Eastman Kodak Case Analysis

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Eastman Kodak case analysis

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 c  c to make at least 76% of new-comer consumers and 20% of competitorsm consumers buy Kodakms product in a yearc c  c c
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 c c increase average householdsm film usage rate from 15 rolls per year to 20 rolls per year in two years time. c  c c # c  c  c   c # c  c c  c 
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c reduce the advertising costc 4
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c sell films to other countries like China, India, UK, etcc  cc
c develop new film for children who are potential customers #  cc
cgive µpremium customers¶ more special servicesc c
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 c  c  c c cc$ccc consumers who purchase over 16 rolls per year c c c  c c6-c c  c  c
   c c   c c   c  c  c c  c If consumers purchase over 25 rolls of film at once, Kodak give them a coupon that they can print 5 rolls of film for free at the next time visitc c   c /6c c 
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