Disney

March 15, 2017 | Author: DanielShvartsman | Category: N/A
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Mutual  Investment   Club  of  Cornell

Mutual  Investment   Club  of  Cornell

  1   MICC  The  Walt  Disney   Company      

                                                    Initial  Coverage  Updated  (October  3,  2014)       The  Walt  Disney  Company  (NYSE:  

DIS)  

Expanding  media  and  entertainment  giant  spreading  into   new  markets  and  building  their  influence  across  a  variety   of  products     Company  Overview   • Headquarters  located  in  Burbank,  CA   • A  market  leader  in  entertainment  and  leisure  activities   • Recently  acquire  LucasFilm  and  is  spreading  the  reach   of  their  Theme  Park  division     Value  Assessment   • Currently  trading  at  comps  valuation   • Revenues  due  to  various  acquisitions  yet  to  show  full   impact   • Significant  cash  available  for  acquisitions  and  new   product  development    

Report  developed  by    Kyle  Easop,  Kenan  Mutlu,  Kayla   Brooks,  Jacqueline  Torres   [email protected]   631-­‐‑252-­‐‑3946  

 

Summary  of  Key   Information  

                                     

    The  Walt  Disney  Company     NYSE:  DIS   Multi-­‐‑Industry  media  conglomerate   with  established  presences  in   entertainment  and  recreation       Rating   Hold     Market  Rating   Buy     Stock  Data  (NYSE)   Price:  $88.45  (October  3,  2014)   Market  Cap:  $151.83B   Shares  Outstanding:  1,716.5M      

Mutual  Investment   Club  of  Cornell

  2   Introduction     The  Walt  Disney  Company  is  an  international   entertainment  company  founded  in  1923.  It  operates  in   five  different  segments:  Media  Networks,  Parks  and   Resorts,  Studio  Entertainment,  Consumer  Products  and   Interactive.  They  are  headquartered  in  Burbank,  CA   and  run  on  a  fiscal  year  from  October  1st  to  September   31st.  Notable  officers  and  directors  include:     Officer  Name   Title     Robert  Iger   President/CEO   James  Rasulo   CFO   Executive  VP  Corporate   Kevin  Mayer   Strategy  and  Development   John  Pepper   Chairman     Stock  Performance     Disney  has  outperformed  the  S&P  500  consistently   over  the  past  three  years      Over  the  last  three  years  Disney  has  returned  about   200%  while  the  S&P  500  has  only  returned  about  75%.           3  Year  Stock  Return   S&P  500  

Disney  

250.0%   200.0%   150.0%   100.0%   50.0%   0.0%  

 

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  3    

Investment  Assessment     We  are  initiating  coverage  with  The  Walt  Disney   Company  with  a  Hold  rating.       The  Walt  Disney  Company  has  been  a  large  player  in   the  entertainment  and  leisure  activities  since  being   founded  in  1923.  As  the  worldwide  economy  continues   to  improve  and  disposable  incomes  continue  to  rise   Disney  will  take  advantage  of  that  and  capitalize  on  the   increased  leisure  spending.     Disney  is  spreading  more  internationally  through  all  of   its  divisions,  as  well  as  expanding  domestically.  Due  to   a  wide  range  of  new  products  in  development  Disney  is   poised  to  continue  to  increase  revenues  into  the  future.       With  a  history  of  strategic  mergers  and  acquisitions,   including  Marvel  and  ESPN,  Disney  is  expected  to   continue  to  take  advantage  of  potential  new  revenue   streams  and  grow  shareholder  value.     Business  Summary     Disney  operates  in  five  main  segments:  Media   Networks,  Parks  and  Resorts,  Studio  Entertainment,   Consumer  Products  and  Interactive       o Media  Networks:  This  division  owns  broadcast   and  cable  television  networks  and  manages   television  production  operations.  Revenue  is   derived  from  fees  charges  to  cable,  satellite,  and   telecommunications  service  providers,  as  well  as   fees  for  advertising.   o Produces  and  distributes  programs   through  the  ABC  Television  Network  and   ABC  Studios  brans.     o Cable  networks  include  ESPN,  in  which   Disney  owns  an  80%  stake;  Disney  

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  4   Channels  Worldwide;  ABC  Family;  A&E   Television  Networks,  in  which  Disney   owns  a  50%  stake;  SOAPnet  and   UTV/Bindass.  Also  subsidiaries  of  these   networks  are  owned  as  well.     o Popular  shows  produced  by  Disney   (through  ABC  Family)  include:  Castle,   Criminal  Minds,  Grey’s  Anatomy,  Scandal,   Cougar  Town  and  Jimmy  Kimmel  Live.   o Disney  owns  a  33%  interest  in  Hulu.   o Parks  and  Resorts:   o Domestically,  Disney  owns  and  operates   Walt  Disney  World  Resort  in  Florida,   Disneyland  Resort  in  California,  a  Disney   Resort  &  Spa  in  Hawaii,  Disney  Vacation   Club,  Disney  Cruise  Line,  and   Adventures  by  Disney.     § Under  these  resorts  Disney  owns   Magic  Kingdom,  Epcot,  Disney   Hollywood  Studios,  Disney   Animal  Kingdom,  Disney  Blizzard   beach  and  Disney  Typhoon   Lagoon.   o Internationally,  Disney  has  ownership  in   a  number  of  Parks  and  Resorts  including   a  51%  interest  in  Disneyland  Paris,  48%  in   Hong  Kong  Disneyland  Resort  and  a  43%   stake  in  Shanghai  Disney  Resort.  Disney   also  collects  royalties  from  Tokyo   Disneyland.   o Studio  Entertainment   o Produces  live-­‐‑action  and  animated   motion  pictures,  music,  live  plays,  and   direct-­‐‑to-­‐‑video  content.   o Productions  are  shifting  away  from   independent  films  and  towards  highly   recognizable  and  family-­‐‑friendly   franchises.  

Mutual  Investment   Club  of  Cornell

  5   o Disney  operates  under  the  names  Walt   Disney  Pictures,  Pixar,  Marvel,   Touchstone,  and  Lucasfilm.   o Until  2016  Disney  has  an  agreement  with   DreamWorks  Studios  to  distribute  live   action  motion  pictures  via  Touchstone.   o Consumer  Products   o Develops  and  sells  a  wide  range  of   products  based  on  Disney’s  intellectual   property.     o Revenue  is  derived  from  licensing  use  on   intellectual  properties  to  manufacturers,   as  well  as  wholesaling  children’s  books,   and  selling  magazines,  games,  playing   cards  and  hobby  goods.     o Operates  under  the  name,  the  Disney   Store.   o Interactive   o Focuses  on  producing  interactive  games   across  media  platforms,  as  well  as   licensing  intellectual  property  to  other   developers.   o Popular  titles  include  Disney  Infinity,  Epic   Mickey  2,  Club  Penguin,  Marvel  Avengers   Alliance,  Gardens  of  Time  and  Where’s  My   Water.     Revenue  by  Segment  

Millions  of  $  

25000  

Media  Networks  

20000  

Parks  &  Resorts  

15000   Studio   Entertainment  

10000   5000  

Consumer  Products  

0   2010  

 

2011  

2012  

2013  

Interactive  

 

Mutual  Investment   Club  of  Cornell

  6     General  Financial  Overview  

Ticker   FOXA   TWX   VIA   AMCX   CCL      DIS  

Symbol  

DIS  

Total  Assets  

$83,723M  

Price  

$88.45  

Shares  Outstanding  

1,716.5M  

ROA   ROE  

8.68%   16.76%  

EPS  

4.16  

P/E  

21.24  

Book  Value  

26.78  

P/B  

3.24  

P/S  

3.37  

EV/EBITDA   Avg.  Daily  Volume  

12.00   5,671,070  

Dividend  Yield  

1.00%  

  Industry  Summary     Disney  is  a  competitor  in  numerous  industries  and  no   other  company  competes  in  all  the  areas  that  Disney   does     The  most  direct  individual  competitors  across  all   segments  include:  21st  Century  Fox,  Time  Warner   Cable,  Viacom,  AMC  Networks,  and  Carnival  Cruise   Lines.       Total   Share   Market  Cap   P/E   P/S   Revenue   ROA   (millions)   Assets   Price   $47,716   17.11   2.34   $31.87B   $54.793B   $34.07   6.49%   $64,292   15.88   2.14   $30.57B   $67.994B   $74.72   7.06%   $31,850   13.87   2.31   $13.44B   $23.829B   $75.30   11.37%   $4,110   18.51   2.58   $1.88B   $2.636B   $56.95   11.60%   $30,750   21.87   1.99   $15.82B   $40.104B   $39.58   2.87%   $152,824   21.24   3.37   $47.99B   $81.241B   $88.45   8.68%  

Mutual  Investment   Club  of  Cornell

  7         5  Year  Stock  Price  Change   250%   200%   150%   100%   50%   0%   FOXA  

 

DIS  

TWX  

VIA  

AMCX  

CCL  

 

Media  Networks:     Disney  is  the  largest  competitor  in  the  Media  Networks   industry.  Over  the  next  five  years  this  segment  is   expected  to  expand  due  to  increased  advertising   spending  across  the  economy.  Even  though  there  is   expected  to  be  a  transition  from  television  to  digital   advertising  over  the  next  few  years  it  is  projected  that   over  the  next  five  years  revenue  is  expected  to  grow  at   an  annualized  rate  of  3.7%.  Since  Disney  has  an  online   presence  already  it  is  expected  to  take  advantage  of  the   shift  to  online  advertising  as  well.       Television  Production  Market  Share   15.5%   29.6%   7.8%  

DIS   VIA   NBC   TWC  

10.7%  

FOXA   16.3%  

 

20.1%  

Other  

 

Mutual  Investment   Club  of  Cornell

  8       Studio  Entertainment:     The  movie  &  video  production  industry  is  expected  to   only  grow  by  .8%  a  year  annualized  over  the  next  five   years.  This  is  partly  due  to  the  inundation  of  3-­‐‑D  films   into  the  market,  which  carry  higher  production  costs   than  traditional  films.  Much  of  the  revenue  sourced   from  this  industry  is  being  transitioned  into  the   distribution  channels,  which  Disney  also  has  a  strong   foothold  in.  Despite  the  poor  industry  outlook  for  this   segment  Disney  has  defied  industry  struggles  by   releasing  blockbusters  including  The  Avengers,  as  well   as  reaping  strong  sales  from  DVDs  and  Blue-­‐‑ray  films.   In  the  movie  &  video  production  industry  Disney  is  the   second  largest  company,  behind  only  FOXA.       Movie  and  Video  Production  Market   Share   14.10%   34.20%  

9.50%  

12.70%  

DIS   VIA   TWC   NBC   FOXA  

16.30%  

13.20%  

Other  

 

  Parks  and  Resorts:     Consumer  spending  is  expected  to  rise  at  an  annualized   rate  of  2.6%  for  the  next  five  years  which  will  directly   correlate  to  increased  spending  at  Parks  &  Resorts.   Additionally,  domestic  travel  and  international  travel   into  the  United  States  is  expected  to  increase  by  3.2%   and  3.5%  annualized  for  the  next  five  years   respectively.  Disney  is  by  far  the  largest  competitor  in  

Mutual  Investment   Club  of  Cornell

  9   this  industry  and  as  such  stands  to  take  advantage  of   the  projected  increases  in  revenue.       Parks  and  Resorts  Market  Share   13.4%  

DIS  

6.4%   7.8%  

Universal   48.1%  

SeaWorld   Cedar  Fair  

8.4%   15.9%  

Six  Flags   Other  

  Consumer  Products:     The  toy  and  craft  wholesaling  industry,  Disney’s   primary  foray  in  Consumer  Products,  is  expected  to   grow  for  the  next  five  years  at  an  annualized  rate  of   1.7%  to  a  total  $31.6B.       Additionally,  the  retail  market  for  toys  is  anticipated  to   see  modest  annualized  growth  over  the  course  of  the   next  five  years.  As  disposable  incomes  continue  to   increase,  this  industry  is  expected  to  grow  at  1.3%  a   year  until  2019.  Disney  is  not  one  of  the  main   competitors  in  the  Consumer  Products  industry,  but  it   licenses  out  the  rights  to  produce  toys  with  its   intellectual  property  frequently.  Thus,  Disney’s   revenues  are  tied  to  the  health  of  the  industry.      

 

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  10  

Per  Capita  Disposable  Income  

Percent  Change  

3   2   1   0   -­‐1   -­‐2   2007   2009   2011   2013   2015E   2017E   2019E  

  Interactive:     Though  Disney  is  not  one  of  the  largest  players  in  the   video  game  industry  but  they  are  expanding  into  it.   The  video  game  industry  in  the  US  is  expected  to  grow   at  an  annualized  rate  of  5.3%  for  the  next  five  years.   Additionally,  Disney  has  a  focus  on  the  Social  Network   Game  Development  industry,  and  this  industry  is   expected  to  at  an  annualized  rate  of  16.9%.  However,   revenue  growth  in  this  area  is  expected  to  slow  in  the   future  as  social  networks  begin  to  charge  more  for   social  games,  and  for  the  use  of  virtual  currencies.  As   Disney  expands  their  Interactive  division  they  should   be  able  to  capitalize  on  this  growth.       Last  Quarter  Financial  Highlights     Disney  had  a  strong  Q3  in  2014.  Compared  to  2013Q3   Disney  saw  higher  revenues  in  all  of  their  five   divisions  than  the  previous  year       (Revenue  #s  in   Millions  of  Dollars)  

Media  Networks   Parks  and   Resorts  

2014Q3  

 

2013Q3  

5,511  

5,352  

3,980  

3,678  

Mutual  Investment   Club  of  Cornell

  11   Studio   Entertainment   1,807   1,590   Consumer   Products   902   775   Interactive   266   183   Total     12,466   11,578     In  total  Disney  had  an  increase  in  sales  revenue  by  7.6%   compared  to  the  same  quarter  last  year.       For  the  trailing  nine  months  net  income  increased   20.16%  over  the  last  year’s  trailing  nine  months,  at  the   end  of  Q3.  2014Q3  compared  to  2013Q3  saw  an  increase   of  18.9%  in  net  income.     Trailing  Nine-­‐Month  Revenue     And  Net  Income  Growth   40000   30000   Reveune  

20000  

Net  Income   10000   0   2012  

2013  

2014  

    Growth  Opportunities  &  Risks     Growth  Opportunities:  Disney  is  currently  pursuing  a   large  number  of  different  projects  to  leverage  their   influence  and  products  to  expand  their  business.            

 

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  12  

 



Parks  and  Recreation:     o Domestically  Disney  is  updating  one  of   their  parks  and  is  renovating  Animal   Kingdom  by  adding  a  new  park,  Avatar   Land  (based  off  of  the  critically  acclaimed   2009  movie).  Construction  on  Avatar   Land  began  in  January  2014  and  is   expected  to  open  in  2017.  In  an  effort  to   compete  with  Universal  Studio’s  “The   Wizarding  World  of  Harry  Potter,”   Disney’s  new  attraction  should  raise  new   interest  in  traveling  to  their  parks.   Additionally,  Avatar  (2009)  is  expected  to   be  just  the  first  installment  in  a  tetralogy,   and  as  such,  the  park  should  receive  a   large  amount  of  advertising  and  interest,   provided  the  sequels  are  as  acclaimed  as   the  original.    

 

o Internationally,  Disney  is  currently   expanding  its  influence  into  Asian   markets  including  China  and  India.   Disney  currently  owns  a  48%  stake  in  the   Hong  Kong  Disneyland  Resort,  which  is   considered  to  be  one  of  the  most  popular   theme  parks  in  the  world.  Following  this   trend  Disney  owns  43%  of  a  new  theme   park  currently  being  built  in  Shanghai   that  is  expected  to  open  in  2015.     § Disney  is  currently  and  will  continue   to  spread  its  reach  into  the  Asian   markets  which  are  continuing  to   become  a  greater  portion  of   Disney’s  revenue  stream.  



  Interactive:   o Disney  has  been  working  on  expanding   their  influence  in  the  gaming  market,   particularly  the  mobile  gaming  industry.  

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  13   o During  FY2013  Disney  released  and   updated  titles  including:  Infinity,  Epic   Mickey  2,  Club  Penguin,  Marvel   Avengers  Alliance,  Gardens  of  Time  and   numerous  mobile  games.   o With  widely  known  characters  and  stories   pertaining  to  all  age  groups  Disney   should  be  easily  capable  of  leveraging  all   these  assets  into  profitable  gaming   enterprises.     § LucasFilm’s  interactive  gaming   market  has  already  cause  a  7%   increase  in  revenues  for  the   Interactive  segment.  

  • Studio  Entertainment:   o With  the  recent  acquisition  of  LucasFilm   Ltd.  LLC  in  2012  Disney  acquired  rights   to  the  Star  Wars  franchise  and  plans  on   releasing  additional  sequels  to  the  wildly   popular  franchise.     § There  are  currently  three  movies   planned  for  upcoming  release,  the   first  of  which  in  2015.   o In  2010  Disney  acquired  Marvel  and  has   seen  success  with  leveraging  their   universe  and  characters  to  make  movies   and  will  continue  to  do  so.   o Disney  will  likely  continue  to  acquire   more  companies  to  diversify  their  appeal   to  all  demographics.     Risks:  Disney  shares  systematic  risks  as  much  as  any   company  in  its  industry.  Some  of  the  risks  however  that   Disney  is  especially  susceptible  include:   o General  slump  in  the  economy  and  declining   disposable  incomes.   o Theme  parks  and  resorts  compete  with  other   forms  of  entertainment,  lodging  and  tourism.   o Loss  of  exclusive  rights  to  various  characters  and   copyright  claims.  

Mutual  Investment   Club  of  Cornell

  14   o Continued  production  of  in-­‐‑demand  content   including  broadcasting  offerings,  movie   productions,  video  game  productions,  and   innovations  to  resorts  and  parks.   o Piracy  of  motion  pictures,  television   programming  and  video  content  has  increased   the  size  of  the  unauthorized  copies  market.   o The  lack  of  market  transparency  and  tolerance  for   illegal  connections  to  cable  systems  have  resulted   in  big  losses  in  revenue,  especially  in  many  Asian   countries.   o Increased  costs  of  financing  for  large-­‐‑scale   projects.   o International  culture  and  relations  impacting   Disney’s  ability  to  spread  and  gain  popularity  on   a  global  scale.         Valuation     Relative  to  its  competition  Disney  appears  to  be  fairly   valued  or  slightly  overvalued     Taking  the  company’s  main  competitors  a  relative   valuation  was  created  using  a  variety  of  ratios.  As   summarized  below  the  simple  average  valuation  given   by  the  multiples  comes  out  to  $86.17,  just  below  the   most  recent  closing  price.       Competitors   P/E   P/B   EV/EBITDA   P/S   AVG   CCL   21.87   1.19   11.05   1.89     FOXA   17.11   4.23   13.31   2.30     TWX   15.88   2.42   9.76   2.05     DISCA   22.71   4.09   12.93   4.19     AMCX   18.51   3.49   10.60   2.16     DIS   21.24   3.24   11.79   3.10     Average   19.09   3.495   11.678   2.76     Implied  Price   $79.41   $93.60   $92.93   $78.75   $86.17      

Mutual  Investment   Club  of  Cornell

  15   A  Discounted  Cash  Flow  analysis  reveals  that  Disney   is  actually  undervalued  given  the  implicit   assumptions     Using  a  discounted  cash  flow  model  a  fair  price  for   Disney  was  determined  to  be  $108.33.  This  implies  the   stock  is  currently  trading  at  a  22.47%  discount  to  its   intrinsic  value.  The  assumptions  that  go  into  this   valuation  are  as  follows.     Revenue  was  projected  by  segment  using  past  years   growth  rates  as  well  as  accounting  for  significant  events   in  the  upcoming  years  believed  to  have  a  larger  than   average  impact  on  the  segments  revenue.  These  events   are  mostly  addressed  in  the  growth  opportunities   section.       An  appropriate  discount  rate  for  the  free  cash  flows   was  found  to  be  7.858%  by  using  a  weighted  average  of   the  cost  of  equity  and  the  cost  of  debt.  Cost  of  equity   was  determined  to  be  9.89%  by  using  a  beta  of  1.07  and   a  market  risk  premium  of  7%.  Cost  of  debt  was   extracted  from  the  companies  10-­‐‑K  as  3.22%.  The   perpetuity  growth  method  was  used  to  predict  a   terminal  value.  The  perpetuity  growth  rate  was   assumed  to  be  2.5%  since  the  company  is  a  relatively   consistent  growth  generator,  and  it  is  believed  they  will   continue  to  be  into  the  future.       Below  is  a  sensitivity  table  corresponding  to  differing   discount  rates  and  perpetuity  growth  rates:       Analysis

8.86% 7.86% 6.86%

WACC

   

1.5% $79.17 $92.97 $103.32

Perpetuity Growth Rate 2.0% 2.5% $79.17 $90.00 $100.00 $108.33 $111.93 $97.41

3.0% $96.81 $118.38 $135.08

3.5% $104.88 $130.74 $151.16

Mutual  Investment   Club  of  Cornell

  16   Recommendation   Based  on  the  significant  size  and  dominance  of  Disney   in  its  industry,  as  well  as  the  many  projects  that  they   currently  working  on,  and  immense  potential  for  future   growth,  Disney  looks  to  have  strong  growth  prospects   and  it  commands  a  high  valuation.  Based  on  the   multiples  valuation  and  the  discount  cash  flow   valuations  Disney  appears  to  be  trading  at  or  below  its   intrinsic  value.  Thus,  Disney  is  considered  a  hold,  since   the  comparable  valuation  showed  Disney  to  be  trading   a  bit  more  expensive  than  its  competitors.       Disney  is  still  a  strong  company  and  has  a  lot  of  growth   in  its  future,  and  is  definitely  a  stock  to  hold  onto.        

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