eCommerce Manager

TROY HAMMOND 2424 Quarry Stone Dr 330-715-2041 Hilliard, OH 43026 [email protected] LinkedIn: http://www.linkedin.com/in/troymhammond E-COMMERCE MANAGER Innovative SEO Strategies | Profit-Driven Manager | Social Media Strategy Effective Marketing Manager with a strong ability to lead. Dynamic, top-performi ng leader with innovative SEO branding strategies and profitable solutions that drive online traffic, online sales and search engine optimization. Ambitious pro fessional who pioneered a social media campaign that gained notoriety overnight. Strong ability to engage marketing team, delegate tasks, manage budgets and coo rdinate timelines. * E-Commerce Operations Manager * Search Engine Marketing* Affiliate Program Man agement* Contract Negotiations* Technical and Marketing Project Management* Budg et & Cost Controls* Social Media Marketing* Microstrategy* Conversion Optimizati on* Budgeting/Forecasting* E-mail Marketing* Analytics Career Highlights * Championed an innovative social media campaign and SEO branding strategy that had a 312% increase in website traffic and more than 80,000 visitors overnight a nd received worldwide attention. Notoriety for unique campaign was published in Forbes magazine. * Revitalized retail website Search Engine Optimization that generated a $17,000 increase in the first month. * Managed a pay-per-click campaign that went from $3,000 to $55,000 by optimizin g landing pages and implementing geo-targeting that bumped up conversion rates b y 200%, click through rates by 300% and ROI by 60%. * Designed and implemented an innovative marketing strategy for the 2010 holiday season for DesignerLinensOutlet.com that exceeded every metric record the websi te had ever had in all its existence. It had a 28% increase in visitors while do ubling conversion rates, tripling gross revenue. Work History Welspun USA, Inc. - Grove City, OH 2010 - Present E-Commerce Marketing Analyst Manage e-commerce hosting environments and the maintenance of all website conten t, including tracking, auditing and analyzing site performance. Troubleshoot rep orted website issues and customer service inquiries. Identify and implement new strategies and testing scenarios for e-mail marketing programs and strategies to increase traffic and revenue through SEO & PPC. Manage affiliate management and Social Media campaigns including e-mail marketing programs. Optimize various we bsite components including meta tags, copy, linking and site map. Manage ranking s effectively with targeted keywords with ability to match with relevant content pages. * Built from the ground up, a development environment with source control, a sta ging environment, and a production environment. * Spearheaded increase in website traffic by 28% while doubling conversion rates and tripling gross revenue. * Architected technical specifications, technical issue resolutions, test case d evelopment and created Request for Proposals and Project Work Plans. * Effectively negotiated terms with new partners and executed agreements and man aged partner and vending relationships. * Provided forecasting and created a P&L statement for every market channel. * Managed team training and adherence to best practices, developed and implement ed internal process and procedure guide for troubleshooting software issues, rep orting and implementing and testing software upgrades.

TROY HAMMOND 2424 Quarry Stone Dr Hilliard, OH 43026

330-715-2041 [email protected]

US Patriot, LLC - Columbia, SC 2009 - 2010 E-Business Manager Managed and maintained corporate website, customer support and e-commerce system s. Managed affiliate management and Social Media campaigns including e-mail mark eting programs as well as e-commerce hosting environments and website content. * Reported directly to CEO and responsible for the entire staff of 50 employees when CEO was not available. * Effectively Managed the Website team of two direct reports and coordinated sch edules, facilitated performance reviews and delegated projects and tasks while m aintaining a high level of team productivity. * Implemented new strategies and testing scenarios for e-mail marketing programs and strategies to increase traffic and revenue through SEO & PPC. * Managed e-commerce hosting environments and maintenance of all website content , including tracking, auditing and analyzing site performance. * Effectively managed rankings with targeted keywords and matched with relevant content pages. W3 Evolutions - Richfield, OH 2006 - 2009 President Manage all operations including all marketing, project management and operationa l activities, with key contributions to sales, strategic planning, and business development. Developed and maintained relationships with prospective and existin g customers. * Managed all areas of Operations: accounting, marketing, scheduling, managing client relations, managing workload, hiring, paying and managing subcontractors and ensuring a high level of customer service. * Effective Project management skills. Managed timelines, coordinated deliverabl es, maintained quality assurance and source code. * Architected technical specifications, technical issue resolutions and test cas e development. PureButtons.com - Brunswick, OH 2007 - 2009 Director of Business Development Managed and maintained corporate website, customer support and e-commerce system s. Managed e-commerce hosting environments and all website content while analyz ing site performance as well as affiliate management and Social Media campaigns, segmented campaigns and triggered campaigns (browse, cart abandonment, welcome series). * Spearheaded a popular branding strategy that provided a 312% increase in websi te traffic along with more than 80,000 visitors overnight and received worldwide attention. * Facilitated direct marketing initiatives to increase interest in new product o fferings. * Implement new strategies and testing scenarios for e-mail marketing programs a nd strategies to increase traffic and revenue through SEO & PPC. * Manage e-commerce hosting environments and maintenance of all website content, including tracking, auditing and analyzing site performance. Education and Recognitions

Western Governors University - Salt Lake City, UT To graduate February 2011 Bachelor's degree in Marketing Management Social Media Campaign with PureButtons.com press release was a huge success and was featured in these publications: * Greenberg, A. (2007). Digg This Headline, For Google's Sake. Retrieved from ht tp://www.forbes.com/2007/10/17/digg-google-advertising-tech-cx_ag_1017digg.html * Charlesworth, Alan. Internet Marketing: A Practical Approach. Burlington: Else vier, 2009. Print. * "Company Rewards Risk-Takers" Akron Beacon Journal [Akron, OH] 13 Oct. 2007: D 1. Print. 1 | Page (continued)