Don Potratz is a seasoned product management and product marketing professional with extensive experience leading teams ...
Don Potratz
[email protected]
Longmont, Colorado 80501 303.827.3805
I am a seasoned product management and product marketing professional with extensive experience leading teams of IT, Sales, and Marketing in highly matrixed environments developing and implementing SaaS solutions for the B2B community. During the many projects that I have led, I have consistently shown to be a very strong and insightful leader, with a keen ability to identify staff talents and then exploit those talents to the advantage of both the individual and overall team. This has resulted in projects staying within scope and budget, while still delivering them on time. I am an intuitive and analytical thinker with the patience and determination to recognize important longterm product market trends and then build successful strategies in response to those trends. In addition, my years of corporate accounting and treasury experience have proven to offer unique insight for developing financial-related products and marketing them to the B2B community. I also directed many varied corporate operations during my career, but never focused simply on the rote completion of the day-to-day tactics. Instead I constantly examined how the functions could be completed in a more sensible way, while still performing them with excellence. Those efforts frequently resulted in a significant reduction in operational and headcount costs.
Product strategy Product management Product marketing SaaS software development Channel marketing strategy Market analysis Product implementation leader Creative leader for sales channel campaigns Payroll/HR professional Powerful team leader Individual coach and motivator Accounting professional Retail operations development and implementation
Professional Experience Automatic Data Processing, Inc. (ADP) Florham Park, NJ 1996 to 2011 With nearly $10 billion in revenue and over 585,000 clients, ADP is one of the world’s providers of payroll, Human Resource, and business outsourcing solutions. Senior Director, Accountant Channel Marketing
Developed the new strategic direction for the accountant channel and lead many sales campaigns and promotions in support of that strategy. That effort resulted in an increase in accountant-based sales units from 24% of overall sales to 28%. Spearheaded an accountant advisory program that provided critical input to both the strategic and product direction for the sales channel. Developed a state CPA society marketing program that gave sales associates special access to prospects, resulting in many new relationships and a significant increase in sales. Reshaped an existing accountant trade show program to focus on more national-based organizations, providing greater reach with fewer dollars spent. Developed new, more creative promotional campaigns and materials that resulted in greater influence with both the sales organization and the clients they served.
Don Potratz
page 2
Director, Product Marketing
Determined the direction for the many payroll and HR SaaS products that served the B2B market. I managed the entire development process by discovering market needs via client research and focus groups; authoring the subsequent business requirements; managing the detail elaboration process with the IT organization; field testing the completed product; creating client communications; and then leading the implementation process to end-clients.
Service America Corporation Stanford, CT 1991 to 1996 $1 billion food and hospitality business providing food & beverage services to large sports venues, convention centers, and corporate cafeterias. Director, Payroll and Human Resources Systems Led the team that successfully converted a 23,000-employee payroll from one outsourcing company to another (Ceridian to ADP), and then implemented the PeopleSoft Human Resource system to work with the ADP payroll system, saving nearly $1 million dollars per year.
Walden Book Company Stamford, CT 1984 to 1991 $1.3 billion book retailer Director, Treasury Services Implemented numerous changes to the operations within the treasury groups (Sales Audit, Cash Management, Payroll, and the Travel Desk), and those changes resulted in shorter, more efficient processes and significantly reduced expenses.
Education C.W. Post College, Long Island University Greenvale, NY B.A., Accounting
Alfred State College, State University of New York Alfred, NY Associates, Business Management
