Director Sales Marketing in Dallas TX Resume Lisa Wegmann

LISA T. WEGMANN Plano, Texas 75093

[email protected] (214) 679-0406

DIRECTOR OF SALES AND MARKETING Account Retention and Revenue Growth/ Client Relations/ Consultative Selling/ Negotiations / Staff Development – Recruiting, Coaching, Performance Management/ Sales Processes/ Digital Strategy /Digital Marketing – SEM/SEO/Display/Video    

Consistently meet or exceed revenue goals, frequently achieving top ranking and share Capturing new business and capitalizing on niche new business opportunities Motivating and training teams of diverse sales professionals Taking new products and concepts to market, rapidly securing new business

Sales Leadership Training: PSS, PSC, Paradigm, and ES&A Education: BBA in Management from the University of Texas at Austin

SELECTED ACCOMPLISHMENTS Doubled sales. Took over underperforming Time Warner Cable Media sales team. Met with each individual to identify his or her core strengths. Selected advertiser verticals that matched each rep’s interests and experience. Applied indepth research to secure large health care, financial, and QSR contracts. Drove morale up, while doubling billing in just a few years. Established startup station as “The place to work”. Took over as DOS at TXCN. Crafted sales Standard Operating Procedures. Hired traffic, research and sales support staff. Individually trained each of the green AEs into solutionoriented sales consultants. Built market reputation as premier service provider, overcoming the mere 33% market cable penetration to exceed all sales goals. Built independent station into market competitor. WFAA entered into a Joint Sales Agreement (JSA) with an underperforming independent TV station (KFWD). Appointed to establish JSA sales program and team. Recruited and trained five new AEs. Leveraged personal business relationships to secure immediate advertising dollars. Increased rates, while improving inventory use. Exceeded sales goal by $1M+ in the first year. Turned around media buying operations in two top-five markets. After achieving great success in the Chiat/Day Dallas office, appointed to turnaround the LA media buying team. Immediately identified need for staff training. Increased individual buyer accountability. Drove productivity up and repaired strained relations with advertisers such as Nissan and Reebok. Hit all performance metrics within one year.

CAREER HISTORY Director of Sales, London Broadcasting – KTXD-TV, 2013 to July 2015. Recruited to lead sales for startup independent TV station. Built team of seven account managers, showcasing strong creative and customer-focused selling to grow customer base and revenues during major parent firm reorganization. Local Sales Manager, Time Warner Cable Media, 2009 to 2013. An instrumental leader and company contributor, championed TWC digital assets to increase non-traditional revenue and expand zone sales to unprecedented levels year-over-year. Collaborative efforts resulted in 20-30% increases over revenue goals. Belo Corporation. Recruited to join Belo, then promoted three times to positions of greater corporate impact. Orchestrated sales turnarounds, repaired faltering advertiser relationships, grew agency business and launched and drove adoption of new media, digital and social marketing assets. Local Sales Manager, WFAA-TV, 2006 to 2009. Promoted to turnaround struggling sales staff. Recruited top market billers, creating a workplace known as “the best place to work”. Integrated new digital products into existing client programs, exceeding all TV, digital, and new business goals each year. Managed team of six and $25M budget. Director of Sales, WFAA (Joint Sales Agreement), 2004 to 2006. Analyzed advertiser needs. Delivered custom solutions that included wfaa.com. Drove ad rates up, delivering revenue hikes that exceeded forecasts. Earlier: Account Executive, WFAA. Director of Sales, TXCN. Account Executive, KTVT-TV. Account Executive, KABC-TV. Broadcast Media Supervisor, Chiat/Day.