E Commerce

E - COMMERCE 

MAKEMYTRIP



IRCTC



ECHAUPAL



DRISHTHEE



EBAY



ALIBABA



SBI

STRUCTURE 

INTRODUCTION



TRAVEL



SOCIO-ECONOMIC



GENERAL MERCHANDISE



BANKING

INTRODUCTION

INTRODUCTION E – COMMERCE ØIt is about the exchange of digitalized information between parties ØIt is technology-enabled ØIt is technology-mediated ØIt includes intra- and interorganizational activities that support the exchange 

INTRODUCTION E – COMMERCE





E-commerce is the use of electronic communications and digital information processing

technology

in

business

transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals

INTRODUCTION E – MARKET





An electronic market is an interorganizational

information

system that provides facilities for buyers and sellers to exchange information

about

product offerings.

price

and

INTRODUCTION 

E – MARKET COMPONENTS



INTRODUCTION



E – COMMERCE PROCESS

INTRODUCTION

WORKING OF E-COMMERCE WEB SITE



•transactions between business organizations and individual shoppers

INTRODUCTION 

E – COMMERCE TYPES

 B2B

B2C C2B C2C

•transactions between business organizations and individual shoppers

INTRODUCTION 

PAYMENT MECHANISM



•transactions between business organizations and individual shoppers

INTRODUCTION E-COMMERCE PAYMENT SERVICE PROVIDER



INTRODUCTION 

SECURITY ASPECTS

ØLegitimacy of the Company? ØSafe contents? ØAssured communication? ØPayment process? ØIntrusion by the user? ØEavesdropping by a third party?

•transactions between business organizations and individual shoppers

INTRODUCTION 

SECURING E-COMMERCE



INTRODUCTION 

SECURING E-COMMERCE

ØAUTHENTICATION SYSTEM ØSECURED SOCKET LAYER Ø  IP Sec PROTOCOL ØFIREWALL ØPERSONAL FIREWALL ØPUBLIC KEY INFRASTRUCTURE ØENCRYPTION

INTRODUCTION IRCTC is a B2C website which Offers online rail ticket booking , and checking of ticket reservation status . Includes train schedules , availability of tickets , and a travel Ranked planner 25th in . India and 557th in the world by ALEXA Make my trip is both a B2C and B2Bwebsite which deals with Flight Tickets , Hotel Bookings , Honeymoon Holiday Packages , Bus and Train / Railway reservations for your India and International Travel 94th in India and 1545 in the world as per Alexa Rating System

Registered Office Indian Railway Catering and Tourism Corporation Ltd., 9th Floor,Bank of Baroda Building, 16, Parliament Street, M a k e M y Trip New Delhi 110001. 1 0 3 , U d y o g V ih a r, P h a se 1 G u rg a o n , H a ry a n a 122016 IN D IA 

COOKIES Both the sites use cookies file in almost similar way. they use data "cookies" on certain pages of the Site to help analyse web page flow, measure promotional effectiveness, and promote trust C O O Ksafety. IE S A L L O W S T H E M T O P R O V ID E and IN F O R M A T IO N T H A T IS T A R G E T E D T O •U S E R ’ S IN T E R E S T S . M O S T C O O K IE S 

A R E " S E S S IO N C O O K IE S , " M E A N IN G TH AT TH EY ARE A U T O M A T IC A L LY D E L E T E D F R O M U S E R S H A R D D R IV E A T T H E E N D O F A S E S S IO N .

PRIVACY POLICY RISKS

o t d e t a l re s e i c i l o P ell s  Privacy r o ade r t t o t a h t s m i right a l c o f n i r custome not sell or rent to n o i t they do a orm f n i r e ser u custom A es. i t r a p d. e d i v o third r p o ls a s i t n e m Raigsrkese/ S e c u rity P ro to c o ls Both the s ites are s e c u re d by V e ris ig n . 1 2 8 /2 5 6 b i t E n c ry p tio n and b o th th e s ite s c la im a b s o lu te w eb

PAYMENT MODE Make My Trip

 

Accepts Credit Cards/Debit Cards/ Net Banking 

IR C T C D e b it C a rd s / C re d it C a rd s / N e t B a n k in g / C a sh C a rd s / E M I o p tio n is a lso a v a ila b le

E-ADVERTISEMENT

Make My Trip

 

from Mapmyindia, HSBC and other Holiday Offers IR C T C 

fro m N e ro la c , S B Ica rd s a n d H im a la y a H e a lth ca re



e - CHOUPAL

  

   





THEORETICAL CONSTRUCT   “electronic commerce is a modern business methodology that addresses the needs of organisations, merchants, and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery…e – commerce is associated with the buying and selling of information, products, and services via coomputer networks…” (KALAKOTA & WHINSTON : 15 : 2006)

  “e-commerce is selling goods and services on the retail level with anyone, anywhere, via the internet. It includes new business opportunities that result in …more effective exchange of goods and services” (AWAD : 8: 2007) 

 GIDDENS, A. , “Structuration Theory” (2002) 

 SCHUMACHER, E.F. “Appropriate Technology “ & “Intermediate Technology” (1969)



DRISHTEE

ABOUT : DRISHTEE • Drishtee is a social enterprise. Covers the State of Haryana, Bihar, Assam and Madhya Pradesh.  

• Drishtee is B2B2C business Model through kiosk-based platform to deliver services in Health, Education, Banking, Micro-finance.  

• Through ICTs the villagers have the access to sell or buy craft products, agricultural produce & without the involvement of intermediaries.  

• Bottom of the Pyramid (BoP) approaches and technologies . 

E-CHOUPAL STATES COVERED10 NUMBER OF e-CHOUPALS 6500 VILLAGES COVERED 40000

LE

S ’ T

P

T U

D N I

A I

FI

T S R FARMERS e-EMPOWERED 4000000

ABOUT : e - CHOUPAL • • e – Choupal is B2B2C with the CSR and corporate strategy of the ITC.  

• The e-Choupal experience highlights that ICT platforms can provide rural connectivity and e-commerce support. 

• • Comprehensive knowledge of rural markets. The network across villages has emerged as the gateway of e –Commerce in the sale and purchase of – wheat, rice, pulses, soya, maize, spices, coffee, aqua-products. 

• • WIN- WIN MODEL through reduction of transaction cost and elimination of middlemen through the mediation of ICTs •

THE PARAMETERS •

• NATURE OF THE WEB-SITE : B2C / B2B / G2C / G2B OTHER  

• RELIABILITY / WORTH • 

• MODES OF PAYMENT : (CREDIT CARD / E-CASH / E-WALLET / CASH) 

• • BUSINESS GENERATION  

• DESIGN OF THE INFORMATION SYSTEM (ARCHITECTURE)

•

NATURE OF THE WEB - SITE • DRISHTEE : B2B2C [E-GOV] HARYANA, MP, BIHAR • E – CHOUPAL : B2B2C [CORPORATE GOVERNANCE + e – GOVERNANCE] •  The two sites are outwardly B2B but have a role in socio-economic development of the rural populace. The state plays a prominent role by facilitating and mediating with

RELIABILITY / WORTH (CONTD.) THE SITES HAVE BEEN ANALYSED AND ASSESSED BY

http://sites-rate.com

RELIABILITY / WORTH (CONTD.)

MODES OF PAYMENT  

Both the models are using cash primarily.. However, the e – Choupal has used - cash in a few models. Drishtee lags behind in the use of e – cash

• 

• Technology Transaction 

Intermediated

Cash

MODES OF PAYMENT (CONTD.) : FINANCE AND MICRO FINANCE •

•

Considering the need for small financial assistance to poor Drishtee has taken up initiative for carrying microfinance activities and has arranged external commercial borrowing from US based Acumen Fund. Banking for financial inclusion Drishtee Foundation has entered into an agreement with the State Bank of India and HDFC Bank to extend Business Correspondent and Business Facilitator services to rural India.

BUSINESS GENERATION  



DRISHTEE : Satyan CEO, DRSIHTEE informed he expects more investments in his venture, although he has a cash reserve of Rs.45 lakh with him. (http://defindia.net/files/Drishtee%2ofor%2oAIF %20by%20DEF.pdf)









E-CHOUPAL : ITC's Agri Business Division is the country's second largest exporter of agri-products with exports of over Rs. 1000 Crores (Rs. 10 billion). Its domestic sales of agri-products are in excess of Rs. 1500 Crores (Rs. 15 billion). (http://www.itcportal.com/itc-business/agribusiness/agri-commodities-and-rural-services.aspx)

DESIGN : ARCHITECTURE •

• Both DRISHTEE and e – CHOUPAL Have Similiraty In The Design And Architecture Of The System  

• Matriculate / Uneducated Could Operate SOOCHAK (DRISHTEE), SANCHALAK (e-CHOUPAL) 



• Both Are INTERACTIVE And Mouse Operated. 



• The Design Of The Web Site Has Been Made After Due Deliberations Considering The Context Of The Indian Village. 

OBSERVATIONS – In The Post Capitalist And Post Industrial Phase, The Development Mediated Through The Ict’s Have A Great Role To Play. (DRUCKER : “POST – CAPITALIST SOCIETY” 1994, CASTELLS : “THE RISE OF THE NETWORL SOCIETY” 2002)



– THE MOOT POINT : Alongwith

Reduction Of Poverty Bridging The Digital Divide Should Go Hand In Hand. As Depicted By Both The Models.



– Both DRISHTEE And E- CHOUPAL Have Been Performing Well In This Field. A Proper Fusion Of The Government, The Business And The Citizen Is Imperative. And, THUS,

PROPOSE!?

WE

THE SUCCESS MODEL : A SUGGESTION GOVERNMENT

e - GOVERNENCE

OM C eBUSINESS

CE R ME

PEO

PLE

’S P ART ICI PAT IO

N

CITIZEN

INTRODUCTION eBay is a September is a global

B2C website founded in 1995 . online marketplace where practically anyone can trade through buy / sell / auction practically anything . Today , the eBay community includes more than 90 million active users from all around the world .

INTRODUCTION At

any given time , there are approximately 200 million listings on eBay worldwide , and approximately 6 . 6 million listings are added per day .



eBay

users trade in more than 50 , 000 categories including collectibles , antiques , sports memorabilia , computers , IT and office , art , antiques , toys , dolls , stamps , comics , magazines , music , pottery , glass , photography , electronics , jewellery and gemstones .

INTRODUCTION eBay

India ( formerly Baazee . com ) was launched in India in 2000 & has become one of India's leading online shopping destinations .

eBay

India has a community of over 2.5 million registered users across over 2 , 471 towns in India . Approximately 12 , 800 sellers use eBay India as a primary or secondary source of income . ( Source : A C Nielsen International Research , June 2006 )

INTRODUCTION

Alibaba . com

is the China ’ s largest business - to - business ( B2B ) e - commerce site . Alibaba was founded in 1999 by Jack Ma , an English teacher turned entrepreneur . It is based in Hangzhou , two hours south of Shanghai . Alibaba . com is known mainly for linking Chinese manufacturers with buyers around the globe . Alibaba was valued at $3 billion , was used by 500 , 000 people daily and had 2 . 5 million registe red users.

INTRODUCTION The

privately held Alibaba Group reaches Internet users in more than 240 countries and regions . The group and its subsidiaries employ in excess of 19 , 000 people in some 60 cities in Greater China , India , Japan , Korea , the United Kingdom and the United States .

Alibaba . com

completed its US$1 . 7 billion initial public offering on the Hong Kong Stock Exchange in November 2007 , the biggest Internet IPO at the time since Google's 2004 offering on the NASDAQ .

WEBSERVER eBay version 3 uses VULNERABILITY infrastructure

IBM's e software WebSphere J2EE application server as the foundation for its trading platform . But , it uses Microsoft Passport for authentication . Both the sites use LAMP and



claim  foolproof web server protection . On the other hand several hackers like methodman or eliteteam keeps on trying to breach the webserver security by phising , session cookies hijacking , clickjacking , scoofing , cross site scripting , syn attacking etc .

REGISTERED OFFICE eBay India P r

rivate Limit 1 0 1 ed, B , m A k o r : u c t s . i r a C e A l i b a b t e H e a d q u a r t LBS Marg, Kanjurorporate Park, C o r p o r a S h a n g R o a d Mumbai - 400 079marg (West)

g n a W 9 ict 69 r t s i D g n a i j n i B 52 0 0 1 3 u Hangzho 8 8 0 2 a 2 n 0 i 5 h C -8 1 7 5 ) 5 6 0 8 5 + 5 ( 1 : 8 l 9 e T -8 1 7 5 ) 6 8 Fax: (+

COOKIES Both

the sites use cookies file in almost similar way . they use data " cookies " on certain pages of the Site to help analyse web page flow , measure promotional effectiveness , and promote trust and safety . Cookies allows them to provide information that is targeted to user ’ s interests . Most cookies are " session cookies ," meaning that they are automatically deleted from users hard drive at the end of a session .

COOKIES

eBay

uses HTML cookies to operate customers sign - in feature , which remember preferences and require to enter password less frequently . § eBay also use Flash cookies . When  user sign in to his eBay account , a unique ID is generated that identifies the computer used to connect to eBay . This unique ID is stored as a Flash cookie on his computer so that the next time he visits eBay from the same machine enabling eBay to confirm that it is a trusted source

PRIVACY POLICY Both the sites follow almost privacy policy . They promise that they will

similar

not sell or rent customers personal information to third parties without explicit consent . However , they shares these personal information with their parent , affiliates , subsidiaries , and joint ventures . From time to time they may reveal general statistical information about their Web site and visitors , such as number of visitors , number and type of goods and services purchased , etc .

PRIVACY POLICY If

a user enters information to any advertiser , the information is simultaneously collected by eBay also . The information is used by eBay in accordance with the terms of this privacy policy and is used by the advertiser . is bound to provide the users eBay information to law enforcement and regulatory inquiries , as well as other third parties to enforce laws , such as : intellectual property rights , fraud and other rights , to help protect you and the community from bad actors .

PAYMENT MODES

eBay uses ‘ PaisaPay ’ as mode of payment and to ensure the customers safety . PaisaPay is an eBay online payment service where buyers can pay sellers through credit card , debit card and online bank transfer using PaisaPay system which runs on the Indian banking and credit card infrastructure .

PAYMENT MODES  

Alibab uses Escrow Services for mode of payment . The Escrow service on AliExpress is powered by Alipay . com, a leading third - party online payment platform from the Alibaba Group . Escrow allows buyers to pay securely online without exposing their credit card details . Buyer can also track delivery of their order using a unique tracking number on the shipping payment .

RISK / SECURITY Following are various tools that eBay PROTOCOL offers its customers to protect

themselves and build trust with one another : The eBay Toolbar features " Account Guard ," a tool that enables members to protect their account by indicating when they are on a genuine eBay site and warning them when they are on a potentially fraudulent ( spoof ) website . eBay uses the latest VeriSign SSL  encryption technology to protect customer credit card and bank account details . It never share it with third parties .

RISK / SECURITY takes the help of Alibaba PROTOCOL eminent authentication



pre and verification ( A & V ) companies , such as VeriSign Inc ., Asian Company Profiles Ltd . ( ACP ), Hangzhou Zhongde Information and Technology Services Co . Ltd . and China Credit Service protocols ( P . R . C .) maintain security ToInformation Ltd . these A&V companies conduct

identity checks on paying members , including company registration details , to validate that it is an officially registered enterprise .

HITS Ebay . com

is ranked 21 in the world . Visitors to this site view an average of 18 . 0 unique pages per day . The site has attained a traffic rank of 8 among users in the US . Alibaba . com's three - month global Alexa traffic rank is 92 . The site has been online since 1999 , and approximately 60 % of visitors to this site come from China , where it has attained a traffic rank of 22 .

HITS

BANKING

State Bank of India

BANKING SECTOR 

State Bank of India

ØLARGEST  BANK IN INDIA Ø13,000 BRANCHES Ø5 ASSOCIATE BANKS ØOnlineSBI.com

HDFC Bank Ltd

BANKING SECTOR 

HDFC Bank Ltd

ØFIRST  Pvt SECTOR BANK Ø1,725 BRANCHES ØMOSTLY IN URBAN AREAS – 780 CITIES Ø4,393 ATMs

BANKING SECTOR 

HDFC Bank Ltd

According to Bank Statistics  monthly report released by RBI on 3rd Sept 2010, HDFC Bank stands at number one position when it comes to number of etransactions taking place in India, while SBI is ahead in terms of

BANKING SECTOR

BANKING SECTOR

BANKING SECTOR

E - COMPARISON PARAMETER

SBI

HDFC

IP Address

210.210.1.179

202.154.164.97

Server location

Hyderabad

Mumbai

Site type

B2B, B2C

B2B, B2C

Registered office

Mumbai

Mumbai

E - COMPARISON PARAMETER

SBI

HDFC

Hits (Daily Unique Visitors)

57,597

211,313

Alexa Traffic Rank in World

2305

598

Traffic Rank in India 515

35

E-advertisements (Daily Ad Revenue)

1,381 US $

5,270 US $

Load time

1.4000 sec or .025 s/kb

1.989 sec or 2.805 s/kb

E - COMPARISON PARAMETER

SBI

HDFC

Indexed Pages

2,210

3,560

Meta Description

Absent

Absent

Images

66

Absent (great)

Text to HTML ratio ( > 15%)

2.26% (problematic)

24.4% (great)

Frames

Yes (problematic)

No (great)

E - COMPARISON PARAMETER

SBI

HDFC

Flash

Yes

No

Robots.txt Files

Missing (problematic)

Present (great)

XML Site map

Missing (problematic)

Present (great)

Back links

8180 (2 govt back links)

4,380 (no govt back links)

Feeds

Missing

Missing

E - COMPARISON PARAMETER

SBI

HDFC

S i tes Li nking In

452

615

Cookie

Enabled

Enabled

Security protocols

EV-SSL 128 bit VeriSign.

SSL 128 bit VeriSign

Privacy Policies

Available

Available 

CONCLUSION

THANK YOU

DISCUSSION