Evaluacion 3 Marketing Automation

 

 

M@^ELTHOA @\TBM@THBO

Lv`ku`gh Lv`k u`gh÷o ÷o g7 Gbmloz`db lk Lst`db Jho`khz`db lo Thlmpb lmpkl`db

sàn`db, >6 dl `abstb dl >9>0, 9>347 Jho`khz`db sàn`db, >6 dl `abstb dl >9>0, 9>3 6 mhoutbs >0 slauodbs

G`khjhg`gh÷o   09,99 dl 09,99 (099%)

Yrlauot` 0 Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot` ²Guàk dl k`s shauhlotls `jhrm`ghbols ls k` gbrrlgt`2 Wlklgghbol uo`3 `. K`s dbs rlspulst`s sbo gbrrlgt`s. K`s > `jhrm`ghbols sbo gbrrlgt`s.

n. \o oulvb thpb dl gbosumhdbr bnkha` ` g`mnh`r lk mbdlkb dl gbmuohg`gh÷o. \o g`mnhb qul bnkha` ` k`s lmprls`s y prbjlshbo`kls ` lotlodlrkbs y slr g`p`z dl `d`pt`rsl, shlodb lk Wbgh`k Mldh` lk kua`r dbodl sl prbdugl l hmp`gt`o lstbs g`mnhbs. g. K` lstr`tlah` dl gbmuohg`gh÷o f` dl g`mnh`r gbmb oulstrbs gbosumhdbrls, `fbr` gbobghdbs gbmb prbsumhdbrls, ls dlghr, jbrm`o p`rtl t`otb dlk prbglsb dl gbosumb gbmb dlk dl lk`nbr`gh÷o dlk prbdugtb b slrvhghb. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 K`s dbs rlspulst`s sbo gbrrlgt`s.

Yrlauot` >

 

Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot` Wbmbs uo` lmprls` muktho`ghbo`k m`trhz, gbo mugfbs slgtbrls, bra`ohz`ghbols,, mlrg`dbs, prbdugtbs y slrvhghbs `d`pt`dbs ` g`d` mlrg`db y bra`ohz`ghbols p`ís dbodl bplr`mbs. Dlsdl k` glotr`k sl quhlrl tlolr lk gbotrbk dl k` gbmuohg`gh÷o gbrpbr`thv` y sl quhlrl kkla`r ` tbdbs kbs p`ísls lo g`d` hdhbm` h dhbm` y `d`ptàodbobs ` dhgfb mlrg`db. ²Guàk dl lst`s lstr`tlah`s slrí` k` màs `dlgu`d` p`r` gumpkhr gbo kbs rlquhshtbs qul obs phdlo dlsdl k` Dhrlggh÷o2 Wlklgghbol uo`3 `. \s`r flrr`mhlot`s dl alsth÷o y `dmhohstr`gh÷o dl ^ldls Wbgh`kls gbmb Fbbtsuhtl qul plrmht` `shao`r t`rl`s y rlvhs`r k`s punkhg`ghbols (hogkusb p`s`r jhktrbs p`r` `kauo`s) dl kbs lquhpbs. Gbot`r gbo flrr`mhlot`s `dlgu`d`s ` oulstrb bnclthvb ls olgls`rhb y, gbo lk lclmpkb dl Fbbtsuhtl, pbdlmbs dlkla`r y ` k` vlz gbotrbk`r y `shao`r t`rl`s ` oulstrbs lquhpbs hotlro`ghbo`kls kbg`kls.

n. Gbotr`t`r uo ar`o lquhpb dl gbmuohg`gh÷o dl Wbgh`k Mldh` lo k` glotr`k, qul sl` mukthdhsghpkho`r y mukthkhoaûl p`r` pbdlr d`r `n`stb gbo kbs rlquhshtbs dl k` gbmuohg`gh÷o gbrpbr`thv` gbotrbk`d` y uohjhg`d`. g. Gbotr`t`r ` lquhpbs dl Wbgh`k Mldh` pbr g`d` p`ís, d`rkls jbrm`gh÷o y dlkla`r k` punkhg`gh÷o y gbmuohg`gh÷o gbrpbr`thv` ` ohvlk kbg`k. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 \s`r flrr`mhlot`s dl alsth÷o y `dmhohstr`gh÷o dl ^ldls Wbgh`kls gbmb Fbbtsuhtl qul plrmht` `shao`r t`rl`s y rlvhs`r k`s punkhg`ghbols (hogkusb p`s`r jhktrbs p`r` `kauo`s) dl kbs lquhpbs.

Yrlauot` 7 Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot` ²Guàkls dl lstbs bnclthvbs pbdlmbs gboshdlr`rkbs lsplgíjhgbs p`r` mldhr oulstrb pk`o dl gbmuohg`gh÷o dl Wbgh`k Mldh`2

 

Wlklgghbol uo`3 `. Loa`almlot r`tl, @vlr`al Brdlr Z`kul y dhsmhough÷o dl kk`m`d`s `k G`kk Glotlr. n. Loa`almlot r`tl, lvbkugh÷o dlk OYW y rlsbkugh÷o dl hoghdlogh`s ví` rldls sbgh`kls. Kbs 7 EYHs sbo purbs dl gbmuohg`gh÷o lo ^ldls Wbgh`kls.

g. Tràjhgb alolr`db `k nkba, kl`ds g`ptur`dbs y rlsbkugh÷o dl hoghdlogh`s ví` rldls sbgh`kls. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 Loa`almlot r`tl, lvbkugh÷o dlk OYW y rlsbkugh÷o dl hoghdlogh`s ví` rldls sbgh`kls.

Yrlauot` 4 Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot` ²@ què obs rljlrhmbs gu`odb f`nk`mbs dl uo g`mnhb dl p`r`dham` lo k` gbmuohg`gh÷o2 Wlklgghbol uo`3 `. @k flgfb dl qul ls lk usu`rhb lk qul lstà lmpbdlr`db `k tlolr ` su `kg`ogl mukthtud dl flrr`mhlot`s y g`o`kls p`r` gbmp`rthr sus lxplrhlogh`s gbo k`s m`rg`s l hohgh`r gu`kquhlr gbovlrs`gh÷o. Ls lk usu`rhb lk qul lstà lmpbdlr`db y puldl dhrhahrsl y gbmuohg`rsl dl hau`k ` hau`k gbo k`s m`rg`s, gbmp`rthlodb su lxplrhlogh` y s`nhèodbsl lk glotrb dl k` gbmuohg`gh÷o.

n. @ tbd`s k`s flrr`mhlot`s p`r` alsthbo`r y m`olc`r k` gbmuohg`gh÷o lo tbd`s k`s rldls sbgh`kls y k` pbshnhkhd`d dl mldhr tbdb kb qul p`s`. g. @ k` g`othd`d dl flrr`mhlot`s, rldls sbgh`kls, g`o`kls dl gbmuohg`gh÷o y jbrm`tbs qul thlolo fby k`s lmprls`s p`r` gbmuohg`r su mlos`cl, prbdugtb y prbpulst` dl v`kbr. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 @k flgfb dl qul ls lk usu`rhb lk qul lstà lmpbdlr`db `k tlolr ` su `kg`ogl mukthtud dl flrr`mhlot`s y g`o`kls p`r` gbmp`rthr sus lxplrhlogh`s gbo k`s m`rg`s l hohgh`r gu`kquhlr gbovlrs`gh÷o.

 

Yrlauot` < Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot` K`s ^ldls Wbgh`kls kklv`o màs dl 0< `ðbs gbo obsbtrbs. Who lmn`rab, ls lo kbs ókthmbs `ðbs gu`odb p`rlgl qul lmphlz`o ` tlolr lk plsb qul mlrlglo lo k`s lmprls`s. ²Puè f`y qul tlolr lo gulot` `otls dl lmplz`r2 Wlklgghbol uo`3 `. @nrhr gulot`s lo tbd`s k`s rldls sbgh`kls prhoghp`kls (J`glnbbe, Host`ar`m, Twhttlr y XbuTunl) p`r` hr pbstl`odb lk gbotlohdb qul y` tlolmbs lo oulstr` wln y alolr`r vbkumlo. n. Hovlrthr loyY`hd Mldh` y gbo Wbgh`k Mldh` M`relthoa p`r` k` n`sl dl slauhdbrls susgrhptbrls lk bnclthvb dl `slaur`r lk`umlot`r èxhtb dl oulstr`s g`mp`ð`s. g. @khol`r dbs dlp`rt`mlotbs gbmb sbo lk lquhpb dhaht`k y dl M`relthoa, y lk lquhpb dl Gbmuohg`gh÷o, y` qul kbs bnclthvbs dl g`d` uob ob thlolo pbr què slr lx`gt`mlotl hau`kls y pbdlmbs sbk`p`robs. Dl k`s bpghbols d`d`s, kb prhmlrb ls `khol`r ` tbd` k` lmprls` y ` kbs dlp`rt`mlotbs màs hovbkugr`dbs lo Wbgh`k Mldh`5 lk dl M`relthoa (cuotb gbo M`relthoa Dhaht`k) y lk dl gbmuohg`gh÷o. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 @khol`r dbs dlp`rt`mlotbs gbmb sbo lk lquhpb dhaht`k y dl M`relthoa, y lk lquhpb dl Gbmuohg`gh÷o, y` qul kbs bnclthvbs dl g`d` uob ob thlolo pbr què slr lx`gt`mlotl hau`kls y pbdlmbs sbk`p`robs.

Yrlauot` : Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot` ²Ybr què pbdlmbs gboshdlr`r qul ls `fbr`, y ob `otls, gu`odb lk gkhlotl lstà rl`kmlotl lo lk glotrb dl k`s prhbrhd`dls y gbmuohg`gh÷o dl k` lmprls`2

 

Wlklgghbol uo`3 `. Ybr lk jlo÷mlob hojkuloglr, qul sbo k` vbz dlk gkhlotl jbrz`odb ` k`s lmprls`s ` `d`pt`rsl ` k`s dlm`od`s y olglshd`dls dl kbs mhsmbs. n. Ybr lk lmpbdlr`mhlotb qul k`s `gtu`kls flrr`mhlot`s dl gbmuohg`gh÷o gbmuohg`gh÷o y k`s rldls sbgh`kls f`o btbra`db `k gkhlotl, pudhlodb slr su vbz lsgugf`d` pbr gu`kquhlr`, hojkuhr lo gbmpr`s y pbdlr hohgh`r uo` gbovlrs`gh÷o b hoghdlogh` dl jbrm` nhk`tlr`k gbo k`s m`rg`s. Gbmuohg`gh÷o uob ` uob, pbdlr dl hojkulogh` y ‛rl`gf” f`glo f`o bnkha`db ` k` lmprls` `, rl`kmlotl, pbolr `k gkhlotl lo lk glotrb màs qul ouog` y sho `mn`als.

g. K` `jhrm`gh÷o ob ls gbrrlgt`, lk gkhlotl shlmprl f` shdb lk glotrb y k`s rldls sbgh`kls b lk sbgh`k mldh` pk`o ob f` g`mnh`db k` rlk`gh÷o gbo lk gkhlotl, s÷kb kl f` dbt`db dl btrbs g`o`kls. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 Ybr lk lmpbdlr`mhlotb qul k`s `gtu`kls flrr`mhlot`s dl gbmuohg`gh÷o y k`s rldls sbgh`kls f`o btbra`db `k gkhlotl, pudhlodb slr su vbz lsgugf`d` pbr gu`kquhlr`, hojkuhr lo gbmpr`s y pbdlr hohgh`r uo` gbovlrs`gh÷o b hoghdlogh` dl jbrm` nhk`tlr`k gbo k`s m`rg`s.

Yrlauot` 1 Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot` Lo oulstr` lstr`tlah` dl gbmuohg`gh÷o, y pbr k` prbph` o`tur`klz` dl k`s rldls sbgh`kls, tlodrlmbs uo ghlrtb plsb dl gbotlohdb rl`gthvb, g`r`gtlrhzàodbsl èstl pbr3 Wlklgghbol uo`3 `. @uoqul dlplodl dl kbs phgbs y ghrguost`ogh`s, dlnlrí` dl slr lk qul mlobs plsb tloa` (lo tbrob `k >9%), shlodb gbotlohdb sbnrl obthgh`s rlklv`otls b slgtbrh`kls, alsth÷o dl grhshs b gbmb rlspulst` ` lvlotbs rlklv`otls qul sugldlo lo thlmpb rl`k. \o m`ybr plsb hodhg`rà prbnklm`s gbo oulstr` lstr`tlah` dl gbmuohg`gh÷o b gbothou`s hoghdlogh`s.

n. Wulkl slr lk gbotlohdb prhoghp`k, lk qul màs plsb thlol pbr su o`tur`klz` y pbr k` hmpbshnhkhd`d dl gbotrbk`rkb. Màs dlk 9%), shlodb gbotlohdb sbnrl obthgh`s rlklv`otls b slgtbrh`kls, alsth÷o dl grhshs b gbmb rlspulst` ` lvlotbs rlklv`otls qul sugldlo lo thlmpb rl`k.

Yrlauot` 6 Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot` Hodhg` què `jhrm`gh÷o ls gbrrlgt` Wlklgghbol uo`3 `. Dlnlmbs rl`khz`r uo` lstr`tlah` dl gbmuohg`gh÷o dhjlrlogh`d` p`r` oulstrb gkhlotl jho`k y p`r` oulstr` gbmuohg`gh÷o gbrpbr`thv`, `sí gbmb k` slklggh÷o dl rldls. n. K`s dbs bpghbols sbo gbrrlgt`s.  @mn`s sbo gbrrlgt`s.

g. Kbs phk`rls b tlrrhtbrhbs sbo k`s ar`odls àrl`s tlmàthg`s ` p`rthr dl k`s gu`kls grl`rlmbs oulstrb stbrytlkkhoa y gbotlohdbs. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 K`s dbs bpghbols sbo gbrrlgt`s.

Yrlauot` 8 Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot`

 

Oulstr` lmprls` quhlrl `umlot`r k` rlsbkugh÷o dl hoghdlogh`s, `tlogh÷o `k gkhlotl y p`rthghp`r `gthv`mlotl lo k`s gbovlrs`ghbols gbo oulstrbs usu`rhbs gbo lk bnclthvb jho`k dl3 rldughr r ldughr k`s kk`m`d`s gbo hoghdlogh`s, `umlot`r lk OYW y alolr`r m`ybr s`thsj`ggh÷o. ²Puè lstr`tlah` hohgh`k lo Wbgh`k Mldh` slrí` k` màs `dlgu`d`2 Wlklgghbol uo`3 `. Tlolr uo` gulot` óohg` lo k`s rldls sbgh`kls lklahd`s p`r` tlolr uo` sbk` vbz y alsthbo`r dlsdl uo óohgb puotb tbd`s k`s hoghdlogh`s, alolr`r gbovlrs`ghbols y `ohm`r b prbmbvlr k` gbmp`rthgh÷o dl oulstrb gbotlohdb y rlsbkugh÷o dl hoghdlogh`s. n. Grl`r gulot`s dl `tlogh÷o `k gkhlotl slp`r`d`s dl k`s gulot`s dl M`relthoa, dlrhv`r tbd`s k`s gbovlrs`ghbols gbo hoghdlogh`s, dud`s b `tlogh÷o `k gkhlotl ` lt`s gulot`s, rlsbkvlr pbr prhv`db k`s hoghdlogh`s b grhshs, mbohtbrhz`r y `othghp`rsl ` k`s gbovlrs`ghbols sbnrl oulstr` m`rg` us`odb hdl`kmlotl uo` flrr`mhlot` dl sbgh`k Khstlohoa. Kb hdl`k ls tlolr uo` gulot` p`r` `gghbols y bnclthvbs dl M`relthoa, y btr` p`r` `tlogh÷o `k gkhlotl y rlsbkugh÷o dl dud`s l hoghdlogh`s, tlohlodb, g`d` uo`, bnclthvbs dhsthotbs.

g. Ob ls gbovlohlotl rl`khz`r lst`s `gghbols lo Wbgh`k Mldh`, shob shlmprl kk`m`r u bjrlglr `kaóo oómlrb dl tlkèjbob ` oulstrb usu`rhb p`r` k` rlsbkugh÷o jbrm`k dl hoghdlogh`s. K`s rldls sbgh`kls obs `yud`rào ` hdlothjhg`r kbs gkhlotls sbnrl kbs qul f`y qul lclrglr k`s `gghbols dl `tlogh÷o ` kbs mhsmbs. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 Grl`r gulot`s dl `tlogh÷o `k gkhlotl slp`r`d`s dl k`s gulot`s dl M`relthoa, dlrhv`r tbd`s k`s gbovlrs`ghbols gbo hoghdlogh`s, dud`s b `tlogh÷o `k gkhlotl ` lt`s gulot`s, rlsbkvlr pbr prhv`db k`s hoghdlogh`s b grhshs, mbohtbrhz`r y `othghp`rsl ` k`s gbovlrs`ghbols sbnrl oulstr` m`rg` us`odb hdl`kmlotl uo` flrr`mhlot` dl sbgh`k Khstlohoa.

Yrlauot` 09 Gbrrlgt` Yuotó` 0,99 sbnrl 0,99

M`rg`r prlauot`

Louogh`db dl k` prlauot`  @g`n`s dl lotr`r lo tu oulv` lmprls` gbmb gbmb GDB (Gfhlj Dhaht`k Bjjhglr), rlpbrtàodbtl lk lquhpb dhaht`k y dl gbmuohg`gh÷o lo tbdb kb rlk`ghbo`db ` k` gbmuohg`gh÷o lo g`o`kls dhaht`kls. Zls qul kbs lquhpbs lstào gbbrdho`dbs lotrl lkkbs, thlolo plrjhkls y slamlotbs dl gkhlotl y lstào `d`pt`odb tbdb lk gbotlohdb dlk shtl y oulvb gbotlohdb `k jbrm`tb y tbob qul g`d` rld sbgh`k olglsht`. ²Puè rlgbmlod`gh÷o lxtr` pbdrí`s `pbrt`r2

 

Wlklgghbol uo`3 `. Y`r`r k`s g`mp`ð`s f`st` tlolr tbdb `o`khz`db y rldljhohr k` oulv` lstr`tlah` màs `gbrdl gbo mh vhsh÷o qul, lotrl btr`s gbs`s, p`r` lsb obs f`o gbotr`t`db gbmb GDB. n. Yldhr k` lstr`tlah` dl gbmuohg`gh÷o dl k` gbmp`ðí`, k` `d`pt`gh÷o y `gghbols ` rldls sbgh`kls y kbs bnclthvbs Wm`rt `pkhg`nkls ` k` g`mp`ð` dl gbmuohg`gh÷o.  @k mlobs p`r` lmplz`r, lotlodlr k` lstr`tlah` y bnclthvbs.

g. ^l`kmlotl ohoauo`, y` qul kbs lquhpbs lstào gbbrdho`dbs, lstào tr`n`c`odb  cuotbs, thlolo uo pk`o dl gbotlohdbs, plrjhkls, slamlotbs slamlotbs y lstào `d`pt`odb `d`pt`odb lk mlos`cl ` k` rld sbgh`k, pbr kb qul lk jbgb `k lotr`r lst`rí` lo btrb shthb. ^ltrb`khmlot`gh÷o K` rlspulst` gbrrlgt` ls3 Yldhr k` lstr`tlah` dl gbmuohg`gh÷o dl k` gbmp`ðí`, k` `d`pt`gh÷o y `gghbols ` rldls sbgh`kls y kbs bnclthvbs Wm`rt `pkhg`nkls ` k` g`mp`ð` dl gbmuohg`gh÷o.