahul Mahajan
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TABLE OF CONTENTS
S.No. 1 2
3 4 5
6 7
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Contents Executive Summary Chapter-I: Introduction a. Company's Profile b. Complete Building Solutions c. Production Facilities Chapter-II: Objective of the Study Chapter-III: Reearch Methodology Chapter-IV: Analysis of Competitors a. Everest & its Competitors b. Market Segmentation- North Zone c. Quarter wise comparison of Everest Share prices with the Sensex d. Everest with its competitors (as at July 07, 2009) e. Comparison on the basis of Balance Sheet with the competitors f. Comparison on the basis of Profit and Loss Account with the competitors g. Market Trend for last 7 days, 15 days, 30 days & 90 days Chapter-V: Everest - Financials Chapter- VI: Process and Policies of Breakages Settlement & Analysis a. Breakage Trend b. Analysis c. Process of Breakages Settlement at Everest d. Process of Breakages settlement of its Competitors Chapter-VII: Customer Satisfaction Survey a. Analysis of Questionnaire with the help of graphs b. Findings from the Survey c. Recommendations Bibliography Chapter-VIII: Annexures a. Annexure-I: Board of Directors b. Annexure-II: Recent news about Everest c. Annexure-III: Location of sales depots of Everest compared with Competitors d. Annexure-IV: Comparison of AC Sheets of Everest with Competitors e. Annexure-V: Performance at glance f. Annexure-VI: How each Rupee earned has spent during 2008-09 g. Annexure-VII: Questionnaire
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Page No. 5 6—50 7 8—43 43—50 51—52 53—54 55—69 55—59 60 61—66 66 67 68 69 70—74 75--85 76—80 81—82 83—84 85 86—94 87—89 90—91 92 93 94—104 95 96—97 98—99 100 101 102 103—104
EXECUTIVE SUMMARY Everest Industries Ltd. is one of the major players in the Building Material industry. Everest has provided rural shelters by making corrugated roofing sheets available to farmers at a competitive price. The company is poised to capitalize on the opportunities in rural India where various housing and infrastructure initiatives are envisaged by the Government. Everest has its production facilities at Bhagwanpur, Kymore, Kolkata, Nashik and Podanur. From all these places the goods manufactured goes to various depots and Stockiest as per the requirement. Hyderabad Industries Limited, Ramco Industries Limited, Visaka Industries Limited, U.P. Asbestos Limited, Jaikirti, Swastika, Super Asbestos Cement Sheets are some of the competitors of EIL.
To find out the information, the data was collected from various sources like internet, Breakage Report of the company, Marketing & Finance department of the company, information collected from the employees.
The data revealed that the company holds a strong position in the market as compared to its counterparts. The company has successfully achieved its targets and has been able to increase its customer base, revenue, net profit and has achieved better utilization of its assets. EIL is a financially strong company and if it carefully plans its strategies, with more focus it can become the market leader.
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CHAPTER-I
INTRODUCTION
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COMPANY’S PROFILE Everest Industries Limited provides with the world-class building solutions to meet every ones construction requirements, in the Industrial, Commercial and Residential sectors. Historically, Everest has provided rural shelters by making corrugated roofing sheets available to farmers at a competitive price. The company is poised to capitalize on the opportunities in rural India where various housing and infrastructure initiatives are envisaged by the Government. Today, Everest offers a complete range of building solutions which includes Ceilings, Walls, Flooring, Cladding, Doors, Roofing and Pre-Engineered Steel Buildings. These are produced at Everest's state-of-the-art ISO: 14000 certified manufacturing facilities at Kymore, Nashik, Coimbatore, Kolkata and Roorkee. With over 4000 retail points spread across the nation together with the strength of over 1285 highly qualified and experienced engineers, designers and technicians, Everest provides you building solutions that successfully meet the highest standards of quality and durability. Trained manpower is our dedicated strength at Everest. Apart from continuous development of employee skills, the company is also committed to their welfare. After successfully catering to the Indian market, Everest Industries Limited has widened its horizons in the international arena. With consistent exports to Europe, Africa, Australia and Asia, Everest is all set to scale new heights and establish a strong foundation in the global market. Banking on its 75 years of experience and highly sophisticated technology, Everest assures you that all its products live up to its promise of Strength, Speed and Safety.
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Everest complete building solution includes:
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ROOFING SOLUTIONS One Billion Sq.m of Roofing in India. Everest Roofing Solutions include Everest AC Roofing and Everest Hi-Tech, Everest Roof light and Metal Roofing Everest Roofing, which is fibre cement corrugated roofing sheets, is being used extensively throughout the country for factories, power plants, stadiums, schools, urban and rural houses, to name a few. Everest Hi-Tech is a high impact resistance non-asbestos corrugated modern roofing system. Everest Roof light -another high quality polycarbonate roofing sheet and Everest Metal roofing are available in Galvalume (Bare and Coloured), prepainted galvanized iron. Everest also offers a standing seam profile which ensures the use of large length sheets without endlaps. EVEREST Complete Roofing Solutions includes the following: 1. AC Roofing 2. Hi Tech Roofing 3. Everest Rooflight 4. Metal Roofing
AC ROOFING Everest corrugated sheets are made from the finest quality of cement and fibre through a specially developed fibre orientation process. They undergo rigorous quality control – standards which are much higher than ISI – giving you a product of lasting value. Everest Fibre Cement Corrugated sheets are manufactured at IS 459-1992. It offers multiple benefits. Everest corrugated roofing Sheets are beneficial in many ways : Fire 9
Resistant, Non- Corrosive, Vermin Proof, Consistency in strength along and across the sheets, Dimensionally stable, Permanence without maintenance, Easy to fix, Economical, High strength to weight ratio, Matures with age, Low thermal conductivity- keeps insides cool, Better sound absorption - Less noise, Besides this, Everest offers the widest range of accessories.
OMG Accessories
Laying & Fixing of Fibre Cement Roofing Sheets - Purling spacing should suit end laps required for the size of the sheet to be used. - Purlin spacing should not exceed 1400 mm for roof an 1700 mm for wall. - Sheets should be laid with smooth side facing the sky. - LAPS - side lap : half a corrugation (min) : end lap: 150 mm (min) - Corrugations should run in a straight line and at a right angle to purlins. - All purlins should be in one plane and parallel to each other. They should be properly anchored to the supporting superstructure. - Ends of all sheets should be supported by purlins. The maximum free overhang at the eaves should not exceed 300mm. - 8 mm diameter (min) hook bolts, crank bolts or coach screws, should be inserted through 10 mm diameter drilled holes. Never punched in the crown of the corrugations. A bitumen washer must be used under the G I flat washer. - One bolt or screw should be used on each side of the side lap.
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Areas of Application 1. Reputed Factories 2. Power Plants 3. Railway Platforms 4. Storage Godowns 5. Poultry farms 6. Cow - sheds 7. Stadium 8. Schools and innumerable Rural and Urban Houses.
EVEREST HI-TECH Everest Hi Tech is a unique product manufactured in India. it is a corrugated cement roofing sheet reinforced with a blend of strong factory produced fibres including HIPP (High impact Polypropylene). These imported fibres replace asbestos and give your roof high impact resistance. Everest Hi Tech provides high sound insulation from rain and thermal insulation from heat, saving you huge costs of additional insulation.
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Everest Hi Tech is available in a range of colors.
Terracotta (Red Colour) The selection of colours appropriate to a building and its ambience involves the careful consideration of wide range of criteria. Everest Hi-Tech sheets are coated with the top of the line imported pure water based exterior acrylic coating.
Tropical (Green Colour) The selection of colours appropriate to a building and its ambience involves the careful consideration of wide range of criteria. Everest Hi-Tech sheets are coated with the top of the line imported pure water based exterior acrylic coating.
Ivory (White Colour) The selection of colours appropriate to a building and its ambience involves the careful consideration of wide range of criteria. Everest Hi-Tech sheets are coated with the top of the line imported pure water based exterior acrylic coating.
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Natural Stone (Grey Colour) The selection of colours appropriate to a building and its ambience involves the careful consideration of wide range of criteria. Everest Hi-Tech sheets are coated with the top of the line imported pure water based exterior acrylic coating.
Areas of Application They can be used in all manufacturing and export oriented units, warehouses and modern factory sheds. Everest Hi Tech meets all international norms of safety, environment and pollution control for building products.
EVEREST ROOFLIGHT Everest Rooflight – another quality product from the house of Everest - is a high quality polycarbonate roofing sheet manufactured using virgin polycarbonate resins through the co-extrusion process. This process of quality raw materials ensures uniform thickness, excellent UV resistance, optimum strength and long life of the product. Everest Rooflight’s high impact strength and impressive physical properties, makes it an ideal choice to provide natural light and compliment the industrial, commercial and agricultural roofing systems.
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Standard Dimensions
Thickness *(mm) - 1.0, 1.2, 1.5 Width (mm) - 1086 Lenght (mm) - 3000 * Higher Thickness of 1.7mm, 2.0mm & 2.5mm will be available upon specific enquiry.
Rooflight Features
•Virtually Unbreakable •Does not become brittle & crack with age •90% light transmission •Saves energy •Resistant to natural weather elements i.e Sun, Rain, Wind & Hail •100% protection against harmful U V radiations •Also ideal for corrosive industrial environments •Conforms to International Fire Standards •Perfectly matches Everest roofing Profiles
Areas of Application Industrial Building Heavy engineering, Food & Pharmaceuticals, Textile, Automobile & Auto ancillary Metallurgical etc.
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Commercial complexes Malls & retail outlets, Canteen buildings, Warehouses, Walkways & sidewalk covers Skylight, Canopies etc Domestic Applications Garages, Skylights, Porches & Verandas
Agricultural applications Greenhouses, Poultry sheds,Cattle & Animal shelters
EVEREST METAL ROOFING Everest Metal Roofing is made using metal panels, which undeniably are one of the most attractive features of any metal building system. Along with high tensile steel, the base metal of Everest Steel Panels also has a high grade aluminium zinc alloy coating that offers four times higher resistance to corrosion as compared to galvanized coating. Everest Colour Coated Steel Panels have 5 microns primer paint and 20 microns silicon modified paint at the mill on the weather (exterior) face. Everest also offers a wide variety of modern profiles that ably suit all constructions.
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Wall Cladding Panels
Everest ER 25/250 Wall Cladding Panels with subtle fluting in the pan provides the strenght, long spanning capability and smart appearance. These panels are ideal for industrial and commercial applications.
Standing Seam Profile
Everest Standing Seam Profiles (ER -SS-1750, ER-SS-2000 & ER-SS-2500) system is most time tested and widely used standing seam roof system available. These profiles have very good uplift and are flexible to meet any design challenge.
Areas of Application
1. Industrial Sectors 2. Agricultural Sectors
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CEILING SOLUTIONS Ceilings add to the interior aesthetics by covering up utility components like cables, pipes etc. They also help in acoustic control and thermal insulation. However, in today's time just being functionally superior isn't enough. Ceiling need to be trendy and contemporary as well. Everest Ceiling Solutions offer you the best of both Worlds Functional as well as Aesthetic Superiority. They are ideal for specific needs in residential, commercial, hospital, hotel, offices and industrial segments. They are available in: Everest Standard Ceiling, Everest Designer Ceiling and Everest Acoustic Ceiling complimented with Everest Ceiling Grid System.
STANDARD CEILING
When it comes to deciding a ceiling that is strong and durable, Everest Standard Ceilings are the best on offer. Everest Standard Ceilings are made using the HPSC process to withstand extreme conditions in commercial, industrial and residential installations. They provide exceptional thermal resistance and dimensional stability even under prolonged exposure to moisture. You can be assured of strength and durability with Everest Standard Ceilings.
Paint Everest Standard Ceilings allow you to have the finish of your choice and truly help you build your imagination
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Texture Paint
Everest Standard Ceilings allow you to have the finish of your choice and truly help you build your imagination.
Vinyl Paper
Everest Standard Ceilings allow you to have the finish of your choice and truly help you build your imagination.
Areas of Application False Ceilings for high humidity locations like: 1. Kitchens / Toilets / Washrooms 2. Factories and Warehouses 3. Sports Complex / Health Clubs 4. Corridors and Porticos 5. Coastal Areas
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DESIGNER CEILING Everest Designer Ceilings are self-embossed with abstract patterns and textures that make them aesthetically appealing and unique. Everest Designer Ceilings come in a variety of unique designs and two finishing options
Cascade
Everest Designer Ceilings allow you to have the finish of your choice and truly help you "Build your imagination ". Electra
Everest Designer Ceilings allow you to have the finish of your choice and truly help you "Build your imagination ". Oceanic
Everest Designer Ceilings allow you to have the finish of your choice and truly help you "Build your imagination ".
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Lake & Hill
Everest Designer Ceilings allow you to have the finish of your choice and truly help you "Build your imagination ".
Areas of Applications: False ceiling in high visibility areas like: 1. Offices 2. Showrooms & shopping centers 3. Recreational facilities 4. Residences 5. Hotels & Resorts
ACOUSTIC CEILING Extremely beautiful ceilings with great acoustics are the promise Everest Acoustic Ceiling tiles offer. These tiles, with their great looks and acoustic quality are the best solution for ceilings in business and recreational areas. Everest Acoustic ceiling tiles are made using the revolutionary HFPS technology. This makes it free of carcinogens thereby making it an environment friendly product. 20
Symphony 90
Symphony 90 comes with a knurl treatment which is combined with a dense array of fissures and pinholes.
Rhythm 95
Rhythm 95, comes with knurl treatment combined with numerous small round pinholes and fissures which make the tile aesthetically pleasing and excellent for sound absorption.
Harmony 99
Harmony 99 comes with a crisp, finely granulated surface with micro-perforations. The result is an enhanced RH value, excellent humidity resistance and most importantly, lasting looks.
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Areas of Application
Rhythm 95 These tiles work best in shopping malls, commercial complexes, banks, theatres, auditoriums, IT sector etc.
Harmony 99 Making it ideal for cultural and recreational places, sports complexes, health clubs, indoor swimming pools, hotels, restaurants etc.
Symphony 90 This makes the tiles with superior sound absorption and adds to the beauty of the interiors. These tiles work best in shopping malls, banks, offices etc.
CEILING GRID SYSTEM Everest Ceiling Grid System is one of the most innovative and practical ceiling systems coupled with unique patterns. The innovative patterns and the convenience provided by this ceiling system stimulates the artistic taste of the customers and induces them to install one today. Everest Ceiling Grid System, being roll-formed out of hot-dip galvanised steel, provides effective protection against corrosion. As the sections are preengineered and pre-decorated the system can be easily and quickly installed.
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Slimline T-1510
In this system the exposed pre-coated portion of the flanges are of 15 mm width. Light Duty System : The Main Runner is 32mm in height and the height of Cross Tee is 32mm with slim L-wall angle (14x20). This system can carry a maximum load upto 9.3 Kg/m2. This system is preferred for mineral fibre acoustic ceiling tiles and any other ceiling tiles with composite weight not exceeding the specified load bearing capacity.
Regular T-2430
In this system the exposed pre-coated portion of the flanges are of 24 mm width. Light Duty System : The Main Runner is 38mm in height and the height of Cross Tee is 29mm with L-wall angle (24x24). This system can carry a maximum load upto 8.1 Kg/m2. This system is preferred for mineral fibre acoustic ceiling tiles and any other ceiling tiles with composite weight not exceeding the specified load bearing capaci
Regular T 2420 23
In this system the exposed pre-coated portion of the flanges are of 24 mm width. Heavy Duty System : The Main Runner is 38mm in height and the height of Cross Tee is 28mm with L-wall angle (24x24). This system can carry a maximum load upto 11.2 Kg/m2. This system is preferred for fibre cement / calcium silicate / gypsum / mineral fibre acoustic ceiling tiles and any other ceiling tiles with composite weight not exceeding the specified load bearing capacity. Areas of Application Everest Suspended Ceiling Grid System is compatible to all standardised fittings and fixtures for air-conditioning ducts and diffusers, smoke detectors, fire extinguishers, sprinklers etc. These also provides excellent accessibility to all related service facilities and for routine maintenance.
WALL SOLUTIONS In Modern office buildings, business and conference centers, hotels, classrooms, medical facilities etc., fitting-out acceptable space is continously becoming more important and ever more challenging. Effective space planning and layout have become the benchmark for every architect and interior designer. In pursuit of offering need based solutions for customers, Everest Wall Solutions offers a variety of finishing options, all with the promise of Strength, Speed and Safety. Everest Wall Solutions include Everest Wall Boards, Everest Designer Wall Boards, Everest Heavy Duty Wall Boards and Everest Solid Wall Panels
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EVEREST WALL BOARDS Everest Wall Boards are synonymous with hassle free and speedy wall solutions.This unique technology makes these boards totally moisture resistant, termite and fire resistant. These boards are ideal for residential, commercial and industrial usage. Everest Wall Boards in combination with different substrate framework like timber, steel and aluminium, offer unique advanced dry wall constructions, which leverage space utilization to the maximum with substantial savings on time.
Veneer Everest Wall Boards allow you to have the finish of your choice with Everest Veneer.
Wall Paper Everest Wall Boards allow you to have the finish of your choice with Everest Wall Paper.
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Paint Everest Wall Boards allow you to have the finish of your choice with Everest Paint.
Texture Coating Everest Wall Boards allow you to have the finish of your choice with Everest Texture Coating
Polish Everest Wall Boards allow you to have the finish of your choice with Everest Polish.
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Areas of Application Internal Walls -Half Height/Full Height • Internal Wall Lining*/Paneling • Prefabricated Shelter - Internal/External Walls • Wall lining-to cover damp/ seepage prone walls.
DESIGNER WALL BOARD Design plays a vital role in creating the ambience of a house, office or other commercial places. Designer walls can help bring out the very best in the character of walls. Everest Designer Wall Boards provides aesthetically appealing solutions along with strength & durability. Walls made of Everest Designer Wall Boards are fire resistant, termite proof and moisture resistant making them unique walling & paneling solutions for residential, commercial & institutional use.
Oceanic No Wonder, your imagination will never run out of designs with Everest Designer Wall Boards.
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Electra No Wonder, your imagination will never run out of designs with Everest Designer Wall Boards.
Teak Panel No Wonder, your imagination will never run out of designs with Everest Designer Wall Boards.
Lake & Hill No Wonder, your imagination will never run out of designs with Everest Designer Wall Boards.
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Cascade No Wonder, your imagination will never run out of designs with Everest Designer Wall Boards.
Areas of Application Internal Walls 1. Half Height / Full Height 2. Internal Wall Lining*/ Paneling in Apartments 3. Offices 4. Showrooms/ Shopping Malls 5. Hotels & Resorts and much more.
*Wall Lining- for providing decorative wall finish in damp/ seepage prone walls.
HEAVY DUTY WALL BOARD Whenever your concern is durability, strength & prolonged exposure to weathering elements (like sun, rain & UV rays) in a wall, think of Everest Heavy Duty Wall
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Boards. Everest Heavy Duty Wall Boards help make both internal and external walls which are impact resistant, load bearing & require minimal maintenance. Everest Heavy Duty Wall Boards are exceptionally stable in dimension and offer resistance to damages caused by permanent dampness or seepages.
Ceramic / Vitreous Everest Heavy Duty Wall Boards can accept wide range of surface finished.
Render Everest Heavy Duty Wall Boards can accept wide range of surface finishes
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Laminate Everest Heavy Duty Wall Bords can accept wide range of surface finishes
Polish Everest Heavy Duty Wall Boards can accept wide range of surface finished.
Paint Everest Heavy Duty Wall Boards can accept wide range of surface finishes. Areas of Application
A. Internal Walls High traffic / Impact prone areas Residential / Commercial / Industrial Wet Area Lining Kitchen, Bathrooms
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B. External Walls Non load bearing / Load Bearing Walls, Residential / Commercial / Industrial, Cladding Walls in Warehouses / Factories
C. Internal / External Walls – Pre fabricated Sheltering decorative wall finish in damp/ seepage prone walls.
SOLID WALL PANELS In today’s robotic era, time and space are being squeezed on every front. Everest Solid Wall Panels offer solutions to these constraints by providing options with a promise of Strength, Speed and Safety. Everest Solid Wall Panels are a revolutionary dry wall solution which maintain the solid effect of a conventional brick or block wall and offers: • Speed - 20 times faster • Space - 3 to 5% additional • Light Weight - 90% lighter than brick / block wall • Fire Rated > 2 hours
Site Office Everest Solid Wall Panels allow you to have finish of your choice and truly help you in Buld Your Imagination.
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Prefab Colony Everest Solid Wall Panels allow you to have finish of your choice and truly help you in Build Your Imagination.
Prefab Structure Everest Solid Wall Panels allow you to have finish of your choice and truly help you in Buld Your Imagination.
Commercial Partition Everest Solid Wall Panels allow you to have finish of your choice and truly help you in Buld Your Imagination.
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Industrial Partition The Unique & Groove joining system facilitates rapid construction and maximizes the space utilization
Areas of Application
• Internal Walls - Residential / Commercial / Industrial • External Walls - Cladding Walls in Warehouses / Factories • Pre fabricated Shelter - Internal / External Walls
FLOOR SOLUTIONS Everest now introduces new age flooring options called “Everest Floor Solutions” which will help you generate new areas for working spaces, storage and offices. Each mezzanine or raised floor made out of Everest Floor Solutions is engineered to provide a solution to your specific requirements and generate a safe and efficient environment.
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EVEREST FLOOR BOARDS
Everest Floor Boards offers a cost effective solution to space constraints. Everest Floor Boards are made out of HPSC process having superior impact strength & durability besides having adequate load carrying capacity with suitable substrate frame-work of steel or timber. Floor Solutions using Everest Floor Boards are quick and easy to install with minimum disruption to your existing setup. They are suitable for applications that have Light to Medium dead load and exposed to low traffic. These Boards are moisture, fire and termite resistant.
Vinyl / PVC Flooring Everest Floor Boards are extensively used in residential & commercial installations and allow you to have the finish of your choice.
Areas of Application 1.
Mezzanine Floor:
2.
Shops, Offices, Restaurants, Cyber Café etc.
3.
Lofts
4.
Storage Access
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5.
Two or Multiple Layers: Mezzanine floors in Factories, Warehouses, Mass stroage units, Server rooms, Electric/PLC control rooms etc.
HEAVY DUTY FLOOR BOARDS If you are thinking of adding a floor within a room, think of Everest Heavy Duty Floor Boards using Everest Heavy Duty Floor Boards provide a quality mezzanine or raised floor where load impact is reasonably high.
Tiles Vitereous / Porselano tiles
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Areas of Application 1.
Mezzanine Floor; Showrooms, Shops & Restaurants, Offices, Labour accommodations
2.
Raised Floor: IT Sector, Call centers, Telephone Exchange
3.
Tile Underlay in wet areas: Toilets, Kitchen, washroom etc.
CLADDING SOLUTIONS The beauty of Cladding Solutions is derived from its functional perfection and subtle aesthetics. Combined with its superior weather resistance and durability. Everest Cladding Solutions help you in designing a building that reflects the style and is technologically superior. Everest Cladding Solutions are available in three variants Everest Facade, Everest Siding & Everest Bracing
Everest Facade is the prominent Face of building / Skin of building
Compressed Panels Everest Façade Panels hide the flaws in the brick & mortar workmanship, and protect the plaster from cracking due to high salinity and humidity – weather conditions of coastal regions
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Areas of Application High Rise Buildings
EVEREST SIDING Everest Siding is putting up planks On external surface over a Frame or substrate material. Primarily horizontal finish
EVEREST BRACING Everest Bracing is putting up Panels on Steel frame, Boards become part of load bearing structure.
STEEL BUILDINGS SOLUTIONS From consultation to designing, to manufacturing and installation, we provide end to end solutions for steel buildings. High-quality steel structures are manufactured in our world-class facility and transported to the site for quick installation, all the while monitored by our efficient project management and consignment tracking system and deliver the steel building within the committed time, every time.
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EVEREST PRE-ENGINEERED STEEL BUILDING
Everest Pre-engineered Steel Buildings are the fastest systems of industrial construction today. Everest's highly qualified and experienced designers together with advanced manufacturing and installaiton facilities ensures that the Pre- Engineered buildings are delilvered on time, everytime.
Areas of Application
Factory Buildings Institutional Buildings Recreational Facilities Agriculture Storage Commercial Spaces Warehouses Military Buildings and Aviation Hangers
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EVEREST SMART STEEL BUILDINGS
Everest Smart Steel buildings are 100% customized steel buildings. Their innovative state-of-the-art technology is the fastest for manufacturing and erecting buildings. Everest Smart Steel Buildings are resistant to moisture, adverse weather conditions, earthquakes, termites and fire.
Smart Steel Buildings If speed and ease of construction is your primary concern, Everest Smart Steel Buildings are the ideal solution. Everest Smart Steel Buildings are 100% customized steel buildings.
Areas of Application Commercial and Office Buildings Industrial Utility Buildings Site Offices and residences Farm Houses Restaurants
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Automobile Showrooms
DOOR SOLUTIONS Everest Doors are made from high quality fibre cement boards that protect against termite, fire and moisture. These high quality doors can be installed with a variety of frames such as wooden, mild steel and concrete giving strength and stability.
EVEREST SMART STEEL DOORS
Everest Smart Steel Doors are the strongest and most robust weapon against burglars and miscreants. Available in various sizes, designs and textures these Smart Steel Doors have multiple points of locking and safety, therby turning it inot a robust security system for your beautiful home.
Multilayered Frame Muilti- Layered door frame offers superior durability, strength and maximum protection for you and your family against any forced intrusion and external agents like heat and cold.
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5in1 LockingSystem High quality burglar proof lock wiht 5 point locking system makes it practically impossible for burglars to break into your house.
HiTech Hinges New Style hinges ensure free movement of the door as well as reinforce the promise of durability.
LongLasting DoorSill Long lasting door sill made up of 100% superior quality steel, lends strength and longevity to the door and protects it from corrosion even under prolonged severe conditions.
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Durable handle Superior quality durable handle endures any prolonged wear and tear.
Areas of Application: Main Entrance Doors in 1. Houses 2. Apartments 3. Even Banks where Banks security and safety is a major concern
EVEREST FIBRE CEMENT BOARDS Everest Doors are made from high quality fiber cement boards that protect against termite, fire and moisture. These high quality doors can be installed with a variety of frames such as wooden, mild steel and concrete giving strength and stability.
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PRODUCTION FACILITIES Production Facilities- BHAGWANPUR WORKS Everest Industries has established a green field, ultra-modern manufacturing unit, spread over an area of 21 acres at Bhagwanpur, (Haridwar district), Roorkee (Uttrakhand) . The plant manufactures the following products - Roofing Sheets, Everest Fibre cement Boards, Pre Engineered Steel Buildings and Smart Steel Buildings. This plant has an installed capacity of 50,000 tonnes of Fibre Cement Boards, 40, 000 metric tones of steel fabrication products and 1-lakh tonnes of roofing products per annum. The company believes in conserving the environment and hence, there are several trees planted in the factory premises. The factory has made arrangements for water harvesting. All water from the rooftop and open spaces is channelised through the storm water drains and directed to the six recharge wells which are strategically located. Apart from these wells there are 2 ponds created to trap sudden heavy downpour. The factory does not discharge any of its waste into the environment. Moreover, any industrial waste produced in the Bhagwanpur unit is recyclable. The plant also organizes safety training at the plant for their workers' welfare by creating awareness among the workers about ways of handling industrial materials, operating cranes and working with electrical circuits. Products 1. Wall solutions 2. Ceiling solutions 3. Floor solutions 4. Chrysotile Asbestos Cement Corrugated (CBS) Roofing Sheets 5. Solid Wall Panels
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6. Pre Engineered Steel Buildings 7. Smart Steel Buildings 8. Other Moulded Goods (Accessories)
Initiatives 1. Development of Green Belt 2. Rain Water Harvesting 3. Effluent Treatment Plant for 100% recycling of process effluents 4. Energy Conservation
Welfare and social activities 1. Occupational Health centre 2. Canteen for employees/workmen 3. Everest Ladies Club, Roorkee 4. Community Development 5. Trained for self employment for under privileged women- Tailoring and embroidering.
Production Facilities- KYMORE WORKS Established in 1934, in Katni, Madhya Pradesh is the first plant in India that was setup to
manufacture
Fiber-Cement
Roofing
Sheets
&
Accessories.
At Kymore Works great emphasis is on Safety, Health & Environment to ensure high level of safety environment at workplace. KW has been honoured by State Level Award as the first and only unit in M.P. among similar manufacturers to have been awarded by
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the Government of Madhya Pradesh for excellence in the fields of Safety, Health & Environment.
Over the years, despite of being of the oldest unit, continues to improve and flourish with highest levels of performance in its various operations. Products 1. Asbestos Cement Corrugated (CBS) roofing sheets 2. Other Moulded Goods (Accessories)
Certification 1. QMS : IS/ISO-9001:2000 and EMS-IS/ISO 14001
Initiatives 1. Afforestation and development of Green Belt 2. Rain Water Harvesting 3. Treatment of Domestic Effluent in an oxidation pond. 4. Effluent Treatment Plant for 100% recycling of process effluents 5. Energy Conservation
Welfare and social activities 1. Integrated township for employees and workmen. 2. Occupational Health centre 3. Canteen for employees/workmen 4. Recreation/cultural club (Everest Club, Kymore) 5. Everest Middle School – open to public residing in the vicinity of Kymore 6. Computer Learning Centre – open for wards of employees and general public.
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7. Everest Ladies Club, Kymore – actively works for the benefit of weaker sections,
ladies and general public staying in the vicinity of Kymore.
Production Facilities- KOLKATA WORKS Established in 1938, in Calcutta now known as Kolkata is the second plant of Everest that was setup to manufacture Fiber-Cement Roofing Sheets & Accessories.
At Calcutta Works is spread in 7 acres of land at Taratolla Road and during it existence for over 75 years great emphasis is on Safety, Health & Environment to ensure high level of safety environment at workplace. Over the years, despite of being of the oldest unit, continues to improve and flourish with highest levels of performance in its various operations.
Products 1. Asbestos Cement Corrugated (CBS) roofing sheets 2. Other Moulded Goods (Accessories)
Certification 1. QMS : IS/ISO-9001:2000 and EMS-IS/ISO 14001
Initiatives 1. Development of Green Belt 2. Rain Water Harvesting 3. Effluent Treatment Plant for 100% recycling of process effluents
47
4. Energy Conservation
Welfare and social activities 1. Integrated township for employees 2. Occupational Health centre 3. Canteen for employees/workmen 4. Recreation/cultural club (Everest Club, Kolkata) 5. Everest Ladies Club, Kolkata
Production Facilities- NASHIK WORKS Lakhmapur Works established In the year 1994-95, is about 35 kms away from the holy city of NASHIK. LW has advanced manufacturing facility for the manufacturing of AC Corrugated Roofing sheets, flat boards, compressed boards, and solid wall panels. LW was the first unit to manufacture Non-asbestos Roofing Sheets and the flat boards in India.
Products 1. Asbestos Cement Corrugated Roofing sheets 2. Other Moulded Goods (Accessories) 3. Non-Asbestos Flat Boards 4. Compressed Boards (Endura), Colour Compressed Boards 5. Solid Wall Panels
Certification IS/ISO 9001:2000
48
Initiatives 1. Development of Green Belt 2. Rain Water Harvesting 3. Effluent Treatment Plant for 100% recycling of process effluents 4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste 5. Energy Conservation 6. Vermiculture Plant
Welfare and social activities 1. Integrated township for employees 2. Club House 3. Occupationa 4. l Health centre 5. Canteen for employees/workmen 6. Everest Ladies Club, Lakhmapur
Production Facilities- PODANUR WORKS Podanur Works established in the year 1953, is about 10 kms. away from south Indian industrial town of Coimbatore and is well connected by road and rail. PW commenced production in 1953 with manual corrugation of AC sheets and Other Moulded Goods, and over the years, it gradually transformed itself into a modernized plant, with vacuum corrugation. Today, PW had two lines for manufacturing AC Corrugated roofing sheets
49
of CBS & CTS profiles, and Non-Asbestos Roofing (Hitech) sheets and OMG Accessories. The Hitech Products are manufactured adapting the HIPP technology (High Impact Polypropylene) with its unique feature of inherent flexibility and ensures safety for the roofers. Products 1. Asbestos Cement Roofing sheets – CBS and CTS profiles 2. Non-Asbestos Roofing (Hitech) sheets - Terracoata Red, Tropical Green & Ivory
White Shades. 3. Other Moulded Goods (Accessories)
Certification 1. IS/ISO 9001:2000 2. IS/ISO 14001:2004
Initiatives 1. Development of Green Belt 2. Rain Water Harvesting 3. Effluent Treatment Plant for 100% recycling of process effluents 4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste 5. Energy Conservation
Welfare and social activities 1. Integrated township for employees & workmen 2. Recreation centre 3. Occupational Health centre 4. Canteen for employees/workmen
50
CHAPTER- II OBJECTIVE OF THE STUDY
51
OBJECTIVE OF THE STUDY 1. To understand the process and policies of breakages settlement of Everest as well as of its competitors. 2. To ascertain the satisfaction level among the customers regarding breakages in Everest products. 3. To determine the areas of improvement and things to be done to enhance the satisfaction level.
52
CHAPTER- III RESEARCH METHODOLOGY
53
RESEARCH METHODOLOGY In order to understand the satisfaction level of the customers, I have prepared a questionnaire consisting of both structured as well as unstructured questions. Some of the question are close ended where as others are open ended. To get the responses, I went to Haryana region mainly Sonepat, Gannaur, Asandh, Karnal, Kurukshetra, Yamunanagar, and Ambala. For the analysis of the responses, I have used excel sheet to come to a conclusion regarding preferences and behavior of a respondent and continued this procedure for all the respondents. I used pie charts to come to the final conclusion as to determine the positive and negative attitudes of customer towards the Breakages Settlement Process and Policies adopted by EVEREST INDUSTRIES LIMITED.
54
CHAPTER- IV ANALYSIS OF COMPETITORS
55
EVEREST & ITS COMPETITORS
56
HYDERABAD INDUSTRIES LIMITED Hyderabad Industries Limited is a flagship Company of the C.K.Birla group of Companies, incorporated on 17th June 1946. HIL has blazed a pioneering path in the building products industry. HIL has led the cement industry for well over five decades. Today HIL is a multi product, multi locational organization with a formidable network of branches, depots, stockists and personnel spread all over India. HIL being backed by the ornagisational and technical expertise of the Birlas, also has a Board of directors comprising experienced personnel from Business, Finance and Industry. The Board is chaired by Mr.C.K.Birla. Product Range 1. CHARMINAR A.C.Sheets 2. AEROCON Panels Partitions Prefab Structures Power Plant School Building Low Cost Housing Mezzanine Flooring 3. AEROCON Blocks HQ Blocks Jumbo Blocks Infill Blocks 4. Flex-o-Board 5. Charminar Board 6. Charminar Super Board 7. Aerocool 8. Green Products Aerocon Panels Aerocon H Q Blocks Board & Super Board 9. Hysil
57
VISAKA INDUSTRIES LIMITED Visaka Industries started manufacture in 1985 with the commissioning of its Fibre Cement division in Hyderabad, Andhra Pradesh, India. This joint sector company was promoted by Dr. G. Vivekanand and the Andhra Pradesh Industrial Development Corporation to manufacture Fibre Cement Sheets with a capacity of 36,000 tonnes per annum. Currently Visaka produces 600,000 tonnes of fibre cement sheets per year. Visaka's greatest strenth is its people. All Visaka personnel are highly dedicated professionals, with decades of experience in the Fibre Cement Industry. Visaka's high-tech Fibre Cement plant is a fully automated factory incorporating the latest and most sophisticated technology. Resulting in consistency - in physical properties and strenght, which far exceeds the standards prescribed by I.S.I. Products Fibre Cement Sheets
Accessories 1. 2. 3. 4. 5. 6. 7. 8.
Close Fitting Adjustable Ridges North Light Ridges North Light Curve Roof Lights Apron piece Barge Boards Serrated Adjustable Ridges Ridge Finials
58
RAMCO INDUSTRIES LIMITED Ramco Industries Ltd is one of the best performing, highly efficient producer of Fibre Cement Sheets in India and is the Market leader. RIL has pioneered and introduced the innovative Calcium Silicate Board, a versatile Building Interior Product in India Ramco Industries Limited, part of RAMCO group of companies entered the asbestos cement field in 1967. Ramco's first asbestos cement sheet plant was set up at Arakkonam (Tamil Nadu) in 1967 and since then the production technology has been updated continuously. The second sheet plant was commissioned at Karur (Karnataka) in 1974 followed by one more sheet plant at Maksi (Madhya Pradesh) in 1987. A plant for the manufacture of AC pressure pipes in 5 metres length and in diametres of 80 mm to 1000 mm was established at Maksi (MP) in 1983. This was the first plant in India to introduce pipes of 5 M length and diametres of above 600 mm. RIL is operating the most modern fibre cement roofing sheets and pipe plants in India today - in Arakkonam, Tamil Nadu; Karur, Karnataka; Maksi, Madhya Pradesh; Silvassa, Union Territory of Dadra & Nagar Haveli; Kharagpur, West Bengal; Vijayawada, Andhra Pradesh; Sinugra, Gujarat; The present aggregate capacity for Fibre Cement Sheets is 5 lakh tonnes per annum and Fibre Cement Pressure Pipe is 30 lakh tonnes per annum. Its turnover is around Rs. 300 crores and it employs about 1500 persons.
Products Range 1. 2. 3. 4.
Ramco Fibre Cement Sheets Ramco Roofing Accessories Ramco Hilux Calcium Silicate Boards Ramco Fibre Cement Pressure Pipes
59
Market Segmentation (North Zone) Everest
HIL
Visaka
UPAL
Western U.P.
Haryana, Agra,
Eastern part of
U.P.-
Haryana, Punjab
Mathura,
Western U.P.-
J.P.Nagar,
Strategic
Aligarh, Agra,
Gzbd, Noida,
Shahjahanpur,
Amroha,
Market
Firozabad, Etah,
Bulandshehar,
Bareilly,
Moradabad,
Mathura,
Meerut, Delhi,
Manpuri,
Rampur,
Shahjahanpur,
Muzaffarnagar
Itawah, Etah,
Bareilly,
J.P.Nagar
Hathras,
Uttranchal, Primary
U.P.(Muzaffarnagar,
Market
Saharanpur, Bijnor, Meerut), HRY(Karnal, Yamunanagar)
Gzbd, Moradabad, Rampur
Aligarh
Non-
Rajasthan, Jammu
Eastern U.P.,
Rajasthan,
Rajasthan,
Strategic
& Kashmir
Jammu &
U.K., Punjab
U.K., Punjab
Market
Kashmir
*These Definitions of markets become more important in Non-Season Areas. Primary Market: Primary Market is that market where we wipe out the competitors and try every possible thing that there should not be any counter of our competitors. This we do by extensive brand promotion. It is a low freight area. We try to revamp the market. Generally 150 to 200 kms area around Factory and 100 kms from Depot is considered as primary market. Strategic Market: Strategic market is that market where we fight with our competitors with limited resources. The Freight is low freight there. And, the competition is very strong. In this, we try to get maximum return with minimum investment. The investment is done in terms of brand promotion. This area accounts for the major revenue generation area. Non-Strategic Market: Non-Strategic market is that market where freight is more as compared to other markets. In this Market, we give our extra production that can not be sold in other markets.
60
Quarter wise comparison of Everest’s Share price with Sensex in the same period
1) BOMBAY STOCK EXCHANGE (B.S.E)
Quarter 1: April 1, 2008 to June 30, 2008
61
Quarter 2: July 1, 2008 to Sept 30, 2008
Quarter 3: Oct 1, 2008 to Dec 31, 2008
62
Quarter 4: Jan 1, 2009 to March 31, 2009
Quarter 1: April 1, 2009 to June 30, 2009
63
2) NATIONAL STOCK EXCHANGE (N.S.E)
Quarter 1: April 1, 2008 to June 30, 2008
Quarter 2: July 1, 2008 to Sept 30, 2008
64
Quarter 3: Oct 1, 2008 to Dec 31, 2008
Quarter 4: Jan 1, 2009 to March 31, 2009
65
Quarter 1: April 1, 2009 to June 30, 2009
EVEREST with its Competitors (as at July 07, 2009)
66
Comparison on the basis of Balance Sheet
67
Comparison on the basis of Profit & Loss A/C
68
Market Trend for Last 7 Days, 15 Days, 30 days & 90 Days
69
CHAPTER- V EVEREST- FINANCIALS
70
EVEREST- FINANCIALS Balance Sheet over last 5 Years
71
Balance Sheet for the Year 2008-09
72
EVEREST: Capital Structure
73
Brief Financials
Live B.S.E & N.S.E Quotes (as on July 07, 2009)
74
CHAPTER- VI PROCESS AND POLICIES OF BREAKAGES SETTLEMET & ANALYSIS
75
BREAKAGE TREND DELHI Month
Qty Recd.
Transit Breakage
Data Depot Total Breakage Breakage
SALVAGES
NET LOSS
Transit Breakage
% AGE Depot Total Breakage Breakage
Net Loss
APR'08
354.75
13.77
26.65
40.42
26.80
13.62
3.88
7.51
11.39
3.84
MAY'08
213.54
4.10
64.81
68.91
41.65
27.26
1.92
30.35
32.27
12.76
JUN'08
277.19
10.65
55.19
65.83
51.42
14.42
3.84
19.91
23.75
5.20
JUL'08
380.45
14.60
12.79
27.39
8.98
18.40
3.84
3.36
7.20
4.84
AUG'08
315.30
36.96
65.13
102.09
63.77
38.33
11.72
20.66
32.38
12.16
SEP'08
409.20
12.34
32.12
44.46
25.67
18.79
3.02
7.85
10.86
4.59
OCT'08
253.48
7.43
10.50
17.93
12.54
5.39
2.93
4.14
7.07
2.13
NOV'08
465.19
12.74
12.96
25.70
8.38
17.31
2.74
2.79
5.52
3.72
DEC'08
948.31
18.27
17.60
35.87
11.06
24.82
1.93
1.86
3.78
2.62
JAN'09
1,763.60
9.32
10.71
20.02
9.90
10.13
0.53
0.61
1.14
0.57
FEB'09
1,487.10
36.59
16.38
52.98
33.42
19.55
2.46
1.10
3.56
1.31
22.21
12.04
10.17
0.55
2.35
2.90
1.33
218.17
2.37
4.49
6.86
2.86
MAR'09
766.39
4.18
18.03
7,634.49
180.95
342.86
523.80
305.63
FARIDABAD Data Month
Qty Recd.
Transit Breakage
Depot Breakage
Total Breakage
SALVAGES
NET LOSS
Transit Breakage
% AGE Depot Total Breakage Breakage
Net Loss
APR'08
362.38
14.49
-
14.49
10.67
MAY'08
162.43
3.54
-
3.54
13.47
JUN'08 JUL'08 AUG'08 SEP'08
183.44
6.32
6.32
7.27
429.08
13.55
46.39
59.94
49.70
10.24
365.64
26.93
78.53
105.46
87.40
578.28
17.17
11.79
28.96
-
OCT'08 NOV'08 DEC'08 JAN'09
487.46
14.72
19.16
33.88
36.78
3.02
3.93
6.95
(0.60)
404.76
11.72
62.30
74.02
15.65
58.37
2.90
15.39
18.29
14.42
704.72
31.60
0.41
32.02
20.13
11.88
4.48
0.06
4.54
1.69
253.79
14.69
38.09
52.78
20.24
32.54
5.79
15.01
20.80
12.82
FEB'09
61.96
5.54
6.55
12.08
12.51
(0.42)
8.93
10.57
19.50
(0.68) (12.23)
MAR'09
-
3.82
4.00
-
4.00
1.05
(9.94)
2.18
-
2.18
(6.12)
(0.96)
3.44
-
3.44
(0.52)
3.16
10.81
13.97
2.39
18.06
7.36
21.48
28.84
4.94
28.96
2.97
2.04
5.01
5.01
(2.91)
125.01
5.04
2.41
7.45
22.73
(15.28)
4.03
1.92
5.96
4,118.92
165.31
265.62
430.92
296.56
134.36
4.01
6.45
10.46
76
3.26
JAIPUR Month APR'08 MAY'08
Qty Recd.
Transit Breakage
Data Depot Total Breakage Breakage
SALVAGES
NET LOSS
Transit Breakage
% AGE Depot Total Breakage Breakage
Net Loss
677.88
6.42
3.52
9.94
9.69
0.25
0.95
0.52
1.47
0.04
1,225.82
19.44
7.27
26.70
4.97
21.73
1.59
0.59
2.18
1.77
JUN'08 JUL'08
668.46
23.38
54.99
78.36
138.08
3.50
8.23
11.72
(8.93)
251.88
13.07
92.08
105.15
49.91
5.19
36.56
41.75
21.93
AUG'08 SEP'08 OCT'08 NOV'08
397.59
5.10
32.71
37.80
41.65
1.28
8.23
9.51
(0.97)
320.12
4.09
4.09
-
4.09
1.28
-
1.28
1.28
408.88
4.18
12.05
16.23
14.72
1.51
1.02
2.95
3.97
0.37
760.70
13.99
39.69
53.68
11.17
42.51
1.84
5.22
7.06
5.59
DEC'08 JAN'09 FEB'09 MAR'09
492.51
10.24
-
10.24
12.97
2.08
-
2.08
(0.56)
804.83
21.20
-
21.20
-
21.20
2.63
-
2.63
2.63
834.95
11.19
50.36
61.55
15.21
46.34
1.34
6.03
7.37
5.55
1,238.33
25.25
21.42
46.68
29.16
17.52
2.04
1.73
3.77
1.41
8,081.95
157.53
314.08
471.61
327.54
144.08
1.95
3.89
5.84
1.78
-
(59.72) 55.24 (3.85)
(2.74)
RAJPURA Month
Qty Recd.
Transit Breakage
Data Depot Total Breakage Breakage
SALVAGES
APR'08
-
MAY'08
597.31
17.37
1.14
18.51
10.07
JUN'08
331.80
16.91
9.73
26.65
JUL'08
352.05
11.57
0.07
AUG'08
490.96
11.38
SEP'08
842.56
17.56
OCT'08
408.10
NOV'08
-
-
Net Loss
-
-
7.05
2.91
0.19
3.10
1.18
14.09
12.29
5.10
2.93
8.03
3.70
11.64
7.39
3.98
3.29
0.02
3.31
1.13
11.38
3.81
3.55
2.32
-
2.32
0.72
21.33
38.89
9.76
6.32
2.08
2.53
4.62
0.75
6.74
1.13
7.87
5.99
5.09
1.65
0.28
1.93
1.25
728.16
24.06
13.34
37.40
20.91
14.06
3.30
1.83
5.14
1.93
DEC'08
1,185.37
66.50
21.50
88.00
29.83
36.34
5.61
1.81
7.42
3.07
JAN'09
800.79
30.69
-
30.69
38.44
22.65
3.83
-
3.83
2.83
FEB'09
899.37
32.54
-
32.54
17.18
15.41
3.62
-
3.62
1.71
1,215.91
50.25
-
50.25
32.70
7,852.37
285.58
68.24
353.82
190.16
77
-
% AGE Depot Total Breakage Breakage -
-
-
Transit Breakage -
MAR'09
-
NET LOSS
4.78
4.13
-
4.13
0.39
131.51
3.64
0.87
4.51
1.67
YAMUNANAGAR Data Month
Qty Recd.
Transit Breakage
Depot Breakage
Total Breakage
SALVAGES
NET LOSS
Transit Breakage
% AGE Depot Total Breakage Breakage
Net Loss
APR'08
-
-
-
-
-
-
-
-
-
-
MAY'08
-
-
-
-
-
-
-
-
-
-
JUN'08
-
-
-
-
-
-
-
-
-
-
JUL'08
-
-
-
-
-
-
-
-
-
-
AUG'08
-
-
-
-
-
-
-
-
-
-
SEP'08
-
-
-
-
-
-
-
-
-
-
OCT'08
-
-
-
-
-
-
-
-
-
-
NOV'08
-
-
-
-
-
-
-
-
-
-
DEC'08
1,038.77
31.36
4.55
35.91
9.65
26.26
3.02
0.44
3.46
2.53
JAN'09
1,179.33
29.57
29.47
59.04
-
59.04
2.51
2.50
5.01
5.01
FEB'09
662.06
40.83
40.83
7.94
32.89
6.17
-
6.17
4.97
MAR'09
583.74
20.09
11.27
31.36
17.57
13.79
3.44
1.93
5.37
2.36
3,463.91
121.85
45.29
35.16
131.98
3.52
1.31
4.83
3.81
-
167.14
MUZAFFARNAGAR Data Month
Qty Recd.
Transit Breakage
Depot Breakage
Total Breakage
SALVAGES
NET LOSS
Transit Breakage
% AGE Depot Total Breakage Breakage
Net Loss
*100 MAY'08 JUN'08 JUL'08 AUG'08 SEP'08 OCT'08 NOV'08 DEC'08
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
JAN'09
991.69
14.03
1.41
-
1.41
1.41
FEB'09 MAR'09
1,983.79
34.86
1.76
2,055.85
39.40
0.49
5,031.32
88.28
0.49
-
14.03
-
14.03
-
34.86
-
34.86
1.76
-
1.76
39.89
-
-
1.92
0.02
1.94
-
88.78
-
48.88
1.75
0.01
1.76
0.97
78
MEERUT Month APR'08 MAY'08
Qty Recd.
Transit Breakage
Data Depot Total Breakage Breakage 0.04
SALVAGES
NET LOSS
Transit Breakage
% AGE Depot Total Breakage Breakage
Net Loss
643.28
13.52
13.56
0.01
13.55
2.10
0.01
2.11
2.11
1,144.22
15.61
-
15.61
5.28
10.33
1.36
-
1.36
0.90
JUN'08 JUL'08 AUG'08 SEP'08 OCT'08 NOV'08 DEC'08
1,480.00
30.35
-
30.35
131.73
(101.38)
2.05
-
2.05
(6.85)
572.76
6.18
-
6.18
-
6.18
1.08
-
1.08
1.08
660.06
8.71
-
8.71
-
8.71
1.32
-
1.32
1.32
815.83
28.20
-
28.20
18.55
9.65
3.46
-
3.46
1.18
558.43
7.46
29.61
37.07
14.84
22.23
1.34
5.30
6.64
3.98
1,111.69
15.68
0.98
16.66
4.81
11.85
1.41
0.09
1.50
1.07
1,154.82
48.96
74.50
123.46
18.44
105.01
4.24
6.45
10.69
9.09
JAN'09 FEB'09 MAR'09
646.60
5.77
(9.29)
6.04
11.81
71.89
0.89
0.93
1.83
-
-
41.11
41.11
-
(60.08) 41.11
-
-
-
-
-
14.27
14.27
-
14.27
-
-
-
-
8,787.68
180.44
166.55
346.99
265.56
81.43
2.05
1.90
3.95
0.93
% AGE Depot Total Breakage Breakage
Net Loss
-
CHANDIGARH Data Month
Qty Recd.
Transit Breakage
Depot Breakage
Total Breakage
SALVAGES
NET LOSS
Transit Breakage
APR'08
989.68
22.15
7.62
29.77
5.88
MAY'08
603.32
14.29
2.30
16.59
22.11
JUN'08 JUL'08 AUG'08 SEP'08 OCT'08 NOV'08 DEC'08 JAN'09 FEB'09 MAR'09
420.10
7.55
9.69
17.24
80.19
485.62
12.08
2.91
14.99
5.28
9.71
555.07
19.45
43.42
62.87
41.45
21.42
161.00
7.08
42.41
49.49
27.88
21.62
32.96
32.96
23.89
2.24
0.77
3.01
2.41
(5.51)
2.37
0.38
2.75
(0.91)
(62.95)
1.80
2.31
4.10
(14.98)
2.49
0.60
3.09
2.00
3.50
7.82
11.33
3.86
4.40
26.34
30.74
13.43
-
-
29.69
3.27
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
3,214.80
82.60
141.32
223.92
212.47
11.45
2.57
4.40
6.97
0.36
79
KOTA Month
Qty Recd.
Transit Breakage
Data Depot Total Breakage Breakage
SALVAGES
NET LOSS
Transit Breakage
% AGE Depot Total Breakage Breakage
Net Loss
APR'08 MAY'08
269.21
12.30
43.15
55.45
-
55.45
4.57
16.03
20.60
20.60
850.56
30.66
2.62
33.28
2.63
30.65
3.60
0.31
3.91
3.60
JUN'08
148.33
31.73
15.77
47.49
366.00
(318.51)
21.39
10.63
32.02
(214.73)
JUL'08 AUG'08 SEP'08
372.92
6.12
7.35
13.47
39.15
(25.69)
1.64
1.97
3.61
(6.89)
258.87
0.36
34.07
34.43
-
34.43
0.14
13.16
13.30
13.30
62.88
0.71
0.71
-
0.71
1.12
-
1.12
1.12
OCT'08 NOV'08 DEC'08 JAN'09 FEB'09 MAR'09
29.50
0.49
5.54
6.02
2.11
3.92
1.65
18.76
20.42
13.28
11.17
3.91
7.26
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1,992.27
82.35
119.67
202.02
413.80
(211.78)
4.13
6.01
10.14
(10.63)
% AGE Depot Total Breakage Breakage
Net Loss
-
-
11.17
-
-
-
-
-
-
KARNAL Data Month
Qty Recd.
Transit Breakage
Depot Breakage
Total Breakage
-
12.86
NET LOSS
Transit Breakage
16.41
(3.55)
3.43
-
3.43
(0.95)
SALVAGES
APR'08
374.77
12.86
MAY'08
254.14
6.60
15.46
22.05
25.14
(3.08)
2.60
6.08
8.68
(1.21)
JUN'08 JUL'08 AUG'08 SEP'08 OCT'08
253.99
4.26
43.19
47.45
66.67
(19.22)
1.68
17.00
18.68
(7.57)
476.67
6.91
12.35
19.26
5.81
13.45
1.45
2.59
4.04
2.82
738.10
11.83
11.83
-
11.83
1.60
-
1.60
1.60
759.20
58.24
67.09
125.33
14.58
110.74
7.67
8.84
16.51
14.59
357.78
6.13
24.79
30.92
23.03
7.90
1.71
6.93
8.64
2.21
NOV'08 DEC'08 JAN'09 FEB'09 MAR'09
60.20
1.03
26.56
27.59
30.38
1.71
44.12
45.83
(4.64)
1.51
1.51
-
1.51
-
-
-
-
-
(2.79)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
3,274.85
107.86
190.94
298.80
182.02
116.79
3.29
5.83
9.12
3.57
80
ANALYSIS
1. Transit loss can be reduced by better packaging & supervision at the time of loading of material.
2. Reclamation of damaged material, if completed without loss of time, salvage is much better as such the net loss can be reduced.
3. Maximum net loss (%age) was occurred at Faridabad Depot among all the depots taken together. It means that the functioning needs to be streamlined there.
4. Salvage should be done on monthly basis. It should not be carried forward to next month.
5. Negative net loss tells that salvage given is more than the total breakage. This might be the case if some breakage already there in the lot & that breakage plus the current month breakage gets salvage against the current month breakage.
6. Minimum loss percentage is at Rajpura depot (except Muzaffarnagar which was opened in the month of Jan’ 09). It means that the working conditions are good there. And, the workers there are more equipped with the handling the material in a right way.
81
7. Yamunanagar Depot was opened in Dec’08. But, the net loss is very high seeing it worked only for three months. So, the worker there needs to be trained to avoid the total breakage as well as the packaging should be done properly to avoid breakages.
8. Among the four closed depots, Meerut depot, Chandigarh Depot, Kota depot and Karnal depot, Karnal depot registered the highest net loss percentage of 3.57%.
82
Process of Breakages Settlement at EVEREST The process of breakages settlement at Everest Industries Limited is as follows: First of all, the production takes place at the plant and from there the goods produced goes to the various depots. From depots as well as from Bhagwanpur Works, the goods produced goes to Customers/Stockiest/Retailers/Project sites. Some breakages occur as also quality complaints are received when the goods reached at the Customers/Stockiest/Retailers/Project sites. Then, the Customers/Stockiest/Retailers/Project sites inform the stockiest/Field Officers who in turn log-in a complaint with the sales department, North Zone Office in a specified format called a Breakage Report. Then, the sales department sends the breakage report to the factory for the quality check (QC) after compilation of all breakage report from all the Customers/Stockiest/Retailers/Project sites. Then, a quality control officer or sales officer of that particular territory goes and checks the quantum of breakages. A report is to be prepared after the QC or sales officer visit to check the quantum of breakages. The report prepared by QC is called CSR (Customer Service Report). And, the report made by sales officer is called CIR (Complaint Investigation Report). QC submits his report to the VP of that particular Works/Plant. And, the sales officer submits his report to the Senior sales officer after signing who in turn sends it to the Deputy Manager/ Manager of that particular region. Then, the report comes to Zonal Office where Zonal Head signs the report and sends it for the further processing. Here, the party has the option of either accepting the credit notes or getting their defected materials replaced. Issue of credit notes is done as per company policy. It is done according to a slab system predetermined by the company which is as under:
Amount (Rs.) of the credit notes 1-8500 8500 & above
Handled by Zonal Office Head Office (H/O)
83
It means the cases in which the issuance of credit notes does not exceed Rs. 8500/- , those cases are to be handled by Zonal Office and credit notes are to be issued by them. And, those cases in which the issuance of credit notes exceeds Rs. 8500/-, those cases are to be handled by H/O and credit notes are to be issued by Zonal Offices after prior approval from H/O. If the case is being handled by Zonal Office and credit notes are to be issued by them to the concerned parties, then the credit notes must carry the signature of Zonal Head (DGM) and the Finance Head. The lead time (receiving the CSR/CIR and issuing the credit notes) is 15-20 days in normal circumstances.
If the case is being handled by H/O then the credit notes are issued after approval from the following persons: Quantum of Credit Notes (in Rs.) 8501-35000 35000-50000 50000 & above
Approval required from Manager, MS Product Head Executive Director
After the approval from the H/O, credit notes are issued to the parties and the claim is settled.
84
Process of Breakages Settlement of Competitors (North India) Hyderabad Industries Limited (HIL) Stockiest bring the broken/damaged material to the nearest Depot/factory along with full details of sizes and batch numbers, as also nature of breakages. Company replaces the same as per the sizes received. Company also gives the option to take the material in their next supply. To & Fro Freight is to be borne by the stockiest. In case of projects, QC inspection is done and replacement, if required is done through stockiest in case of small quantity, however, for truck load materials the same is replaced by the company. Freight from the site to company’s depot/factory is to be borne by the project party. The freight from Depot/Factory is borne by the company.
U.P. Asbestos Limited (UPAL) UPAL’s policy is somewhat same as that of us i.e. credit note will be issued to the customer after prior inspection by QC. But, the difference is that their big stockiest provide replacement facility to their subdealers. They ask sub-dealers to bring the broken material to them and take the fresh material. And, the freight is to be borne by the sub-dealers themselves. The company has no role in this whole process. This is done by Big stockiest on their behalf. Then, QC will inspect the broken material collected at the stockiest and credit note will be issued to the Big Stockiest.
Visaka Industries Limited Visaka’s policy is also same as that of us but, some dealer gets replacement in areas like Ferozabad, Mathura etc. from the big stockiest. The difference between Upal & Visaka is that in Upal big stockiest has to replace the material but in case of Visaka replacement is not compulsory. This trend was developed by Upal stockiest. Visaka gives credit note after inspection by QC (generally take six months for one inspection).
Ramco. Industries Limited The breakage policy at Ramco is that they pay 1% flat of net billing to the stockiest. Inspection is done only if abnormal breakage is there in the truck and credit note is issued to the stockiest after inspection.
85
CHAPTER- VII CUSTOMER SATISFACTION SURVEY
86
Analysis of Questionnaire with the help of Graphs 1) Which products do you use under Roofing? a. Stone Slabs b. Concrete Structure c. Thatched Roof d. A C Sheets e. Galvanized Iron Sheets
2) Do you know anything about Everest products? a. Yes
b. No
87
3) If you take a truck of 15 tonnes, on an average, how many sheets do you find broken out? a. 5-10 sheets b. 10-20 sheets c. 20-30 sheets d. 30 sheets and above
4) How do you find the process of breakages settlement in Everest and the process which you have experienced? a. Easy b. Moderate c. Difficult
88
5) What do you prefer to have after the breakages settlement? a. Replacement of broken products b. Issue credit note c. Issue C/N & salvage by company person d. Fixed percentage of breakages
6) What is the normal time gap between your intimation about broken material to Everest and receipt of Credit Notes? a. 15-30 days b. 30-60 days c. More than 60 days
89
Findings from the Survey 1. AC Sheets are more popular than GI Sheets in G.T. Road belt, Haryana. 2. Local billing is done from Yamunanagar Depot and CST billing is done from Bhagwanpur Works. 3. Main competitors are Upal, Charminar, Visaka, Ramco & Super. 4. On an average 5-15 sheets are found broken in Everest Material on regular basis. 5. According to some stockiest, the quantum of breakages had been reduced when the delivery is started from BW works. 6. The quality of material from Lakhmapur works is better than that of BW works. 7. Most of the stockiest find breakage settlement process of competitors is better than Everest. 8. Delay in delivery is very common. Sometimes the delay is more than 3-5 days. 9. Due to late delivery of material, some stockiest lost 3-5 customers. 10. Some stockiest are of the opinion that the sales officer does not come to see the broken material. Sales Officer should be more active. 11. Another complaint is that, Sales Officer changes on a frequent basis. So, they are not able to make good relationship and understanding with the Sales Officer. 12. Quality Officer never came to some stockiest to check the broken material. 13. Stockiest are not able to get their claim because of difficult process of breakage settlement. 14. Many stockiest are indifferent in getting their broken material replaced and receiving credit notes. 15. There are very little complaints from end users of Everest products. It means that the quality of material is good. 16. Rates are not an issue with most of the stockiest.
90
17. Some stockiest say that there should be a Customer Service Department in Everest to look out for the complaints of customers. 18. Majority of the stockiest believe that the Normal time gap in settlement of one claim and receiving the credit note takes more than two months. They consider that the time gap is too long to be adjustable. 19. Thickness of AC Sheets is not equal. It varies many times. 20. Some stockiest say that sometimes bad material is loaded with good material at the time of loading. 21. Credit notes of some stockiest are pending. And, in some cases the time gap is more than 6 months. 22. Exclusive dealers of Everest are also facing the same problem with the breakage settlement process. It impacts adversely on their loyalty towards the company.
91
Recommendations 1. Lead time should be minimized by making it mandatory for the Quality officers to send in their reports next day to NZ Office after they have visited the stockiest for Inspection. This will reduce the lead time considerably as the maximum time is lost in this process.
2. Stacking should be done in such a way that the sheets of same dimensions should be stacked with each other.
3. Sheets should be packed from all the sides and not from the bottom only to avoid breakages in transit.
4. Transporter should also be called and given the instructions as to how to load the material in the truck.
5. Due care should be given towards checking of thickness and weight manufactured so that complaints should be reduced regarding thickness and over or under weight of sheets.
6. Sales Officers should not over commit company norms.
92
Bibliography 1. www.everestind.com 2. http://myiris.com/shares/sectors/sectorStmt.php 3. www.google.com 4. http://www.moneycontrol.com/india/stockpricequote/cementproductsbuildingmat erials/everestindustries/EI19 5. http://www.moneycontrol.com/competition/everestindustries/comparison/EI19 6. http://www.moneycontrol.com/stock-charts/everestindustries/charts/EI19 7. http://www.hil.in/ 8. http://www.visaka.org/ 9. http://www.ramcoindltd.com/ 10. Annual Report 2008-09 of Everest Industries Limited.
93
CHAPTER- VIII
ANNEXURES
94
Annexure I
Board of Directors Particulars Designation
Category
Qualifications
Expertise in specific functional areas
M. L. Gupta
Managing
Executive
B. Tech (Hons)
Director
Management
Manish
Chief
Chief
B.E. (Mech.),
Sanghi
Operating
Operating
PGDM (IIM)
Officer
Officer
Director
Promoter
A. V.
General Management
M.Com, MBA
Business Management
LLB, Solicitor
Banking, Corporate,
Director
Somani Sandeep
Technical / General
Director
Professional Independent
Junnarkar
Exchange Control & Securities Laws
Mohanlal
Director
B.Com, FCA
Independent
Bhandari Y.S.Rao
Professional
Finance, Accounts & Taxation
Executive
Executive
B. Sc. - Mech.
Manufacturing
Director
Director
Engg.
Operation General Management
M. L. Narula
Director
Non-Executive, B.Sc. Elect. Engg. General Management Independent
95
Annexure II
Recent News about EVEREST 1) India’s Everest Seeks to Boost Exports to Gulf Issac John 30 June 2009
DUBAI - Everest Industries Limited, an Indian manufacturer of walling and flooring systems, said it expects to boost exports to the Gulf by up to 60 per cent as it saw a bigger demand for affordable building materials in the region hit by a slowdown in construction. Everest, which generates $110 million in annual sales, plans to expand its dealer network in the Gulf and enter new Middle Eastern markets including Yemen, Syria and Jordan, said Manish Sanghi, the company’s Executive Director and Chief Operating Officer. “The nature of building projects in the UAE and rest of the region is changing in the backdrop of the on-going economic meltdown. There is now a growing preference for cost-effective, ready-to-use products by the region’s construction industry,” he said. “We will boost our network from 16 to 25 dealers across the region. Also under way is the launch of painted boards and floor boards to build on our current product portfolio in Gulf countries.” Everest provides building products and materials for housing, commercial and industrial sectors in more than 15 countries. It has been present since 2003 in Dubai. “Even during recession, we managed to post 80 per cent growth rate in the last fiscal and target 50 per cent growth in 2009-10,” Sanghi said. Everest’s products in the Gulf include heavy-duty cement boards, fibre cement siding and multi-purpose cement boards that it says are resistant to fire, moisture and termites. “The multipurpose cement board, which are in big demand in the Gulf region, gives architects major flexibility of changing designs with thermal and acoustic insulation besides being maintenance free and highly durable. These boards allow you to do the finishes with paints, wall papers, texture coating and veneers,” Sanghi said. Everest manufactures its products in India at facilities in Madhya Pradesh, West Bengal, Tamil Nadu, Maharashtra and Uttaranchal.
96
97
Annexure III
Location of Sales Depots of Everest compared with its Competitors
ZONE
DEPOT LOCATION
EVEREST
Punjab/Chandigarh Rajpura Rajasthan
NORTH ZONE
U.P. Uttarakhand Delhi J&K Haryana Orissa
West Bengal
EAST ZONE
Jharkhand
Jaipur
VISAKA
Mandi Gobindgarh
Ludhiana
Jaipur
Muzaffarnagar Ghaziabad
Ghaziabad
Faridabad
Agra Rudrapur Delhi
Agra Rudrapur
Delhi Jammu Yamunanagar
Panipat
Cuttack
Bhubneswar
Bhubneswar
Balasor
Rourkela
Burdwan Kharagpur
Burdwan Kolkata Siliguri Balichak Ranchi Jamshedpur Dhanbad Patna Siwan Darbhanga Teghra Muzaffarpur Guwahati Kolhapur
Balasor Sambalpur Burdwan Baruipur Siliguri
Ranchi Jamshedpur Patna
Bihar
Assam
HIL
Guwahati Kolhapur
98
Ranchi
Patna
Guwahati Kolhapur
Mumbai
WEST ZONE
Nagpur Nashik Tilekarwadi
Valsad
Nagpur Thane Pune Aurangabad Dadar (W) Mahim (W) Solapur Mehsana Surat Rajkot
Nellore
Kondapally
Vijayawada
Maharashtra
Ahmedabad Gujarat
Andhra Pradesh
Karnataka
SOUTH ZONE
Bangalore Mangalore Hubli Chennai Madurai
Tamil Nadu
Kerala
M.P.
CENTRAL U.P. ZONE Chattisgarh
Palakkad Kochi
Vishakhapatnam Vishakhapatnam Tirupati Bangalore Mangalore Hubli Hubli Raipchur Hassan Chennai Chennai Coimbatore Coimbatore Hosur Hosur Pondichery Pondichery Tiruchirapally Madurai Trichur Palakkad Ernaculam Changanacherry Kayamkulam Calicut Kollam
Indore
Indore
Allahbad Varanasi Kanpur Bilaspur
Lucknow Gorakhpur Raipur
99
Ahmedabad Surat Valsad
Chandauli Gorakhpur Raipur
Annexure IV
Comparison of AC Sheets of Everest with its Competitors PARTICULARS
Standard Lengths Thickness Overall Width Laid Width Depth of Corrugation Max. Overhang unsupported Running metres per ton (Approx.) Purlin spacing for Roofing (max.) Runner spacing for side cladding (max.) Actual cover of 3 m sheet as laid
EVEREST
HIL
RAMCO.
VISAKA
1.5,1.75,2.0,2 .25,2.5,2.75,3 .0, 3.6 mtr. 6.00 mm 1050 mm 1010 mm
1.5,1.75,2.0,2. 25,2.5,2.75,3. 0 mtr. 6.00 mm 1050 mm 1010 mm
1.5,1.75,2.0,2 .25,2.5,2.75,3 .0 mtr. 6.00 mm 1050 mm 1010 mm
1.5,1.75,2.0,2.25, 2.5,2.75,3.0 mtr. 6.00 mm 1050 mm 1010 mm
48 mm
48 mm
48 mm
300 mm
300 mm
300 mm
79 mtr.
78 mtr.
1.40 mm
1.40 mm
1.40 mm
1.40 mm
1.70 mm
1.70 mm
1.70 mm
1.70 mm
2.88 m
2.88 m
100
Annexure V
101
Annexure VI
102
QUESTIONNAIRE [For Customer]
Annexure VII
1) Which products do you use under Roofing? f. Stone Slabs g. Concrete Structure h. Thatched Roof i. A C Sheets j. Galvanized Iron Sheets
2) Do you know anything about Everest products? a. Yes
b. No
3) If you take a truck of 15 tonnes, on an average, how many sheets do you find broken out? e. 5-10 sheets f. 10-20 sheets g. 20-30 sheets h. 30 sheets and above
4) How do you find the process of breakages settlement in Everest and the process which you have experienced? d. Easy e. Moderate
103
f. Difficult
5) What do you prefer to have after the breakages settlement? e. Replacement of broken products f. Issue credit note g. Issue C/N & salvage by company person h. Fixed percentage of breakages
6) What is the normal time gap between your intimation about broken material to Everest and receipt of Credit Notes? d. 15-30 days e. 30-60 days f. More than 60 days 7) What suggestions do you want to give to improve customer satisfaction regarding breakages of material in Everest products?
104
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