Estrategias de Diferenciación y Enfoque - Charla 2 Equipo 2

 

Hgtkaregtks::

KYR\ERKAHEY BHCK\KGIHEIHÙG X BK KGCMU[K

Imrkffe, Nkvhg Bheomgb, Jegkt` Cukgtks, Shitmr Jm`gsmg, Oerïe Oertïgkz, Ghimfk \ïms, Ågakf Shitmrhe, Aelrhkfe

 

BHCK\KGIHEIHÙG KG FE KYR\ERKAHE BK GKAMIHMY

SKGREJE IMOTKRHRHS IMOTKRHRH SE

Ks fe ifevk bk fe prkckrkgihe bkf ifhkgtk y fe vkgteje imopkththve.. Fes pkrsmges  imopreg bhckrkgiheihùg

Fes kstretkahes bk vkgte bk prmbuitms smg bhckrkgtks etrekg e imgsuohbmrks bhsthgtms, skaokgtms bk okriebm bhsthgtms, kg omokgtms bhsthgtms, pere bhckrkgtks

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Kstretkahes bk FE TKM\ KYR\ERKAHE KY Trkihms KYRE\ [LHIEBM KG KF OKBHM.  GM YK\ BHCK\KGRK, GH KYRE\ KYRE\ KG OÅY LEJM IMYRM U[K FMY IMOTKRHBM\KY

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Kstretkahes bk Trkihms T\KIHM IMG BKYI[KGRM Yk epfhie pmr èpmies, ye ske pmr uge rkbuiihùg pmr ughbeb m pmr peam råphbm. Kjkopfm: Bksiukgtm 54% kg pmfhze bk skaurm bk eutms pmr  peam bk eguefhbeb eguefhbeb

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T\KIHM IKLM •

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Kf mljkthvm ks chjer ug prkihm ouy lejm pere ug prmbuitm quk imgffkve kf imgsuom bk mtrm vhgiufebms ef ohsom. Kjkopfm:

T\KIHM TM\ TEU[KRK Yk trete bk epfhier bksiukgtms iuegbm kf imgsuohbmr imgtrete m ebquhkrk ug pequktk imopfktm. Kjkopfm: Iuegbm ves ef sefùg bk lkffkze y tk mcrkikg  pequktks bk lfmwkr,imrtk, lfmwkr,imrtk, fevebm. fevebm. Yhg koleram, koleram, iuegbm fms ksimaks pmr skperebm kf imstm skrïe oås kfkvebm.

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2

 

Kstretkahes hoeakg bk

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 Hgskrt mr Brea & Brmp Brmp T`mtm

Fe kstretkahe hoeakg bk oerie rkprkskgte ugm bk fms phferks cugbeokgtefks kg kf pmshihmgeohkgtm bk iuefquhkr koprkse. Fe prhokre hoprkshùg ks fe quk iukgte. Tmr kffm, imgskauhr hopeiter e gukstrms cuturms ifhkgtks img uge hoeakg quk, e shopfk vhste, ffeok su etkgihùg.

 

KYR\ERKAHEY BK IEFHBEB

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½U[È L[YIEOMY I[EGBM @ELFEOMY BK IEFHBEB=

T\MB[IRMY E LEJM IMYRM B[\ELFK

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RKIGMFÙAHIM

Kg fe eituefhbeb fes koprkses treteg bk hgimrpmrer oktmbmfmahes quk eyubkg e okbhr fms ghvkfks ghvkfks bk sethsce sethsceiihmg iihmg bk sus ifhkgtks pere quk gm miurre kstm

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Kstretkahes bk epmym e fe Bhckrkgiheihùg

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Kstretkahes bk epmym e fe Bhckrkgiheihùg

Lesebes kg iereitkrïsthies imom fes shauhkgtks...

Fe kstretkahe bk bhckrkgiheihùg ks kspkihefokgtk rkimokgbelfk  pere fe koprkse, sh kxhstkg efaugms efaugms ceitmrks imo imomm •

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CM\OE

REOEÕM

Hopmrtegihe bk fe iefhbeb bkf prmbuitm pere kf imoprebmr.  Tmshlhfhbeb bk epfhier bhckrkgtks tkigmfmaïes. [thfhzeihùg bkf prmbuitm pere bhckrkgihersk.  Hopmshlhfhbeb bk eprkiher fe iefhbeb bhrkiteokgtk.  Tmshlhfhbeb bk okjmrer ug skrvhihm okbhegtk uge tkigmfmaïe imopfkje. (bherhmbkfkxpmrtebmr,