Ensayo del marketing

FRESNILLO, ZAC., 02 MARZO DE 2016

MAESTRÍA EN ADMINISTRACIÓN DE NEGOCIOS SEGUNDO CUATRIMESTRE  ACTIVIDAD FINAL DIRECCION DE MERCADOTECNIA Y VENTAS

DOCENTE: ELMER DANIEL AVENDAÑO LÓPEZ ALUMNO: ING. ROBERTO MOREIRA ALVARADO ALVARADO

INDICE INTRODICCION___________________ INTRODICCION_______________________________ ________________________ __________________1 ______1 DESARROLLO________________ DESARROLLO____________________________ ________________________ ______________________2 __________2 CONCLUSIONES________________ CONCLUSIONES____________________________ ________________________ ____________________4 ________4 REFERENCIAS BIBLIOGRÁFICAS ________________________ _________________________________4 _________4

INTRODUCCION

En e !"#$"en%e en!&'( !e )&*& +e & e,-e!& /)""+"n ' !$ -(-0!"%( +e "n/$!"(n& en e ,e/&+( #(*&. Se )& )e/)( e!%e en!&'(

+e e!%& e!%& e,-e!& -($e &*&/& &!

)e&,"en%&! $e !e )&n &+$""+( +$&n%e e /$!( En e!%& e/%$& !e )&*& +e &! -(*e,%"/&! ' &! %3/n"/&! $e $%""( & e,-e!& -&& "n/$!"(n& en e ,e/&+( #(*& /(,( /$e! 5$e(n (! ,3%(+(! /$&n%"%&%"6(! $e $%""( -&& %(,& & +e/"!"0n "n/$!"(n& -",e( & -&7! +e & In+"& &!7 /(,( %&,*"3n (! ,e+"(! +e ,&8e%"n# $e $%""( -&& "n/$!"(n& en +"/)( -&7! ' !$ 39"%( $e %$6( en e ,e/&+( #(*&.

P&#.1 DESARROLLO Chilidin e! $n& e,-e!& $e n&/"0 en M39"/( en 1:;2 & /$& e&*((

-(+$/%(! +e %&,&"n+( ' !$! +e"6&+(!< +"/)& e,-e!& !e en5(/0 & $n ,e/&+( e!-e/75"/( /(,( ( 5$e -&& (! n"=(!< $n& +e &! e!%&%e#"&! $e $%""( ' $e ,e &,( ,$/)( & &%en/"0n 5$e en $e !$ /&,-&=& +e ,e/&+( 5$e en &! e!/$e&! +&n+( $n -(+$/%( & -e/"( &//e!"*e ' /(n $n #&n !$%"+( -&& (! n"=(!. Chilidin e n&/"0 & "+e& +e "n/$!"(n& & ,e/&+( #(*& en (! -&7!e! +e &

In+"&< E!-&=& ' C((,*"&

)&/"en+( $n e!%$+"( /$&n%"%&%"6( en e /$& !e

*&!&(n en e n>,e( +e )&*"%&n%e!< e!-e/"e! $e $%""&n en !$! &",en%(!< 5e/$en/"& en & $e $%""&n. De &)7 e#&(n & $e & In+"& e& e -&7! +(n+e +e*7&n +e "n!%&& !$ -",e& -&n%& ' en5(/&!e & $n !(( -(+$/%( /(,( ( 5$e & /)"e en -(6( ' /&,*"& & (%( !e#,en%( +e ,e/&+( /(,( ( 5$e & &! &,&! +e /&!& '& $e e&! "*&n & e!%& /(n!$,"en+( +"/)( -(+$/%(. D"/)& e,-e!& %en7& $e )&/e $n /&,*"( +!%"/( & !$ -(+$/%( -&& "n/$!"(n& & & "n+"& /(,( ( 5$e e &/"+e '& $e & -(*&/"0n +e &$e -&7! n( e!% &/(!%$,*&+( !$ -&&+& & &/"+e! en !$! -(+$/%(!. P&& ,7 $n& +e &! e!%&%e#"&! $e -$+( )&*e $%""&+( e!%& e,-e!& -&& "n/$!"(n& & ,e/&+( #(*& e& en )&/e &"&n&! /(n (%&! e,-e!&! -&& "n/$!"(n& !$ -(+$/%( '& e!%&! /(n(/en e ,e/&+( -e5e/%&,en%e ' &+e,! /$en%&n /(n & "n5&e!%$/%$& ne/e!&"& -&& e#& ,! -"+( & /(n!$,"+(  5"n&. L(! ,e+"(! $e $%""( -&& +& & /(n(/e !$ -(+$/%( 5$e & %ee6"!"0n ' e6"!%& +e /(/"n& &!7 ,"!,( +&n+( ,$e!%&! #&%"! en +"5een%e! -$n%(! -&& e#&  ,! -"+( & /(n!$,"+( & ," 5(,& +e 6e e 5&%&(n ,! ,e+"(! +e +"5$!"0n /(,( ( 5$e & &+"( '& $e e! $n ,e+"( $e %"ene ,! &//e!( +e &+$"" & -(*&/"0n &!7 /(,( %&,*"3n e 5&%( -(ne /&%ee! ( 5(e%(! ,"!,(! +e!/"*"en+( & $%""+&+ ' en $e -&%"(! (! -(+7&n $%""& !e#>n !$ /$%$& /$"n&"&. P&#.2

Un( +e (! ,e+"( +e -$*"/"+&+ $e e9-(%( &+e/$&+&,en%e 5$e & %ee6"!"0n '& $e $%""( $n -(#&,& +e /(/"n& e /$& %en7& $n *$en &%"n# en $n *$en )(&"( ' $n /)e5 e/(n(/"+( en &$e -&7! (! /$&e! &'$+&(n & -(!"/"(n& e -(+$/%( en +"/)( ,e/&+( . T&,*"3n -$+"e(n )&*e $%""&+( /(,( -(%&6( +e -(+$/%( & &! &,&! +e /&!&< en )&/e e&%(! ' e9-e"en/"&! +e $e e! -&e/"0 e -(+$/%( ' en $e -&%"( ( $%""(< $e !" ( e/(,en+&7&n & $%""& -&& !$ -&%"(! '& $n& 6e $e !$*"( & $n& -&%&5(,& en "n%ene%< )$*"e&n "n/$!"(n&+( ,&! -"+( !" $%""&*&n e "n%ene% '& $e e! $n& )e&,"en%& 5$n+&,en%&

-&& +& &

/(n(/e $n -(+$/%(. Se %$6( $e /(n%&%& -e!(n& /&"5"/&+( ' $e /(n(/"e& -e5e/%&,en%e e -(+$/%( (%(! +e (! -e5"e! $e +e*e7&! +e %ene (! 6en+e+(e! e&n e +e & 5&/""+&+ +e -&&*&< e9-e"en/"& en 6en%&! ' /(n(/","en%( en +e ,e/&+(. L& ,&/& ?Chilidin $e $%""&(n 5$e & &+e/$&+& '& $e !e "n6e!%"#0 -",e( '& $e e! $n& /$%$& ,$' +"5een%e & & +e -&7! +e ("#en< '& $n& 6e $e 6e"5"/&(n & /(nn(%&/"0n en & en#$& )"n+> e& -(!"%"6& &+e,! +e $e e! $n n(,*e &%&/%"6( ' ,$' -e#&@(!( -&& e /(n!$,"+(.

P&#. C!n"l#$i!n%$

C(,( '& !e )& ,en/"(n&+( & ",-(%&n/"& +e ,&8e%"n# $e %"enen -&& "n/$!"(n& & $n ,e/&+( (/& ( #(*&< !e %"enen &n%e! $e n&+& )&/e $n e!%$+"( /$"+&+(!( '& !e& /$&n%"%&%"6( ( /$&"%&%"6( -&& /(n(/e & +e%&e !$! $!(! ' /(!%$,*e! ' +e &)7 -&%" &! )e&,"en%&! & $%""&< &!7 /(,( %&,*"3n (! ,e+"(! +e +"5$!"0n & $%""& -&& +& & /(n(/e n$e!%( -(+$/%( ( !e6"/"(. E! 5$n+&,en%& /(n(/e & +e%&e &! )e&,"en%&! +e ,&8e%"n# '& $e +e &)7

!e +e!-en+e e 39"%( ( 5&/&!( +e $n !e6"/"( ( -(+$/%( '& $e e!% en @$e#( e -&%",(n"( +e &! e,-e!&!.

REFERENCIAS BIBLIOGRÁFICAS . • •

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P&#. 4