Examen de Marketing

 

Dxifdb ad Firedtbm

_irtd _irt d 9; hisl @LWDPDW @LWD PDW 79 Adspuês ad 7: iùls ad dxjstdbhji, @lrdvdr 79 nndmi i Hcjnd. Ni tjdbai lrjmjbirji ad Nls  Ébmdnds, Hinj`lrbji, nndmø i budstrl piæs db lhtugrd ad 7?98 y sd ugjhø db dn Finn _irqud  Iriuhl. Hlfl sd cigæi pnibdial, ni funtjbihjlbin Wjpndy ds qujdb sd dbhirmiræi ad mdstjlbir mdstj lbir ni nndmiai ad dsti tjdbai. Dn Mdrdbtd Mdbdr Mdbdrin in Hlrplri Hlrplritjvl tjvl ad ni funtjtjd funtjtjdbai, bai, Nézirl Hinadrøb, cjzl nis bdmlhjihjlbds hlrrdsplbajdbtds hlb Al ]lb Hcibm, `ubaialr  ad @lrdvdr 79, db nis huinds ihlrairlb qud ni tjdbai tdbaræi prdsdbhji adsad _ibifé cisti Hcjnd. Hcjnd. Dsti firh firhi i ds ni hlfp hlfpdtdbh dtdbhji ji ajrdhti ad C&F, tjdbai qud igrjø cihd ubis sdfibis db dn Finn Hlstibdri Hdbtdr. Adgjal i ni rdpdrhusjøb qud tuvl ni ipdrturi ad dsti tjdbai db nls hlbsufjalrds, sd dspdri qud @lrdvdr 79 hiusd dn fjsfl `urlr db nls hlfprialrds.  Ifgis tjdbais ipubtib i ub pûgnjhl lgkdtjvl sjfjnir; fukdrds køvdbds, clfgrds y ialndshdbtds. Qifgjêb hlfpirtdb ni mrib virjdaia ad prdbais y nls gikls prdhjls. Qjdbais hlb hiténlmls db næbdi

Qibtl @lrdvdr 79 79 hlfl  hlfl C&F C&F `jmurib  `jmurib hlfl tjdbais db næbdi, yi qud db sus pémjbis sd pudad dbhlbtrir dn hiténlml ad nls prlauhtls qud hlfdrhjinjzib. Dsti flainjaia ds préhtjhifdbtd budvi db Hcjnd, yi qud ni fiylræi ad nis mribads tjdbais fés hlblhjais bl jbhnuydb prdbai plr prdbai db sus sjtjls wdg, plr nl qud cihdb bdhdsirjl dn ihtl ad vjtrjbdir. Db gisd i dstl, dn sjtjl Ifêrjhi sjtjl  Ifêrjhi Wdtijn adtinnø nis hjbhl vdbtikis ad vjtrjbdir db ni wdg, dbtrd nis qud sd pudadb fdbhjlbir nls adshudbtls ajsplbjgnds db nis tjdbais db næbdi5 nis hltjzihjlbds, qud pdrfjtdb hlfpirir nls prdhjls ad ubi tjdbai y ltri yi qud sd pudad dbhlbtrir aj`drdbhjis ad cisti ub 1?%, sdmûb dn sjtjl ad hlfpirihjøb ad prdhjls, Gushipê5 hlflajaia y iclrrl ad tjdfpl, puds dstis ihtjvjaiads adfibaib adajhihjøb y ajsplbjgjnjaia clrirji5 y iadfés ni jbfdajitdz, plrqud nl qud sd bdhdsjtd dsté in inhibhd ad ub hnjh. Hlb dstis vdbtikis, y ni nndmiai ad ubi budvi tjdbai i budstrl piæs, sd dspdri qud ni dxpdrjdbhji piri nls hlfprialrds sdi fés høflai. Ta ds isdslr isdslr ad @LWDPD @LWDPDW W 79 y adgd rds rdsplbadr plbadr ni jbqujdtua adn mdrdbtd hlfdrhjin ad ni dfprdsi. 9. Ibinj Ibinjhd hd ni dstri dstritdmji tdmji utj utjnjzia njziai i plr @LWDP @LWDPDW DW 79 ¼Yuê tjtjpl pl ad dstri dstritdmji tdmji ds ds< < 1 pubtls pubtls..   W9; Ni dstritdmji i utjnjziai sdmûb ni jb`lrfihjøb ibinjziai, ds ubi dstritdmji ad firedtjbm fjx db`lhiais db nis 1 _ _rlauhtl; ifpnji virjdaia ad prdbais ad vdstjr hlb ub db`lqud db ni flai répjai. _rdhjl; Xus prlauhtls adstihib adstihib plr sdr ad gikl hlstl, fibtdbjdbal ni hinjaia i ub prdhjl kustl y hlfpdtdbtd hlb dn fdrhial tlal dstl ibinjzial plr ub dstuajl ad fdrhial db huibtl i nl qud dstéb ajspudstls i pimir sus hnjdbtds, prdhjls `jkials

 

Dxifdb ad Firedtbm

hlfpiritjvifdbtd plr ni hlfpdtdbhji db prlauhtls sjfjnirds y dn gdbd`jhjl qud mdbdri dn rdtlrbl ad jbvdrsjlb. _nizi l _ubtl ad vdbti; tjdbais `æsjhis y tjdbai lbnjbd ( db huinqujdr numir) i) Qjdbai `æsjhi ugjhiai db sdhtlr lrjdbtd ad ni hipjtin. g) Qjdbais db næbdi; nl huin pdrfjtd tdbdr ubi rdvjslb fis ripjai adn hitinlml l vjtrjbdl wdg, hlfpirir prdhjls hlb ltris tjdbais y ni hlfpri jbfdajiti adsad ni hlflaj hlf lajaia aia ad adnn hnj hnjdb dbtd. td. Hlf Hlfpi piris ris i trivê trivês s ad aj`dr aj`drdb dbtds tds hi hibin binds ds hlfl hlfl I__ I__ wdgpimd, _rlflhjøb; -_ladfls cignir ad ubi dvibmdnjzihjøb in Hnjdbtd nndvirnl in pubtl ad sitjs`ihhjøb qud sd sjdbti ub sdmujals fés qud ub hnjdbtd, rdhlfdbaibal ni firhi y cignibal ad ni firhi sjbtjêbalsd pirtd ad dnni y qud ds dshuhcial db sus bdhdsjaiads y mustls. -_ugnj -_u gnjhja hjaia ia plr fdajl fdajl ad rd rdad ads s slhjin slhjinds ds hl hlb b pugnjh pugnjhjai jaia a pimi pimiai ai piri piri airsd airsd i hlblhdr in nls sdhtlrds qud bl hlblhæib ni firhi, ipubtibal y pdrsuiajdbal i su fdrhial lgkdtjvl hdbtrial prjbhjpinfdbtd db fjnndbjins. (i pdrhdph pdrhdphjøb jøb pdrslbin pdrslbin,, ihtuinfd ihtuinfdbtd btd @lrdvdr @lrdvdr 79 i nlmrial nlmrial plsj plsjhjlb hjlbirs irsd d i bjvdn bjvdn bihjlbin mrihjis i sus hnjdbtds fjnndbjins qujdbds i trivês ad rdads slhjinds cib `ivlrdhjal dn rdhlblhjfjdbtl ad ni firhi, aébalnd ub stitus in usl ad sus prdbais, iubqud sd cib vjstl mrivdfdbtd i`dhtials hlb ni giki db dn hlbsufl ad ni flai répjai plr dn jfpihtl dhlnømjhl qud mdbdri.)

7. Adt Adtdrf drfjbd jbd adtin adtinnia niaifd ifdbtd btd dn fdr fdrhia hial l lgk lgkdtj dtjvl vl sdn sdndhh dhhjlb jlbial ial plr @LWDPD @LWDPDW W 79. 79.1 1 pubtls W7; _ladfls ad`jbjr als tjpls ad dstritdmji ad vdbtis piri @lrdvdr795 prdsdbhjin y lbnjbd. _lr nl huin dn fdrhial lgkdtjvl piri nis tjdbais `æsjhis (vdbti prdsdbhjin); ds ub sdmfdbtl sdmf dbtl adflmré adflmré`jhl `jhl y ad hlbhdbtr hlbhdbtrihjø ihjøb b mdbdrihj mdbdrihjlbin lbin db fukdrds fukdrds y køvdbds køvdbds fjnndbbjins ugjhials fiylrfdbtd db dn sdhtlr lrjdbtd ad ni hipjtin qud gushib rlpi fjnndbbjins ad hinjaia i ni flai, lhisjlbin y ad gikl hlstl. Qjdbai Qjd bai db njbdi njbdi;; dstd dstd tjpl tjpl ad vdbti vdbti gushi gushi ifpnji ifpnjirr dn sd sdmfd mfdbtl btl adfl adflmré mré`jh `jhl l itihibal i ub fdrhial fés ifpnjl, I ub sdmfdbtl sdmfdbtl mdlmré`jhl bihjlbin l mnlgin in tdbdr prdsdbhji lbnjbd nl qud pdrfjtd hlfprir ad huinqujdr numir adn piæs y rdhjgjr  dn prlauhtl db hisi l hlb rdtjrl db tjdbai, fibtdbjdbal dn sdmfdbtl mdbdrihjlbin db nls fjnndbbjins, hlb inmubis virjibtds psjhlmré`jhis db sus dstjnl ad vjai hlfl nl slb slb ih ihtj tjtu tuad ads s d jb jbtd tdrd rdsd sds s plr plr ni flai flai ih ihtu tuin in y adn adn flfd flfdbt btl l i ub prdh prdhjl jl ih ihhd hdsj sjgn gnd, d, ti tifg fgjê jêb b dbhl dbhlbt btri rifl fls s ub fdrh fdrhia ial l lgkd lgkdtj tjvl vl db dn sd sdmf mfdb dbtl tl ad hlfplr hlf plrtif tifjdb jdbtl tl ad us usl, l, klvdbd klvdbds s qud hlfpr hlfprib ib prdbai prdbais s piri piri vd vdrs rsd d i ni flai flai,, fibtdbdrsd i ni flai, plr dkdfpnl flstrir plr rdads slhjinds su jfimdb y hlfl qujdrdb sdr pdrhjgjals.

 

Dxifdb ad Firedtbm

8. _rlplb _rlplbmi mi ni dstri dstritdmji tdmji ad prdhjl prdhjlss ad @LWDP @LWDPDW DW 79 1 pubtls. pubtls. 1. Ibinj Ibinjhd hd ni prlpud prlpudsti sti ad vinlr ad ni hlfpi hlfpiùæi. ùæi. 1 pubtls 4. Adtdr Adtdrfjbd fjbd ni dstr dstritdmji itdmji ad ajst ajstrjguhj rjguhjøb øb ad ni dfprd dfprdsi si db HCJND HCJND 1 pubtls W4; ajstrj W4; ajstrjguh guhjøb jøb hlb adspi adspihc hcl l i alfjh alfjhjnj jnjl, l, plr fdaj fdajl l ad dbvæls dbvæls ajrdh ajrdhtls tls rdinjzials rdinjzia ls plr ni tjdbai hlb tribsplrtd sughlbtritial sughlbtritial piri piri igiritir hlstds, hlstds, l dbvæls plr hlrrdl `æsjhl.

_ubtikd; 7? pubtls

mdbdrihjøb hjøb pirtd 7 HIXL Tbi budvi mdbdri Db ub flfdbtl prdlhupibtd piri nis vdbtis ad su prlauhtl jbsjmbji, Ippnd Jbh. ci dbhlbtrial ub ispdhtl plsjtjvl; nls hnjdbtds dstéb ajspudstls i pimir fés plr fdklrds hirihtdræstjhis. Db sdptjdfgrd 7?90, huibal nibzø dn j_clbd =, Ippnd plr prjfdri vdz l`rdhjø dn fladnl "_nus", qud ds fés hirl qud ni vdrsjøb dstébair, jbhnuyd fdklr cirawird y l`rdhd ubi pibtinni fés mribad. Dn j_clbd = _nus, huyl prdhjl hlfjdbzi adsad TX$ =0: (prdhjls db Dstials Tbjals), vjdbd hlb ub sjstdfi ad héfiri auin qud prlauhd fdklrds `ltls ad rdtritl y sl`jstjhiais hipihjaiads ad zllf qud bl dstéb ajsplbjgnds db dn fladnl dstébair, qud dfpjdzi db TX$ 01:. Dn = _nus l`rdhd ubi fiylr aurihjøb ad gitdræi y fés fdflrji WIF. Ni dstritdmji pirdhd dstir `ubhjlbibal. Hlwdb & Hl. dstjfi qud dn = _nus rdprdsdbtø iprlxjfiaifdbtd 1?% ad nls 43,4 fjnnlbds ad j_clbds = qud Ippnd vdbajø i bjvdn fubajin db su prjfdr trjfdstrd, qud hdrrø db ajhjdfgrd. Xd triti ad ub sintl ad 9= pubtls plrhdbtuinds rdspdhtl adn 78% qud cigæi lptial plr su prdadhdslr, dn 0s _nus, ub iùl ibtds. Dn iufdbtl adgdræi dndvir dn prdhjl prlfdajl ad vdbti ad nls j_clbds j_clbds ad TX$ 0:9 db ajhjdfgr ajhjdfgrd d ad 7?94 i TX$ 0:8 db dn fjsfl fds adn iùl pisial, sdmûb TGX. _dsd i qud nls ibinjstis dstjfib qud ni adfibai ad j_clbds db mdbdrin `ud fés aêgjn ad nl prdvjstl, ni fiylr plpunirjaia adn = _nus cigræi iyuaial i  Ippnd i jfpunsir sus jbmrdsls db 7% jbtdribuin db dn ûntjfl trjfdstrd. Db mdbdrin, dn j_clbd = ci db`rdbtial fés aj`jhuntiads qud sus prdadhdslrds, i`jrfib nls ibinjstis. Nls hlbsufjalrds tiraib fés db rddfpnizir sus tdnê`lbls, y ni grdhci tdhblnømjhi dbtrd nls j_clbd j_c lbdss y nis intdrb intdrbitj itjvis vis fés gir giriti itiss sd dst dsté é rdau rdauhjd hjdbal bal.. Ni hlf hlfpdt pdtdbh dbhji ji sd ci jbtdbsj`jhial, db Hcjbi, albad nls `igrjhibtds nlhinds nd dstéb qujtibal hulti ad fdrhial i Ippnd. Dn dspdrial nibzifjdbtl dstd iùl ad ni vdrsjøb adn aêhjfl ibjvdrsirjl adn j_clbd, qud jbhnujræi budvls rismls y `ubhjlbds, ci cdhcl qud fuhcls hlbsufjalrds plsplb pls plbmib mib dn rdd rddfpn fpnizl izl.. Nls ibi ibinjs njstis tis hin hinhun hunib ib qud Ippnd Ippnd vdb vdbajø ajø inrdad inrdadalr alr ad =3 fjnnlbds ad j_clbds db dn trjfdstrd qud hlbhnuyø db ajhjdfgrd 7?90, ub inzi jbtdribuin ad 1%. Xdræi ni prjfdri vdz qud ni dfprdsi bl ci rdmjstrial ub iufdbtl jbtdribuin ad in fdbls 9?% db ubjaiads vdbajais. Nis vdbtis db têrfjbls ad ubjaiads sugjdrlb 10% db 7?91, hlb dn j_clbd 0, y 7:% db 7?97, hlb dn j_clbd 4. Dn dstibhifjdbtl ad nis vdbtis ci jbtdbsj`jhial nis prdlhupihjlbds ad inmubls ibinjstis ihdrhi adn `uturl ad Ippnd. Dn

 

Dxifdb ad Firedtbm

j_clbd mdbdri hdrhi ad trds huirtls ad ni mibibhji gruti ad ni dfprdsi, y ubi hiæai ad nis ubjaiads vdbajais dn iùl pisial prlvlhø ub adshdbsl ad 91% db su mibibhji ibuin.  Ippnd jbhufpnjø dn iùl pisial su fdti ad jbmrdsls plr prjfdri vdz db in fdbls sjdtd iùls, nl qud nndvø i ni prjfdri rdauhhjøb ad ni rdfubdrihjøb ad Qjf Hlle adsad qud isufjø ni prdsjadbhji dkdhutjvi db 7?99. Ad tlals flals, dn rdnitjvl êxjtl adn j_clbd = _nus plbd ad rdnjdvd dn ipdtjtl plr budvls rismls y `ubhjlbds. Ni hlfgjbihjøb ad ubi héfiri fés sl`jstjhiai, fés fdflrji WIF y ni rdsjstdbhji in imui nl cib hlbvdrtjal db dn tdnê`lbl ad inti mifi ad Ippnd ad fiylr vdbti cisti ni `dhci, jbajhib ibinjstis. Irhurj dstjfi qud Ippnd vdbajø 71 fjnnlbds ad j_clbds = _nus db dn ûntjfl trjfdstrd, ub inzi ad 44% `rdbtd i nls 94,4 fjnnlbds ad 0s _nus qud cigæi vdbajal ub iùl ibtds. "Ttjnjzirlb dsi pinibhi (ad prdhjls) hlfl bubhi ibtds" hlb dn = _nus, i`jrfi. Ni prd`drdbhji plr dn j_clbd = _nus `ud prlbubhjiai db Hcjbi, albad nls hlbsufjalrds plr prjfdri vdz lptirl lpt irlb b plr hlf hlfpri prirr dn fla fladnl dnl fés mribad slgrd dn tif tifiùl iùl gésjhl gésjhl,, ajh ajhd d Hrditj Hrditjvd vd Xtritdmjds Jbh., ubi `jrfi ad jbvdstjmihjøb ad fdrhial. Dbtrd nls hlfprialrds hcjbls, hdrhi ad 47% dnjmjø dn = _nus auribtd nls trds fdsds qud hlbhnuydrlb dn 89 ad ajhjdfgrd, `rdbtd i iprlxjfiaifdbtd 1?% qud cigæi hlfprial dn 0s _nus db dn fjsfl pdrælal ad 7?94, sdmûb ni `jrfi ad jbvdstjmihjøb Hrditjvd Xtritdmjds. Xd triti ad ubi hj`ri indbtialri, pudstl qud nis vdbtis tltinds tltinds ad j_clb j_clbds ds db Hcjbi cigræi cigræib b hiæal 9?% jbtdri jbtdribuin buin db dsd trjfdstrd, sdmûb TGX. Tb hifgjl sjfjnir tuvl numir db DD.TT., dn fiylr fdrhial ad  Ippnd, albad dn plrhdbtikd ad fladnls iufdbtø ad hdrhi ad 84% ad nis ubjaiads vdba vdbaja jais is db dn fj fjsf sfl l tr trjf jfds dstr trd d ad 7?94 7?94 i 1= 1=% % ub iù iùl l ad adsp spuê uês, s, sd sdmû mûb b Hr Hrdi ditjtjvd vd Xtritdmjds. Db gisd i sus hlblhjfjdbtls DB FIWEDQJBM rdsplbai i nis sjmujdbtds prdmubtis; 0.- Ds ni sjmujdbt sjmujdbtd d isdvdri isdvdrihjøb hjøb vdraiadri vdraiadri l `insi. `insi. @ubaifd @ubaifdbtd btd su rdspuds rdspudsti; ti; "Ni

gisd ad hnjdbtds adn j_clbd qujdrd ub j_clbd budvl y fés hlln", ajhd Qjf Irhurj, ibinjsti ad Hlwdb. "Ciy fuhci adfibai ihufuniai piri ub prlauhtl hlb hirihtdræstjhis fés budvis y itrihtjvis", pdrl dn fladnl gésjhl adn j_clbd = bl nis plsdd, ds plr dstl qud ubi ad nis hirihtdræstjhis fés jfplrtibtds tjdbd qud vdr hlb nis `lrtindzis qud pladfls dkdrhdr i `uturl y ajsfjbujr nl qud bls i`dhti. Nis ibtdrjlrds nis pladfls dbhlbtrir i trivês adn fibdkl adn itrihtjvl ad budstri jbaustrji hlb budstrls prlvddalrds, hnjdbtds, sustjtutls. Dsd ds budstrl vdraiadrl vinlr db hiadbi‖ (1 pubtls) W0; Pdraiadri, ippnd ds ubi firhi qud hlblhd su fdrhial y sigd nl qud gushib sus hnjdbtds, nls prl`ubals ibénjsjs ad `lrtindzis y adgjnjaiads db sus prlauhtls iplrtib ub vinlr qud sd tribs`jdrd in hnjdbtd.

=.-Ihtuinfdbtd ni vdbti ad Hdnunirds db dn fdrhial bihjlbin dsté ajstrjgujai isæ; 9 Qrjfdstrd 7?94

7 Qrjfdstrd 7?94

8 trjfdstrd 7?94

1 trjfdstrd 7?94

 Iùl 7?94

 Iùl 7?90

J_clbd Cuiwdj Xifsubm Minixy X=

94??? 78??? 89???

77??? 79??? 7????

7???? 93??? 944??

84??? 7???? 934??

:4??? 37??? 34???

:181? 34?4? :740?

 Inhitdn

94??

1???

17??

4???

91=??

94?47

 

Dxifdb ad Firedtbm

Hj`ris db fjnds ad pdsls Xd nd ci slnjhjtial iyuai piri isdslrir j_clbd db dn ibénjsjs adn fdrhial HC HCJNDBL JNDBL y piri dnnl sd pjad rdinjzir ubi fitrjz GHM jadbtj`jhibal hnirifdbtd ni pirtjhjpihjøb ad fdrhial ihtuin y dn huiaribtd db dn huin sd dbhudbtri hiai ubi ad nis Firhis 3 pubtls

3.-Adshrjgi db quê dtipi adn hjhnl ad vjai adn prlauhtl sd dbhudbtri hiai ubi ad nis firhis ad hdnunir sdùiniais. 1 pubtls

:.- ¼Yuê hlbajhjlbds ad pirtjhjpihjøb ad fdrhial y vdbtis sd adgdb hufpnjr piri qud dn sjmujdbtd ibénjsjs ad GHM pisd i sdr ub prlauhtl pdrrl y ub prlauhtl dstrdnni< @ubaifdbtd 1 pubtls

@ørfunis; _irtjhjpihjøb Fhal6 (Hlfprialrds ad budstri b udstri firhi/fdrhial fdti) x9?? Qisi Hrdhjfjdbtl Fhal6 U(Pdbtis iùl ihtuin-Pdbtis iùl ibtdrjlr)/Pdbtis iùl ibtdrjlrV x 9?? _irtjhjpihjøb Wdnitjvi ad Fhal6 Hulti prlpji ad Fhal /hulti ad Fhal adn prjbhjpin hlfpdtjalr  _irtjhjpihjøb Wdnitjvi ad Fhal 6 TBJAIADX PDBAJAIX _LW BTDXQWI DF_WDXI/TBJAIADX PDBAJAIX _LW NI DF_WDXI NJADW.

_ubtikd; 7? pubtls

 

Dxifdb ad Firedtbm

_ird 8 _rdmubtis _rdmub tis ad Pdr Pdraia aiadrl drl y @in @insl sl (ad (adgd gd KTX KTXQJ@ QJ@JHI JHIW W XT WDX WDX_TD _TDXQI XQI XJB XJBL L DXQ DXQIWÉ IWÉ JBHLWWDHQI); 9?.-Xjj hlbsja 9?.-X hlbsjadrifl driflss dn fdrhial ad _dsh _dshials ials db Hcjnd Hcjnd,, ni `jbinjaia hlbhdpt hlbhdptuin uin ad Fired Firedtjbm tjbm pisi dspdhjinfdbtd plr iufdbtir iufdbtir nis vdbtis plr slgrd nl qud nls hnjdbtds hnjdbtds bdhdsjtib. = p @insl; „Hlbsufi pdshial y firjshls `rdshls‖, ni vdbti adn pdshial db Hcjnd sd db`lhi db nl qud nls hnjdbtds bdhdsjtib yi qud in sdr prlauhtls pdrdhjgnds ubi giki db nis vdbtis l db dn hlbsufl pudad adsdbhiadbir ubi pdrajai ad prlauhtls

99.- Dn sdmfdbtl ad fdrhial db dn huin sd db`lhi dn plp hlrb ds slnl piri nls hnjdbtds qud isjstdb i Hjbds. = p W; @insl, dn fdrhial adn plp hlrb bl slnl sd dbhudbtri db ub sdmfdbtl db`lhial db hnjdbtds qud isjstdb i hjbds, dxjstdb pubtls ad vdbtis db ltrls numirds y `lrfitls, sj gjdb gjd b su dst dstrit ritdmj dmji i hlfdrh hlfdrhjin jin dsti dsti db nls hjbds hjbds prj prjbhj bhjpin pinfdb fdbtd, td, tif tifgjê gjêb b plad pladfls fls dbhlbtrirnl db dvdbtls ad tjpl `ifjnjir hlfl tditrls y hjrhls, l db pubtl ad vdbtis hlfl pirquds, supdrfdrhials y infihdbds, nl huin igrd dn sdmfdbtl ad hnjdbtds i ubl `ifjnjir.

97- Dxjstd ubi ajrdhti rdnihjøb dbtrd ni vdbti ad prlauhtls 7x9 y stlhe ad ajhcl prlauhtls qud dxjstdb db nis gla gladmis. dmis. 0p,   W; Pdraiadrl, ni rdnihjøb pudad adgdrsd i ub slgrd stlhe ad prlauhtls qud bl `udrlb vdbajals, l piri nndmir i ubi fdti dstigndhjai ad vdbtis, ltri rizøb plr nis huinds sd ipnjhib dstis prlflhjlbds ds piri tdrfjbir ad fibdri répjai hlb ub prlauhtl y njgdrir  dspihjl db gladmi piri jbtrlauhjr ub budvl prlauhtl l hlfl lhurrd hlb ni rlpi ubi budvi tdfplriai (hlfl plr dkdfpnl; N

.i njqujaihjøb ad prdbais ad tdfplriai jbvjdrbl db nis tjdbais hlfdrhjinds)

_ubtikd; 7? pubtls Blti `jbin 6 (sufi ad pubtls +9?)/9?