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LE4600-ENM COURSE OUTLINE FOR ENGLISH FOR OCCUPATIONAL PURPOSES LE 4600 – ECONOMICS AND MANAGEMENT Centre

CELPAD

Division

English Language Division

Programme

Economics and Management

Course Title

English for Occupational Purpose

Course Code

LE 4600

Status

Requirement

Level

Undergraduate

Credit Hours

3

Contact Hours Prerequisites

6 hours per week

Teaching Methodology

Lecture Discussions

Method of Evaluation

a. Coursework (60%)

Public Speaking and Presentation Skills (LE 4000) Fieldtrip Simulations

1. Midterm (Letter & Memo) 2. Short Analytical report* 3. Business Proposal* 4. Field Trip Report 5. Quizzes 6. Oral presentation*

- 10 - 10 - 10 - 10 - 10 - 10

b. Final Examination (40%) -

includes the knowledge and application of business written communication

(*) Marks for (2) and (3) are group marks and marks for (6) are partially group marks, mainly on the AV presentation aspect.

Dr Nik Suriana Nik Yusoff, CELPAD

LE4600-ENM MARKING GUIDELINES FOR MEMOS, LETTERS, MEMO REPORT AND RESUME/LETTER Marks given as follows: Task fulfillment (appropriacy, completeness, preciseness, format) Communicative quality (coherence and cohesion, message is clear, effectiveness and range of lexical choices in relations to the demands, application of 7Cs) Total

- 10 - 10

- 20/2 10 m

2. ANALYTICAL REPORT (10%) (refer to the attached marking scheme) 3. BUSINESS PROPOSAL (15%) (refer to the attached marking scheme) 4. ORAL PRESENTATION (10%) (refer to the attached marking scheme) Instructor

To be determined

Semester Offered Course Synopsis

Sem.2 2004/2005 This is a 6-hour per week, 3 credit hour course designed to equip students of Economics and Management with the type of English Language skills they will require for future occupational purposes. Students will participate in an extended work-related simulation while receiving the necessary skills-based training to enable them to fulfill the various spoken and written communication required of them. The project simulation will cover the following principal areas:  Students will group together and form a number of organizations/ companies.  Each company / organization will sub-divide to form small groups representing the various departments / units of the organizational structure i.e. research and design, marketing, finance etc.  Each company / organization is to conceptualize research, develop and produce a service or product.  Students will hold meetings and write memos, letters, market research reports and proposals as part of the extended simulation.

Dr Nik Suriana Nik Yusoff, CELPAD

LE4600-ENM 

   Course Objectives

Students will be involved in a field trip whereby they will choose a relevant company, make an appointment, prepare interview questions, conduct interviews with professionals and write memo report on the field trip. Student will give group presentations (both formal and informal) of their reports and their products or services. Students will produce their own CV’s and cover letter prior to undergoing a simulated job interview. Students will be taught the skills to attend job interviews.

a. Generally, upon completion of this course students should be able to: 1. Write business documentations in English relevant to their work field. 2. Use English spoken communication skills effectively within their working environment. 3. Use the correct style, register and format for any written and spoken communication skills in English. 4. Present their skills and qualifications in such a way as to improve their prospects of gaining employment. b. Specifically, upon completion of this course students should be able to: 1. Write in English by applying elements of effective communication (7Cs’ principles) with appropriate content and format in the following genres:  Memos (various types of memos which serve various purposes such as to inform, instruct, request, confirm, clarify, advise, remind, provide information, etc)  Business letters (enquiry and reply, letter of transmittal)  Reports (Informational Report/Analytical Report/ Business Proposal)  Minutes of meeting  CV’s / Resume  Cover letters (job application letters) 2. Speak in English fluently by applying elements of effective communication (7 Cs’ principle) in the following areas;  Conducting meetings  Participating in meetings  Business presentations  Negotiating skills

Dr Nik Suriana Nik Yusoff, CELPAD

LE4600-ENM  Course Outlines Week Week 1

Important Each student has to keep a personal file for easy reference

Interview skills

Topic Introduction to the courses :  Course Description  Course Objectives  Course Assessment Setting up a company  Divide the number of students equally to set up a company. The maximum number of students in a company is 6.  Students choose their own team members. Encourage the students to have a mixed group of males-females in a company.  Each group finds a name for its company. It could be based on the existing company or the students could create a new company.  Members choose their General Manager / chairperson and secretary and form smaller units / departments based on the needs and requirements of the company, for example : Research & Design, Finance, Human Resource / Personnel, Sales & Marketing, etc.  Each company should draw an organization chart and job specifications for each member. Determining the product / service and objectives  Each company has to come up with a new product / service to produce or to offer. This product / service could be something totally new or it could be an improvement on the existing product / service.  Relevant points to discuss : - The problem / existing problem encountered by consumers / employees with existing products / services - What could be gain from the new product / service going to be produced or offered by your company? - How could the existing product / service be improved?  Once the companies have identified what they want to produce, they can then proceed with a short business proposal.  Members conduct their level meetings.  Instruct students to keep their notes or any document related to their project in a personal file for easy reference

Week 2 Skill Training

Meeting and Negotiation - Procedures in meeting - How to chair a meeting - How to participate in meeting

Dr Nik Suriana Nik Yusoff, CELPAD

LE4600-ENM

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Meeting announcement – agenda Taking and writing minutes Negotiating skills

The important of Effective Business Communication and Time Management. Prepare Work Schedule Language Aspects / Functions Week 3 Skill Training

Reported speech Passives Past Tense

To propose To agree / disagree To negotiate Turn taking

Memo writing -

Discuss the general format – express the existence of different types of memos such as announcement and transmittal memos.  Discuss the functions of memos (to inform, instruct, request, confirm, clarify, advise, remind, provide information, etc)

Writing Business Letters Language Aspects / Functions Week 4-6 Skill Training

Discuss the general format – express the existence of different types of business letters (do not go into details of each type of business letters) Discuss the formulas – IDRC & AIDA Discuss the different approaches – direct, indirect and persuasive approaches Specific focus on letter of inquiry and letter of transmittal / cover letter

The 7C’s Principles Language style Vocabulary Email -

Receiving and sending email

Reports - Introduce the different types of reports commonly used

Dr Nik Suriana Nik Yusoff, CELPAD

LE4600-ENM

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(Informational, analytical and persuasive report). Discuss the different ways of report presentation Specific focus on memo report, analytical report, and business proposal

Assign fieldtrip - Decide on company, make an appointment - Introduce telephone etiquette - Prepare interview questions - Prepare a field trip report (memo trip) to be handed in by Week 9 Midterm

Letter and memo

Language Aspects / Functions

Classifying information Connecting and sequencing Describing the organizations

Week 7 Skill Training

Presentation Skills -

Language Aspects

Discuss aspects of effective presentations which include delivery, verbal and nonverbal cues, language use and voice control. Do a lot of practice

Persuasive language

Week 8 Week 9

B R E AK Assign Analytical report -

The report has to be based on their current market research. To be submitted in Week 11

Submit memo (field trip) report Informal presentation of the field trip Language Aspects/ Functions Week 10-11 Skill Training

Describing trends Comparing ideas

Resume writing

Dr Nik Suriana Nik Yusoff, CELPAD

LE4600-ENM -

Discuss the general format

Letter of Application - Discuss the general format Interview skills - Conduct a mock interview - Suggested activity – members of one company will be interviewed by members of other companies. CVs and letters of application will be given to the panel of interviewers. Resume and Letter of Application to be submitted in week 12 Language Aspects / Functions Week 12 & 13 Skill Training

Language appropriate for interviewers and interviewees Language styles Vocabulary 7C’s Principles Continue with mock interview Consultations with lecturer concerning business plan Submit Resume and Letter of Application. Submit Business proposal (Business Plan)  Lecturer are to make bookings of seminar rooms and video facilities  Lecturers are to get consents (if possible a written consent) from students to video tape their presentations and to use the video for future demo.

Week 14

PRESENTATION

Week 15

REVISION WEEK FINAL EXAM

References

1) Fletcher, C (1986). Get That Job! London: Harper Collins. 2) Career City http://www.careercity.com/content/interview 3) Heller, R. & Hindle, T. (1998). Essential Manager’s Manual. DK Publisher. 4) Murphy, H.A., Hildebraudt, H.W. & Thomas, J.P. (1997). (7th. Edition) Effective Business Communication McGraw Hill. 5) Marker Laeder website for more exercise on Business English –

Dr Nik Suriana Nik Yusoff, CELPAD

LE4600-ENM http://www.market-leader.com Batch of Students Affected

Third Year, 2nd Sem / Fourth Year, 1st Sem

SUMMARY OF PROJECT SIMULATION STEPS IN THE SIMULATION PROCESS Stage One : Setting Up the Company Stage Two : Identifying objectives Stage Three: Creating a mission Statement

RELATED SKILLS TRAINING         

Conducting meetings. Chairing meetings Participating in meetings Taking minutes Negotiating skills Writing Memos Writing Business Letters Writing Analysis Report Writing Business Proposal

Stage Nine : Job Interview

  

Writing CV’s / Resume Writing job application letter Interview skills

Stage Ten

  

Preparing the presentations Multi-media applications. Delivering the presentation.

Stage Four : Market Research and Analysis Stage Five : Writing Business Letters And Memos Stage Six : Marketing and Advertising Plans Stage Seven: Evaluation of your Plans Stage Eight : Business Proposal

: Presenting the Business Proposal

Dr Nik Suriana Nik Yusoff, CELPAD