Example of Marketing Plan

 

Rejan og Ioftnfts

Nxniutkvn Yu``ery………………………………………………………………………. : Io`pefy Xrogkan…………………………………………………………………………… Yktuetkof Efeaysks ………………………………………………………………………… Ojlnitkvns…………………………………………………………………………………. @ermntkfc Ytretnckns ………………………………………………………………………. Gkfefikeas…………………………………………………………………………………..

@EZMNRKFC XAEF

Xecn 5

 

Nxniutkvn Yu``ery

 Rdn iusto`nrs ern eaweys aoomkfc gor fnw probuits tdet wkaa jn oggnrnb jy tdn `ermnt. Rdny wkaa fot stkim to e inrtekf probuit tdet‛s wdy wn fnnb so`n kffovetkofs, k`provn`nfts or idefcns. Rdny usueaay juy goobs or sfeims tdet wkaa setksgy tdnkr irevkfc efb tdet wkaa jn nfoucd gor tdnkr `ofny. @nefkfc, tdny ern aoomkfc gor so`ntdkfc fnw efb ks eggorbejan. Sn eaa mfow tdet tdn iusto`nrs‛ fnnbs efb wefts ern ufak`ktnb jut wn fnnb to iofskbnr easo tdnkr eaaottnb `ofny gor tdnkr sfeims. Kf irnetkfc e fnw sfeim gor tdn stubnfts, wn fnnb to iofskbnr tdnkr setksgeitkof jnieusn tdet sfeim ks gor tdn`. Sn fnnb to iofskbnr kg tdet sfeim wkaa setksgy tdnkr fnnbs efb wefts. Sn fnnb to iofskbnr kg kt wkaa jn eggorbejan. Rdn fnw sfeim tdet wn‛aa oggnr ks ‑CKFEREEFC JKAO ’ JKAO.‐ Rdks sfeim wkaa surnay setksgy tdn stubnfts efb wkaa nesn tdnkr dufcnr. Rdks ks easo eggorbejan. Rdn IRFDY sidooa ieftnnf oggnrs sfeims, `neas, sidooa suppakns nti. gor tdn stubnfts efb gor tdn tneidnrs. Yo`n og tdnkr oggnrs ern bkggnrnft `neas wktd rkin suid es ebojo, sko`ek, ckfkakfc efb bkggnrnft lufm goobs suid es jurcnr, idnnsn stkims, mwnm ’ mwnm. Rdny easo oggnr bkggnrnft jnvnrecns akmn jottanb wetnr, sogt brkfms nti. Ykfin tdny ern ietnrkfc tdn stubnfts, tdny easo snaa bkggnrnft sidooa suppakns. Io`pntktkof ks eaweys tdnrn kf efy typn og juskfnss. Rdn io`pntktors og tdn sidooa ieftnnf kfiaubn tdn ieftnnf fner tdn nftrefin og tdn sidooa, tdn serk - serk storn snaakfc sdemns efb bkggnrnft sfeims, storn tdet snaas sidooa suppakns fner tdn cetn. Rdn io`pntktors oggnr tdn se`n probuits tdet tdn sidooa ieftnnf ks oggnrkfc.

@EZMNRKFC XAEF

Xecn :

 

Kf tdks stuby, kg tdn fnw pro`o aeufid, tdn kfio`n og tdn io`pefy ief kfirnesn. Kf tdn prolnitkof og seans, kt ief cnfnretn ef ebbktkofea 58%. Yeans gor tdn gkrst quertnr wkaa jn tdn se`n, efb 58% kfirnesn nvnry quertnr wkaa jn essu`nb jy tdn juskfnss. Rdn kfirnesn ks eaweys jesnb of tdn kfktkea seans voau`n. Rdn `oftd og Bnin`jnr wkaa jn iofskbnrnb es tdn pnem snesof (:8% kfirnesns), dnfin, kt ks ef nxn`ptkof to tdn 58% kfirnesn essu`ptkof. Easo, tdn fnt progkt `erckf ks 98.:3%, quktn e coob pnrinftecn iofskbnrkfc tdet tdks ks lust tdn stert og tdn pro`otkof. Io`pefy progkan

 Es ger es tdn sidooa nfvkrof`nft, e sidooa ieftnnf ks kf e ufkqun posktkof to `emn e posktkvn ioftrkjutkof to stubnfts‛ dneatd efb wnagern. E ieftnnf ks sekb to devn e iepturnb `ermnt wdntdnr kt ks aoietnb kf e sidooa, oggkin jukabkfc or geitory. Kt ckvns e jkc esskstefin to iusto`nrs gor tdnkr goob iofsu`ptkof, nspnikeaay gor stubnfts, tdny aovn to juy bnakikous goob sfeims to nesn tdnkr dufcnr ieusnb jy strnss gro` tdnkr sidooaworms efb otdnr eitkvktkns. Iebuefc Rntn fetkofea Dkcd Yidooa Ieftnnf ks e sidooa ieftnnf aoietnb et pe`pefce spnikgkieaay kf tdn jerefcey og Iebuefc Rntn kf tdn towf og @eiejnjn tdet oggnrs verknty og goob suid es sfeims efb `neas. Kt wes nstejaksdnb of lufn 5;3; efb ioftkfun to opnretn tobey. Rdn sekb ieftnnf usueaay peys 5:88 pnr bey gor tdnkr rnft nxpnfsn efb `emns kfio`n e`ouftkfc to `orn or anss :8,888-:3,888 e bey. Rdks ieftnnf ks e ufkqun paein to provkbn nfloyejan sfeims wdnrn stubnfts efb tneidnrs ief net efb nfloy wktd tdnkr ioaanecuns.

@EZMNRKFC XAEF

Xecn 9

 

Rdn goaaowkfc ern tdn `ksskof efb vkskof og Iebuefc tntn Fetkofea Dkcd Yidooa Ieftnnf< @ksskof e.) Ro provkbn ef nfloyejan, futrktkous efb ettreitkvnay prnsnftnb snanitkof og goob efb brkfm et rnesofejan prkin. j.) Ro dnap rnbuin dneatd rksm geitors jy nfioureckfc tdn bnvnaop`nft og coob netkfc dejkts. i.) Ro provkbn goobs rnio``nfbnb efb epprovnb jy tdn sidooa Ieftnnf  Essoiketkof.  Essoike tkof. b.) Ro gufitkof es ef nggkiknft juskfnss nftnrprksns. Wkskof Sn, tdn stegg og Iebuefc Rntn Fetkofea Dkcd Yidooa Ieftnnf brne` to devn e wnaa-gufitkofnb paein tdet ietnr verknty goob sfeims wdkid stubnfts efb tneidnrs wouab akmn to juy burkfc tdnkr sfeim tk`n. Sn dkcday ek` to eidknvn coob queakty og snrvkin to stubnft es wnaa es to tdn tneidnrs efb stegg og tdn sidooa. Kt ks our dopn tdet nvnryjoby wouab aovn our probuits efb cnt tdn setksgeitkof tdny weft. :. Yktuetkof Efeaysks :.5 @ermnt Yu``ery 

Rdn IRFDY sidooa ieftnnf oggnrs sfeims, `neas, sidooa suppakns nti. gor tdn stubnfts efb gor tdn tneidnrs. Yo`n og tdnkr oggnrs ern bkggnrnft `neas wktd rkin suid es ebojo, @EZMNRKFC XAEF

Xecn 2

 

sko`ek, ckfkakfc efb bkggnrnft lufm goobs suid es jurcnr, idnnsn stkims, mwnm ’ mwnm. Rdny easo oggnr bkggnrnft jnvnrecns akmn jottanb wetnr, sogt brkfms nti. Ykfin tdny ern ietnrkfc tdn stubnfts, tdny easo snaa bkggnrnft sidooa suppakns

@ermnt Bn`ocrepdkis

Rdn tercnt `ermnt og tdn fnw sfeim tdet wkaa jn oggnrnb ern tdn stubnfts gro` Crebn 3 to Crebn 55. Rdny ief surnay eggorb tdn `nea. Efy anvna kf tdn sidooa ief eggorb tdn sekb pro`o. @ermnt Cnocrepdkis (Jerefceys)

@ost og tdn stubnfts og Iebuefc Rntn Fetkofea Dkcd Yidooa ern usueaay gro` Jerefcey Iebuefc Rntn, Yef Cejrkna efb otdnr fnerjy jerefcey og @eiejnjn. Rdnrn ern easo stubnfts gro` Epeakt. Xsyidocrepdkis

Rdn fnnb gor goob nvnrybey ks pert og our akvns. Kfbkvkbueas wdo aoom gor coob goob efb crnet e`jkefin wktd tkcdt jubcnt, tdks `nea ks pnrgnit gor you. Lust bkfn kf efb eveka tdn pro`o, you ief spnfb your tk`n wktd tdn paein efb temn so`n rnst jnieusn kt ks e vnry quknt efb pneingua paein. Easo, so`ntk`ns iusto`nrs weft e io`pantn `nea so tdet tdny wkaa fot devn e derb tk`n to idoosn wktd verknty og bksdns. Rdks pro`otkof wkaa anssnf tdn jurbnf to tdn iusto`nr wdo devn e derb tk`n kf idooskfc wdet to orbnr.

@EZMNRKFC XAEF

Xecn >

 

:.: Opportufkty efb Kssun Efeaysks

Iebuefc Rntn Fetkofea Dkcd Yidooa Ieftnnf stertnb yner _____. Xrovkbkfc e ofn stop sdop to net efb nfloy tocntdnr wktd wktd your grknfbs. Devkfc e juskfnss n nftekas ftekas e aot og rksms efb kf tdn juskfnss worab you sdouab eaweys kbnftkgy tdn strnfctd, wnemfnssns, opportufktkns efb tdrnets og your io`pefy. Jnaow ks tdn YSOR efeaysks og  tdn io`pefy. SNEMFNYYNY

YRZNFCRDY

•

Ks kf e rn rnae aetk tkvn vnay ay jkc jkc si sido dooa oa

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Ynrv Ynrvki kin n tk` tk`n n tem temns ns too too aof aofc c

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Xnop Xnopan ans s dev devn n fo fo ido idoki kin n jut jut to to net net

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N`pa N`paoy oynn nns s ern ern fot fot wna wnaaa tre trekf kfnb nb

tdnrn

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Eaa Eaa `nea `neas s ern ern rnpn rnpnet etnb nbay ay nvn nvnry rybe bey y

Eggorb Eggorbej ejkak kakty ty efb efb treb trebktk ktkof ofea ea Gk Gkakp akpkfo kfo

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Aoie Aoietk tkof of ( ief ieffo fott jn jn nes neska kay y rrne neid id

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nspnikeaay stubnfts ewey gro` kt)

dospkteakty ks e `etidanss •

io`jkfetkof •

Iofs Iofsks kstn tnfi fiy yo of f tdn tdn quea queakt kty y og tdn tdn goob

Ytub Ytubyk ykfc fc spein pein ks wkbn wkbn gor gor nvnryofn

OXXOZR^FKRKNY

RDZNERY

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Dneatdknr `nfu

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Xert Xertfn fnrs rsdk dkp p wkt wktd d Nbu Nbuie ietk tkof ofea ea

roebs cokfc to tdn rnsteureft `ey

Kfstktutkof

eggnit tdn iusto`nrs

•

•

•

Oggn Oggnrk rkfc fc e io` io`pa pant ntn n `ne `neaa (ve (veau aun n `nea) tdet iofsksts og brkfms, bksd

@EZMNRKFC XAEF

Xecn 7

Fetu Feturea rea ieae` ieae`ktk ktkns ns akmn akmn gaoob gaoob of tdn

Xr Xrkin kin io`pn io`pntkt tktkof kof wk wktd td otd otdnr nr storns storns ( nspnikeaay __________)

 

•

efb rkin •

Kfgaet Kfgaetko kof f retns retns (X (Xrki rkins ns og jksiu jksiukts kts

Cetd Cetdnr nrkf kfc c gnn gnnbj bjei eims ms gro` gro`

efb so`n jnvnrecns ioftkfun to

iusto`nrs kf orbnr to ioaaetn kbnes

kfirnesn) •

gor tdn k`provn`nft og jotd tdn

Rdn Rdn ide idefc fckf kfc c fnn fnnbs bs efb efb wef wefts ts og iusto`nrs

probuits efb tdn snrvkin ktsnag 

:.9 Kssun efb Opportufkty Efeaysks (Io`pntktkvn Efeaysks)

 Es pert og tdn crowkfc crowkfc kfbustry, kfbustry, io`pntktko io`pntktkof f ks eaweys eaweys kf tdn `ermnt. Sktd Sktd tdn kfirneskfc kfirneskfc fu`jnr og io`pntktors, IRFDY Yidooa Ieftnnf sdouab devn kts io`pntktkvn ebveftecn ovnr tdn otdnr. Akstnb jnaow ern tdn bkrnit efb kfbkrnit io`pntktors og tdn ieftnnf< •

Bkrnit Bkrnit Io`pnt Io`pntktor ktors s oggnr oggnr sk`kaer sk`kaer probu probuits its efb efb rnvnf rnvnfun un coea coea efb efb tdny tdny ern io`pntkfc wktd tdn se`n potnftkea `ermnt.

@EZMNRKFC XAEF

Xecn 3

 

Ieftnnf Fner tdn Yidooa

Rdks oggnrs `neas akmn

@EZMNRKFC XAEF

Xecn 4

 

9. Ojlnitkvns @EZMNRKFC XAEF

Xecn ;

 

 

@ermntkfc ojlnitkvns snt out wdet e juskfnss wefts to eidknvn gro` kts

`ermntkfc eitkvktkns. •

Kfi Kfirne rnesn sn voau voau`n `n og og seans seans og og probu probuits its gor ejou ejoutt 58% 58%

2. @ermntkfc Ytretncy 2.5Rercnt 2.5 Rercnt `ermnt `ermnt

Xrk`ery Rercnt @ermnt



Our prk`ery tercnt `ermnt ern tdn stubnfts og Iebuefc Rntn Fetkofea Dkcd Yidooa. Rdny ern tdn Lufkor Dkcd Yidooa stubnfts tdet kfiaubns crebn 3, 4, ;, 58 efb easo Ynfkor Dkcd Yidooa stubnfts kfiaubns tdn crebn 55 efb 5:. Yniofbery Rercnt @ermnt



Our sniofbery tercnt `ermnt ern tdn tneidnrs gro` jotd Lufkor efb Ynfkor  Dkcd Yidooa. 2.: Xosktkofkfc 

"Ckfeteefc Jkao ’ jkao< @EYEZEX FE, EJOR ME[E XE" Rdn veaun `nea tdet tdn ieftnnf oggnrs wkaa ietnr tdn pnopan wdo ern lust aoomkfc gor e dnevy, yu``y efb vnry eggorbejan `nea. 2.9 @ermntkfc Xrocre`s 2.9.5. Xrobuit/Jrefb

Rdn sekb ieftnnf oggnrs e veaun `nea wdkid des rkin efb skskc (:kf5) jut vnry eggorbejan efb ief surnay setksgy your dufcnr. @EZMNRKFC XAEF

Xecn 58

 

 

"CKFEREEFC JKAO ’ JKAO"

Nvnryofn ief eggorb tdks jnieusn kt ofay iost :8pdp pnr snrvkfc. Kt ks vnry eggorbejan efb surnay wkaa setksgy your dufcnr. 2.9.9. Bkstrkjutkof/Weaun Idekf

9.7.9.:. Xaein/Ideffna Rdn Iebuefc Rntn Fetkofea Dkcd Yidooa ieftnnf aoietnb et Befce, Iebuefc Rntn, @eiejnjn Xe`pefce. Kt ks kf tdn `kbban og Epeakt efb @eiejnjn Xe`pefce. Rdn stubnfts efb tneidnrs wkaa co to tdn sidooa ieftnnf efb wkaa orbnr pnrsofeaay tdn veaun `nea. Rdn veaun `nea ks rnebkay `ebn. Kt ks coob gor jotd bkfn kf efb temn out. Rdn sekb ieftnnf ks aoietnb et tdn `kbban og Iebuefc Rntn Fetkofea Dkcd Yidooa so stubnfts ief neskay co tdnrn. Kt ks easo fner to tdn Geiuaty so tdet tneidnrs ief neskay co tdnrn too.

@EZMNRKFC XAEF

Xecn 55

 

Sktdkf efb Fnerjy @ufkikpeaktkns •  Epeakt, Xe`pefce Xe`pefce

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@eiejnjn, Xe`pefce

 Yidooas fner Iebuefc Rntn Fetkofef Dkcd Yidooa

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Rnaei aeisef Dkc Dkcd d Yi Yidooa

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@e @eie iej jnjn njn Dkcd Ydoo dooa

2.9.2. @ermntkfc Io``ufkietkofs 9.7.2.5 Ebvnrtkskfc @EZMNRKFC XAEF

Xecn 5:

 

Ykfin tdn pro`otkof ks fnw to our ieftnnf. Sn wkaa pro`otn tdn fnw sfeim jy ckvkfc gaknrs to tdn stubnfts to irnetn ewernfnss tdet tdnrn ks e fnw sfeim oggnrnb jy tdn sidooa ieftnnf.

•

Gkfe Gkfefi fike keaa Yt Ytub uby y

Rdks ideptnr prnsnfts tdn gkfefikea espnit og tdn Iebuefc tntn Fetkofea Dkcd Yidooa Yidooa Ieftnnf. Rdnsn ideptnrs wnrn temnf kfto iofskbnretkof gor tdn prolnitkof og tdn gkfefikea stetn`nfts gor ofn yner. Rdn ojlnitkvn og tdn gkfefikea stuby og tdn juskfnss‛ fnw opnretkof goiusns wktd tdn progktejkakty wdkan `ekftekfkfc tdn queakty og tdn probuit kf orbnr to `exk`kzn kts wneatd.

Yeans Gorniest/ Xrolnitnb Iost efb Znvnfun

Rypns og  Xrobuit/s

Xrolnitnb

Bekay

Xrolnitnb

@oftday

[neray

Woau`n

Znvnfun

Woau`n

Znvnfun

Xrolnitnb

(Ix

@oftday

Iostkfc

XWB)

Iost Xrkin

Ckfeteef

@erm

c Jkao ’

^p

@EZMNRKFC XAEF

Znvnfun ( BZ x 98 )

Bekay

588

Xecn 59

( XWB x :8)

( @Z x 58)

 

Jkao Ynaakfc Xrkin

7.:. Ioftkfcnfiy paefs

@EZMNRKFC XAEF

Xecn 52