DUMAGAT: The Indigenous People of Bulacan

“My dream had always been to preserve our world’s tribes through my photography, not to stop change from happening—because I know I can’t—but to create a visual document reminding us, and the generations after us, of the beauty of pure and honest living.” – Jimmy Nelson

Photography has the power to preserve and compile forms of evidences.

One of the major forms of photography is Documentary Photography.

Documentary Photography does not always depict loss and despair.

According to UNESCO cultural heritage does not end at monuments and collection of objects.

Documentary photography will greatly help the preservation and conservation of culture, especially the Indigenous ethnic group of Bulacan, the Dumagat Tribe.

Duma means Hubad, and Gat means Gubat.

The Dumagat belongs to the Negrito family based on their structure and other characteristics.

“Ang gubat at ang katutubo ay iisa. Ang Sierra Madre at ang Dumagat ay iisa.” - Francisco, 2016

Documenting the Indigenous People, an intangible cultural heritage is extremely significant not only because of its cultural manifestation but the wealth of knowledge and skills that will be passed through the next generations.

STATEMENT OF THE PROBLEM

• The Dumagat Tribe’s culture lacks proper photo documentation. • The Indigenous People, specifically the Dumagat Tribe needs empowerment. • There are a lot of misinterpretations about the tribe. • They are not well known as a cultural heritage that needs preservation and conservation.

OBJECTIVES

• Document the Dumagat Tribe’s everyday life and culture through the aid of photos, expose the details of their past and know why it still manifests in the present times by conveying relevant information.

• Communicate to the reader on how they are connected to the tribe by the means of resources. • Empower the Dumagat tribe in a way that we, lowlanders can be enlightened of the importance and impact the indigenous tribe possess

SCOPE AND LIMITATION

The Dumagat Tribe in Bulacan, particularly in the towns of Angat, Norzagaray, and Doña Remedios Trinidad, Bulacan.

One of the nearest settlement from Manila.

50mm and 10-22 Wide Agle Lens

CREATIVE OBJECTIVES AND STRATEGIES

MARKETING OBJECTIVES AND STRATEGIES

ADVERTISING OBJECTIVES AND STRATEGIES

MEDIA OBJECTIVES AND STRATEGIES

TARGET MARKET

PRIMARY TARGET MARKET

Researchers and Young Professionals, ages 20-39 years old who belong in the classes B and C.

SECONDARY TARGET MARKET

College Students ages 18-24 years old who belong in the classes B and C

TERTIARY TARGET MARKET

Collectors, Professionals and Institutions ages 25-54 years old who belong in classes B and upper C

CREATIVE EXECUTIONS

BOOK LAUNCH

PHOTO EXHIBIT

CONCLUSION

RECOMMENDATION