Case Questions 1 .Whi c hi sgr e a t e r : t heva l ueofPi x ara ndDi s ne yi na ne x c l us i ve r e l a t i ons hi port hes um oft heva l uet ha twoul dc r e a t ei fope r a t e d i nde pe nde nt l yofo nea no t he ro rwe r ea l l o we dt of o r mr e l a t i o ns hi pswi t h ot herc ompani es ?why? 2 .As s umi ngPi x a ra ndDi s ne ya r emo r ev al ua bl ei nar e l a t i o ns hi p,Ca n t ha tv a l ueb er e a l i z e dt hr o ug hane wc o nt r a c t . o ri sc o mmo no wne r s hi p r e qui r e d( mus tDi s ne ya c q ui r ePi x a r ) 3 .I fDi s ne ydo e sa c qui r ePi x a r , Ho ws ho ul dBo bI g e ra ndhi st e a m o r g a ni z ea ndma na g et hec o mb i ne de nt i t y . Wha tc ha l l e ng e sy o uf o r e s e e andhowwoul dyoume e tt he m.
Ally or Acquire! Fa c t or
Type sofSyne r gi e s
Se quent i al
Na t ur eo fr e s o ur c e s Hi gh ( s o f t /ha r dr e s our c e s )
Re ma r k
St r a t e gy
Pi xa ri sr e s pons i bl ef orpr oduc t i on whi l eDi s n e yc o nt r o l sma r k e t i nga nd di s t r i but i on
Equi t ya l l i a nc e s
Fe w har da s s e t s ; pr opr i e t ar y Equi t ya l l i a nc e s t e c hnol ogi e ss ol dt oot he rfi r ms . Pi x ar br oughtt oge t he ra r t i s t i cand t e c h no l o gi c a lt a l e nti nauni quema nne r .
Ex t e n to fr e dunda nt r e s o u r c e s
Low/Me di u m
Di s neyhasas mal lCGuni t -notmuc h e ffic i e n c yg a i nsf r o me l i mi na t i o no f r e dunda ntr e s o ur c e s
Eq ui t yal l i a nc e /No n e qui t ya l l i a nc e
Degr eeofMar ket Unc e r t a i nt y
Me di um
Pi xa rha sagoodt r ac kr e c or d( s hor t o nl y5fil ms )butt he r ei snogua r a nt e e t ha tt hes a mef o r mul awi l lwo r ki nt he f ut ur e
Ac q ui s i t i ons
Le ve lofc ompe t i t i on
Hi gh
Se ve r a lpl a ye r sar ei nt e r e s t e di n h ( /Fox/
Ac q ui s i t i ons )
Cultural Dierences at Pi"ar an# Disney Pi x a r
Fr ee dom t oc ommuni c at ewi t he ver yone wa st hea i m Fus i onofa r t i s t i candt e c hni c als ki l l s I nno va t i o nwa sgi v e ni mpor t a nc e -i n t o uc hwi t ha c a de mi aa ndr e c r ui t me n to f Phds F oc uso nqua l i t y–di dno the s i t a t et o r e wor ki nt hec a s eo fpr oj e c tno tupt o s t a n d a r d s F r e er e i nt ot hedi r e c t o rwhowa si n c h a r g eoft hemo vi e Noc yc l i c a lhi r ea ndfir e -r e a s s i gnme ntof e mpl o ye e sr e s ul t e di nhi ghl o ya l t y . F e we re mpl o y e e sr e s u l t i ngi na n •
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Di s ne y
Ope na ndc o l l a b or a t i v ee nvi r o nme nt Gongshow t hr i ceayeart ofindt he be s ti de as Ka t z e nbe r gmo ni t or e da l la s pe c t so f fil m maki ng La r g ee mpl o y e es t r e ngt h-l e dt oa bur e auc r at i cs e tup Rewar dedbase dont hequal i t yof i de a s /wo r k–di ffic u l tf o re mpl o y e e st o bel ur e da wa ybyc ompe t i t or s •
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Alternati$es %or &r'ani(ation )ost acquisition Pi xarr emai nsani ndependentuni tl i keMi r amax •
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He l pst or e t a i nPi xa r ’ se nt r e pr e ne ur i a lc ul t ur e Pr e v e ntke ye mpl o ye e sf r om l e a v i ng–l e s si mpos i t i onb y ac qui r i ngc ompany
Pi x a ri nt e gr a t e dwi t hCGuni tofDi s ne y •
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Di s ne y ’ sCGuni twa swa ybe hi ndi nt e c hno l o gy -di ffic ul tt o i nt e gr a t e Uni quec ul t ur eofPi x ardi l ut e d
Su''estions to Disney Ch a l l e n ge s
Wa yAhe ad
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Bu r e a u c r a t i ca p pa r a t usi nDi s n e ymi g htb ea n obs t a c l ef orc r e a t i vi t ya f t e rt h eac qui s i t i onof P i x a r
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Di ffe r e nts t r a t e gi cv i s i ons
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S t o c kdi l ut i ona ndpo t e nt i a lc r e a t i v et a l e nt exodus
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Ke e pPi x a ra sas e p ar a t ee nt i t yha v i ng c o r po r a t ec u l t ur ei nt a c twi t hafla to r g a ni z a t i o n s t r uc t u r e. Af t e ra c q ui s i t i o n,t h et woc ompa ni e ss ho ul d s h a r eac o mmo ns t r a t e g i cv i s i o ni nor d e rt o r e d uc eun c e r t a i nt i e sa nde n ha nc epr o duc t i v i t y . Thi si mprovesempl oyeemor al ewhengoal s a ndo bj e c t i v esa r ec l e a r l ys t a t e d Re t a i nLa s s e t e ra st hehe a do fn e w di v i s i o n Pr e s e r v eHRpo l i c i e s , i nc l udi nge mpl o yme nta t wi l lt or e t a i nt a l e nt Mo v i e st obere l e a s e du nde rt h eba n ne ro f ‘ Pi x ar ’t oc apt ur ei t ’ sb r a ndva l ue
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