Experience China Case Study AnExperience China Case Study Analysisalysis

 

Experience China : A National Image Campaign in the United States

Having spent a huge amount of money ,the Chinese national image improvement campaign could have been better ,following the points according to my analysis on the case given: 1. China being heavily criticized on its “Made in china figure should bring in changes to its industrial image,formostly in the manufacturing field, wiping out its low value added products tag. Action: China must portray its valued indigenous products and later announce it e!pertising on the core technologies to lift the competitiveness of Chinese products  brands by adhering more more to the fields of research and innovation innovation rather than copy copy  products.

". China should announce and e!plain its five year plans to the world which would include its long term development strategy, g growth rowth pattern and development concepts to win a good image of its economic policies. #. China needs to address the domestic issues to move the media to portray its $ros. Action:

%. &nvestigation and shuffling the cabinets of ministers in the government accused of Corruption, land seizures and evictions. '. %nnounce %nnounce free information centers for (eeping a chec( on H&). C. %nnounce %nnounce support and rrelief elief to minorities.

*han(s, +mesh umar  -roup/10