Fashion Sub Cultures

August 11, 2017 | Author: arushiparashar | Category: Grunge, Hippie, Rock Music, Punk Rock, Heavy Metal Music
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Fashion Subcultures

What is a sub culture? • In sociology, anthropology and cultural studies, a subculture is of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.

• The study of subcultures often consists of the study of symbolism attached to clothing, music and other visible exaggerations by members of subcultures, and also the ways in which these same symbols are interpreted by members of the dominant culture. • Members of a subculture often signal their membership through a distinctive and symbolic use of style, which includes fashions, mannerisms, etc

Types • Music-based subcultures are particularly vulnerable to this process, and so what may be considered a subculture at one stage in its history—such as jazz, goth, punk, hip hop, and rave cutures. • Sexual subcultures – gay culture

• Hence, Subculture is a word, which means liberty of appearance, liberty of creativeness, liberty and ease of the chosen model for getting pleasure. • The subculture is a sacred action, in which the only arbiter of values and belief, taste and preferences is the person. • The person with the autonomy of his own choice.

Sub culture and Fashion!!! • "Between subculture and fashion there is a connection and it is very important. The subculture - the clothes that the young wear in the street, the ideas of the rock bands, the clothes in the clubs, etc. influence a lot the fashion design. (Alexander Mc Queen)

Gothic •

Gothic is derived from Italian language.

In Italian language gothic means "rough, barbarous"

Gothic language •

The Gothic language is an extinct East Germanic language, spoken by the Goths.

It is divided into three subgroups: Western Gothic, Eastern Gothic and Crimean Gothic.

Gothic fashion •

Gothic fashion is a clothing style worn by members of the Goth subculture.

It is stereotyped as a dark, sometimes morbid, eroticized fashion and style of dress.

• •

Some characteristic of this fashion are dark colored clothing: blacks, dark reds, blues, and purples.

Many often wear clothing made from leather, or in newer times PVC, or pieces of fetish attire, such as corsets and bodices.

Gothic style in modern trend •

Popular culture is what defines the current trends and up to date clothing styles that are “in”. Conforming to these trends is what is considered “fashionable” and “modern”.

Clothing and fashion is important because it is a form of nonverbal communication that helps indicate occupation, rank, gender, sexual availability, locality, class, wealth and group affiliation.

who wants to maintain long nails, but often goths are looking for a certain look that would make a nail care Gothic nail care professional scream.

These trends are created by designers and implemented by what celebrities and models wear.

Lady Gaga Kristen stewart Avril lavigne

Gothic style of hats

Gloves- Gothic Lingeries


Hair Styles

Hand Bags


Designers are also using their personal heritages and cultures to bring forth the values they know into the public eye.

Gothic Men‟s Fashions

Billie Joe Armstrong of Green Day

• Grunge is a subgenre of alternative rock that emerged during the mid-1980s in the American state of Washington, particularly in the Seattle area. • Inspired by hardcore punk, heavy metal, and indie rock, grunge is generally characterized by heavily distorted electric guitars, contrasting song dynamics, and apathetic or angst-filled lyrics. • The grunge aesthetic is stripped-down compared to other forms of rock music, and many grunge musicians were noted for their unkempt appearances and rejection of theatrics. • (sometimes referred to as the Seattle sound)

Stylistic origins

Alternative rock, hardcore punk, heavy metal, indie rock

Cultural origins

Mid-1980s, Washington

Typical instruments

Electric guitar, bass guitar, drums, vocals

Mainstream popularity

High during the early–mid 1990s; but low existence since then.

Derivative forms


ORIGIN OF THE TERM The word grunge is believed to be a back formation from the US slang adjective grungy, which originated in about 1965 as a slang term for "dirty" or "filthy". • One of the most important events in 1990s fashion was the rise of Grunge fashion in 1992.

• Grunge fashion was influenced by grunge music.

Due to the mainstream success of Nirvana and their hit single Smells Like Teen Spirit.

Grunge fashion consisted of both sexes wearing flannel shirts

'90s Fashion: Bright and Baggy

Grunge fashion first walked down the runway when Marc Jacobs was designing

Grunge Fashion generally consists of loose fitting baggy clothing, which is usually ripped to give the effect of old, tatty clothing.

The grunge style resulted in a decline in bright colours. It was dominated by plaid flannel shirts, stonewashed blue jeans, and dark colours like maroon, forest green, indigo, and brown.

White and black were also popular.

It isGrunge often asserted grunge died in did that notthe fail andsubculture is not dead the mid nineties

This, however is a vast misconception made by the mtv viewing public of America

They believe if they no longer support a trend it has ceased to exist.



The Beginning

• • •

Youth movement that began in 1960 in USA „Hippie‟ derived from word hipster Initially used to describe beatniks who moved into San Francisco‟s Haight-Ashbury district

• Inherited countercultural values of „Beat Generation‟. • Both the words "hip" and "hep" came from black American culture and denote awareness. • Listened to Psychedelic rock • Embraced sexual revolution • Used drugs like cannabis and LSD

• • • • •

Rejected established institutions Criticized middle class values Opposed nuclear weapons & Vietnam war Embraced aspects of Eastern philosophy Often vegetarian and eco-friendly

• Opposed political & social orthodoxy • Favored peace, love & personal freedom • Considered themselves “seekers of meaning & love”

• Unusual standard of • •

dressing & grooming Expression of freedom from public norms Visual symbol of respect for individual rights & willingness to question authority

• • •

Hippie fashion reflects a disorderly, vagrant style Involved challenging gender difference in clothing Both men & women wore jeans, maintained long hair Women wore little or no make up & went braless

Often wore bright coloured clothing of unusual styles Bell-bottom pants, tiedyed garments, peasant blouses, dashikis Native American, African & Latin American motifs are used

Favored accessories include -

•Native American Jewelry •Headbands •Headscarves •Long beaded necklaces •Possessions were decorated in psychedelic art

• Hippie fashions and values had a major effect on culture, influencing popular music, television, film, literature, and the arts. • Since the widespread movement in the 1960s, many aspects of hippie culture have been assimilated by mainstream society. • The religious and cultural diversity espoused by the hippies has gained widespread acceptance, and Eastern philosophy and spiritual concepts have reached a wide audience. • The hippie legacy can be observed in contemporary culture in myriad forms—from health food, to music festivals, to contemporary sexual mores, and even to the cyberspace revolution

Lindsay Lohan

vanessa hudgens

Mischa Barton

• The punk subculture includes a diverse array of ideologies, and forms of expression, including fashion, visual art, dance, literature, and film, which grew out of punk rock. • The punk subculture emerged in the United Kingdom, the United States, and Australia in the mid-1970s. Exactly which region originated punk has long been a major controversy within the movement. • The punk subculture is centred around listening to recordings or live concerts of a loud, aggressive genre of rock music called punk rock, usually shortened to punk. • While most punk rock uses the distorted guitars and noisy drumming that is derived from 1960s garage rock and 1970s pub rock, some punk bands incorporated elements from other subgenres, such as metal (e.g., mid-1980s-era Discharge) or folk rock (Billy Bragg).

•Punk rock, an anti-establishment rock music genre. •Punk subculture, a subculture associated with punk rock. •Punk fashion, clothing styles associated with the punk subculture. •Punk ideologies, a group of social and political beliefs associated with the punk subculture. •Punk visual art, artwork associated with the punk subculture. •Punk (magazine), a 1970s United States punk fanzine. •Punk (fireworks), a utensil for lighting fireworks. •Punk, one of the Mega Man Killers, robots in the Mega Man Classic video game series.

•Punk ,a street term for a petty criminal.

•A single from the 2003 album Right of Way by Ferry Corsten. •"Punk", a song from the band Gorillaz's debut album.

The punk subculture is a subculture that is based around punk rock. It emerged from the larger rock and roll scene in the mid-to-late-1970’s in the UK ,the US of A and Australia. The punk movement has spread around the globe and developed into a number of different forms.

Punk culture encompasses distinct styles of : •Music •Ideologies •Fashion •Visual art •Dance •Literature and film •Lifestyle and community.

Several subcultures have developed out of punk to become distinct in their own right including: •Hardcore

•Goth •Psychobilly

Music is the most important aspect of the punk subculture. Punk music is called punk rock. Most punk rock songs are: •Short •Have complicated arrangements and •Feature lyrics that express punk values Punk rock is usually played in bands instead of by solo artists.


Avril lavigne

Punks seek to outrage propriety with the highly theatrical use of: •Clothing •Hairstyles •Cosmetics •Tattoos •Jewelry •Body modification

They wear :

•Tight "drainpipe" jeans •T-shirts with risqué images

•Rocker jackets •Footwear such as Converse sneakers, skate shoes, brothel creepers, or Dr. Martens boots.

Some punks: •Style their hair to stand in spikes. •Cut it into Mohawks or other dramatic shapes, often coloring it with vibrant, unnatural hues. •Punks tend to adorn their favorite jacket or vest with pin-back buttons and patches of bands they love and ideas they believe in, telling the world around them a little bit about who they are. •They sometimes flaunt taboo symbols such as the Iron Cross.

The times have changed. Even kids today are getting influenced by the punk subculture. Spiked hair, T-shirts with logos, Funky shoes, Caps etc. are grabbing the attention of kids these days.

• Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is stripped down to its most fundamental features. • Minimalist music is an originally American genre of experimental or Downtown music named in the 1960s based mostly in consonant harmony, steady pulse (if not immobile drones), stasis or gradual transformation, and often reiteration of musical phrases or smaller units such as figures, motifs, and cells. • Minimalism in visual art, sometimes referred to as literalist art and ABC Art emerged in New York in the 1960s. • Literary minimalism is characterized by an economy with words and a focus on surface description. Minimalist authors eschew adverbs and prefer allowing context to dictate meaning

Clean cut and unfussy, the trend for pared down clothes has continued and there is not a frill or floral print in sight. Luxury fabrics and clever cutting are used to ensure that things aren't too dull or boring..

The fabric folded in an origami fashion and sleekly draped gowns made of fluid silk dominated and there isn’t a ruffle or a flounce of lace in the crowd. It is clearly styled in a minimalist fashion.





•Heavy metal (often referred to simply as metal) is a genre of rock music that developed in the late 1960s and early 1970s. •Heavy metal is the most extreme in terms of volume, machismo, and theatricality. •Heavy metal has long had a worldwide following of fans known as "metal heads" or "head bangers". • Although early heavy metal bands such as Led Zeppelin, Black Sabbath, and Deep Purple attracted large audiences, they were often critically hated at the time, a status common throughout the history of the genre.

•Loud distorted guitars and dense bass and drum •Electric guitar is the key element

•Loudness is the main characteristic of this music

The clothing associated with heavy metal has its roots in the biker and rocker subcultures.

Judas Priest

The band that has received the most credit for revolutionizing the look was Judas Priest, primarily with its singer, Rob Halford. He incorporated a biker look to his stage persona as early as 1978.

Modern metal fashion is an amalgamation of punk, Goth, military fashion and even various historical fashions.

•Military fashion and vietnam war :Fans and bands of thrash metal, with the members of thrash metal bands of the 1980s like Metallica, Destruction, and Megadeth wearing bullet belts around their waists on stage.

•Celtic, Viking and Chivalric culture: Bands such as Blind Guardian, and has its impact upon the everyday fashion and especially the stagegear of metal artists. •The independence, masculinity and honor of the warrior ethos is extremely popular amongst metal heads, as is the rejection of modern day consumerist and metro sexual culture.

•The band shirt is a common article of clothing in heavy metal culture. •These come in two varieties: the normal Tshirt, and the long sleeve T-shirt, which will often feature designs down the arms as well as on the back and front. •These shirts display on their front the name of a band, often accompanied by the band's logo or an album cover, and the back some tour list, lyrics, slogan, or another image. • This is standard uniform for fans of the band emblazoned on the shirt.

Patches are small shaped pieces of fabric that carry a design: normally, at least in terms of metal fashion, a band logo or album cover. The traditional "patch jacket" is a black jacket, usually long sleeves, though denim jackets (More common in the UK and with traditional metal fashion) are also used, often with the sleeves cut off. Band names are also sometimes displayed in the form of badges, which are displayed in much the same way as patches, although obviously the range of locations in which they can be placed is greater.

The most commonly worn types of jackets that metal heads wear are black leather jackets, blue/black denim jackets, trench coats and army combat jackets like field jackets

Leather jacket

Trench coat

Denim Jacket

Field jackets

Military style jacket

Leather jackets

Biker’s jackets

Denim style leather jacket

•The most common form of leg-wear is tight, (semi-loose fitting or even baggy black or blue denim jeans (sometimes ripped). •Leather trousers are also popular, as are camouflagepatterned combat trousers and kilts. • Some legwear is typically associated with particular styles of metal, for example: spandex trousers •Metal heads have also been known to wear cargo trousers and cargo shorts as well as denim cut-offs in warmer weather.

Spiked band

Combat trousers


Spandex trousers


Leather trousers

•The most popular hairstyle associated with metal is long, natural hair which adds to the experience of head banging and reflects the non conformist attitude of metal. •Extra long and curly hair among fans of power metal reflecting the medieval warrior image. •Black hair dye among (typically female) fans of black metal and gothic metal. •Dreadlocks among alternative metal fans. •Baldness, very short hair, or shaving receding hair is perfectly acceptable, as sported by singer Rob Halford of Judas Priest, Phil Anselmo of Pantera, Tim Owens of Iced Earth, and guitarists Scott Ian of Anthrax and Kerry King of Slayer. •The Mullet hairstyle is associated with fans of heavy metal music, mainly by 80s glam metal musicians and fans but it is largely considered kitschy in recent times.

Dread Locks!

Head banging

Mullet hairstyle

Long hair

•Jewellery is popular for both genders. Almost always silver, popular items include rings (often adorned with metal imagery such as skulls, flames, spikes, iron crosses etc.) •Egyptian Jewellery such as the Ankh •Silver neck-chains or pendants, often of a religious or anti-religious nature: crucifixes are popular. •Headgear is rare among metalheads but some (especially fans of traditional heavy metal or thrash metal) sometimes wear bandanas, tuques, leather biker caps. •Leather fingerless gloves are common accessories among heavy metal and thrash metal fans and are often adorned with metal studs or spikes. •Popular in the extreme metal scene are military surplus items such as bullet belts and dog tags.

Fingerless gloves


bandanas Metal ring

Leather cap

•Metal heads often engage in some form of body modification, the most popular being tattoos, which will often employ the imagery of metal, metal lyrics or even band logos or mascots. • Piercings are also not uncommon, although facial piercings, especially amongst male metalheads, are not particularly common, especially when compared to other groups such as punks, Goths, or emos.

Leather Angels-all girl band


Bappi lahiri


Beyonce Olivia wild Brooke Shields

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