Eveready Batteries

Eveready Batteries

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Business Details • Eveready industries india ltd is one of the leading FMCG companies. Eveready 

 posseses expertise in marketing, manufacturing and distributing a diverse range of products to the entire length & breadth of the country. Its portfolio comprises of dry cell batteries batteries , rechargable rechargable batteries, flashlights, packet tea, mosquito repellents and lighting batteries, products. Its market share in batteries is 51.1 per cent and in flashlights about 76 per cent (Industry) segment. Its market share ranges between 2–7 per cent in the various regions where the products have been launched. Its share in the mosquito repellent  market varies between 1-3 per cent in the various target markets. It has recently commenced marketing of lighting products like CFL &GLS lamps. It  has a complete range of flashlights–LED, plastics, aluminium & brass. Battery  and flashlight products are branded as ‘Eveready ‘Powercell’, ‘Shakti’ and 

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milestones of the company • It started its operation in India in 1905. f irst arc carbon • In 1926 company sets up its first

factory at canal road ,kolkata. was incorporated as a private • In 1934 company company on 12th November. • In 1939 it established its first modern battery plant in kolkata. In 1941 Union batteries merged with Eveready

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Continue………….. • 1995: Sale of shares of Union Carbide Corporation in Union Carbide India Ltd to Mc Leod Russel (I) Ltd. belonging to the Williamson Magor Group and a new name - Eveready Industries India Ltd (EIIL). • 1996: Mc Leod Russel (India) Ltd, merged with EIIL, bulk tea business brought into EIIL fold. • 2000: Bishnauth Tea Company merged with Eveready Industries India Ltd. • 2005: Brand EVEREADY is a hundred years old.

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Zinc Carbon Batteries • Eveready is one of the world’s largest producers of Zinc Carbon batteries, selling more than 1 billion batteries every year. The Indian market for dry cell batteries is estimated at 2.2 billion pieces by

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Alkaline Batteries • Eveready Ultima Alkaline battery

is the ultimate energy solution to the power-hungry electronic gadgets of modern times. It is undoubtedly a new benchmark of  quality & performance in the category of alkaline batteries.  The promise of performance comes with an affordable price

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Rechargeable Batteries • There is a surfeit of powerhungry electronic gadgets in the market today. With every passing day, the list of such

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Packet Tea • , Tez ho chai, to  josh aa jaye.

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digiLED Torches • Eveready recently introduced a

whole new category of torches with digiLED technology. These torches use highly power efficient

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Continue……….. • Brass Torches

It has been a trustworthy, constant companion companion for the discerning Indians through generations. It is reliable, durable and repairable.

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Mosquito Coil &Liquid vapouriser • Eveready introduced coils in the beginning

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