Evidencia-2-Market-Projection.doc

EVIDENCIA 2: MARKET PROJECTION ACTIVIDAD DE APRENDIZAJE 3

AUTOR(ES): DIANA LISSETH RODRIGUEZ BRAVO

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGIA EN NEGOCIACION INTERNACIONAL

Colomb!

Ab"l 2#

%$ ACTIVIDAD DE APRENDIZAJE 3 EVIDENCIA 2: MARKET PROJECTION

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible conseguirlas metas propuestas en la proyección de un mercado,a fortunadamente existen recursos que apoyan y orientan este proceso, especialmente en inglés.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte el material de formación denominado Expressing opinions and preferences correspondiente a esta actividad de aprendizaje y dicionalmente el siguiente material complementario:

ar!et s"are projection tips for small business.

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# steps for t"e success of a mar!eting plan.

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$uego de estas consultas, realice lo siguiente:

El!bo"& &' 'l* +' m!,! -o'-&,.+!l /&l .&m! 0*.o &' &l ,"m&" m!.&"!l -om,l&m&'.!"o '/-!/o1

 STEPS OR THE SUCCESS O A MARKETING PLAN

8 STEPS

SUCCESS

Explore

your  customers are your best consultants competitors

Many marketing

explore t!e current tren#s o$ t!e

Analyse your  customers"

Analyse yoursel$ 

%mplement

Explore ot!er  opportunities & 

Analyse your competitor 

1° NIVEL JERARQUIA

competitors as ell as t!e market scenario"

 business plan t!is step comes $irst

rea#y to implement t!e  plan

T!ese 8 steps make sure you are covering

marketing  plan c!anges as you analyse oursel$ 

Prepare your  marketing  plan

2° NIVEL JERARQUIA

Follo up & 

steps can be carrie# out in varie# priorities

3° NIVEL JERARQUIA

nee# to stu#y its competitors

strong marketing  plan !ic! targets its T'

4° NIVEL JERARQUIA

%ealice un resumen en inglés que contenga como m&nimo dos p'rrafos, de la lectura del segundo material complementario mencionado anteriormente. 

T"e ideal mar!eting plan needs to be a living, breat"ing and customized document. (t is t"e single document t"at is at t"e core of all of your mar!eting objectives, strategies and tactics. (n an effort to "elp you craft t"e perfect, and most importantly, realistic mar!eting plan for your company, try using our # )teps: S.&, $: E4&-+.0& S+mm!"5  T"is section is an overvie* of t"e problem or strategic goals and a simple, direct summation of t"e mar!eting plan+s objective and strategies. S.&, 2: S.+!.o' A'!l5**  T"is includes competitive researc", mar!et analysis, )-T, summaries of cultural trends and issues, recent performance, problems, opportunities and strategies. S.&, 3: S!l&* A'!l5**6o"&-!*.  "ere deemed necessary, mar!eting plans may not be built on just generating sales, but on attaining leads, building social media communities or creating instore or *eb traffic. "atever your measurement, *e strongly believe establis"ing a /baseline0 against *"ic" to measure your ac"ievement. S.&, 7: M!"8&.' Ob9&-.0&*  T"ese are specific objectives based on identified opportunities. Try to ma!e t"ese objectives measurable and attainable. S.&, : M!"8&.' S."!.&5 1o* do you intend to ac"ieve t"ese objectives2 (n t"is section, outline your c"annels, mar!eting tactics, creative messaging, etc. S.&, ;: Im,l&m&'.!.o'  -utline in detail your rollout or execution of t"e strategy. T"ese are actions needed to ac"ieve t"e objectives, *it" dates, responsibilities and details on "o* success *ill be measured. S.&,