Final Entrepreneur Thesis

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Chapter I Introduction A delicacy is a usually rare or expensive food item that is considered highly desirable, sophisticated or peculiarly distinctive, within a given culture. (https://en.wikipedia.org/wiki/Delicacy) meaning delicacies are the foods maybe seen only

in a particular place that’s why it’s quite expensive and rare. In the Philippines, we have a lot of delicacies that comes from different cities and regions. Nevertheless, some of our delicacies are not that expensive you can buy it cheaper but the taste is worth of buying for. In addition, one of the reasons why foreigners come to the Philippines because of our specialty foods like “balut” that is only seen in our country. We are famous in delicacies in terms of native delicacies this is what you called “kakanin”. Kakanin is made from the glutinous rice, coconut milk, and sugar. It is popular to Filipinos and it is usually present on special occasions such as weddings, birthdays, anniversaries, fiesta and holidays like Christmas and New Year. There’s a lot of kind of kakanin; like sapin-sapin, biko, suman, puto, putobungbong, bibingka and so on.

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

In every region, there are different unique delicacies and foods that are originated and made by the specific place. These foods have been bequeathed by our ancestors and passed to different generations and until now this foods are known to our country.

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Chapter II Summary of the Project Study II.i

Name of the Firm Propose Name: “Pinoy Delight” We have decided to name our firm as “Pinoy Delight” because our business offers the different Pinoy delicacies.

II.ii

Location of the propose business

Propose Location: Robinson’s Novaliches Quirino Highway, Quezon City. Ground floor, (New Building)

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

II.iii

Brief Summary of the Firm There are 7,107 islands in the Philippine with a lot of tourist destinations with

different specialties like food also called as “delicacies”. The only way to buy that product is to go to that certain place. We have decided to put up a business that will provides all the specialty of every cities and provinces within the Philippines.

The name of our firm is “Pinoy Delight” which is located at Robinson’s Novaliches, Second Floor, Main Mall. Our firm will sell and provide some authentic delicacies that you can only avail in the different places places in the Philippines. We will import our products from the specific places or maybe we will hire a chef that knows how to cook the different kinds of specialties of the Philippines. Also our products sell in affordable price and we will fulfill the craving of the customers by giving them the best foods of the Philippines that will suits their taste buds and tummy in a hassle free-way.

And as a part of tourism industry, our firm will not only satisfy our customers in terms of foods but also we will provide a information about the origin and how the products are made so that the customers will have the knowledge about it.

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

CHAPTER III Proponents, Management and Personnel

III.i Proponents Our busines is classified as Partnership. The people behind the Pinoy Delight’s are as follows: 

Ana Clarizsa M. Espeña- Graduated at University of Caloocan City with a degree of Bachelor of Science in Tourism. With three years working experienc e in Sofitel Luxury Hotel as a Receptionist and two years working experience at Costa Cruise Line as a Front Desk Clerk and now taking up her Masters Degree.



Erica Eunice C. Honorica- Graduated at University of Caloocan City with a degree of Bachelor of Science in Tourism. Owner of “Proud Honorica Catering Services” one of the leading Catering services here in Calo0can City.



Trina Mae C. Pelayo- Graduated at University of Caloocan City with a degree of Bachelor of Science in Tourism. She worked at Philippine Airline as a Flight Stewardess for three years and now taking up her Masteral Degree in De Lasalle University.



Rudilyn B. Ramos- Graduated at University of Caloocan City with a degree of Bachelor of Science in Tourism. Owner of “Paris Souvenir Shop”, have a five years working experience on City of Dreams Hyatt Hotel as Casino Dealer.

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City



Catherine Y. Riguer- Graduated at University of Caloocan City with a degree of Bachelor of Science in Tourism. She worked at Solaire Hotel and Casino as a Concierge for two years and worked at Disney Cruises as Front Desk Clerk for three years.

III.ii Management

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

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III.iii Gantt Chart Beginning of the plan until the execution. We have decided to put up the business in the month Febuary and with 2 months of preparation our business will open in the month of April.

FEBRUARY

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

In this month, we will start planning about the whole operation of the business. Coordinating with the factory partners from differents places where we will get our supplies and settle the business requirements. First Week

Brainstorming and Planning (Business product, place, price, promotion)

Second Week and

Settle up the business requirements such as baranggay

Third Week

clearance, business permit, licence, police clearance etc.

Fourth Week

Dealing and negotiating with the suppliers. Finalize the location of the business.

MARCH Setting up of the area of the operation. Starting to create the website accounts and pages online. Preparation of employees. Promoting the business through our marketing strategies. 1st Week Setting up of the area of the operation. Starting to create the website accounts and pages online.

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

2nd Week Hiring of employees. 3rd Week Orientation of employees. Over all preparation. th

4 Week Promotion (online, flyers, posters, give aways, etc.)

April Start of the operation. The grand opening of the firm. st

1 Week GRAND OPENING

CHAPTER IV Market Feasibility

IV.i Market Description Our potential market are those people who love to patronize authentic goods and unique products that only Philippines can offer.

IV.ii Demand Survey Sample Survey Name: Address: Age:

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Gender:  Male  Female 1. Have you been to some tourist destination here in the Philippines?  Yes  No Specify where: ____________________________________________________ 2. Did you notice any delicacies offer in that certain tourist destination?  Yes  No Specify where and what delicacies: ____________________________________ 3. What are some delicacies here the Philippines that you know? Specify: __________________________________________________________ 4. What delicacies here in the Philippines that you really like? Specify: __________________________________________________________ 5. How often you buy that delicacies?  Always  Sometimes  Never 6. Would you like to have a delicacies store in the malls nearby your area?  Yes  No

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Age

2.2 28-40 y/o

18-25 y/o 3.4

50 above 8.2

4.2

Gender

Male

6.8 9.2

Female

8 y/o below

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Question no.1

Yes

5.4

No

10.6

TOP 10 Tourist Destination (Based on the survey) 1. Pampanga 2. Baguio 3. Quezon 4.Bulacan 5.Ilocos 6.Pangasinan 7.Laguna 8. Cebu 9. Bicol

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

10. Davao

Question no.2

1.2 Yes

No

10.8

(Based on the survey) 1. Pampanga: Tocino, Longganisa, Skinless 2. Baguio: Strawberry jam 3. Quezon: PansitHabhab, Lambanog 4. Bulacan: Chicharon, Espasol 5. Ilocos: Chichacorn, Bagnet, Empanada 6. Pangasinan: Bangus, Bagoong, Agamang 7, Laguna: Buko pie, Macapuno 8. Cebu: Dried mangoes

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

9. Bicol: Pili nuts 10. Davao: Durian goods

Question Number 3 Buko pie 5% 3% 8%

Espasol and Macapuno and Pastillas 22%

Peanut Brittle, Bocayo and Panucha Pili Nut

10%

Dried Manggoes 20%

13% 19%

Strawberry Jam Chicharon Polvoron

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Question Number 4

Buko Pie

10%

Chicharon

28%

Dried Manggoes

17%

Pili Nut Peanut Brittle, Espasol, Macapuno and Pastillas

20%

25%

Question no.5

3.4 Always

Sometimes

15.2

9.2

Never

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Question no.6

1.2 Yes

No

18.2

IV.iii Competitors 

“Sweety Sweets Candy Shop”

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Robinson’s Novaliches, Ground Floor (Old building)



“Pasalubong Snack Stall”

-

Robinson’s Novaliches, Ground Floor (Old building)

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

IV.iv SWOT Analysis Strength 

Accesible to the target market



Affordability of the product

Weaknesses 

The firm is not well-known in the market



Opportunities 

Threats

Promote the delicacies of the



Stock shortage

Philippines



Stock spoilage

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

CHAPTER V Propose Business

V.i Name of the firm “Pinoy Delight” V.ii Location

Propose Location: Robinson’s Novaliches

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Quirino Highway, Quezon City. Ground floor, (New Building)

V.iii Logo

V.iv Vision, Mission and Objectives Vision: To become one of the famous delicacies shop in the Metro.

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

Mission: To satisfy our customers in terms of foods but also provide an information about the origin and how the products are made.

Objectives: Provide the best delicacies of the Philippines that will suit to their tastebuds in an affordable and hasle free way.

V.v Lay-out of the propose business 

Floor plan



Uniforms

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

V.vi Marketing Strategies Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues

UNIVERSITY OF CALOOCAN CITY Gen. San Miguel St., Sangandaan, Caloocan City

CHAPTER VI Financial Projections