Fanboy & Chum Chum Style Guide 11-04-10

CONTENTS SYN

OPSIS CHARACTE 3 R P O SES 4 TURNAROU N D S SIZE CHAR 5 T COLOR 6 BACKGROU 7 N D S PROPS/ICO 8 N S 9-11 BORDERS 12 PATTERNS 13-15 HOLDING S H A P ES 16 PATCHES 17-24 TREATED S A Y I NGS 25 COMPOSED ART 26-30 2

FONTS 31-33 LOGO/USA G E CREATIVE 3 4 S T R ATEGY 35 1/2/3’S PRODUCT A 3 6 P 37-44 OUTDOOR LEGAL 45 46 T R A R E T C A R A H C

S I S P O N Y S

f o t x e t y m m u d y pl m i s s i s m u u d s n i p g n i t t e Lorem I s pe y t d n s a u d g n n i i t e h t n e e the prin sb a h m e u c s n i p I s r m e v e t x e t try. Lore y m m u d er d t r n i a r d p n n a w o n k n try’s st u n a n e h d e w l , b s m 0 a 0 r c s d n the 15 a pe y t f o t y I . e l k l o a o g b n e m i took a c e p s e p , y s t e i a r u e t k n e c e v fi it to ma ly n o t o e n p d y e t v c i i v n r o u r t s c s e l a e h o t n i p a le e nh u t y o l l s l a i a t n e but s s e g n i n i a m , re g n i t t e s d. e g n a h c

3

T R A R E T C A R A H C

CHARACTE

R Poses

4

5

S D N U O R TURNa

T R A H C SiZE 6

COLOR PA e 116 C

Panto n

e 138

Panto n

:0 M:16

Y:100 K

:0

:0

00 K:0

:0

:33

100 K 100 K

:48 Y:

8

00 K:4

K:0

:53 Y:1 :46 Y:

C :0 M C :0 M

100 K

:42 Y:

C :0 M

:79 Y:1

C :0 M

e 144

Panto n

Panto ne 751 2

Y:0 K: 0

C :0 M

0 M:0

0 Y:0

8

:100 Y :0 K:3

C :17 M

40 0

:100 Y :15 K:1

C :50 M

:0

:100 Y :35 K:

:60 M

Y:0 K: 2 :0 M:10

M:100

e 725

n C :10

Panto n

e Cya

Panto n

enta C

e Mag

Panto n

C :100

e 675

Panto n

e 512

Panto n

0 K:43

50

0 K:0

0 K:27

:0 Y:10

M:0 Y :85 K:

0 K:0

:0 Y:10

C :94 M

M:0 Y :100 K

e 511 C

Panto n

C :100

C :95 M

0 K:18

:3 Y:10

C :0 M

:0 Y:10

C :0 M

e 355

Panto n

e 356

Panto n

e Yello w C :0

Panto n

e 103

Panto n

Panto ne 39 9

Panto ne 274

Panto ne 179

LETTE

chy

e 7484

0 K:0

:0 Y:10

C :50 M

0 Y:10

50 M:

:41

Y:100 K

Hierar

Panto n

e 376

Panto n

:0 M:3

75% C :

3985 C

e 376,

Panto n

Panto ne

Color

1 32

7

Background A Background B Background C

Background D

8

Background E

Background F

S D N U O R BACKG

Icon D Icon C Icon B Icon A

Icon H

Icon G

Icon F Icon E

9

iCONS

Icon I Icon J

Icon K

Icon L

Icon M Icon N

Icon O

iCONS

Icon P

10

Icon U Icon T Icon S Icon R Icon Q

Icon Z Icon Y Icon X

Icon W Icon V

11

iCONS

Border C

Border B Border A

Border D

Border F

12

Border E

S R E D R O B

Pattern A Pattern B Pattern C

PATTERNS

Pattern D Pattern E

13

Pattern H Pattern G Pattern F

Pattern K

14

Pattern I

Pattern J

S N R E T T PA

Pattern M Pattern N

Pattern L

PATTERNS

Pattern O

Pattern P

15

Holdin

g Shap

eA Holdin

g Shap

eB Holdin

g Shap

eC Holdin

g Shap

Holdin

eD

g Shap

eE

Holdin

g Shap

eF Holdin

HOLDiNG S

g Shap

HAPES

eG

16

Patch B

Patch A

17

S E H C T PA

Patch C

PATCHES

Patch D

18

e r ’ E W

Together

19

E Patch

F Patch

S E H C T PA

DREAM

Patch G

Patch H

PATCHES 20

eerrssiioonn V V d d e e p p opp ffoorr FFllo g g n n i i t t i i a Wa FFPPOO.. W s s i i e e n n i i maacchh pp m m m o o h h C C mpp CChhiim

K Patch

J Patch in the Glows

21

I Patch

Dark!

S E H C T PA

Patch M

Patch L

22

S E H C T PA

Patch N

Patch O

PATCH F

PATCHES 23

Patch Q

Patch P

24

S E H C T PA

TS C

TS B

TS A

TS E TS D

TS H TS G

25

TS F

TRE

S G N i Y ATED SA

Comp A

Comp B

COMPOSi

TiONS 26

Comp D

Comp C

27

S N O i T i S O P M O C

COMPOsi

Comp E

tions

Comp F Comp G

28

Comp I

Comp J

29

Comp H

s n o i t i s o p M O C

Comp K

Comp L

COMPOsi

tions 30

.com myfonts

Headline

dline om Hea .c s t n o f my

M U H C M U H FANBOYR&APCHY TYPOG R DEUCE COOTE N M L K J I H ABCDEFTGUVWXYZ OPQRS fghijklmn abcde tuvwxyz opqrs 7890 123456

x Black)

E (Grafinc

Headline

M U H C M U H C & Y O B N A F Y M H P U A H R G C O P ID M Y T U H C & Y O B N VECTRO FA OGRAPHY N M L K J I H TYP TER DEUCE G F E D C B A Z Y X COO W V N U T M S L R K Q J P I O H n G F m l E k j i D h Z C g f Y B A RSTUVWX n cde vwxyz b a rstu OPQ efghijklm q p o z 0 9 y 8 7 x abcd 6 w 5 4 v 3 2 u 1 t rs q op 567890 1234 s.com 1001font

line m Head o .c s t n o myf

31

FONTS

M U H C M U H C & Y O B FAN OGRAPHY NEW TYPGHT ISSUE N INSI M L K J I H G F E D Z Y C X B A W V U T S n R m Q l P k j O defghi yz abc rstuvwx opq 67890 12345 e

Headlin

.com dafont

M U H C M U H C & Y O B FANOGRAPHY O KIT TYP STAL RADI CRY N M L K J I H G F E D ABC RSTUVWXYnZ OPQdefghijklm abc rstuvwxyz opq 567890 1234

nts.com 1001fo

e

Headlin

opy Body C m o .c tspace

M U H C M U H C & Y O FANB RAPHY TYPOG CAT / SASSY PUSSY N M L K J I H ABCDEFTGUVWXYZ OPQRS ghijklmn abcdef uvwxyz opqrst 7890 123456

fon

32

y dy Cop o B m o space.c

M U H C M U H C & Y FANBO RAPHY TYPOG CAT / SNiCKERS PUSSY N M L K J I H ABCDEFTGUVWXYZ OPQRS ghijklmn abcdef uvwxyz opqrst 7890 123456

font

FONTS

myfo nt

s.com

Body

Copy

shifty

pe.co

myfo nt

s.com

Body

Copy

m B ody C opy

FANBO TYPOG Y & CHU BETAS RAPHY M CHUM EMI / BOLD ABCD E OPQR FGHIJKL abcde STUVWXY MN opqrs fghijklmn Z 12345 tuvwxyz 67890

myfo nt

s.com

Body

Copy

FONTS 33

LOGO / US

AGE 34

Y G E T A iVE STR

35

CREAT

1-2-3

of t x e t y m m u d y l p m i s s i m Lorem Ipsu s u d n i g n i t t se e p y t d n a g s the printin u d n i e h t en e b s a h m u s e c try. Lorem Ip n i s r e v e t tex y m m u d d r try’s standa ter n i r p n w o n nk u n a n e h w t i the 1500s, d e l b m a r c ds n a e p y t f o y e l l a g a k o o t . k o o b n e m i ec p s e p y t a e to mak

HOW TO’S 36

A Prod

PRODUCT 37

B Prod

MOCK–UP

S

C Prod

WS O L G THE IN RK ! DA

Prod

Prod

E

D

S P – U K CT MOC

38

PRODU

Prod F

PRODUCT

Prod G

MOCK–UP

S Prod D

Prod H

Prod I

Prod J

S P – U K CT MOC

40

PRODU

Prod K

REVERSIBLE

Prod L Prod M

PRODUCT

MOCK–UP

S

Prod N

41

Prod P

T-IN L I U B S!!! K C O S

Prod O

Prod Q

Prod R

PRODU

S P – U K CT MOC

Prod S

3D ! !!

Prod T

PRODUCT

MOCK–UP

S

43

Prod U

Prod V

Prod X

PRODUCT

MOCK–UP

S

Prod W

oor A

Outd

45

oor B

Outd

oor C Outd

R O O D T U O

LEGAL 46