Case Summary Toffee Inc. was a confectionery company working out of the Maharashtra Industrial Development Corporation (MIDC), Amgaon, Maharashtra which started their operations in 1990. Their core competitiveness was to adaptability to customer’s taste and preferences. The owner of this firm, Hansmukhlal Jadhwani who started small wholesale trading business of confectionary and bakery items with his two brothers and as their business grow up to manufacturing unit from trading one. Sales and distribution network of Toffee Inc. which operated from Nagpur and had six depots consisting of 50 authorized dealers with sales force of 85 people and reached to various towns and cities. Problems arises when they produced the most expensive and popular chocolate bar branded Seven Star which packaged in bags of 20 bars and further into cartons of 100 bags each. So in order to maintain high quality they had to take care of not having large inventory. But due to impactful seasonal variations distributors faced problems in sales and distribution. As the Lead Time 15 days and due to nature of product it require careful handling and it takes to Ordering Cost was Rs.8000 per order and the monthly Carrying Cost of cartons was 2.5% of cost of goods and the cost for each carton was Rs.1200. According to the project of TOFFEE INC., the main tasks include a comprehensive forecasting and inventory management plan with a view to minimize the cost of managing the supply chain. Specifically, the demand (production) of chocolate bar should be forecasted according to the old data from 2006 to 2010, and according to the quantitative relation between chocolate bar and four ingredients (dark chocolate, cocoa butter, cocoa powder, dry fruits and nuts) Now their main goal was to minimize the annual cost of purchase by selecting right quantity satisfying all needs of firm. Also they have to answered questions like what were the short term and long term implications of these quantitative decisions on inventory management and other aspects of effectiveness.
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Quantitative Analysis All calculations like EOQ, Total Cost, Reorder point, no. of order etc. are done by using Excel Formulas used in excel are as follows :
EOQ = SQRT (2*D*S/h)
Ordering Cost = (demand/Q)*Unit Cost
Holding Cost = ½*Q*Cost(%)*Unit Cost
Total Cost = O.C + H.C + demand*Price
Reorder Point = (demand/working days)*lead time
No Of orders = Demand/Q
Forecasted Demand
Demand Year
2006
2007
2008
2009
2010
2011
Jan
742
741
869
951
1030
866.6
Feb
697
700
793
861
1032
816.6
Mar
776
774
885
938
1126
899.8
Apr
898
932
1055
1109
1285
1055.8
May
1030
1099
1204
1274
1468
1215
Jun
1107
1223
1326
1422
1637
1343
Jul
1165
1290
1303
1486
1611
1371
Aug
1216
1349
1436
1555
1608
1432.8
Sep
1208
1341
1473
1604
1528
1430.8
Oct
1131
1296
1453
1600
1420
1380
Nov
971
1066
1170
1403
1119
1145.8
Dec
783
901
1023
1209
1013
985.8
The monthly demand for the year is forecasted using moving average. Again it is visible that the demand is high in the months where there is vacations. The demand is the highest in the August and September hence the bulk order during that period will be the highest. Since there is a constraint of the inventory holding period. The raw materials can’t be kept for a long period of time which will affect the quality of raw materials that can cause a fall in the sales. Hence we find the EOQ on monthly basis depending on the demand. 3|Page
Cocoa Powder:No. of bars
Kg
Coco powder
EOQ powder
At 120.2
At 120.10
At 120.0
1733200
51996
2651.796
332.1259609
15968.6162
20024.2999
26039.46909
1633200
48996
2498.796
322.4023282
15501.10394 20154.06393 26351.04503
1799600
53988
2753.388
338.428147
16271.62531
2111600
63348
3230.748
366.5931202
17625.79722 19719.57407 25167.88196
2430000
72900
3717.9
393.2616713
18908.02116 19620.03284 24697.83994
2686000
80580
4109.58
413.4580842
19879.06469 19608.18124 24437.16179
2742000
82260
4195.26
417.7459123
20085.22346 19611.84903 24391.09333
2865600
85968
4384.368
427.0574161
20532.92056 19626.68279 24301.35267
2861600
85848
4378.248
426.759254
20518.58493 19626.06657 24304.01441
2760000
82800
4222.8
419.1148267
20151.04087 19613.44799 24377.02763
2291600
68748
3506.148
381.8984454
18361.67726 19649.80785 24879.16423
1971600
59148
3016.548
354.2320794
17031.47838 19803.50962 25442.44102
Sum
836580
42665.58
19951.3468
25854.25218
The number of bars is calculated from the monthly demand of cartons forecasted multiplied by the number of bars in one carton, i.e. 2000. The number of bars multiplied by 30 would give the weight of bars. That weight multiplied by 0.0051 would give us the demand for the cocoa powder. The EOQ is found out for individual month. We can deduce the bulk amount that should be ordered on a monthly basis differs due to the variation of demand. The numbers that are in bold are the total cost of that will be involved every month. The cost of ordering varies from 120.2 to 120.
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Coco Butter:Kg
Coco Butter
EOQ Butter
A maximum lot size of >3000
51996
3223.752
598.410558
6464.629257
48996
3037.752
580.890926
6275.364677
53988
3347.256
609.765571
6587.297464
63348
3927.576
660.512033
7135.511491
72900
4519.8
708.562304
7654.598571
80580
4995.96
744.95135
8047.709429
82260
5100.12
752.676978
8131.169389
85968
5330.016
769.454053
8312.41213
85848
5322.576
768.916837
8306.608588
82800
5133.6
755.14343
8157.814472
68748
4262.376
688.088523
7433.420311
59148
3667.176
638.24043
6894.91137
836580
51867.96
Here we can see that it is better to order the maximum lot size of 3000 every month. This value would give us the most optimum total cost.
Dark Chocolate:Kg
Dark Chocolate
EOQ Dark Chocolate
Above 3750
51996
4055.688
419.8076692
15457.31838
48996
3821.688
407.5169841
15004.77536
53988
4211.064
427.7736409
15750.62546
63348
4941.144
463.3742057
17061.43825
72900
5686.2
497.0832907
18302.60677
80580
6285.24
522.6115843
19242.55853
82260
6416.28
528.0314049
19442.11633
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85968
6705.504
539.8011584
19875.47865
85848
6696.144
539.4242812
19861.60203
82800
6458.4
529.7617145
19505.82633
68748
5362.344
482.7201577
17773.75621
59148
4613.544
447.7498332
16486.14886
836580
65253.24
In the case of dark chocolate we order at 3750 since it gives the minimum cost.
Dry fruits:Kg
Dry Fruits
EOQ Dry Fruits
At EOQ
At 90.2
At 90.15
At 90.1
51996
2079.84
623.0865
14019.45
14035.02
14031.13
14027.24
48996
1959.84
604.8444
13609
13624.12
13620.34
13616.56
53988
2159.52
634.9098
14285.47
14301.34
14297.37
14293.41
63348
2533.92
686.9859
15491.53
15491.53
72900
2916
736.9621
16618.49
16618.49
80580
3223.2
774.8096
17471.96
17471.96
82260
3290.4
782.8449
17653.15
17653.15
85968
3438.72
800.2944
18046.64
18046.64
85848
3433.92
799.7357
18034.04
18034.04
82800
3312
785.4102
17711
17711
68748
2749.92
715.6677
16138.31
16138.31
59148
2365.92
663.8216
14952.58
14969.18
14965.03
14960.88
836580
33463.2
In the case of dry fruits we can see that we have to order different bulk quantities over the period of time.
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The bold numbers show at what price range every month it should be ordered to find the right quantity. This helps in reducing the cost.
Conclusion For short term implications of these quantitative decisions: This kind of plan can reduce the total cost because of the optimal order size, order quantity and reorder point, resulting in saving of investment on useless inventory. For long term implications of these quantitative decisions: This kind of plan can be time consuming. And because we don’t have the lead-time of four ingredients, so we cannot calculate the MRP. And since real business have more factors should be take into account, so in long term some calculations and cost should be added into the plan.
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