Evidencia 11 Resumen Five Steps to Create a Marketing Plan

Evidencia 11: Resumen Five Steps to Create a Marketing plan Para el desarrollo de esta evidencia debe Leer el Material de formación denominado Five Steps to Create a Marketing plan y a partir de este, se debe realizar un resumen sobre el mismo. También se recomienda utilizar esta información para el desarrollo de su plan de mercadeo.

MARKETING PLAN

Marketing plan is part of an overall business plan that describes activities involved in achieving specific marketing objectives within a set timeframe. A good plan conveys your company's vision to target markets, customers and employees. To create a good marketing plan you need 4 basic steps: 1. Selecting the idea: It's time to define the idea to develop, which should state how the final decision was reached and why. 2. Identification of the target market: In this phase of the plan identifies the target market based on the facilities offered by the liberalization process of the country within the framework of existing trade agreements. 3. Environmental Scan: It has two aspects, the first in the corporate strategy of the company performing internationalization, which reflects the mission, vision, policies and objectives of the company, which are vital for the evaluation and control of it; that will be the development of the marketing plan after this phase. 4. The marketing mix is a business tool used in marketing. the marketing mix which should raise the strategy for each of the P's: price, product, promotion, and place.

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