Jeffrey Guillory is a dynamic, passionate, results-driven and strong sales leader with 25 years of overall hospitality e...
Jeffrey G. Guillory
Los Angeles, California 90046 213.500.1256
[email protected]
HOSPITALITY SALES & MARKETING EXECUTIVE Dynamic, passionate, results-driven and strong sales leader with 25 years of overall hospitality experience, including 17 years in leadership roles driving rate and revenue growth in key markets. Astute analyst, strategic thinker and creative problem solver. Trusted executive advisor. Charismatic, articulate and persuasive; skilled negotiator and polished closer. Track record for building business relationships and inspiring, mentoring, and retaining high-performing teams. Fluent in French and proficient in Spanish. SELECTED HIGHLIGHTS
Demonstrated Leadership: Outstanding revenue generator; set a room sales record of $22.6 Million at the Millennium Biltmore in 2008. Produced $26 Million in yearly sales the InterContinental Miami in 2005. Supported operations, trained management, and assisted with sales and marketing for 11 properties simultaneously with the Regal Hotel / Richfield Hospitality organization. Guided 3 sales teams to win Sales Team of the Year in 2010 at W Hollywood, 2006 at the InterContinental, and 2004 at the Stanford Court.
Market Knowledge: Experience in North America in Chicago, Los Angeles, Miami, San Francisco, Washington DC, New Orleans as well as Europe and North Africa (Marrakech, Morocco). Offer expertise targeting all major market segments as well as maximizing various distribution channel productivity and creating strategic social media implementation plans.
Trainer and Mentor: Hired, coached, motivated and managed numerous sales managers and guided the development of several sales directors. Excel in solving employee issues and enhancing productivity. CAREER TRACK
CONSULTANT-STRATEGIC MARKETING & SALES 2012-PRESENT RUSSELL & RUSSELL CONSULTING Development of strategic sales and marketing plans, market positioning, due diligence, sales training, and sales staff recruitment for select corporate and individual hotel clients. Currently in role of acting Director of Sales & Marketing on pre-opening team for Delano Marrakech, a 71 luxury hotel as the first location for this Morgans Hotel Group brand in Morocco, opened September 2012. DIRECTOR OF SALES & MARKETING 2010-2012 W HOLLYWOOD HOTEL & RESIDENCES-305 ROOMS-110 RESIDENCES HOLLYWOOD, CA Positioned newly opened hotel & residences at the infamous corner of Hollywood and Vine as the premier luxury hotel for weekend leisure, high-end group, and entertainment accounts coming to the area in a very challenging competitive market and location maintaining over 100 RPI in 2010 and growing to 101.6 in 2011 through aggressive rate strategies, sales, and yielding strategies. DIRECTOR OF SALES & MARKETING 2007-2009 MILLENNIUM BILTMORE HOTEL-683 ROOMS Los Angeles, CA Delivered energy, insight, marketing expertise and organizational leadership required to achieve key business objectives. Formulated strategic marketing plans, promotional programs and budgets. Instituted business processes, performance metrics and reporting systems. Engaged, trained and motivated sales staff. Developed and managed key business relationships. Set an all time record for a hotel operating since 1923; produced $22.6 Million in rooms revenue in 2008; assessed the existing sales function and restructured the sales team. Took rapid action that forestalled a projected rooms revenue deficit and exceeded income expectations by $900 Thousand for 2007.
DIRECTOR OF SALES & MARKETING 2004-2006 INTERCONTINENTAL HOTEL-641 ROOMS MIAMI, FL Responsible for marketing, sales, catering and revenue management areas of this downtown property with over $26 million in annual rooms revenue and staff of 18 Surpassed sales targets and achieved RGI of 126.3 in 2005 with $26 Million in rooms revenue DIRECTOR OF SALES & MARKETING 2002-2004 THE STANFORD COURT, A RENAISSANCE HOTEL-393 ROOMS SAN FRANCISCO, CA Directed marketing, sales, catering, and reservations areas of this historic luxury four diamond hotel. Increased rooms revenue by $720 Thousand and grew occupancy by 13 points (2003 over 2002) DIRECTOR OF SALES & MARKETING 2000-2002 SWISSOTEL CHICAGO-632 ROOMS CHICAGO, IL Captained marketing, sales and public relations for the 632-room Swissotel Chicago; boosted group room nights 6% and occupancy by 6 points over 2 years; directed a staff of 23. REGIONAL VICE PRESIDENT HELMS BRISCOE PERFORMANCE GROUP
1999 - 2000 CHICAGO, IL
Built brand awareness and managed a team of 7 independent sales associates in Chicago for meeting and conference resource firm Helms Briscoe as Regional Vice-President. CORPORATE DIRECTOR OF SALES & MARKETING REGAL HOTELS INTERNATIONAL / RICHFIELD HOSPITALITY SERVICES
1997 - 1999 Chicago
Drove business growth for 4 Regal International hotels and 7 Richfield properties that included Sheraton, Radisson, and Clarion brands with city, resort and airport properties of 65 to 850 rooms. Increased annual room nights from 6,000 to 14,000 by targeting the corporate transient market as sales director of the newly renovated, 305-room Regal Knickerbocker. ADDITIONAL WORK EXPERIENCES: DIRECTOR OF SALES SUTTON PLACE HOTEL (FORMERLY LE MERIDIEN )
1994- 1997 Chicago
ASSISTANT DIRECTOR OF SALES LE MERIDIEN HOTEL
1993-1994 Chicago
NATIONAL SALES MANAGER THE RITZ-CARLTON HOTEL
1991-1993 WASHINGTON, DC
SALES MANAGER LE MERIDIEN HOTEL
1990-1991 Chicago
MARKET RESEARCH MANAGER LE MERIDIEN HOTEL
1989-1991 NEW ORLEANS LEARNING CREDENTIALS
BACHELOR OF ARTS: International Affairs / French, 1987 University of Colorado, Boulder, Colorado Studied 1 year at Université de Haute Bretagne, Rennes II, France DIPLOMA DE ESPAGNOL COMO LENGUA EXTRANJERA, 2007 Instituto Cervantes, Madrid, Spain. Studied in Chile, Argentina & Mexico REFERENCES AND FURTHER DATA PROVIDED UPON REQUEST
