Director Of Sales In Denver CO Resume Mark Wetzig

Mark Wetzig Castle Rock, Colorado 80109 e-mail: [email protected] - phone: 303-921-3440 LinkedIn Profile: www.linkedin.com/in/markwetzig

Sales Leadership - Expert at strategic initiative delivery, resource optimization, high profile key account management and satisfaction. Experience Partner The Waverton Company - Castle Rock, CO 2014 to present Sales and funding manager for the food and nutritional product market.  Closed multiple working capital deals worth a combined $7.5M o Financing allowed clients to expand production, upgrade equipment and increase domestic market penetration by $11+M annually to date Director of Sales – National Accounts Michael Foods - Minnetonka, MN 2010 to 2014 and 2001 to 2007 Strategic account manager for a $1.9B manufacturer of egg and potato products.  Delivered two large-scale national chain account programs expanding into the breakfast day-part segment with annual sales currently exceeding $35M and $5M profit o Created and led custom product development project teams with both internal and external resources to realize the above stated sales  Positioned company to be the sole supplier of a $40M annual contract ($4M in profit) and the single largest product category customer  Doubled the account revenue for a large bakery concept chain through new product innovation which yielded an annual sales increase of $3.5M and $750K profit  Established three new accounts within a higher margin product category netting $6M in annual sales and $1.2M profit  In conjunction with customer account leadership established two specific animal welfare programs to support their corporate initiatives which allowed company to become the sole supplier o This included scenario planning (pricing, capacity planning and availability) for specialty egg product supply (cage-free and organic)  Member of two leadership teams responsible for new product development and commercialization which yielded an incremental $50+M in annual sales and $8M+ profit over a three-year period Director of Sales – National Accounts Ralcorp Frozen Bakery Products - Downers Grove, IL 2007 – 2010 Key account manager for an $800M frozen bakery products manufacturer.  Directed the product commercialization team on a customized breakfast item for an international coffeehouse chain worth $4.5M annually and $900K profit  Expanded the product line and account revenue for a national home delivery company by $2.5M annually and $700K profit

Mark Wetzig Castle Rock, Colorado 80109 e-mail: [email protected] - phone: 303-921-3440 LinkedIn Profile: www.linkedin.com/in/markwetzig

Additional Experience Project and Business Development Manager Next Chapter LLC, Chanhassen, Minnesota 1999 to 2001 Project and business development manager for a consulting firm focused on supply chain optimization.  Delivered a production, inventory and supply chain solution to a consumer products manufacturer that reduced carrying costs by 60% and increased forecasting accuracy by 50% National Bakery Systems Manager, National Account Manager Baker & Baker, Milwaukee, Wisconsin 1992 to 1999 Managed multiple national restaurant chain accounts for a $400M bakery ingredient manufacturer.  Created and implemented a company-wide new product implementation program which reduced the time-to-market cycle by 33% and increased client success rates and overall satisfaction by 50% Zone Manager Allied Bakers, Westbury, New York Sales manager for a $25M frozen bakery products manufacturer.

1990 to 1992

Zone Manager, District Manager Rustco Bakery Products, Denver, Colorado Sales manager for a $200M bakery ingredient manufacturer.

1986 to 1990

Education BSBA – Management, University of Denver, Denver, CO

1986

Additional continuing education at: University of Michigan Ross School of Business Executive Education, Ann Arbor, MI Culinary Institute of America, Hyde Park, NY American Institute of Baking, Manhattan, KS Summary Senior-level food product sales professional. 20+ years of experience selling to high volume, high profile national restaurant chain accounts. Expert at strategic initiative delivery and resource optimization. Strategic thinker with a focus on account satisfaction. Effective team builder who has led multiple projects from initial concept development through commercialization and market success.

Mark Wetzig Castle Rock, Colorado 80109 e-mail: [email protected] - phone: 303-921-3440 LinkedIn Profile: www.linkedin.com/in/markwetzig

Skills Inventory Management/Leadership Skills:  Strategic thinker   Strategic account development 

Cross-functional team leader Project manager



Stakeholder management

Industry Skills:  Market trend analysis  Business-tobusiness sales  Culinary direction

Key account management Product training Operations field testing



Quality assurance direction Scenario Planning

Profit and loss management Contract negotiation



Listening skills Team builder Empathy towards others



Functional:  Budgeting and forecasting  Sales proposals and presentations Soft Skills:  Excellent written communications  Public speaking and presentation skills

  

 

  







Customer service direction Demand Planning

Develops creative ideas and solutions Problem solver

Sample Account Coverage     

Starbucks Coffee Company Wendy’s International Taco Bell International Carl’s Jr. DineEquity/IHOP Applebee’s

    

Del Taco Einstein Bagel Company Cheesecake Factory Red Robin Gourmet Burgers Schwan Food Company