Director of Sales or Director of Sales and Marketing or Director

PROFILE Experienced international sales/ business-development and marketing-communicatio ns professional conducting business throughout Latin America, the Caribbean and the US Hispanic market. Outstanding team management skills, always motivating a nd developing staff. Solid budgeting, negotiation and analytical skills as well as dependable at keeping all parties informed of a particular activity. Detaile d, resourceful and, organized individual, working well under deadlines. Fully bilingual in English and Spanish along with bicultural skills; some conversation al Portuguese (Portuanol).

EXPERIENCE IN SALES / BUSINESS DEVELOPMENT.SALES DIRECTOR, ENDEMOL WORLDWIDE DISTRIBUTION February - May 2010 Responsible for sales of television programs targeting all of Latin America, Car ibbean and US Hispanic markets. RESULTS Solved client pending issues while learning about a wide variety of content (2 0,000 hrs) and company systems and procedures. Set-up two licensing deals for c losure ($300,000 and $800,000 respectively). Note - Early departure from company due to relocation situation. DIRECTOR SALES, CARSEY-WERNER DISTRIBUTION 3yrs.- 2007- 2009 Responsible for sales of television programming, both finished product and forma ts in Mexico, Central, South America and Caribbean basin. Generated marketing i nitiatives to move product and promote company name. Worked hand-in-hand with le gal counsel in the development of final contracts. Kept open line of communicat ion with traffic personnel for the delivery of product and with accounting perso nnel for the collection of rights fees. Performed as speaker for the company at trade seminars and always and kept up-to date on market trends within the region . RESULTS Sold television hit-comedy and reality-competition formats on my own initiativ e. Licensed library product -classic sit-coms and action series- to TV markets an d pan-regional cable programmers throughout the region always meeting sales obje ctives. Positioned company as a prominent player in the competitive landscape of TV sy ndication. DIRECTOR OF SALES, MGM NETWORKS LATIN AMERICA 5yrs - 1999-2003 Responsible for handling sales of two pan-regional networks (MGM and CasaClubTV) throughout Latin American and Caribbean countries. Directly involved in prospe cting, presenting and closing deals as well as supervising four regional sales r eps in their own sales endeavors. Worked closely with the marketing department t owards the generation of added value incentives and finance departments in accou nt management and payment administration. Responsible for developing two advert ising sales partnerships resulting in additional revenues to the company. RESULTS Increased subscriber base to 11 million from four million. Produced a steady revenue line of 10 million dollars. Created two advertising sales partnerships generating an additional 2.5 millio

n dollars. Saved an important account which represented 20% of company revenues. DIRECTOR OF SALES & MARKETING, SUR NETWORK 4 yrs - 1991 - 1995 Market and sold news and entertainment content from Latin America to U.S. cable systems and Latin American TV stations. Established partnerships with country co nsulates, media, and content providers to generate presence of SUR brand within the community. Involved in product training to affiliate sales force and provide d marketing support to and supervised sales managers in Latin America. RESULTS Achieved distribution in cable and local TV stations throughout key cities in the US East Coast. Sold news and entertainment content to television stations in Central America. Established strong ties with US Hispanic organizations and country consulates as a means to increase network's brand profile among its constituents. Created a Community Calendar with topics of interest to Hispanic immigrants EXPERIENCE IN MARKETING COMMUNICATIONS.REGIONAL MARKETING DIRECTOR, ADELPHIA COMMUNICATIONS - South Florida 3yrs -. 2004-2006 Responsible for the development of partnerships with US pay-tv network content p roviders and businesses to generate subscriptions and community involvement in t he South Florida multi-cultural environment. Directly involved in marketing, ad vertising and promoting diverse consumer services and products offered by Cable Company. Defined appropriate mix of marketing-communication vehicles for each t ype of service or product offered by Cable Company. Utilized online, events, di rect mailing, advertising, editorial and call-center as communication vehicles. RESULTS Surpass yearly subscription budgets by a 10% average. Kept yearly marketing budget under control. Brought in events to the community through the partnership of pay-tv networks such as Disney, HBO, Starz, Oxygen, Discovery, Food Network and Outdoor Channel. Negotiated rights to place Adelphia brand-name at retail outlets such as Popey e's, Best Buy, Circuit City and shopping-malls. DIRECTOR OF MARKETING, LATIN AMERICAN PAY TELEVISION 3 yrs.- 1995 - 1998 Head of three regional marketing offices (Mexico, Venezuela & Argentina). Provi ded branding and marketing-communications strategy (advertising, promotions and PR) towards the distribution of two movie channels throughout all of Latin Ameri ca and the Caribbean. Followed and analyzed competition's brand messaging to alw ays establish a clear differentiation edge. Established partnerships with movie studios towards the creation of consumer promotions. Provided marketing support to sales via product training, creation of collateral material, and promotional incentives. Traveled with sales staff as support for business development and cu stomized added-value incentives in conjunction with the regional marketing teams . RESULTS Help achieve sales goals at 100%. Generated 80% viewership within the general cable audience. Generated 60% penetration of the premium market. Clearly positioned the brand name of each movie channel within its audience.

EDUCATION Master of Arts in Communications, University of Florida, Gainesville, Florida, J uly 1988. Concentration in Marketing-Communications BA in Communications, Michigan State University, East Lansing, Michigan, June 1983. Concentration in Broadcasting and Advertising REFERENCES - Upon request