Feasibility Study (Shirt Printing)
April 15, 2017 | Author: Khaye Dyosa | Category: N/A
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Far Eastern University Institute of Accounts Business and Finance
Paint-TEE Feasibility Study for T-Shirt Printing
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Far Eastern University Institute of Accounts Business and Finance
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Introduction
Nowadays, printed shirt are almost seen everywhere: school uniforms with the school logos printed on it, advertisements printed on shirts, title of an event, different cartoon characters, quotable phrases and lot more things printed on shirts. There are many processes of transferring a design to a shirt. Computer printed designs, screen printing process, heat transferred images, and painting the shirt itself. In these modern days, things are done in faster ways; that is why computers play varieties of role. Computer printed designs are among the most common in the market today. One can have his own picture printed in a shirt in just an hour or he can even personalize a design that he likes to be printed in his shirt. A design can also be transferred in number of shirts in a clothing company.
This computer printed shirt is the focus of this feasibility study. We come up with this product to compete in the demand of modern days’ consumers. In addition to computer printed shirts, we also come up with the idea having painted designs as an art design exclusive for each company. Images add art to the printed shirts. It livens up the clothing and gives more attraction to those who see it.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Universities like FEU have their university shirts or organizational shirts, which is sometimes used by the students as their uniforms. Our business is targeting this opportunity for us to give them a uniquely designed t-shirts that will surely be appreciated by the students. In addition to this, we also aim to create our exceptional own painted design for some call centers who conduct events and some small companies in the country. High presence of human labor in Silang, Cavite for production made our business’s goals possible. It will in fact benefit the Municipality of Silang because production energy will come from the municipality itself and the municipality might be known in the future for producing exceptional computer printed shirts with exclusive painted designs for each company.
Mission We aim to become one of the leading manufacturers, developer, and supplier of computer printed shirts using high quality materials with extra benefits to the consumers. Vision Live and let live company foresees itself as the number one manufacturer of high quality printed shirts all over the Philippines.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Objectives The objective of our company is to be more competitive in the market and to be the leading manufacturer and supplier of paint designed computer printed shirts in the Philippines.
Short Term Objectives •
To build a good rapport with the consumers and to the people of Silang.
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To maintain a good working relationship with all our employees and also to the suppliers.
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To be the favored cooperative company of the Far Eastern University and call centers to supply them our shirts with hand painted designs. Long Term Objectives
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Our company’s objective is to be the leading supplier of the printed shirts for the next 5 years in Far Eastern University to be used on the General Assembly of the students of Institute of Accounts, Business and Finance, and also for some call centers in the country.
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Our business will endeavor to be an excellent company here in the Philippines that will be loved by the Filipinos and eventually we can export our products to other countries.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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To be able to penetrate in the market for a long run, and to defy upcoming competitors. SPECIFIC OBJECTIVES
Marketing Aspect •
To ensure that the product will be promoted in a very good way in which it can penetrate into the market.
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To attract more customers within 6 months of operation
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To guarantee that the chosen promotional campaigns will not only benefit the company but also the customers that will purchase the product.
Management Aspect •
To impose a high quality standard of t-shirts.
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To attain the company’s aim and purpose.
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To focused on the employees, their jobs, benefits and salaries, and to their tasks that will be done before starting the business.
Technical Aspect •
To get rid of qualms during the operation and in the future.
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To scheme the overall process in the production.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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To assure the safety and the benefits of the customers.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
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Far Eastern University Institute of Accounts Business and Finance
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Socio- Economic Aspect •
To discuss the benefits of all the stakeholders involved in the operation of the business.
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To be have an environmental friendly procedure.
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To showcase the ability of the workforce in Silang Cavite.
Financial Aspect •
To have enough information about the financial account of the business.
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To be able to figure out on how the business deals with the trend of demand and supply within the circulation of the business.
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To assure that the business is profitable and feasible.
GENERIC STRATEGY The strategy that the group will be using is the Cost Leadership Strategy. The firm sells its product either at average industry price or below average industry price to gain market share and be affordable to lower class. On the event of intense competition, our company can produce more inexpensive and excellent quality printed t-shirts that will remain profitable for a longer period of time.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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HISTORY OF FABRIC PAINTING Humans have been painting on fabric for thousands of years, basically since people started twisting and weaving fibers together to make the first fabrics. Techniques that were used to decorate the body began to be applied to the earliest fabrics that were developed. Two basic methods emerged: coloring (directly applying an image with color to the fabric) and patterning (painting or printing with resists in patterns and then coloring the fabric). The continent of Asia has a long history of decorating fabrics. Printing blocks have been discovered that date back to around 3000 BC! By 327 BC when Alexander the Great invaded India, colorfully printed and painted fabrics were commonly found. As trade routes began to develop, these beautifully patterned Indian fabrics were traded throughout Asia, Egypt and Greece. In the second century AD they made their way to Europe and Africa. At the same time in China, beautiful block printing on fabric was taking place. The Chinese introduced resist and stencil techniques to Japan. The Japanese developed this art into beautiful forms of patterning on fabric. In Peru there have also been found some very early examples (around 200 BC) of resist techniques. Similar techniques were developing into unique forms in these different parts of the world and have evolved into what we know today as batik, tie-dye and shibori.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Cooperative Logo
Nature of the Business Live and Let Live Cooperation is a cooperative group producing painted designed shirts printed through computer machines. It aspires to be the primary producer of painted designed shirt in the future and to replace the usual printed shirts.
We start our business with “Paint-TEE”, painted designed shirts that will be used for uniform purposes in school organizations, small companies’ events, and some call centers.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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We will conduct seminars and trainings to produce skilled workers that we will later hire during the production period.
Paint-TEE is comparable in the market in terms of pricing but the process of production and high quality end product differs. The designs are personally made and manually transferred to the shirt resulting to excellent classy products that will satisfy the consumers.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Production Concept
Our business conceptualized a production enterprise that will be the producer of painted designed and computer printed shirts in Far Eastern University, some call centers in the country. We plan to create the products not for retail purposes but as a wholesale supply catering to the needs of the targeted market for their painted shirt uniforms.
Nowadays, computer printed shirt designs are common in the market, so as the screen-printed designed shirts. The latter process is commonly done in smaller community occasions such as “Barangay Liga” for the athletes’ uniform. Computer printed designs though are more modern and has more quality with designs. It being an easy process to transfer a design to shirts with exclusive painted design for each company is our unique selling proposition.
Our business oriented and hip designs are popular especially with the teenagers, students and the young. We come up with this product believing that we can supply the needs of consumers to have more modernized and likeable designs in its best outcome.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Although we are new in this kind of business, we still can promise the best outcome and produce very good quality painted designed computer printed shirts that can be used in events, organizational uniforms, school uniforms and other more occasions.
The price will be based on the cost used to create the product. Our painted shirts will surely compete in the market in terms of pricing but we are confident that ours is a product that is worth to be paid for.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Capitalization
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
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Far Eastern University Institute of Accounts Business and Finance
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
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Far Eastern University Institute of Accounts Business and Finance
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Location of the Business
The municipality of Silang is known to be the oldest settlement in Cavite, a province in the south of Metro Manila, but has much yet to be developed. It is approximately 45 kilometers south of Manila. General Trias, Dasmariñas and General Mariano Alvarez (GMA) bound it on the south and on the west by Amadeo. With the continuous expansion of Metro Manila, the municipality is now included in the Manila built area which spans southward toward Lipa City.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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According to the National Statistics Office Census 2007, Silang has a total population of 199,285 . It consists of 64 barangays.
We plan to locate our business in Bulihan, Silang, Cavite. It is on the north side of Silang. Bulihan is 20 minutes drive away from Carmona Exit of South Luzon Expressway via Aguinaldo Highway and 20 minutes drive away from Silang Town Proper via Maguyam. Bulihan is the most populated barangay in the whole of Silang Municipality. Its population based on the 2007 NSO Census is 19,192.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Uses of the product
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Paint-TEE will be the manufactured for students in Far Eastern University using organizational shirts having an exclusive paint design for each department.
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Paint-TEE will also be the supplied in call centers in the country to be use on their annual affairs.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Materials & Equipment Materials
Quantity 10 sets
Paint Brush
4 Colors
Php190 per kilo
1 bulk 500 pcs.
Php 30.00 per t-shirt
Paint
T-shirt
Price per Supplier piece Php250.00 *Sun’s Painting *Virgo Silkscreen
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
*Sun’s Painting
Total Amount Php2,500.00
Php760.00
*First Php15,000.00 commercial Juan Luna, Binondo, Manila *BenChong Commercial Juan Luna, Binondo, Manila *Hi-Q Commercial Juan Luna, Binondo, Manila
Far Eastern University Institute of Accounts Business and Finance
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Machineries and Equipments Materials
Quantity
Price per piece
Supplier
Total Amount
Computer Set
1
9,000.00
PC Savers
9,000.00
Printing Machine
1
40,000.00
Printtex
40,000.00
TOTAL:
Php 49,000.00
Furniture, Fixtures and Office Equipments
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Name
Quantity
Drafting table
1
Telephone
Wall Fan
2
2
20
Price per Supplier piece Php Tubianosa Upholstery 800.00 Agham Road Quezon City
Php 500.00
SM Appliance Center
Php 550.00
OPS Juan Luna Divisoria Manila
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Total amount Php 800.00
1,000. 00
1,100.00
Far Eastern University Institute of Accounts Business and Finance
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File Cabinet
1
Php 400.00
Calculator
2
Php 500.00
TOTAL :
Tubianosa Upholstery Agham Road Quezon City
400.00
1,000.00
Php 4,300.00
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Office Supplies Name Ball pen
Quantity 5
Price per Piece Php 20.00
Total Amount Php 100.00
Pencil
3
Php 5.00
15.00
Folder
8
Php 6.00
48.00
Paper Clip
1 box
Php 20.00
20.00
Stapler
1
Php 30.00
30.00
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Staple Wire
1 box
Php 15.00
15.00
Ruler
2 pieces
Php 10.00
20.00
Long and Short Bond Papers
4 ream
Php 280.00
1120.00
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Fastener
2 box
Php 24.00
48.00
Brown Envelope
20
Php 8.00
160.00
Scissor
1
Php 16.00
16.00
Scotch Tape
5
Php 26.50
132.50
Tape Dispenser
2
Php 60.00
120.00
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Sharpener
1
Php 218.00
218.00
Eraser
2
Php 14.00
28.00
Correction Fluids
2
Php 33.00
66.00
Record Book
5 pcs
Php 40.00
200.00
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
TOTAL:
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Php 2356.00
Emergency and Safety Equipments
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Name Emergency Light
Quantity 2
Price Per piece Php 180.00
Total Amount Php 360.00
Fire Extinguisher
2
Php 1,000.00
2,000.00
Safety Signs
1 pack
Php 100.00
100.00
TOTAL:
Php 2,460.00
Cleaning Equipments
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Name
Quantity
Price per Piece Php 100.00
Total Amount Php 300.00
Trash Can
3
Broom
2
Php 35.00
70.00
Dustpan
2
Php 50.00
100.00
Mop
2
Php50.00
100.00
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Garbage Bags
5 packs
Php10.00
50.00
Rug
10
Php6.00
60.00
TOTAL:
Php 680.00
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Production Flowchart
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Far Eastern University Institute of Accounts Business and Finance
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Production Process 1. Creating the Design. This is the first step in producing the painted shirt. The design must first be done and drafted for the next step to continue. In this step, the consumers must agree with the design being suggested or pass his personal design. The colors to be used must also be enumerated.
2. Transferring the Design to the Computer.
3. Printing the Shirt Design. This is the main step of this process; this is where the design is being transferred on the shirt.
4. Drying. Drying is very important in this process because once the painted design is not dry, it might be ruined and the shirt will not be used at all. The painted shirt is dried through blowers for quicker drying.
5. Checking of Shirts. This step is done to ensure that all the painted shirts will turn out as expected, excellent and with a classy result.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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6. Packaging. This is the last step of the production process where in the finished painted shirts are placed in a cloth bag as it packaging. After this, the painted shirts can be delivered
Production •
The process of production was practiced very well and perfected to have a product with a high standard and quality that will be best suited for its consumers.
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All employees/workers are trained proficiently and must be very knowledgeable on how the process of production goes as well as the proper use of facilities and equipments.
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Materials come from reliable sources with their own safety measures to have a quality and trusted product.
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The business also sees to it that there are enough materials so as not to delay the production process.
Packaging Paint-TEE designed shirts are packed in cloth bags. These are better than the usual packaging that comes in plastic sack.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Quality Control Our business ensures the quality and unique prints of the shirts to meet the customer’s satisfaction. In order to prove the business’ claim that it is 100% worth to be paid for, we set our guidelines and policies for the workers to follow in the production of our product.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Production Floor Plan
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
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Far Eastern University Institute of Accounts Business and Finance
Map of Location
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Far Eastern University Institute of Accounts Business and Finance
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
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Far Eastern University Institute of Accounts Business and Finance
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Introduction
In any business, employees or workers have important roles in an organization towards achieving the business’s goal. The management aspect of Live and Let Live Cooperative is composed of proposed techniques and strategies that will be used for the improvement of its employees. This can be done through proper hiring and training of workers. Every employees or workers have their specific duties and responsibilities in building up a business.
Employees/workers that will be under the Paint-TEE products will be trained properly even before the business starts. There will be a designated work and section for each of them in a period of time. A shuffle of assigned tasks is expected for the employees’ versatility and for them to be very much knowledgeable about their jobs. A supervisor will look after the employees and see to it that they meet the standards of the business. When the business has started running regularly, proper policies will be implemented and regular inspections will be done.
Companies nowadays hold their company outings. Our business also plans to have such occasion as a form of incentive for the personnel. Occasions
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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such as Christmas party will also be held to create lighter atmosphere in the business. This will also help in closer bond and build positive relationship development between the employer and employees.
Organizational Chart
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Type of Organization
The type of organization our business has is that of a cooperative. It is a duly registered association of persons, a with a common bond of interest, who have voluntarily joined together to achieve a lawful common social or economic end, making equitable contributions to the capital required and accepting a fair share of risks and benefits of the undertaking in accordance with the universally accepted principles of cooperation which includes the following: 1. Open and voluntary management 2. Democratic control 3. Limited interest on capital 4. Cooperative education 5. Cooperation with the cooperatives.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Manpower Requirement
1. Job Title: General Manager Responsible for the whole organization and the business operation. He is also responsible for the following functions:
o Must see to it in carrying out or handling the day-to-day operations of the business. o Must plan out various developments for maximum profitability of the business. o Must render wise decisions for the changes and improvement s of the business operation. o Must assure to every customer that they can produce quality products they needed.
2. Job Title: Assistant Manager
He is responsible for monitoring the whole operation of the business, particularly when pertaining to administrative matters. He is responsible for the following matters:
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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o Attending training for the business development, particularly when the General Manager is not present. o Must see to it that the company is complying with the BIR(Bureau of Internal Revenue) requirements and with that of the municipal ordinances o Must see to it that each sections of the business are doing good. o Must arrange meetings, seminars, etc.
3. Job Title: Production Supervisor He is responsible for supervising the production workers in the whole process of production and maintenance of the area. He also approves or edits the original design from the business or personalized design from the customers.
4. Job Title: Artist He is responsible for the designs. He makes the designs of the shirts for each company.
5. Job Title: Production Workers They are the ones responsible for transferring the designs to the computer, printing the shirt, drying, and packaging of the products. They deal with the whole process of producing the best paint designed computer printed shirts.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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6. Job Title: Maintenance Maintenance personnel are responsible for maintaining the cleanliness of the area. They make sure that everyday after work, the whole place is clean. They also stay in the business location guard the place at night.
7. Job Title: Sales Supervisor Sales supervisor is responsible for marketing and delivery of the product. He is in charge in dealing with the customers.
8. Job Title: Sales Representative Sale representative is in charge of finding the potential customers and is responsible for constant dealings with the customers.
9. Job Title: Delivery boy He is responsible for all the deliveries to be made accompanied by the driver.
10. Job Title: Driver The driver is responsible for transferring the employees from the business location to the customer. He also accompanies the delivery boy and the personnel in charge of purchasing the production materials.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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11. Job Title: Office Supervisor He is responsible for supervising the office works. He manages the accountant and the clerk in the office.
12. Job Title: Accountant He is responsible for all the financial aspects of the business.
13. Job Title: Clerk The clerk serves as an assistant in all the office works.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Recruitment and Selection Program
Before the process of recruiting and selecting of workers in the company, we will post first the job vacancies for the public to be inform. Major procedures are as follows:
Screening- this is the first procedure in recruiting and selecting workers. The company will scan the entire resume passed by all the aspiring workers. This will help the company to select applicants according to their background and personal information written in the application form. Preliminary Interview- in this process, the company will call all the applicants they think fit to the job vacancies. They will check all the information written if it is correct and reliable thru asking the applicants. Mental Test- this will help the company to know if the following applicants is literate and in good condition. And it will give them idea on how they will handle some incidents that are unexpected. Background check- this is a very important step in recruiting and selecting workers because this will give assurance to the company that the applicants is a good citizen and he do not have any criminal violations. Final Interview- after checking all the necessary information, the company will do a final interview to the applicants who passed the first processes.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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This will assure the applicants that they are in process and under consideration of the company. Legal requirements- in this process, the applicants must secure and pass all the important documents that the company requires. Physical and Mental Examination- the applicants will now undergo medical to test their physical fitness and medical condition. This will give assurance to the company that the applicant are in good health and not medically ill.
Applicants who will fail in any if the steps in the process in recruiting and selecting workers will be rejected. On the other hand, after passing all the steps in recruiting and selecting workers, the company will hire the applicants made it up to the last step
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Training and Development Program
The hired applicants will be required to attend seminar and training programs to be able to enhance their knowledge and skills, and also to know their rights in terms of their benefits and compensation. We will also conduct employee orientation for them to know their duties, responsibilities, and the rules and regulations of the company.
Training will also be required for them to perform their jobs and responsibilities as well. It is also for them to know the proper usage of the different machineries and equipments that they will be using. A program will be conducted before they will start working, and after 5 months for the workers to improve more of their skills and knowledge about their job.
Benefits, Wage and Incentives
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Social Security System (SSS), Philhealth, such benefits will be grated to all the employees of the company.
•
The salary will be given every 15th and 30th day of the month.
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Additional incentives like bonuses (Christmas) will also be given as part of their incentives.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Employees that will work during paid holidays like New Years Day, All Souls Day, Holy Friday, etc. will get their inducement.
•
Survivor benefits if in case the employee die, will be given to the spouse and children.
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The company will also support the hospitalization, health care of the employees.
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13th month pay will be given.
•
Retirement benefits will be specified.
Performance and Appraisal Program
The company will conduct an evaluation on regular and contractual employees in which the supervisor evaluates their performance; the result of the evaluation will be given to the employees indicating the level of their performance areas of improvement. This evaluate will be the basis for the increase of their salary and promotion for regular employees.
The following factors that the company will consider:
1. A manager and employee shall hold formal appraisal meetings at least twice a year. The objectives of appraisal meetings are:
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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To set and review the company. To
establish
improvement
actions,
training
needs
and
career
developments
2. Employees should be given immediate and adequate feedback regarding their performance. The manager and supervisor should maintain a record of critical incident specific situation, task, action and result negative and positive.
3. Managers and supervisors are accountable for evaluating performance in developing their subordinates. The manager and supervisor should also be appraising in their performance management skills. 4. The performance appraisal system shall encourage the employee’s participation in the company.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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General Policies
Appearance and Conduct The business does not require any uniform. Casual clothing can be worn while at work but it should be expected to be at least being decent and presentable.
Use of Business’ Telephone Using of the business telephone for personal calls is allowed, but it is expected that this privilege will not be abused and not practiced during working hours unless if it is very important or in case of emergency. Unnecessary calls should not be entertained.
Logging In An employee who log-in another employee, whether he or she is present or not, is a violation and will be subject to a disciplinary action. Failure to log-in and log-out will cause delay and inconvenience in preparing the payroll.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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Overtime Overtime of workers will be noted if necessary and if there are rush works to be done. Tardiness For every 15 minutes late, there is a 5% deduction from the employees’ daily salary.
Absences Employees must immediately inform their superiors in case they will not be able to come in duty. Three (3) consecutive absences with failure to give notice to the superiors will be subject to proper disciplinary action. Frequent absences without notice will be subject to suspension or dismissal. In case of sickness and emergencies, leave of absence is granted.
The following are rules are prohibited in side the business premises: 1. Coming at work under the influence of liquor or prohibited drugs. 2. Smoking inside the office and production area. 3. Bringing and carrying deadly weapons. 4. Sleeping while on duty.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
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5. Theft of business’ property regardless of monetary value. 6. Losing any business’ important records causing prejudice to the business. 7. Leaving the working premises during working hours without a valid reason and permission from the superiors. 8. Frequently entertaining visitors during working hours. 9. Failure to comply with official orders and instructions. 10. Tardiness. 11. Excessive absences. The operation of business starts at 8:30 AM and ends at 4:30 PM, Monday to Saturday. There is a one hour lunch break and 20 minutes resting time. Working Hours and Working Days WORKING SCHEDULE Employees General Manager Assistant Manager Production Supervisor Sales Supervisor Office Supervisor Artist Production Workers Maintenance Sales Representative Delivery Boy Driver Accountant Clerk
Mon
Tue
Wed
Thu
Fri
Sat
Sun
8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 24 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 24 Hrs 8 Hrs Hrs 8 Hrs 8 Hrs 8 Hrs
8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 24 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 24 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 24 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 24 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day Non Working Day
Non Working Day Non Working Day Non Working Day Non Working Day Non Working Day Non Working Day Non Working Day 24 Hrs Non Working Day Non Working Day Non Working Day Non Working Day Non Working Day
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University
52 Institute of Accounts Business and Finance
GANTT CHART
ACTIVITY Feasibility Studies, Research, and Analysis Canvassing of Raw Materials and Location of the Business Capital Contribution Registration Permit and other Licenses Setting the Place of the Business Purchasing of the Raw Materials and Equipments Training and Hiring of Employees Starting the Business Production Distribution of Finish Product
November 2008
December 2008
January 2009 February 2009
March 2009
April 2009
May 2009
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
53
June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 December 2009
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
54
Activity: Feasibility studies, Research, and Analysis Time Allocated: 2nd Week of November 2008 - January 2009
The range of the said period is appointed for the research done by our team to be able to produce a product that will be the market or will be the potential best buy to the consumers. The research includes if it will be feasible to fresh graduates to establish a business enterprise as such.
Activity: Capital Contribution Time Allocated: 2nd Week of November 2008 – 2nd Week of March 2009
To establish a manufacturing business, enough capital is needed. To have this capital without obliging us to bring out a big amount of money all at once, our team decided to contribute Php 100.00 twice a week in five months. We also obliged each member to pay for the violations such as meeting absences and late arrivals to add in the sum of the contribution. With this, our team will come up with a capital of Php 16,000.00.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
55
Activity: Registration Permit and other Licenses Time Allocated: 3rd Week of January – 2nd Week of February 2009
A business will not be able to proceed to operation without securing the necessary permits and other legal requirements. It is easy to secure a permit, which is why it would only take a month to perform the activity.
Activity: Canvassing of Raw Materials and Location of the Business Time Allocated: 1st and 2nd Week of January 2009
Canvassing of raw materials, supplies and equipments could be accomplished in a couple of weeks. Location of the business will be in the Municipality of Silang, Cavite. The exact location will be rented out and will be based on matters like the price, accessibility and structure of the place.
Activity: Setting the Place of the Business Time Allocated: 3rd Week of February to 2nd Week of March 2009
After finishing the gathering of permits and legal requirements, setting the location of the business will be done. Since the place will only be rented out,
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
56
unnecessary reconstructions will not be performed. The setting of the business location includes: fixings of electrical wirings, water pipes, redecoration of the office area and production area, constructions of artificial room divisions, and allocation of furniture and equipments.
Activity: Recruitment and Hiring of Employees Time Allocated: 1st and 2nd Week of March 2009
Since the business is just starting and not yet big, only few employees are needed. The recruitment and hiring process will only consume 2 weeks of the whole preparation for the business.
Activity: Purchasing of Raw Materials and Equipments Time Allocated: 3rd Week of March 2009
Following the setting of the location along with the recruitment and hiring of employees comes the purchasing of raw material and equipments. A week is enough to fill the business place with the necessary supplies, furniture, equipments, and raw materials.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
57
Activity: Training of Employees Time Allocated: 4th Week of March – 1st Week of April 2009 After all the preparations for the business place and hiring of employees, we will develop the employees ‘ skills by training them for the accuracy of their works.
Start of Normal Operation Promotional Actvities
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
58
Cooperative Members
Name: Elsie Gomez
Name: Carlito Añonuevo
Age: 47
Age: 33
Gender: Female
Gender: Male
Address: B-34, L-15, Zone-III, AFP
Address: #254, Barangay Maderan,
Housing, Bulihan, Silang, Cavite
Area-J, General Mariano Alvarez,
Contact Numbers: 09294158502;
Cavite
(046)8901128
Contact Numbers: 09062233148;
Name: Leah Vadlit
Name: Nellisa Perey
Age: 38
Age: 30
Gender: Female
Gender: Female
Address: Blk- 18, L-9, Bulihan,
Degree: Bachelor of Science in
Silang, Cavite
Education Major in Biology
Contact Numbers: 09274607903;
Address: #18, Brgy. Maderan, General Mariano Alvarez, Cavite
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
59
Name: Gloria Roquero
Name: Angelito Jiao
Age: 45
Age: 38
Gender: Female
Gender: Male
Address: #942, Tahanan, General
Address: 19-34 BLTC Franceville,
Mariano Alvarez, Cavite
Bulihan, Silang, Cavite
Contact Numbers: 09182800658;
Contact Numbers: 09299552613;
(046)8901156
(046)890462
Name: Joanna Castillo Age: 42 Gender: Male Address: Blk-30, Lot- 17, Bulihan, Silang, Cavite Contact Numbers: 09274698763; (046)8902065
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
•
To develop a vision and strategy for employment generation and to prepare a time bound action for implementation of the same.
•
To help increase the employment because the high school graduates can apply for production works.
•
Managerial and higher position applicants can apply as long as they are competent enough for the position and meet the requirements regardless of what school they graduated.
•
To facilitate manpower planning in key sectors of the economy.
Employment Generation Poverty is one of the major problems that our country faces today. One cause of poverty is the growing numbers of unemployed Filipinos. The support of the government is not enough to lessen the issue of unemployment. The Paint-TEE products will help lessen this problem by providing job opportunities to the people, most especially to the community of Silang, Cavite.
We are going to recruit, employ and train employees for them to perform the jobs needed. We are looking forward to help the municipality of Silang, and the government in maximizing our human resources. Our company also aims to give emphasis on how our workers will attain new skills through trainings that they can relate to their independent living, their preparation for works and maintaining a genuine employment.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Environmental Considerations Global warming is one of main issues on our environment today. Most of the pollution came from industries, factories and corporations that use machineries and equipments. Live and Let Live Cooperative will assure that the production of our shirts will not damage or harm the environment. The equipments are environmental friendly wherein they are used manually, excess paints will not be disposed, instead it will be mixed with other colors and use it again for painting. The company makes sure that our garbage’s and other wastes are properly disposed in a separate area outside the production area. All the activities that the company will perform are not just about quality check but also for environmental reasons. We aim to develop and produce product which do not harm the environment. Our company is aware on their sense of responsibility in serving the communities. We are much more focusing on the quality and safety of the product we produce rather than its quantity. The major goal of our company is to achieve a good result on what we do.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
MARKETING ANALYSIS
There are certain factors affecting the market that may or may not be difficult to quantity and/or predict. The demand may be significantly affected by population growth., income changes, trends, rural/urban development, prices of subtitue and complimentary products, and such marketing tools as advertising, promotions, credit policy, etc. supply may be influence by the developments of
factors,
governments policies, improved technology, etc. The prices may be affected by production costs, price controls, inflations, etc.
The company must be determine the types of marketing programs prevalent in the industry and gauge their respective Draw up a marketing plan that identifies the target market, the selling price, the
design of the product, the distribution network, the sand the advertising and promotions program. The important components of the marketing program may best be summarized by the four P’s: product, price, place, and promotions. The firm must design the marketing organization which will implement the plan and determine the cost involved.
Market Demographic
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Our study focused on satisfying the needs of our dear consumers, the students, employees, and local
citizens and also serve as an instrument to their consciousness on how to save money for clothing and also
the uniqueness, quality and comfortability. We all know that most of them wanted to have a nice and proper kinds of clothes by buying and using the different trends for “GIMIK’ purposes. Most of the employees, students and especially call center agents they would prefer using company shirt/org shirts because it is much less cheaper rather than using much more expensive cloths that can be more useful in other occasion and it also helps them to be easily recognized that they belong to a certain company or groups.
POSITIONING STRATEGY
Compare to other printed shirts our product is unique because our design are in a form of hand painting. We position our product as the primary manufacturer of shirts on FEU, call centers in Silang.
COMPETITOR’S PROFILE The country has many leading shirt printing companies in the marketing field existing today. There is
the Sorbetes Company which produces the tie-dye clothing, Dave Company who produces the funny shirts,
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
MailBoxTees that produces super stylish tees with color combination that rocks, and Universidad that produces athletic printed shirts.
Industry Analysis
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Institute of Accounts Business and Finance
Far Eastern University
T ANALYSIS
PRODUCT
PRICE
PLACE
PROMOTION
PEOPLE
• • • •
S
Environmental friendly Easy to make Harmless Unique design
• Sold affordable price
Use internet promotion through websites
•
•
Provenly Beneficial
School, Call Center
• •
• •
W •
O Shift on consumer trend Attractive • Packaging • Export quality Rise of Trend consciousness Price
•
•
Competitive Price
Less awareness • Level of the Consumer Not yet known in • • the market
•
T
Limitation Emerge of competitors
•
•
Fluctuation of Prices of Raw Materials
Awareness of Consumers
Limited Budget
Increase cost of production
•
Virgin Marke
Use cost effective • direct market
Limited Distribution •
Frugal budget for promotion • Effectiveness of Promotion
• Change in Fashion
•
Limited distribution Acceptability •
• •
•
People who • perceived that Shirts are all the same
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
KEY SUCCESS FACTORS
•
Affordable
You can enjoy our product through its benefits and can be bought at a very low price that’s absolutely affordable to everyone. •
Environmental Friendly
Live and Let Live company’s production packaging process means no harm for the environment and we are
implementing a recycled process of packaging our product, we are using cloth bags for our packaging that can be use over and over, for us to serve as their model in terms on environmental preservation and environmental cleanliness. •
Beneficial
The 10% of the income from Paint-TEE shirts that will be bought by the companies will be given to their chosen charity institutions. At same time, it will help the manpower of Silang, Cavite.
•
An Innovative product
Graffi-TEE shirts have hand painted designs with glow in the dark prints that suits to the students and to the employees.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
MARKET STRATEGY
I. PRODUCT PRODUCT DESCRIPTION
As Live and Let Live enters the market, nobody knows what will be the outcome, and everything may possibly happen. But one thing is for sure, the Live and let Live Company will be one of the leading company that will manufacture a high-quality shirt that will soon be dominating the market against all competitors.
•
•
•
BAF (BENEFIT, ADVANTAGE, FEATURE) BENEFIT
ADVANTAGE
Jobs for the people of Silang,
•
It is fashionable
Cavite
•
Raw materials can be
Product is being offered at reasonable price Shirts are made of cotton
obtain easily •
FEATURE •
Different choices of design
•
Paints used are
The company
harmless (non-
contributes to the
allergenic, non-toxic)
environmental care
PACKAGING AND LABELING
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Packaging is one of the most important factors in the marketing field of production, because it covers what is inside, meaning the first impression from outside may reflect also from the inside. And it is very important that we must consider our customer’s here because, we must attract their attentions for us to be recognized by them.
II. PRICING
PRICING STRATEGY Let and Let Live Corporation placed Graffi-TEE shirts at a price range which is cost effective and considering
wholesaler as our major target market. The average price of a shirt is Php160.00, this is more affordable than expected though it has many benefits, and price will be stable and not to become a big deal at all.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
COMPARATIVE PRICING MATRIX
COMPANY PROFILE
PRICE PER PIECE
Sorbetes
Php180.00
Unibersidad
Php210.00
Dave
Php175.00
MailBox
Php180.00
DIRECT COMPETITORS III. PLACE
DISTRIBUTION STRATEGY
Live and Let Live Company will distribute the product, Graffi-TEE, in its distribution channel, to control and
monitor the circulation of our product we will distribute according to our target market, (small Companies in Silang, call centers, FEU organizations) then it will go to our consumers.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
CHANNEL OF DISTRIBUTION GRAFFI-TEE
SCHOOL (FEU IABFORGANIZA TION)
CALL CENTERS
C O N S U M E R S
IV. PROMOTION
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
a. PROMOTION STRATEGY The main objective of the business is to promote a new substitute for the expensive shirts in the market. To encourage the target market to purchase and use our very own Graffi-TEE shirts. To achieve this objective, we decided to have the call centers, company and FEU organizations as our main target market for 6 months, in these months, we were going to focus on our captured market to give them sympathy and became our loyal customer, we will give the 10% of the profit from the Graffi-TEE t-shirts that they will purchase from us to their chosen charity institutions. And also, in every bulk orders, we will offer them each tshirt Php150.00 only.
b. SALES PLAN
PERIOD
OBJECTIVES
ACTIVITY
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
BUDGET
Far Eastern University Institute of Accounts Business and Finance
To introduce and
Leaflets Printing
create awareness of
- this will give information
the product to its target
about the product and its
market
benefits
To encourage selected
Offering contracts to our
1st week of
Companies, Call
target market to be their
January
Centers and FEU to
T-Shirt supplier
4th week of December
avail and use the product
TOTAL :
Php 17,000.00
c. ADVERTISING PLAN
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Php 2,000.00
Php 15,000.00
Far Eastern University Institute of Accounts Business and Finance
OBJECTIVES
ACTIVITY
BUDGET
To build brand
Putting of streamers with
Php 4,000.00
recognition and
printed information about
awareness of the
the product in LRT
product to all possible
Station, Bus Station and
customer
Schools
PERIOD
2nd week of January
TOTAL ; Php 4,000.00
IMPLEMENTATION AND CONTROL It is important that for the objectives of this marketing plan to be realized, a constant monitoring of the plan
will be done. Weekly meetings will be conducted to ensure that the plan is properly communicated to all personnel, implemented to the fullest and sales targets and budgets realized. A quarterly marketing briefing will be done to determine the profitability of each project. The management will ensure that sales targets are achieved on a monthly basis. At the end of the year, an evaluation of the plan will be done to determine areas for improvement.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
Survey Questionnaire
espondents; We, the students of Far Eastern University, are presently conducting a feasibility study of a shirt printing business. Our
ny is named Live and Let Live Company. We are respectfully requesting for your answers in the following items below to
e us to gather the necessary information we needed for our research.
any / Business Name: _______________________________________________________________ ss: _______________________________________________________________________________ Employees: ______
on: Kindly put a check () on the blanks provided after each questions or pecify your answers if necessary.
1. What month of the year do you usually order printed shirts? ____________________________________ For what reason/occasion? ____________________________________ 2. How many printed shirts do you usually order?
___ 100-200 ___ 501-600 ___ 201-300 ___ 601-700 ___ 301-400 ___ 701-800 ___ 401-500 ___ Others, Please specify _____________________
3. What are your shirt color preferences? __ Blue __ White __ Red __ Yellow __ Green __ Others, please specify _________________
__ Sorbetes __Dave __ Universidad __ __ others, please specify _______________ 5. How much do you usually pay per printed shirt in your supplier? __ P 100.00-150.00 __ P 201.00-250.00 __ P 151.00-200.00 __ P 251.00-300.00 __ Others, please specify ____________ 6. Are you willing to pay us 50% down payment and 50% cash on delivery? __ Yes __ No 7. (Refer to #6) If No, what mode of payment do you want to use? __ COD __ 30 Days __ 15 Days __ others, please specify _________________________________
4. Who are your printed shirts suppliers?
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
Far Eastern University Institute of Accounts Business and Finance
8. Would you like to try Live and Let Live Cooperative’s hand painted shirts? __Yes __No
9. (Refer to #8) If yes, how many will be your initial order to us?
10. What type of shirt do you want us to use to be painted on?
___ V-necked ___ Round-necked ______________
___ Collared ___ Others, Please specify
___ 100-200 ___ 501-600 ___ 201-300 ___ 601-700 ___ 301-400 ___ 701-800 ___ 401-500 ___ Others, Please specify _____________________ 11. Do you have other suggestions/recommendations in mind to share for us to create the best painted shirt you needed? Please write it down._________________________________________________________________ ______________________________________________________________________ __________________________________________________________________________________________________.
Feasibility Study for T-Shirt Printing 2nd Semester 2008-2009
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