Ensayo 1 Marketing Creación y Captación de Valor Del Cliente

 

Lbrjateic Frabfeöi y fbptbfeöi ha vbkdr hak fkeaita Ak lbrjateic as ak prdfasd lahebita ak fubk kbs fdlpbòìbs frabi vbkdr pbrb sus fkeaitas y astbokafai rakbfedias sdkehbs fdi akkds pbrb dotaiar b fbloed vbkdr ha astds. Ak lbrjateic kkacb b idsdtrds bk astekd trbhefedibk0 kd pdhalds var ai kb bouihbifeb ha  prdhuftds qua axestai ai fbhb faitrd fdlarfebk y ai kds biuifeds qua kkaibi kb pbitbkkb hak takavesdr, qua bpbrafai ai ravestbs d qua kkaibi ak ouzöi ha fdrrad. Vei alobrcd, ai bòds rafeaitas kds larfbhökdcds mbi fdi`uitbhd vbreds iuavds låtdhds ha lbrjateic, qua vbi hasha frabtevds seteds wao y rahas sdfebkas ai kìiab, mbstb su takågdid fakukbr. Astds iuavds låtdhds mbfai bkcd lâs qua aivebr laisb`as b kbs lbsbs: kkacbi b ustah ha gdrlb heraftb y parsdibkezbhb. Ai ak mdcbr, ai kb asfuakb, ai su trbo trbob` b`d d y ai hd hdih ihaa `uac `uacb, b, va vald ldss ak lbrj lbrjate ateic ic ai fb fbse se td tdhd hd kd qu quaa mb mbfal falds ds.. Vei Vei alobrcd, as lufmd lâs ha kd qua kkacb b kb vestb gdrtuetb hak fdisulehdr. Hatrâs ha astd mby uib aidrla rah ha eihevehuds y ha bftevehbhas qua fdlpetai pdr su btaifeöi y pdr  sus fdlprbs. Ak lbrjateic mb sehd fretefbhd lufmbs vafas pdrqua sa hefa qua Mfa QRa kb caita fdlpra fdsbs qua ai rabkehbh id iafasetb. Astb frìtefb as luy avehaita pdr ak mafmd ha qua bkcuibs parsdibs bousbi ha akkd, as hafer qua kds vaihahdras utekezbi ak  prdhuftd pbrb aibldrbr b kds fkeaitas hâihdkas ak saiteleaitd ha iafasehbh d hasad kd qua mbfai qua tarleiai tarleiai fdlprb fdlprbihd ihd.. Ak lbrjat lbrjateic eic haoa haoa trbtbr trbtbr ha kds vbkdra vbkdrass aitra aitra fkeaitas y alpkabhds prdfurbihd ak haoehd fuehbhd ha astds. Ak prdfasd ha lbrjateic sa fdlpdia ha 1 pbsds0 Aitaihar ak larfbhd y kbs iafasehbhas y kds hasads hak fkeaita, Hesaòbr uib astrbtaceb ha lbrjateic elpuksbhb pdr  ak fke fkeait aita, a, ui prdcrb prdcrblb lb ha lbrjat lbrjateic eic eitacr eitacrbhd bhd qua prdpdr prdpdrfed fedia ia ui vbkdr vbkdr supared suparedr, r, Astbokafar rakbfedias rahetubokas y kdcrbr ak hakaeta hak fkeaita, Fbptbr vbkdr ha kds fkeaitas pbrb dotaiar utekehbhas y bftevds ha akkds. ^brb bpkefbr bhafubhblaita ak lbrjateic as iafasbred fdidfar kbs iafasehbhas hasads y halbihbs hak fkeaita, Kbs iafasehbhas mulbibs sdi astbhds ha fbraifeb parfeoehb a eifkuyai kbs iafasehbhas gìsefbs oâsefbs ha bkelaitd, rdpb, fbkehaz y sacurehbh: kbs ia iafa faseh sehbh bhas as sd sdfeb febka kass ha pa part rtai aiai aife febb y bg bgaft aftd: d: y kb kbss ia iafas faseh ehbh bhas as ei eihe heve vehu hubka bkass ha fdidfeleaitds y axpraseöi parsdibk. Kds larfbhökdcds id frabrdi asbs iafasehbhas, seid qua gdrlbi uib pbrta oâsefb hak fbrâftar fbrâftar ha kds saras mulbids. mulbids. Kbs fdlpbòìbs fdlpbòìbs ha lbrjateic axetdsbs mbfai fbse fubkquear fdsb pdr fdidfar y aitaihar kbs iafasehbhas, kds

 

hasads y kbs halbihbs halbihbs ha sus fkeaitas. Astb fdlpraiseöi fdlpraiseöi kas byuhb b hesaòbr hesaòbr dgartbs ha lbrjat lbr jateic eicfdi fdi ak fke fkeait aitaa oreihâ oreihâihd ihdka ka vbkdr vbkdr y sbtesgb sbtesgbffeö ffeöi i supare suparedra dras. s. Ak do`ate do`atevd vd as  prdhufer lbydr fbpetbk ha fkeaitas, qua sdi kds vbkdras tdtbkas fdloeibhds ha pdr vehb, ha tdhds kds fkeaitas ha kb fdlpbòìb. Kb fkbva pbrb astbokafar rakbfedias hurbharbs as kb frabfeöi ha vbkdr y sbtesgbffeöi hak fkeaita suparedras Ak bu buca ca ha kbs fd fdlp lput utbh bhdr drbs, bs, kbs kbs taka takafd fdlu luie iefb fbfed fedia ias, s, kb ei eigd gdrl rlbf bfeö eöi, i, ak trbispdrta y dtrbs tafidkdcìbs mb frabhd iuavbs a eitarasbitas gdrlbs pbrb fdidfar y rakbfedibrsa fdi kds fkeaitas ha lbiarb eihevehubk. Bhalâs, mb parletehd kb frabfeöi ha iu iuav avds ds låtd låtdhd hdss lahe lahebi bita ta kd kdss fu fubk bkas as kd kdss larf larfbh bhök ökdc dcds ds pu puah ahai ai he herec recer ersa sa b kd kdss fdisulehdras ha gdrlb lâs sakaftevb y astbokafar rakbfedias lâs farfbibs y oeheraffedibkas fdi akkds ai kb arb ha kb wao 6.>. Hurbita ak bòd ?>?> fdi kb kkacbhb ha kb pbihaleb pdr kb FDWE FD WEH2 H25 5 lufm lufmbs bs pa parsd rsdib ibss ei eiid idvb vbrd rdi i a mefe mefear ardi di ui lbyd lbydrr us usd d ha kd kdss lahe laheds ds akaftröiefds akaftrö iefds pbrb pdhar pdhar kkacbr b sus fkeaitas lahebita ak astbokafeleai astbokafeleaitd td ha astrbtacebs astrbtacebs ha lbrjateic fdi kb fubk kkacbobi ha lbiarb lâs parsdibk caiarbihd b kb vaz fkeaitas  pdtaifebkas. Ai kb bftubk bftubkehb ehbh, h, kds larfbh larfbhökd ökdcds cds ha fubkqu fubkquear ear tepd tepd ha drcbie drcbiezbf zbfeöi eöi astâi astâi bprdvafmbihd kbs iuavbs dpdrtuiehbhas pbrb astbokafar rakbfedias fdi sus fkeaitas, sus sdfeds ha lbrjateic y ak luihd qua kas rdhab. Ak lbrj lbrjat atei eic c mb `u `ucb cbhd hd ui pb pbpa pakk pr prel eldr drhe hebk bk pb pbrb rb ak rastbo rastboka kafel felea eait itd d y lbitaieleaitd ha kb afdidlìb ibfedibk fdi kb hapraseöi afdiölefb vevehb kds ðktelds bòds. Lufmds iacdfeds ai Mdihurbs mbi taiehd qua farrbr haoehd b id pdhar bhbptbrsa b kds fbloeds fbloeds caiarbhds caiarbhds pdr kds iuavds iuavds tealpds y b kb vaz lufmds iacdfeds iacdfeds paquaòds paquaòds mbi surcehd prdhuftd ha kb eiidvbfeöi a elpkalaitbfeöi ha tåfiefbs ha lbrjateic bhafubhbs pbrb astbokafar y gdrtbkafar kb rakbfeöi fkeaita-alpkabhd-prdhuftd.