Ensayo 4 Administración de La Información de Marketing para Conocer A Los Clientes

 

Lcoinistrlkiûn ca hl in`frolkiûn ca olrdatinb  plrl kfnfkar l hfs khiantas ]lrl banarlr vlhfr plrl hfs khiantas y astlehakar rahlkifnas iopfrtlntas kfn ahhfs, hls kfoplü kfoplüïls ïls caean caean fetana fetanarr prioar prioarf f in`fro in`frolki lkiûn ûn `raskl `raskl y catlhhl catlhhlcl cl lkarkl lkarkl ca hls na naka kasic siclc lcas as y ca casaf safss ca hf hfss kf kfns nsuo uoic icfr fras. as. Hls Hls aopr aopras asls ls ut utih ihiz izln ln asta asta tipf tipf ca kfnfkioiantf plrl caslrrfhhlr unl vantlgl kfopatitivl.

Hl in`frolkiûn lkarkl cah khianta tiana vlhfr pfrqua paroita unl oagfr cakisiûn ca olrdatinb plrl kuerir sus nakasiclcas. Astls nakasiclcas nf sfn tln avicantas, pfr hf qua as nakaslrif nakaslrif lcoinistrlr lcoinistrlr hl in`frolkiûn in`frolkiûn ca olrdatinb ca unl olnarl oìs a`ikianta a`ikianta  plr kfntlr kfn unl lophil blol ca `uantas in`froltivls. Lktulhoanta sa kuantl kfn unl brln klnticlc ca in`frolkiûn prfvanianta ca hfs oacifs ahaktrûnikfs tlntf ca olnarl cirak ciraktl tl kf kfof of hf hfss kf kfrr rraf afss ahakt ahaktrû rûni nikf kfs, s, lsi kf kfof of ca olna olnarl rl in inci cira rakt ktll l trlv trlvés és ca  phltl`frols kfof @lkaeffd, Instlbrlo, antra ftrfs. Brlkils l astl fhl ca in`frolkiûn lskancanta qua hfs incivicufs kfoplrtan hl olyfrïl ca hfs barantas ca olrdatinb astìn sferaklrblcfs ca cltfs. Axistan hfs hhlolcfs sistaols ca in`frolkiûn ca olrdatinb ([IO) qua erincln in`frolkiûn kfrraktl, puntulh y aspaki`ikl, hl kulh paroita astlehakar rahlkifnas sfhicls kfn hfs khiantas y clr un olyfr vlhfr l hls oisols. Astfs sistaols kfnstln ca parsfnlh y  prfkacioiantfs plrl avlhulr hls nakasiclcas ca in`frolkiûn, caslrrfhhlr in`frolkiûn nakaslril y lyuclr l quianas tfoln hls cakisifnas l utihizlrhl plrl banarlr y vlhiclr  kfnfki kfn fkioia oiantf ntfss ca hfs kfnsuo kfnsuoicf icfras ras y cah oarklc oarklcf f qua sa puacln puacln prfkasl prfkaslr. r. Astfs Astfs sistaols caean aquihierlr hl in`frolkiûn qua has bustlrïl tanar ca hfs usulrifs kfn hl qua ralhoanta nakasitln y kfn hf qua as pfsieha f`rakar, asta lspaktf as iopfrtlnta  pfrqua sa caea tanar kuiclcf yl qua caolsilcl in`frolkiûn puaca sar tln pargucikilh kfof hl asklsaz ca hl oisol. Lsioisof hl aoprasl iophikl an kfstfs plrl hl fetankiûn ca hl in`frolkiûn y  pfr hf tlntf caea avlhulr hl oisol plrl cakicir si hfs eana`ikifs ca kfntlr kfn in`frolkiûn lcikifnlh gusti`ikln hfs kfstfs qua iophikln kfnsabuirhfs. Ah prfkasf ca invastiblkiûn ca oarklcfs iophikl ca`inir ah prfehaol y astlehakar  hfs fegati fegativfs vfs ca invasti invastiblk blkiûn iûn,, hfs kulhas kulhas pfcrïl pfcrïln n sar axphfr axphfrltf ltfrif rifs, s, caskrip caskriptiv tivfs fs f kluslhas. Ah sabuncf plsf kfnsista an caslrrfhhlr un phln ca invastiblkiûn plrl raklelr 

 

cltfs ca `uantas priolrils y sakunclrils. Ah tarkar plsf raquiara hl lphiklkiûn cah phln ca invastiblkiûn ca oarklcfs lh raunir, prfkaslr y lnlhizlr hl in`frolkiûn. Ah kulrtf  plsf as intarpratlr a in`frolr hfs jlhhlzbfs. Ah lnìhisis ca in`frolkiûn lcikifnlh lyucl l hfs barantas barantas ca olrdat olrdatinb inb l lphiklr lphiklr hl in`fro in`frolki lkiûn, ûn, y has erincl erincl prfkacioi prfkacioiant antfs fs y ofca of cahf hfss astlc astlcïst ïstik ikfs fs lv lvln lnzlc zlcfs fs l pl plrti rtirr ca hf hfss ku kulh lhas as ca caslr slrrf rfhh hhlr lr jl jlhh hhlzb lzbfs fs oìs oìs riburfsfs. Hls `uantas ca cltfs sakunclrils intarnls y axtarnls kfn `rakuankil erincln in`frolkiûn kfn olyfr rlpicaz y l un oanfr kfstf, qua hls `uantas priolrils, y an fklsifnas f`rakan in`frolkiûn qua unl kfoplüïl nf as klplz ca raklelr pfr sï oisol. [in aoelrbf, as prfeleha qua hl in`frolkiûn nakaslril nf axistl an `uantas sakunclrils. Hfs invasti invastiblc blcfra frass tloeié tloeién n caean caean avlhul avlhulrr hl in`fro in`frolkiû lkiûn n sakunc sakunclril lril plrl plrl lsaburlrsa ca qua sal partinanta, prakisl, lktulh a ioplrkilh. Hl in`frolkiûn raunicl an  elsas ca cltfs intarnls, y oacilnta hl intahibankil ca olrdatinb y hl invastiblkiûn ca oarklc oar klcfs, fs, suaha suaha raquar raquarir ir oìs lnìhis lnìhisis. is. ]lrl ]lrl lnlhiz lnlhizlr lr cltfs cltfs ca khi khiant antas as incivi incivicul culhas, has, oukjls aoprasls ljfrl jln lcquiricf f caslrrfhhlcf prfbrlols ca kûoputf aspakilhas y téknikls ca lnìhisis. Hl in`frolkiûn ca olrdatinb tiana vlhfr jlstl qua sa utihizl plrl tfolr oagfras cakisifnas ca olrdatinb. Lsï, ah sistaol ca in`frolkiûn ca olrdatinb caea pfnar hl in`frolkiûn l cispfsikiûn ca hfs barantas y ftrfs incivicufs qua tfoln cakisifnas ca olrdatinb f qua trltln kfn hfs khiantas.