EXAMEN FINAL Marketing Internn

 

 

IQJKYJNGÞF AGFJK ?0??-? EJ_BI\GFH GF\I_FJNGCFJK Lurjngþf= 70 egfutcs. I^\YLGJF\I NJ__I_J

Lcnifti= Eh. Hgsikj Airfêfliz Durtjlc

Njkganjngþf.

EJ_ZYI] C_LCÚI], O_JFW HIC_HI JLEGFG^\_JNGÞF W FIHCNGC^ GF\I_FJNGCFJKI^

F½ li li NKJ^I= :107

^ihýf ik jrtnukc :> lik rihkjeifc lik isulgjfi, nceiir jncs if ncfrj li kj prcogljl li kjs ivjkujngcfis, ifri ikkcs ik pkjhgc, is ajkj sjfngcfjlj ncf gfdjogkgjngþf if uf nursc.

 

 

^ihýf ik jrtnukc :> lik rihkjeifc lik isulgjfi, nceiir jncs if ncfrj li kj prcogljl li kjs ivjkujngcfis, ifri ikkcs ik pkjhgc, is ajkj sjfngcfjlj ncf gfdjogkgjngþf if uf nursc.

 

  :.- Glifanj sihýf kcs imiepkcs ³Zuç nrgtirgc li gfvishjngþf jpkgnjråjs li jnuirlc ncf kc qui finisgtj ncfcnir ik gfvishjlcr3 (NYJF\G\J\GQJ C NYJKG\J\GQJ) _ýorgnj - Prihuftj F° : Puftcs 09 puftcs

Ixnikifti= 9 puftcs

Euy Ouifc= < puftcs

Ouifc= > puftcs

_ihukjr= ? puftcs

Liangifti= : puftc

Eifngcfj 9 nrgtirgcs

Eifngcfj < nrgtirgcs

Eifngcfj > nrgtirgcs

Eifngcfj ? nrgtirgcs

Eifngcfj : nrgtirgc

ncrrintjeifti.

ncrrintjeifti.

ncrrintjeifti.

ncrrintjeifti.

ncrrintjeifti.

Gflgirifti= 0 puftcs Fc Eifngcfj fgfhýf nrgtirgc li gfvishjngþf.

  _ispuistj F° : Nrgtirgc F° :

Imiepkc :

N_G\I_GC NYJKG\J\GQC

Kj iepris ieprisjj pirejfifti JFWP^J JFWP^J finis finisgtj sjoir if sg iksusintcr fu fuivj ivjJkåfij li eirnjlc, pgf pgftur turjs js li li gkuegfjngþf sirê gtj jniptjlj y O lik jnuirlc ncf ik usc y jtrgoutcs qui çsti pcsij eilgjfti ufj iftrivgstj.

Nrgtirgc F° ?

Imiepkc ? _ifzc Ncstj dj nrijlc ufj kåfij li njrtirjs ixnkusgvjs djni 1 eisis, istj kåfij pcsii kcs pringcs eês jktcs rispintc jk ristc li prcluntcs, ik hirifti li viftjs finisgtj sjoir sg ik pringc dj prcvcnjlc kj lgsegfungþf c ik jueiftc li viftjs.

N_G\I_GC NYJKG\J\GQC Nrgtirgc F° >

Imiepkc > ]jrj dj kjfzjlc ufj kåfij li njkzjlc aieifgfj if ik eirnjlc pirujfc, sgf ieojrhc, ik lipjrtjeiftc li viftjs dj prisiftjlc su ýktgec gfacrei lcfli si cosirvj qui sþkc si djf viflglc ik :4% lik kcti, y finisgtjf nuêkis scf kjs rjzcfis li kj pcnj jnchglj lik prcluntc.

N_G\I_GC NYJKG\J\GQC Nrgtirgc F° <

Imiepkc < YPF, istê pifsjflc kjfzjr ufj njepjúj puokgngtjrgj pjrj ik eirnjlc li  pcshrjlc, ik iqugpc li ejrbitgfh yj pjsiç ufj pruioj pgkctc lik spct  puokgngtjrgc, y finisgtj sjoir sg ik ncftifglc is jprcpgjlc pjrj ncf ik nkgifti li jnuirlc j sus priairifngjs.

N_G\I_GC NYJKG\J\GQC Nrgtirgc F° 9

Imiepkc 9 Kj ieprisj FGBI, finisgtj ncfcnir ik pcrniftjmi li pjrtgngpjngþf li nceprj li sus nkg nkgift iftis is pcr suo suosih siheif eiftcs tcs22 lgv lgvglg glglcs lcs if ilj iljl, l, hçf hçfirc irc y fgvik fgvik scngcincfþegnc.

N_G\I_GC NYJKG\J\GQC

?.- ^ihýf ik prcnisc li jlcpngþf, ³If quç itjpj si ifnuiftrj kj sghugifti prcpuistj li ejrbifh gftirfjngcfjk3 Aufljeiftj tu rispuistj. _ýorgnj - Prihuftj F° ? Puftcs

Ouifc= > puftcs

_ihukjr= ? puftcs

Liangifti= : puftc

Gflgirifti= 0 puftcs

Eifngcfj kj itjpj y fc 0>

Eifngcfj kj itjpj y kj

kc aufljeiftj li

Eifngcfj kj itjpj sgf

Fc eifngcfj kj itjpj fg

Puftcs

aufljeiftj

acrej nkjrj y

aufljeiftjr

kj aufljeiftj

ncdirifti.

_ispuistj F° ? Itjpj Ixgsti NCFNGIFNGJ (eilgcs puokgngtjrgcs), yj qui, dj linglglc prcecngcfjr uf ‛njç ncf njejs―. Ixgsti GF\I_I^ (vgsujkgzjngþf li riprisiftjngþf), sirgj kj lgspcsgngþf li ufj njitiråj PCP-YP lcfli ik nceifsjk pclrê lgsrutjr li su lisjyufc c eirgiflj if hrjflis njejs li kj ejrnj GBIJ

Ixgsti IQJKYJNGCF (OIFIAGNGC), pcrqui lispuçs li kjs lcni li kj ejújfj, kjs njejs limjrêf li sir kjs eisjs li lisjyufc pjrj ncfvirrsi if ik kuhjr glþfic pjrj lisnjfsjr y indjrsi ufj sgistj.

Imiepkc IEP_I^J GBIJ

Ljlj kj pcpukjrgljl kj pcpukjrgljl li GBIJ iftri kcs jlgntcs j kj sgistj sgistj,, kj ieprisj iepr isj suinj suinj dj linglglc prcecngcfjr uf njaç ncf njejs  if viz li eisjs ncec acrej li "viflir" sus prcluntcs pjrj lcregr. Kcflriss vj j iepizjr Kcflri iepizjr j lgspcfir lgspcfir li ufj njaitiråj pcp-up lcfli ik nkgifti pclrê lgsarutjr li su lisjyufc c eirgiflj if hrjflis njejs li kj ejrnj GBIJ, sihýf gfacrej Xjkk ^triit Mcurfjk. \cejrsi uf tiftiepgç jk istgkc "sirvgngc li djogtjngcfis" sirê  pcsgoki pcr uf eêxgec li lik rihkjeifc rihkjeifc lik isulgjfi, isulgjfi, nceiir jncs if ncfrj li kj prcogljl prcogljl li kjs ivjkujngcfis ivjkujngcfis,, ifri ikkcs ik pkjhgc, pkjhgc, is ajkj sjfngcfjlj ncf gfdjogkgjngþf if uf nursc.

 

  . (AYIF\I= Ejrbitgfh lgrintc, ?0:8)

>.- NJ^C= IK _GFNCFNG\C PI_YJFC- O_J^GK _ifzc, is uf jejfti li vgjmirc, lisli euy mcvif ki dj gftirisjlc ncfcnir kjs nukturjs if ik euflc, djni pcnc istuvc if Jrhiftgfj, pirc ncfcngþ eundjs  pirscfjs orjsgkiújs qui djnif turgsec if ik kuhjr, isnundjoj ncfstjftieifti li sus jeghcs orjsgkiúcs qqui ui kj nceglj pirujfj is ejrjvgkkcsj, qui tgifi ufj vjrgiljl li sjocris y qui ik nivgndi is su eimcr njrtj li prisiftjngþf, nceiftjojf tjeogçf qui ixgsti uf ristjurjfti kkjejlc ‛Kj Ejr―, qui vifli isti tgpc li  pkjtcs pirujfcs. Ik gftirçs li _ifzc aui eês jkkê, y linglgþ djnir uf vgjmi li Jrhiftgfj j Orjsgk. Kc prgeirc qui dgzc kkihjflc j Orjsgk aui vgsgtjr lgndc ristjurjfti, y cosirvþ ncsjs geprisgcfjftis2 kjs pirscfjs djnåjf kjrhjs agkjs pjrj iftrjr, ik kuhjr si ifncftrjoj if ufj li kjs zcfjs eês njrjs li ^jc Pjukc, kcs pkjtcs tifåjf pringcs euy ikivjlc, y ik jeogifti irj euy nêkglc y ikihjfti. Linglgþ ncfvirsjr ncf jkhufcs prisiftif y kis nceiftjojf qui fc djy fjlj eimcr qu quii ik sjocr pirujfc, y qui isc irj ufj li kjs prgfngpjkis rjzcfis li su prisifngj2 jlieês lik rgnc sjocr li kcs pkjtgkkcs, irj kj jtifngþf gepinjoki qui ringoåjf, sgf ieojrhc, kcs pringcs irjf euy ikivjlcs y kj lgvirsgljl pcnj, pirc fc tifåjf eês cpngcfis li ristjurjftis ncec isi. Lispuçs li tclc kc qui vgc, y vgvgþ _ifzc tuvc kj hrjf glij li nrijr su prcpgc ristjurjfti if ^jc Pjukc, qui nuepkgisi ncf njrjntiråstgnjs lgairifngjkis, if  prgeir kuhjr, uf pringc eundc eês jnnisgoki jueiftjflc kj lgvirsgljl li pkjtcs2 li jkkå fjngþ ik _gfncfngtc pirujfc, ufc li kcs ristjurjftis eês ajecscs if ik Istjlc. (IKJOC_JNGÞF= prcpgj)

Jfêkgsgs= j.- ^ihýf ^ihýf ik njsc, njsc, gli glifa fanj nj y ixpkgn ixpkgnjj ncrrin ncrrintje tjeift ifti i kcs ifcqu ifcquis is (si (sihýf hýf jfê jfêkgs kgsgs gs nujkgt nujkgtjv jvc c li gfv gfvish ishjng jngþf þf li eir eirnjl njlc c gftirfjngcfjk) usjlcs pcr _ifzc jftis li kkihjr j kjfzjr su ristjurjfti. _ýorgnj - Prihuftj F° > Puftcs

04 puftcs

Ixnikifti= 4-8 puftcs Glifnj y ixpkgnj ncrrintjeifti tclcs kcs ifacquis

Euy Ouifc= 1-9 puftcs Glifnj y ixpkgnj gfncfsgstiftieift i tclcs kcs ifacquis

Ouif Ouifc= c= < p puf uftc tcss Glifnj y ixpkgnj ncrrintjeifti kj ejycråj li kcs ifacquis

_i _ihu hukj kjr= r= > puft puftcs cs

Liangifti= ? puftcs

Glifnj y ixpkgnj

Glifnj y

gfncfsgstiftieift

ixpkgnj

i kj ejycråj li kcs

ncrrintjeifti

ifacquis

jkhýf ifacqui

Gflgirifti= : puftc

Gflgirifti= 0 puftcs

Glifnj y ixpkgnj

Fc Glifnj y ixpkgnj jkhýf

gfncfsgstiftieift i jkhýf ifacqui

ifacqui

_ispuistj F° >

IN\FCH_JAGNC=_ifzc jk vgjmjr j Jrhiffc, ncfcngþ vjrgcs jeghcs Orjsgkiúc y jdå isnundc eundjs vinis li sus jeghcs orjsgkiúcs lingr qui kj nceglj pirujfj is is euy oufj, qui ifi ufj lgvirsgljl li sjocris y qui ik nivgndi is su eimcr njrtj li prisiftjngþf, tjeogçf isnundc qui ixgsti uf ristjurjfti kkjejlc ‛Kj Ejr―, qui vifli isti pc li pkjtcs pirujfcs. AIFCEIFCKCHGNC= Kc prgeirc qui dgzc _ifzc, kkihjflc j Orjsgk, ui vgsgtjr lgndc ristjurjfti, y cosirvþ ncsjs geprisgcfjftis2 kjs pirscfjs djnåjf kjrhjs akjs pjrj iftrjr, ik kuhjr si ifncftrjoj if ufj li kjs zcfjs eês njrjs li ^jc Pjukc, kcs pkjtcs tifåjf pringcs euy ikivjlc, y ik jeogifti irj euy nêkglc y ikihjfti. DI_EIFIY\GNC= _ifzc ncfvirsc jkhufcs nceifsjkis kisrgnc nceiftjojf qui fc djy irj fjlj quigepinjoki ik sjocr pirujfc, y quipirc isc irj ufj li kjs prgfngpjkis rjzcfis ncf li su prisifngj2 jlieês ylik sjocr li kcs pkjkkcs, kj eimcr jtifngþf qui ringoåjf, pjrj ikkcs kcs pringcs irjf euy ikivjlcs y kj lgvirsgljl li pkjtcs euy pcnj, pirc fc tifåjf eês cpngcfis li ristjurjftis ncec isi.

lik rihkjeifc rihkjeifc lik isulgjfi, isulgjfi, nceiir jncs if ncfrj li kj prcogljl prcogljl li kjs ivjkujngcfis ivjkujngcfis,, ifri ikkcs ik pkjhgc, pkjhgc, is ajkj sjfngcfjlj ncf gfdjogkgjngþf if uf nursc.

 

  sghugiftis ieprisjs3

Puftcs 0< Puftcs

_ýorgnj - Prihuftj F° < Euy ouifc= puftcs _ihukjr= ?-: puftcs Glifnj y aufljeiftj ? pirspinvjs ncrrintjeifti

Glifnj y aufljeiftj : pirspinvj ncrrintjeifti

Gflgirifti= 0 puftcs Fc glifnj fg aufljeifti jkhufj pirspinvj

_ispuistj F° < Pirspinvj F° : I^\_J\IHGJ „ IT\IF^GCF LCEI^\GNJ= If ik pirgclc lik ?0:4, ?0: 4, _ifzc Ncstj ixpcrtj j Jkiejfgj ufj piquiúj pjrti li sus gfhriscs (4%), if çpcnjs li ^jf Qjkiff pjrj hifirjr gfhriscs if ik eirnjlc ixtrjfmirc

Pirspinvj F° ?

I^\_J\IHGJ LI IT\IF^GCF HKCOJK= Kj ieprisj Piruccl Gepcrt fc nceirngjkgzj sus prcluntcs if ik pjås kcnjk, sckc istj ifcnjlj if ik eirnjlc gftirfjngcfjk ncec afjkgljl ik nceirngc.

Imiepkc : Kj ieprisj _ifzc Ncstj dj ncfsihuglc lurjfti ik júc ?0:4, ixpcrtjr sus prcluntcs j uf nkgifti jkieêf if ik  pirgclc li sjf Qjkiftåf, jpcrtjflc if 4% j sus gfhriscs jfujkis if kj ieprisj.

Imiepkc ? Kj ieprisj Piruaccl gepcrt, pcsii hrjf trjyintcrgj if ik eirnjlc gftirfjngcfjk. Ncf ufj sirgi li prcviilcris li hrjfcs jhrånckjs pirujfcs ifvåj sus prcluntcs j sus ýfg ýfgncs ncs eirnj eirnjlcs lcs kcs nujkis nujkis scf scf== Njfjlê Njfjlê IIYY IIYY y Ispjúj.

^ihýf ik jrtnukc :> lik rihkjeifc rihkjeifc lik isulgjfi, isulgjfi, nceiir jncs if ncfrj li kj prcogljl prcogljl li kjs ivjkujngcfis ivjkujngcfis,, ifri ikkcs ik pkjhgc, pkjhgc, is ajkj sjfngcfjlj ncf gfdjogkgjngþf if uf nursc.