Domestic Auto Parts case

The functional areas mentioned in the case are:  Manufacturing  Distribution  Marketing  R&D The key issues related to these are: Manufacturing Balance Score Card: Internal processes perspective I. Learn about customer to bring innovative products. II. Better coordination between manufacturing and product delivery III. Manage raw material, be on time IV. Do product switching, reduce unscheduled downtime, do preventive maintenance V. Invest in process improvement and new equipment Learning VI. Lack of cross functional learning skills Distribution Balance Score Card: Customer I. Does not know how to attract and retain profitable customers II. Lack of understanding the need and translating by continuous relationship III. Lack of setting up long term relationship with them Internal processes perspective I. II. III. IV.

Lack of infra tool to create world class wholesalers and distributors Need to streamline Lack of processes to sharing best practices and best thinking in geographical dispersed locations Learning Lack of cross functional learning skills

Marketing Balance Score Card: Customer I. Need to establish superior reputation of product and company II. Position as innovator with enhanced products Learning III. Lack of cross functional learning skills R&D Balance Score Card: Customer Lack of knowledge of customer Learning Lack of cross functional learning skills