Exercise - Mission Statement Analysis

 

Question: Evaluate and analyze the following mission statement of various companies using the nine components as proposed in Chapter 2 (page. 81-82).  

Example 1: Fleetwood Enterprises Fleetwood Enterprises will lead the recreational vehicle and manufactured housing industries in  providing quality products with a passion for customer-driven innovation. We will emphasize

training, embrace diversity and provide growth opportunities for our associates and our dealers. We will lead our industry in the application of appropriate technologies. We will operate at the highest levels of ethics and compliance with a focus on exemplary corporate governance. We will deliver value to our shareholders, positive operating results and industry-leading earnings.

Example 2: PepsiCo We aspire aspire to mae mae !epsi" !epsi"o o the world# world#ss premie premierr consum consumer er produc products ts company company,, focuse focused d on convenient foods and beverages. We see to produce healthy financial rewards for investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. $nd in everything we do, we strive to act with honesty, openness, fairness and integrity. integrity.

Example 3: Dell %ell#s mission is to be the most successful computer company in the world at delivering the best customer experience in marets we serve. &n doing so, %ell will meet consumer expectations of  highest quality' leading technology' competitive pricing' individual and company accountability'  best-in-class service and support' flexible customization capability' superior corporate citizenship' financial stability. stability.

Example 4: Procter & Glamble (P&G) !roctor ( )amble will provide branded products and services of superior quality and value that improve the lives of the world#s consumers. $s a result, consumers will reward us with industry

leadership in in sales, profit, andand value creation, allowing our people, our shareholders, and the communities which we live wor to prosper.

Example : !"#real $t *#+real, we believe that lasting business success is built upon ethical standards which guide growt growth h an and d on a ge genu nuin inee se sens nsee of re resp spon onsi sibi bili lity ty to ou ourr empl employ oyees ees,, our co cons nsum umer ers, s, ou our  r  environment and to the communities in which we operate.

$ni%ersiti Ptra 'alasia ($P') o mae meaningful contributions towards wealth creation, nation building and universal human advancement through the exploration and dissemination of nowledge.

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