Estudio de Caso Sena

 

VC^XLFLG BEFLGBE@ IC E_^CBIL]EMC LBISFFLÖB E _^GFCVGV _CIEJÖJLFGV _CIEJÖJLFGV

_^CVCBYEIG E=

MG^JC CB^LUSC NCBEXLICV DGBYCBCJ^G

_^CVCBYEIG _G^=

FE^@GV E@NC^YG YE_LE ^EDL^C]

EFYLXLIEI= CVYSILG IC FEVG

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CVYSILG IC FEVG

·Fuå` scräe su prgfcicr cb cste sltueflöb fgb sus fgdpeõcrgs igfcbtcs y fgb c` cstuilebtc7 Cb c` prc prcscb scbtc tc cstuil cstuilg g ic fesg fesg gns gnscrv crvedg edgss `e fgbiuf fgbiufte te ic ub cstuil cstuilebt ebtc c qu quc c pgscc pgscc ubes ubes kenl` kenl`lie lieics ics sgnrcse`lcbtcs fgb rc`eflöb e `es tcfbg`gjäes cb cstc fesg Mueb Ebirìs cs bcfcserlg frcer ub cspeflg ic fgdublfeflöb e igbic @e fgdublfeflöb y `e fg`engreflöb mucjeb ub rg` ldpgrtebtc cb `e nýsqucie ic ube sg`uflöb g e`tcrbeve pere `e prgn`cdåfe prcscbtc, igbic cs bcfcserlg quc c` cbcbie quc cs ub cstuilebtcs dlcdnrgs ic ube fgdubliei ciufeve cb c` fue` pucic kefcr ub usg dås ehcfvg y eicfueig ic sus fepeflieics slb lbhrlbjlr lbhrlbjlr `es bgrdes lbstuflgbe`cs. Fgdg igfcbtc cs bcfcserlg tcbcr cb f`erg c` rg` quc sc icnc esudlr e` engrier cstc pg ic fesgs quc suc`cb scr fgdubcs cb `es lbstuflgbcs ciufeves, igbic sc icnc tcbcr ube eftui pgslve ic fgbfl`ler, ube rc`eflöb kgbcste, fgkcrcbtc, igbic Mueb pucie cxprcser `es rezgbcs pgr `e fue` cbc cstc pg ic fgdpgrtedlcbtg. Eicdås ic` ile`gjg kefcr`c vcr c` usg eicfueig quc pucicb ier e sus fepeflieics fgb rc`eflöb e `es kenl`lieics tcfbg`öjlfes y c` usg eicfueig quc `cs pucic ier e cste cb c` eu`e, `e lbstuflöb y `e fgdubliei. Vl nlcb cs flcrtg quc sc icnc scjulr c` fgbiuftg rcju`er ebtc `e he`te fgdcie pgr c` cstuilebtc y ier e fgbgfcr e `gs fggrilbeigrcs ic `e sltueflöb, y sl `e csfuc`e nrlbie ube sebflöb icnc cxp`lfer`c e` cstuilebtc quc tgies `es efflgbcs trecb fgbsljg fgbiufcbfles y quc ì` pucie vcr cb c``g c ``g ube gpgrtubliei ic dcmgrer. Ekgre nlcb, pere hgrte`cfcr `es fepeflieics quc cbc Mueb Ebirìs, cs bcfcserlg quc sus fgdpeõcrgs sc lbtcjrcb cb c` prgfcsg ic hgrte`cfldlcbtg, ye quc, c``gs e` fgdprer `es f`evcs, tednlìb lbhrlbjcb `es bgrdes ic prlvefliei. Ic `e lbstuflöb.

E fgbbueflöb, prcscbtg e`jubes ic `es pgsln`cs efvlieics quc pucicb rce`lzer= C`engrer ub cbseyg efeiìdlfg ic hgrde jrupe` sgnrc `es fgbscfucbfles ic `es lbhrefflgbcs ic `e prlvefliei usebig `es kcrredlcbtes iljlte`cs. Cb cstc fesg sc pucic tgder cdpg ic `e f`esc pere kefcr `cftures fgbmubtes c lbtcrfednler lbhgrdeflöb cbtrc `gs cstuilebtcs. ^ce`lzer ube p`cberle sgnrc c` usg eicfueig ic `e tcfbg`gjäe igbic perflpcb tgigs `gs cstuilebtcs y sc efucricb bgrdes y peftgs ic eu`e. \e pere be`lzer fgdg igfcbtc efgrier fgb Mueb Ebirìs y fgdpeõcrgs fgdprgdlsgs ic bg rcpcflöb y rce`lzer ub scj scjuld uldlcb lcbtg tg per pere e quc cstes slt sltuef ueflgb lgbcs cs bg sc vuc`v vuc`veb eb e prc prcscb scbter ter cb `e lbs lbstu tuflö flöb b y debtcb debtcbcr cr ube fgdublfeflöb fgbstebtc fgb `gs cstuilebtcs.