Estructura Del Informe de Investigacion Formativa

UNIVERSIDAD CENTROAMERICANA LICENCIATURA EN ADMINISTRACIÓN DE EMPRESAS CURSO MERCADEO PROF: OCTAVIO ALVARADO CERVANTES INFORME DE INVESTIGACIÓN FORMATIVA DE XXXXXXXXXXXXXXXXXXXXXXXX

ELABORADO POR  _________ _________ _________ __________ __________  __________  1APELLIDO 2 APELLIDO 1 NOMBRE 2 NOMBRE  _________ _________ _________ __________ __________  __________  1APELLIDO 2 APELLIDO 1 NOMBRE 2 NOMBRE  _________ _________ _________ __________ __________  __________  1APELLIDO 2 APELLIDO 1 NOMBRE 2 NOMBRE  _________ _________ _________ __________ __________  __________  1APELLIDO 2 APELLIDO 1 NOMBRE 2 NOMBRE

FECHA

I. Introducción.

En los a!"#$%s an$%&#o&%s s% %s$'(#a&on a las )'%&*as + ,o,%n$os so-&% "a&$.'las + '%&"os &./#(os0 %al'an(o s' &%s'l$an$% (% 'al'#%& s#s$%,a En %s$a s%#3n s% %s$'(#a&! %l %'#l#-&#o ,%!n#o4 El %'#l#-&#o %s 'na s#$'a#3n %s$a#ona&#a %n la '% s% ',"l%n 'na (% %s$as (os on(##on%s: Un s#s$%,a %s$! %n %'#l#-&#o ,%!n#o 'an(o la s',a (% )'%&*as + ,o,%n$os so-&% a(a "a&$.'la (%l s#s$%,a %s n'la4 Un s#s$%,a %s$! %n %'#l#-&#o ,%!n#o s# s' "os##3n %n %l %s"a#o (% on5/'&a#3n %s 'n "'n$o %n %l '% %l /&a(#%n$% (% %n%&/.a "o$%n#al %s %&o4 II. Objetivos. 1) Objetivo general

Cons$&'#& 'n s#s$%,a (#n!,#o %n %'#l#-&#o %s$!$#o0 )o&,a(o "o& )'%&*as %l!s$#as + "%sos a(%,!s (% anal#*a&lo4 2) Objetivos específcos

O-$%n%& (% ,an%&a %6"%&#,%n$al + $%3&#a los ono#,#%n$os a('#&#(os ('&an$% %l s%,%s$&% %n '&so4 A(a"$a& %l%,%n$os (% 'so o,7n "a&a &%al#*a& %l s#s$%,a4 Es$'(#a& los %)%$os (% a(a )'%&*a %n %l s#s$%,a4 M%(#& la ons$an$%  k (% 'n &%so&$%4 III. Marco Teórico.

Con(##on%s (% E'#l#-&#o Es$!$#o V#,os "a&a 'na "a&$.'la "'n$'al '% %s$! %n %'#l#-&#o %s$!$#o s# s' %lo#(a( #ns$an$!n%a %s n'la 8%s$o s% (%5n% o,o %'#l#-&#o $&asla#onal94 En %s$a "a&$% (%l '&so %s$'(#a&%,os o-%$os no "'n$'al%s '% a(%,!s (% $&asla(a&s% "'%(%n /#&a&4 D%5n#,os %'#l#-&#o %s$!$#o (% &o$a#3n s# ;6 Don(% F %s la )'%&*a0 ,%(#(a %n n%;$ons0 >0 la ons$an$% (%l &%so&$% + 60 %l ala&/a,#%n$o0 o o,"&%s#3n4 El s#/no n%/a$#o #n(#a '% la )'%&*a (%l &%so&$% %s &%s$#$'$#a0 ' o"'%s$a a la )'%&*a %6$%&na '% lo (%)o&,a4 Es$a %6"&%s#3n s% ono% on %l no,-&% (% l%+ (% Hoo>%4 S# la )'%&*a (%)o&,a(o&a so-&%"asa 'n #%&$o alo& ,!6#,o0 %l '%&"o no ol%&! a s' $a,ao 8o )o&,a9 o&#/#nal (%s"'s (% s'"&#,#& %sa )'%&*a4 En$on%s s% (#% '% %l '%&"o a a('#&#(o 'na (%)o&,a#3n "%&,an%n$%4 La $%ns#3n0 o o,"&%s#3n0 ,!s "%'%a '% "&o('% 'na (%)o&,a#3n "%&,an%n$% s% lla,a l.,#$% (% %las$##(a(4 La l%+ (% Hoo>% no %s a"l#a-l% "a&a )'%&*as (%)o&,a(o&as '% &%-asan %l l.,#$% (% %las$##(a(4 IV. Procediiento V. !"lculos

VII. !onclusiones # $ecoendaciones VIII. $e%erencias &ne'os

!riterios de (valuación O!*M(+TO (,!$ITO - P*+TO,)

La al#5a#3n (%l #n)o&,% %s&#$o s%&! al#5a#3n 5nal (%  "'n$os4 Con$%n#(o E6%l%n$% 81=9 R%s',%n: S% &%s',%n los $%,a a as"%$os ,!s #n%s$#/a&0 #,"o&$an$%s (%l o-%$#os0 (o',%n$o4 &%s'l$a(os0 El &%s',%n "&%s%n$a(o onl's#on%s + %s "'n$'al0 $#%n% &%o,%n(a#o %6%l%n$% &%(a#3n + n%s9 l% (a al l%$o& 'na #s#3n /%n%&al (% lo '% s% $&a$a %l (o',%n$o4 In$&o('#3n: S% "lan$%a (% ,an%&a $%,a0 la&a + "'n$'al %l $%,a o-%$#os0 '% s% a #n%s$#/a&4 Es %n$&o (% )!#l %n$%n(%& %l %n$&o o,"&as (% o,"&as %l%/#(o4 El %l%/#(o0 o-%$#o (% la  's$#5a#3n0 #n%s$#/a#3n %s la&o4 '#n%s s% S% 's$#5a %l "o& ' -%n%5#an4 a-%& %l%/#(o a los l#%n$%s (%l %n$&o (% o,"&a o,o $al o %l "&o('$o %n %s"%.5o4   son la&os los -%n%5#os (% la #n%s$#/a#3n4 O-%$#os S% &%(a$an (% )o&,a la&a ,an$%n#%n(o

so-&% la -as% (%l 1==0 '% "os$%&#o&,%n$% s%&! "on(%&a(a "a&a la B'%no 89 S% &%s',%n (% 'a$&o a #no as"%$os (%l (o',%n$o4 P%&o s% &%(a$an on l3/#a + l% "&%s%n$a 'na #s#3n "a&#al a l%$o& (% los $%,as a #n%s$#/a&4

R%/'la& 8?9 Sola,%n$% s% a-o&(an (% 'a$&o as"%$os a $&%s0 Lo (%,!s &%"&%s%n$a ll'#a (% #(%as + o&&%s"on(% a o$&os a".$'los (%l #n)o&,% 5nal4

S% a-o&(an on S% a-o&(an on la&#(a( la&#(a( 'a$&o o (% 'a$&o a $&%s #no (% los %l%,%n$os (% la %l%,%n$os (% la #n$&o('#3n sola,%n$% #n$&o('#3n4 Lo (%,!s o&&%s"on(% a o$&os a".$'los (% la #n%s$#/a#3n4

Ins'5#%n$% 829 El &%s',%n "&%s%n$a(o no a-o&(a $o(os los as"%$os n%%sa&#os + solo %s 'na ll'#a (% #(%as4  no l% o)&%% al l%$o& la #s#3n n%%sa&#a "a&a %n$%n(%& (% ' $&a$a %l (o',%n$o4 La #n$&o('#3n "&%s%n$a(a no a-o&(a $o(os los as"%$os n%%sa&#os + sola,%n$% %s 'na ll'#a (% #(%as4

S% &%(a$an (% )o&,a No son la&os los Los la&a0 "%&o on #%&$a o-%$#os + l% )al$a "lan$%a(os

o-%$#os no son

Con$%n#(o Ma&o $%3&#o

M%$o(olo/.a: $#"o (% #n%s$#/a#3n0 #ns$&',%n$o "a&a &%o"#la& #n)o&,a#3n0 'n#%&so0 ,a&o (% ,'%s$&a0 $n#a (% ,'%s$&%o0 ,'%s$&a + a&#a-l%s a ,%(#&4 R%s'l$a(os

E6%l%n$% 81=9 o%&%n#a %n $o(o ,o,%n$o4 El ,a&o $%3&#o "&%s%n$a(o %s 'n on$&as$% %n$&% la $%o&.a0 #$a(a s%/7n %s$#lo APA0 a"o&$%s (%l #n%s$#/a(o& (% s' o"#n#3n + %%,"los a"l#a(os a s' $%,a4

B'%no 89 o%&%n#a4

R%/'la& 8?9 o%&%n#a4

Ins'5#%n$% 829 o%&%n$%s %n$&% s. + %s (#).#l %n$%n(%&l%s4 El ,a&o $%3&#o "&%s%n$a(o sola,%n$% %s 'na "&%s%n$a#3n (% on%"$os0 s#n &%s"al(o (% #$as s%/7n %s$#lo APA + s#n a"o&$%s (%l #n%s$#/a(o&4

El ,a&o $%3&#o "&%s%n$a(o %s 'n on$&as$% sola,%n$% %n$&% la $%o&.a0 #$a(a s%/7n %l %s$#lo APA + al/'no (% los (os n#%l%s: 8o"#n#3n 3 %%,"lo9

El ,a&o $%3&#o "&%s%n$a(o sola,%n$% %s 'na l#s$a (% #$as (% a'$o&%s4 No "&%s%n$a a"o&$%s (%l #n%s$#/a(o& n# %%,"los4

S% %6"l#a on la&#(a( a(a 'no (% los %l%,%n$os (% la ,%$o(olo/.a0 los 'al%s son o%&%n$%s %n$&% s.4

S% %6"l#a on la&#(a( #no o s%#s %l%,%n$os la ,%$o(olo/.a0 los 'al%s son o%&%n$%s %n$&% s.4

S% %6"l#a on la&#(a( (% 'a$&o a $&%s %l%,%n$os (% la ,%$o(olo/.a '% son o%&%n$%s %n$&% s.4

Los %l%,%n$os a-o&(a(os no o&&%s"on(%n a la ,%$o(olo/.a4

S% anal#*a on la&#(a( a(a 'no (% los &%s'l$a(os a#%n(o 'n on$&as$% (% los ,#s,os on la $%o&.a +

S% anal#*a on la&#(a( %l = (% los &%s'l$a(os a#%n(o 'n on$&as$% (% los

S% anal#*a on la&#(a( (%l = al ?= (% los &%s'l$a(os a#%n(o 'n on$&as$% (% los ,#s,os on la $%o&.a +

Los &%s'l$a(os no s% anal#*an on la&#(a(0 a#%n(o %l on$&as$% %n$&% la $%o&.a + las o"#n#on%s (%l

Con$%n#(o

Conl's#on%s

R%o,%n(a#o n%s

R%)%&%n#as

An%6os

E6%l%n$% 81=9 B'%no 89 %6"&%san(o s' "&o"#a ,#s,os on la $%o&.a o"#n#3n4 + %6"&%san(o s' "&o"#a o"#n#3n4 S% &%(a$a (% ,an%&a S% &%(a$an (% )o&,a la&a + "'n$'al la&a + "'n$'al &%s"on(#%n(o al &%s"on(#%n(o a los o-%$#o "lan$%a(o %n la o-%$#os (% la #n%s$#/a#3n4 El o&(%n #n%s$#/a#3n0 s#n %s$a-l%#(o %n las %,-a&/o0 al/'nas (% onl's#on%s s% las onl's#on%s no &%la#ona on %l ,o(%lo s% "lan$%an %n %l $%3&#o "lan$%a(o + los o&(%n %s$a-l%#(o "o& &%s'l$a(os4 %l ,a&o $%3&#o + los &%s'l$a(os4 Las &%o,%n(a#on%s Las &%o,%n(a#on%s &%s"on(%n al "&o-l%,a &%s"on(%n %n$&% 'n (% #n%s$#/a#3n + son = "o& #%n$o al -asa(as %n las "&o-l%,a (% onl's#on%s4 #n%s$#/a#3n -asa(as %n las onl's#on%s4 To(as las &%)%&%n#as El = "o& #%n$o (% ',"l%n on %l %s$#lo las &%)%&%n#as APA4 ',"l% on %l %s$#lo APA4 El on$%n#(o %s #$a(o El = (%l on$%n#(o (%n$&o (%l (o',%n$o4 %s #$a(o (%n$&o (%l (o',%n$o4

R%/'la& 8?9 %6"&%san(o o"#n#3n4

s'

Ins'5#%n$% 829 "&o"#a #n%s$#/a(o&4

No s% &%(a$an las onl's#on%s s#/'#%n(o %l o&(%n (%l ,o(%lo $%3&#o + los &%s'l$a(os4  s# s% a% no s% &%(a$a (% )o&,a la&a + "'n$'al s#n &%s"on(%& al o-%$#o (% la #n%s$#/a#3n4

Las onl's#on%s no s% &%(a$an (% )o&,a la&a + "'n$'al + %l o&(%n s%/'#(o "o& las ,#s,as no s#/'% %l o&(%n (%l ,o(%lo $%3&#o + los &%s'l$a(os "lan$%a(os4

Las &%o,%n(a#on%s &%s"on(%n %n$&% 'n = + ?= "o& #%n$o al "&o-l%,a (% #n%s$#/a#3n -asa(as %n las onl's#on%s4

Las &%o,%n(a#on%s no o&&%s"on(%n al "&o-l%,a (% #n%s$#/a#3n + ,'o ,%nos s% -asan %n las onl's#on%s4

D%l ?= al = "o& #%n$o (% N#n/'na (% las las &%)%&%n#as ',"l%n &%)%&%n#as ',"l%n on %l %s$#lo APA4 on %l %s$#lo APA: D%l ?= al = "o& #%n$o N#n/'no (% los an%6os (%l on$%n#(o %s #$a(o s% #$an %n %l %n %l (o',%n$o4 (o',%n$o4

!riterios de entrega

14 La %n$&%/a (%l (o',%n$o (%-%&! s%& %n ).s#o + %n CD4 El CD a(%,!s (%l #n)o&,% (%-%&! #nl'#& la "&%s%n$a#3n (%l $&a-ao4 24 La %n$&%/a (%-%&! s%& &%al#*a(a %n la )%a %s$a-l%#(a C'al'#%& )al$a a 'no (% los "'n$os an$%&#o&%s0 $%n(&! 'na "%nal#*a#3n (% 2= "'n$os so-&% %l $&a-ao %s&#$o4 ,obre la e'posición

La %6"os##3n $%n(&! 'na al#5a#3n (%  "'n$os + s% &%al#*a&! so-&% la -as% (% 'n 1==4 Cal#(a( (%l $&a-ao "&%s%n$a(o 444444444444444444444444444444444444444444444444444442 "'n$os S%/'&#(a( (% los %6"os#$o&%s444444444444444444444444444444444444444444444444444444444 2 "'n$os Cla&#(a( %n la %6"os##3n444444444444444444444444444444444444444444444444444444444444444 2 "'n$os D%)%nsa (% la "&%s%n$a#3n 444444444444444444444444444444444444444444444444444444444442 "'n$os  To$al444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444441== "'n$os  Aunque la presentación será hecha por un solo expositor, durante la temporada de preguntas y respuestas los otros miembros del grupo tendrán la opción a contestar.

C'al'#%& &%$&aso (%l /&'"o %n s' %6"os##3n s%&! "%nal#*a(a "o& 'n $o$al (% 2= "'n$os so-&% la al#5a#3n 5nal (% la "&%s%n$a#3n4