Eng4 Summative Test.pdf

SUMMATIVE TEST

1. Customer--------are assumed to be different in transnational as opposed to --- buyer-supplier relationships. a. expectations/domestic  b. hopes/external c. thoughts/new 2. Cosmopolitans are people who are unfettered by the------of their home culture, whereas-----view their home culture as ultimate reality. a. things/foreigners  b. influence/foreigners c. biases/locals 3. Big beauty companies, experts at deception, have the-----and----to the-----and---- to play on people’s hopes and--------. a. money/power/fears  b. financial possibilities/means/fears c. means/techniques/failures 4. Find the right translation of the following sentence: Consumers with high cultural capital-cosmopolitans-tend to avoid the parochial culture of their local surroundings. a. Consumatorii cu un capital cultural ridicat-cosmopoliţii ridicat-cosmopoliţii--tind să evite cultura  parohială a mediului lor local  b. Consumatorii cu un standard standard de viaţă ridicatridicat-cosmopoliţiicosmopoliţii- au tendinţa de a lăsa la o parte cultura parohială a mediului lor nativ c. Clienţii care deţin un capital ridicatridicat-cosmopoliţiicosmopoliţii- sunt tentaţi să evite cultura  parohială a mediului lor local 5. If it cannot be assessed in terms of quantity, what can be called successful successf ul advertising, then?---------is probably the answer, a successful advertising-----must be  persuasive. a. persuasiveness/rules  b. persuasiveness/campaign c. success/campaign 6. The Sales Manager’s most important importa nt duty is to see that the--------get the best  possible-----a. customers/services  b. people/fun c. customer/money d. employers/economies 7. The following are among the financial bodies a. building societies  b. banks c. insurance companies d. stock exchange

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8. A recent development in banking is the-------- of cards which can be used to obtain ------or pay without ---------------. a. discovery/cash/money  b. issuing/cash/cheques c. idea/money/bills 9. The main function of merchant banks is: a. to give advice to firms  b. to issue cheques c. to provide money 10. The stock exchange is a/an --------- which makes -------to companies easier. a. organization/landing  b. institution/lending c. institution/working 11. The Bank of England was founded in -------. a. 1970  b. 1961 c. 1963 d. 1950 12. Originally, the local banks of Great Britain each issued------. a. loans  b. banknotes c. bonuses 13. To be able to provide the banks with ---------when needed, the Bank of England kept a central reserve of---------. a. money/banknotes  b. gold/money c. reserves/gold 14. One way to-----money is for a/an-----------to l end it to someone known to him or her. a. borrow/individual  b. lend/individual c. issue/bank 15. Since people contribute all their working lives, and only ----out at the en d, a lot of money-------in the pension funds. a. draw back/is found  b. draw/are found c. draw/accumulates 16. The Bank of Japan helped Japan’s------------, but it is offering little solace for the rest of the --------. a. carmakers/economy  b. cars/banks c. industry/country

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17. Many-------- are looking at the United States t o take the responsibility for leading the world into economic----------. a. peoples/growth  b. people/recovery c. countries/recession 18. Pension funds -------income to live on after-----------. a. are/office hours  b. furnish/retirement c. provide/retirement 19. The European Union is a/an-----------, social and ----------community. a. political/economical  b. economic/political c. politic/economic 20. One of EU ----------was a tariff-free---------among the members. a. ideas/circulation  b. rules/community c. provisions/trade 21. Writing a formal constitution for the EU would bring the Union --------to it s-------. a. closer/people  b. near/countries c. - / purpose 22. The new constitution--------be submitted to --------in each of the --------countries. a. most/discussion/chosen  b. should/referendum/member c. will/vote/develop 23. The persons representing the constitutional--------will present a final------to Europe’s leaders. a. convention/proposal  b. form/suggestion c. plan/solution 24. --------------can have their drawbacks. a. referendum  b. referendums c. referenda 25. Some governments are --------- to holding a vote for the formal c onstitution of the ---. a. determined/EU  b. committed/EU c. decided/NATO 26. Which of the following are types of small businesses in your opinion?

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a.  b. c. d.

general construction firms service businesses retailers all of the above

27. More employees in wholesale trade, construction and retail trade are in small firms because: a. these firms are easy to enter and leave  b. these firms require relatively little initial investment c. the activities of these firms tend to be local d. all of the above 28. Which of the following statements about small businesses is true? a. small firms produce two and a half times as many innovations as large firms relative to the number of persons employed  b. small firms are less flexible than larger firms c. there are fewer channels to go through to get a decision in larger firms than in small firms d. all of the above 29. Employees in small firms: a. do a variety of jobs  b. learn by making decisions c. can make better use of individual talents d. all of the above 30. Which of the following is a limitation of small businesses? a. shortages  b. poor management c. paperwork d. all of the above 31. Competent people are usually reluctant to join small firms because of: a. lack of personal development  b. reduced opportunity for advancement c. shortage of funds d. all of the above. 32. Which of the following is a quality most frequently found in successful owners of small businesses? a. desire of job security  b. desire for independence c. desire for high income d. desire for power 33. Which of the following is an ingredient in the formula for small business success? a. independence  b. enterprise c. commitment d. all of the above

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34. Managers of small businesses are forced to become experts at budgeting their time effectively because: a. they are expected to give much of their time to public relations  b. they must delegate their duties to others c. time is at a premium d. all of the above 35. Most businesses are started with funds from: a. outside investors  b. the owner c. the owner’s friends and family d. b and c

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KEY TO SUMMATIVE TEST

1- a

19- b

2- c

20- c

3- a, b

21- a

4- a

22- b

5-  b

23- a, c

6- a

24- b, c

7- a ,b ,c, d

25- a, b

8-  b

26- d

9- a

27- d

10- b

28- a

11- c

29- d

12- b

30- d

13- c

31- d

14- b

32- b

15- c

33- d

16- a

34- c

17- b

35- d

18- c

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