eBook Cp 13 Estrategias Instagram
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13 ESTRATÉGIAS PARA GANHAR SEGUIDORES
NO INSTAGRAM
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ÍNDICE INTRODUÇÃO ......................................................................................................................................... 3 POR QUE INVESTIR NO INSTAGRAM? ..................................................................................................5 13 ESTRATÉGIAS ESTRATÉGIAS PARA GANHAR SEGUIDORES E ENGAJAMENTO NO SEU INSTAGRAM INSTAGRAM .............6 ...... .......6 1.
Perl bem estruturado ...................................................................................................................7
2.
Feed organizado .............................................................................................................................9
3.
Conteúdo relevante ......................................................................................................................11
4.
Planejamento nas postagens ......................................................................................................15
5.
Uso de hashtags ...........................................................................................................................16
6.
Uso da Geotag ..............................................................................................................................18
7.
Parcerias com micro inuenciad inuenciadores ores .........................................................................................22
8.
Ser engajado .................................................................................................................................23
9.
Usar o Instagram Stories .............................................................................................................24
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INTRODUÇÃO O Instagram atrai milhões de usuários diariamente, por conta disso, já está presente entre as TOP 10 redes sociais com o maior número de usuários no mundo.
Segundo dados da plataforma, plataforma, divulgados em setembro de 2017, o Instagram possui 800 milhões de usu ários ativos por mês e 500 milhões de pessoas acessando o aplicativo todos os dias. Crescendo em ritmo acelerado, o Instagram deixou de ser apenas um aplicativo para compartilhar fotos e vídeos tornando-se uma ferramenta de negócios para muitas marcas em busca de audiência engajada. Milhões de jovens e adultos estão conectados diariamente no Instagram para descobrir as novidades que estão acontecendo no mundo, compartilhando suas histórias e promovendo
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E você? Está tendo esses problemas? Você também sente que está produzindo conteúdo e não está impactando ninguém? E as suas publicações? Não estão conseguindo curtidas e nem comentários? Nem vamos falar dos seguidores né, deve estar super complicado conquistá-los. Eu sei que você já deve ter pensando em desistir do Instagram por não estar obtendo resultados. Sofrer porque o engajamento está baixo, porque o número de seguidores não cresce e as vendas não estão aumentando, é um problema que a maioria dos negócios enfrenta quando entra em uma nova rede social.
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Segundo dados do Omnicore Omnicore e e do Instagram Instagram::
32% os usuários da Internet estão no Instagram; São feitos mais de 100 milhões de posts por dia;
POR QUE INVESTIR NO INSTAGRAM? Com um apelo muito mais visual, o Instagram é um aplicativo de fotos e vídeos com uma interface simples, mas que vem conquistando o mundo cada vez mais.
Os vídeos do Instagram recebem 2 vezes mais engajamento comparados com os vídeos do Facebook;
#
Postagens com hashtags recebem 12,6% mais engajamento; Já foram carregadas mais de 40 bilhões de fotos no Instagram; 75% dos Instagrammers realiza uma ação depois de ser inspirado por uma publicação;
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13 DICAS PARA GANHAR SEGUIDORES NO SEU INSTAGRAM
Antes de aplicar qualquer estratégia de marketing digital é muito importante ter conhecimento de quem é o seu público-alvo. Só assim, você vai se comunicar com a pessoa certa do jeito certo, de acordo com o perl do seu cliente. Para provar que a presença nas redes sociais é fundamental para a decisão de compra dos usuários, a SPROUT SOCIAL divulgou uma pesquisa realizada em 2017, mostrando que mais metade dos compradores de todas as idades tendem a seguir uma marca nas mídias sociais antes de comprar um produto. No Instagram, cerca de 68% dos usuários de 13 a 24 anos armam que interagem com as marcas regularmente, seja olhando fotos, gostando de algum conteúdo, seguindo uma marca, visitando seu site e entre outros. De fato, essas informações provam que o Instagram tem potencial para te ajudar a vender mais! Mas, conquistar seguidores de acordo com o perl do seu negócio não é tão fácil quando parece, não é mesmo? E, para te ajudar a conhecer mais sobre quem é o perl da sua audiência, tenho um Guia Completo de Denição de Persona. Persona. Este e-book contém 51 perguntas para você fazer
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PERFIL BEM ESTRUTURADO
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Assim, ca muito mais fácil para os usuários já identicarem qual é o tipo de conteúdo que ele vai encontrar na minha rede social. Lembre-se de colocar um link no seu perl que direcione o seu seguidor para alguma página do seu site ou blog.
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2
FEED ORGANIZADO
Como falamos falamos no início desse e-book, o Instagram é uma rede social totalmente visual . Por isso, ter critério ao selecionar e postar fotos e vídeos no seu feed é essencial.
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Para criar essa identidade única para seu Instagram, pense no estilo da sua marca. Analise se ela combina mais com cores quentes ou frias, alto ou baixo contraste de cores. Depois, é só replicar o mesmo padrão em todas as fotos que você vai postar. No meu blog, separei 8 ferramentas poderosas para criar imagens para o Facebook, que também podem ser aplicadas no Instagram, para você deixar seu feed padronizado e visualmente atrativo.
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3
CONTEÚDO RELEVANTE
Pensar em um conteúdo relevante é a chave Pensar c have do sucesso.
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@starbucks A maior rede de café do mundo, constantemente, promove pr omove conteúdo de qualidade nas redes sociais e conquista cada vez mais fãs. O Starbucks possui mais de 15 milhões de seguidores no seguidores no Instagram. O conteúdo da rede gira em torno das variadas versões do seu icônico copo de café, reposts das experiências dos seus consumidores e as fotos dos seus produtos.
O legal do Instagram do Starbucks é conferir como as ideias das publicações são bem criativas. As com
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@redbull A marca Redbull é a prova viva de que não é necessário apenas falar do seu produto para promover um conteúdo que gere vendas. Com mais de 7,9 milhões de seguidores, seguidores, a marca de bebidas energéticas identicou o estilo de vida do seu públipúblico-alvo e apostou em conteúdos que envolvam: esportes radicais, natureza e cultura. O Instagram da marca possui, em sua maioria, videos bem
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@buzzfeedtasty O Instagram da Tasty, Tasty, criado pelo site de entretenimento BuzzFeed, consiste na criação e compartilhamento de vídeos sobre receitas saborosas. O sucesso do perl veio da ideia de criar um conteúdo adaptado para as redes sociais, de uma forma que o usuário possa assisti-lo rapidamente e mesmo assim aprender como criar as receitas. Atualmente com mais de 14,6 mil seguidores, o Tasty pública vídeos sobre receitas rápidas e fáceis de
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@forever21 E para você que busca inspiração no segmento da moda, indico o perl da loja de roupas Forever 21. Promovendo conteúdo que atenda a diversos estilos, a marca aposta em modelos fora do “padrão” das passarelas, postagens que mostram os detalhes dos produtos e publicações sobre o dia a dia dos usuários. Vale a pena dar um check e conferir como a marca divulga seus produtos. Isso te dá várias ideias de como produzir fotos para
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@skol Quer conferir conteúdo criativo e com temas relevantes? Então acesse o Instagram da cervejaria Skol. Atualmente com mais de 250 mil seguidores , a marca vem abordando vários assuntos sociais, como empoderamento e diversidade através das suas ações de marketing e postagens nas redes sociais. Através do Instagram, a Skol busca passar o real valor da sua marca, exibindo os valores praticados pela empresa. O perl é repleto de posts criativos, com design arrojado e coloricolori do. Tenho Tenho certeza que você vai se inspirar nas diversas ideias que eles têm.
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INSTAGRAM ADS Atualmente, existem mais de 2 milhões de anunciantes no anunciantes no mundo inteiro usando o Instagram para compartilhar suas histórias e gerar resultados comerciais. O gasto com publicidade nessa rede social subiu 60% comparado ao ano de 2016. Ou seja, através desses dados podemos perceber que as marcas estão começando a perceber que as campanhas de publicidade feitas através do Instagram trazem resultados.
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Agora que você já sabe que é muito importante anunciar nesta rede social, separei aqui três publicações do meu blog para te ajudar a criar seus anúncios:
- COMO ANUNCIAR NO INSTAGRAM - COMO CRIAR ANÚNCIOS NO INSTAGRAM STORIES:
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SOBRE A CAMILA PORTO Sou autora do livro “Facebook Marketing: Como gerar negócios na maior rede social do mundo” e ministro treinamentos sobre Facebook Marketing e Marketing
Minha missão... Minha missão é ajudar você a utilizar todo o potencial da Internet e do Marketing Digital no seu negócio ou na sua carreira, para criar uma vida com propósito e grandes realizações. Ah, além de tudo
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Como você pode até QUINTUPLICAR suas vendas? O que é Essencial para vender mais: Atrair, Engajar e Converter
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