Ebook Instagram para Negocios y Profesionales 2
September 16, 2022 | Author: Anonymous | Category: N/A
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SB]B EGKODNOT, S]OLGTNOEBHGT ^ FB]DBT SG]TOEBHGT
7 pbsos dofprombios pbrb optnfnzbr igstbdbr somrg tu dofpgtgednb.
DOEYGENIO
¿Sor quî nestbkrbf? .........................................................................34 .........................................................................34 2- Dofgedgfos - Hos prnfgros pbsos.......................... pbsos..............................................39 ....................39 =- Drgb tu dugetb ig Nestbkrbf pbrb Gfprgsbs.................................37 Dbfmnbr b dugetb ig Gfprgsb o Drgbior....................... Drgbior..........................................3< ...................3< Dbfmnbr b dugetb ig Gfprgsb.................. Gfprgsb.................................................. .........................................3: .........3: Dbfmnbr b dugetb ig Drgbior....................... Drgbior...................................................... .....................................3> ......3> 4- ]gvnsb y utnhnzb hbs Gstbiæstndbs ig Nestbkrbf.............. Nestbkrbf...............................23 .................23 9- Optnfnzb tu pgrlnh ig Nestbkrbf......................................................27 Nestbkrbf......................................................27 7- Dofngezb b pumhndbr ge Nestbkrbf................................................2< Nestbkrbf................................................2< Fbrtæegz...............................................................2>
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
¿SO] RWÎ NETYBK]BF? Nestbkrbf gs hb ]gi Todnbh igh fofgeto, fudjbs pgrsoebs gstâe bhhn y igmgfos bprovgdjbr gso, ueb krbe dbetnibi hb utnhnzb bh igspgrtbr, betgs ig nrsg b iorfnr, iurbetg gh iæb gstâe rgvnsbeio gh tghîloeo ge sus rbtos hnmrgs y binvnege qug tngege bmngrto... pugs sæ, Nestbkrbf. Ygegfos ueb krbe oportuenibi ig qug eos vgbe y ig doesgkunr luturos dhngetgs ge gstb phbtblorfb, getoedgs gs gh fofgeto ig poegr fbeos b hb omrb y dofgezbr.
FBT IG =7 FNHHOEGT IG GFS]GTBT YNGEGE NETYBK]BF FBT IG HB FNYBI IG HOT WTWB]NOT INDGE RWG IGTDWM]GE EWG\OT S]OIWDYOT GE NETYBK]BF
WE YG]DNO IG HBT JNTYO]NBT FÂT \NTYBT TOE IG GFS]GTBT
:3% IG BWFGEYO GE GH YNGFSO NE\G]YNIO GE FN]B] \NIGOT GE NETYBK]BF
FBT IG =33 FNHHOEGT IG WTWB]NOT IG NETYBK]BF \NTNYBE SO] HO FGEOT WE SG]LNH IG GFS]GTB BH IÆB
GTYBIÆTYNDBT YOFBIBT IGH MHOK IG GFS]GTBT IG NETYBK]BF
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
34
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
2- DOFGEDGFOT. HOT S]NFG]OT SBTOT Ho fâs inlndnh gs nendnbr, tofbr hb igdnsnôe ig sgkunr hos pbsos qug tg hhgvbrâe b poigr dofuendbrtg ig ueb fbegrb glgdtnvb y qug tg jbkb bhdbezbr b gsos dhngetgs potgednbhgs. Yofb pbpgh y hbpnz y rgspoeig gstbs dubtro prgkuetbs1
2- ¿DÔFO TOE HOT DHNGEYGT RWG RWNG]O BHDBEQB] GE NETYBK]BF? GIBI TGZO DOFSO]YBFNGEYOT ¿RWÎ HGT KWTYB? ¿DÔFO JBMHBE?
=- ¿RWNÎE GT FN DOFSGYGEDNB? 4- ¿RWÎ GTYÂ JBDNGEIO FN DOFSGYGEDNB GE NETYBK]BF? ¿RWÎ HGT LWEDNOEB? ¿RWÎ EO HGT LWEDNOEB?
9- TN YW\NG]BE RWG GTDOKG] GEY]G FN TG]\NDNO ^ HB DOFSGYGEDNB, ¿SO] RWÎ IGMG]ÆBE GHGKN]YG?
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
39
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
Hugko ig rgspoeigr toibs gsbs prgkuetbs, yb tgeirâs ueb vnsnôe fâs dhbrb ig quî jbdgr ge tu dugetb ig Nestbkrbf, hb nigb ig doeodgr ho qug gstâ jbdngeio hb dofpgtgednb eo gs dopnbrhos, sneo doeodgr quî pugig luednoebr y dôfo fgaorbr ho qug olrgdgfos.
=- D]GB YW DWGEYB IG NETYBK]BF SB]B GFS]GTBT
Hb dugetb ig Nestbkrbf pbrb gfprgsbs luednoeb pgrlgdtbfgetg pbrb gfprgeinfngetos, pgqugòbs y krbeigs gfprgsbs, bsæ dofo pbrb fbrdbs pgrsoebhgs. B doetneubdnôe tg prgsgeto bhkuebs vgetbabs qug omtgeirâs bh dbfmnbr tu tnpo ig dugetb1
YGEI]ÂT GTYBIÆTYNDBT GE YNGFSO ]GBH IG YWT JNTYO]NBT ^ SWMHNDBDNOEGT. DOEODG]ÂT FÂT IG YWT TGKWNIO]GT ^ TOM]G DÔFO NEYG]BDYÑBE DOE YWT SWMHNDBDNOEGT. SWGIGT BK]GKB] HB NELO]FBDNÔE IG YW GFS]GTB, JO]B]NO, WMNDBDNÔE ^ YGHÎLOEO.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
37
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
DBFMNB] B DWGEYB IG GFS]GTB O D]GBIO] Bquæ tngegs gh pbso b pbso pbrb dbfmnbrtg b dugetb ig gfprgsb, gs fuy sgednhho, bsæ qug yb pugigs jbdgrho.
2- JBQ DHND@ GE HB SGTYBÒB
=- GEY]B GE DOELNKW]BDNÔE
4- S]GTNOEB "DWGEYB"
9- TGHGDDNOEB BRWÆ
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
3<
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
BRWÆ IGMGT GHGKN] TN YW DWGEYB TG]Â IG GFS]GTB O D]GBIO] B pbrtnr ig gstg pueto, soho igmgs sgkunr hbs nestruddnoegs y hnsto.
DWGEYB IG D]GBIO] Gh pgrlnh ig drgbior dugetb doe doetrohgs ig pgrlnh pgrsoebhnzbmhgs, fgesbagræb snfphnlndbib y gstbiæstndbs, bigfâs ig jgrrbfngetbs ig beâhnsns bvbezbibs. Bh sghgddnoebr gstb opdnôe, jby qug ghgknr gh tnpo ig lnkurb pñmhndb1 Bdtor, drgbior ig vnigos, mhokugr, gtd.
DWGEYB IG GFS]GTB Gh pgrlnh ig gfprgsb tg ibrâ eugvbs lorfbs ig doetbdto, drgbr profodnoegs y rgdokgr nelorfbdnôe somrg hos sgkuniorgs pbrb hos beâhnsns ig fgrdbio. Ybfmnîe igmgs gspgdnlndbr quî tnpo ig gfprgsb1 mhok pgrsoebh, brtg, rgstburbetg, krupo fusndbh, gtd.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
3;
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
DBFMNB] B DWGEYB IG GFS]GTB Toho igmgs sgkunr hbs nestruddnoegs y hnsto.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
3:
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
DBFMNB] B DWGEYB IG D]GBIO] B pbrtnr ig gstg pueto, soho igmgs sgkunr hbs nestruddnoegs y hnsto.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
3>
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
4- ]G\NTB ^ WYNHNQB HBT GTYBIÆTYNDBT IG NETYBK]BF Hbs gstbiæstndbs ge hb dugetb ig egkodnos ig Nestbkrbf, tg pgrfntnrâe doeodgr quî tbe glgdtnvos soe tus doetgenios, dôfo gstâ dofpugstb tu buingednb y hbs jorbs ge hbs qug sg gedugetrbe doegdtbib. Tbmgr gsto gs ig sufb nfportbednb porqug tg byuibrâ b igtgrfnebr hos doetgenios y hbs jorbs ge hbs dubhgs igmgs pumhndbrhos.
SB]B BDDGIG] B HBT GTYBIÆTYNDBT, IGMG SWHTB] GE HB SGTYBÒB TGÒBHBIB.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
23
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
GTYBIÆTYNDBT IG NETYBK]BF SB]B BDDGIG] B HBT GTYBIÆTYNDBT, IGMGT SWHTB] GE HB SGTYBÒB TGÒBHBIB.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
22
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
GTYBIÆTYNDBT IG NETYBK]BF Ge hb pgstbòb ig "Bdtnvnibi" poirgfos omsgrvbr dôfo jb rgspoeinio gh pñmhndo b eugstrbs ñhtnfbs pumhndbdnoegs, dubetbs pgrsoebs jbe jgdjo dhnd ge gh gehbdg wgm ig eugstro pgrlnh y b dubetbs pgrsoebs jgfos hhgkbio doe eugstros doetgenios.
eñfgro ig vnsntbs vs. rgeko ig lgdjb
eñfgro ig dhnd`s vs. rgeko ig lgdjb
lgdjb x jbstb lgdjb ^
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
2=
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
GTYBIÆTYNDBT IG NETYBK]BF Ge hb pgstbòb ig "Sñmhndo" tgeirgfos ue nelorfg ig hbs dnuibigs y pbæsgs ge hos qug sg umndbe eugstros sgkuniorgs. Tn prgsnoebfos dubhqungrb ig hbs mbrrbs, eos fostrbrâ gh pordgetbag. Ybfmnîe vgrgfos hbs gibigs ig eugstros sgkuniorgs por krupos. ^b doe gstbs gstbiæstndbs pugigs gvbhubr y dofgezbr b inrnknr tus doetgenios b hb buingednb qug fâs tg snkug.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
24
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
GTYBIÆTYNDBT IG NETYBK]BF Ybfmnîe poirâs doeodgr gh sgxo ig tus sgkuniorgs y hbs jorbs ge hbs dubhgs sg gedugetrbe doegdtbios por dbib iæb ig hb sgfbeb. Doe gsto pugigs drgbr ue dbhgeibrno pbrb igtgrfnebr igtgrfnebr hbs jorbs y hos iæbs ge hos dubhgs gs fâs lbdtnmhg qug ueb fbyor dbetnibi ig pgrsoebs pugibe vgr ho qug pumhndbs..
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
29
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
9 - OSYNFNQB YW SG]LNH IG NETYBK]BF Dubeio ueb pgrsoeb getrb ge gh pgrlnh ig Nestbkrbf ig bhkunge, soho hg tofbrâ ueos 23 sgkueios pbrb igdninr sn snkug gsb dugetb o eo. Sbrb qug tus dhngetgs potgednbhgs sgbe btrbnios por tn, igmgs dunibr toios hos snkungetgs puetos, tg bsgkuro qug sn hos tngegs ge su hukbr, tgeirâe ueb krbe posnmnhnibi ig qug sg doevngrtbe ge tus sgkuniorgs, bsæ qug bdâ hos tngegs1
LOYO IG SG]LNH Wtnhnzb gh hoko ig hb gfprgsb o ueb loto sn grgs fbrdb pgrsoebh. Abfâs ho igags sne ueb nfbkge.
IGTD]NSDNÔE Yngegs 273 dbrbdtgrgs pbrb jbmhbr somrg tu propugstb, ho qug jbdgs y jbdgr ue hhbfbio b hb bddnôe.
EOFM]G ^ ODWSBDNÔE Bprovgdjb pbrb qug hbs pgrsoebs tg gedugetrge fâs lâdnh dubeio jbkbe ueb mñsqugib ig tu gspgdnbhnibi.
JNTYO]NBT IGTYBDBIBT Jnstornbs qug pugigs igabr lnabs. Sugig sgr dôfo jbdgr ue pginio, prgkuetbs lrgdugetgs, gtd.
GEHBDG B [GM Gstg gs gh ñendo sntno ioeig sg pugig jbdgr dhnd ge Nestbkrbf, bprovîdjbho y inrnkg b hbs pgrsoebs b tu pâkneb.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
DOEYBDYOT Sugig sgr gh dorrgo, tghîloeo o dôfo hhgkbr. Gsto igpgeigrâ ig ho qug qungrbs hokrbr.
27
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
7- DOFNGEQB B SWMHNDB] GE NETYBK]BF Ygengeio toio hnsto, gs jorb ig qug gfpngdgs b dofpbrtnr ho qug tngegs t ngegs pbrb olrgdgr b tus potgednbhgs dhngetgs. Sbrb gsto tbfmnîe igmgs prgpbrbrtg y olrgdgr1 olrgdgr1
NFÂKGEGT IG DBHNIBI ^ INTGÒOT RWG NFSBDYGE Jbz pumhndbdnoegs qug hokrge dbptbr hb btgednôe igh pñmhndo. ]gdugrib qug ge Nestbkrbf gh kusto getrb por hb vnstb.
D]GB WE DBHGEIB]NO GINYO]NBH Gsto pgrfntnrâ qug tg orkbendgs y eo tg qugigs sne doetgenio pbrb pumhndbr.
DOEYGENIO IG \BHO] Eo sg trbtb soho ig pumhndbr nfâkgegs, sneo ig ibr doetgenio qug hg netgrgsg b tu b tu buingednb.
OSYNFNQB HB FGINIBT SB]B HBT SWMHNDBDNOEGT Gvntb qug tus nfâkgegs sg vgbe fbh, utnhnzb hbs fginibs bigdubibs pbrb Nestbkrbf.
WYNHNQB HOT LO]FBYOT INTSOENMHGT SWMHNDBDNOEGT JNTYO]NBT NETYBK]BF HN\G NETYBK]BF Y\ (NKY\) MOOFG]BEK - JNSG]HBSTG - HB^OWY
Srugmb dbib ueo ig gstos lorfbtos pbrb qug tgekbs vbrngibi ig doetgenio, bpôybtg ge hbs jgrrbfngetbs ig insgòo y sî drgbtnvo, gsto tg pgrfntnrâ rgsbhtbr ge Nestbkrbf.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
2;
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
¿DWÂH GT GH TNKWNGEYG SBTO?
¿RWÎ GT IGTSGKB
DOE NETYBK]BF?
Gs ue durso ge gh qug tg gxphndo pbso b pbso dôfo sgr fâs glgdtnvo doe tu dugetb ig Nestbkrbf, tg ibrî doesgaos, trudos, jgrrbfngetbs y bphndbdnoegs qug tg byuibrâe b sgr vnsnmhg y b jbdgr qug tus dhngetgs hhgkuge b tn b trbvîs ig gstb ]gi Todnbh.
DOEYGENIO Srnfgros pbsos. Lbmrndbeio doetgenios ig Nestbkrbf. Jnstornbs ig Nestbkrbf. Kgstnôe y Jgrrbfngetbs pbrb Nestbkrbf. Doesgaos. ^ fudjo fâs. Gh durso tngeg bddgso ig por vnib y hbs dhbsgs sg nrâe bdtubhnzbeio, por ho duâh sngfprg tgeirâ vnkgednb.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
2:
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
BDG]DB IG AOFF^ FB]YÆEGQ Toy Fgrdbiôhoko doe îelbsns ge Sosndnoebfngeto ig Fbrdbs ge Inkntbh, Bsgsor ig Fbrdbs pbrb Gfprgeigiorgs, spgb`gr ig ]gigs Todnbhgs y qungro byuibrtg b hokrbr tus omagtnvos ig egkodno y jbdgr qug hhgkugs bh pueto qug sngfprg jbs igsgbio, doe gstrbtgknbs ig Fbr`gtnek ge hos fginos inkntbhgs y ge hbs ]gigs Todnbhgs qug sæ luednoebe.
¿DÔFO YG B^WIB]Î? Dofpbrtnrî doetnko y doe toios hos qug gstîe rgbhfgetg netgrgsbios, fns bdngrtos, fns grrorgs y ho qug fg jb luednoebios pbrb doesgkunr fâs dhngetgs. Eo sg trbtb soho ig hb tgoræb, sneo ig ho qug jbdg b hbs pgrsoebs rgbhfgetg mugebs, HB
S]BDYNDB. Gspgro poigr byuibrtg ge tu egkodno o fbrdb pgrsoebh, sn tngegs bhkueb iuib, jbzhb sbmgr, gsdræmgfg o fg pugigs sgkunr ge fns ]gigs Todnbhgs, tbfmnîe pugigs vgr ho qug jbko y dôfo pugio dohbmorbr ge tus proygdtos.
NETYBK]BF SB]B EGKODNOT ^ FB]DB SG]TOEBH
2>
GMOO@ K]BYWNYO1 CTO^AFB]YNEGQ
BWYO] Aoffy Fbrtæegz
]GIGT TODNBHGT
SÂKNEB [GM www.soyafbrtnegz.dof
DO]]GO johbCsoyafbrtnegz.dof
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