Director of Business Development or VP of Business Development o

Robert Baer 230 Stonebeck Lane, Colorado Springs, CO 80906 | Mobile: (719) 660-4109 Email: [email protected] National Account Executive: Sales, Marketing, Business Development, Strategic Deal Maker Experienced Business Development and National Account Executive with top sales o ver achievement track record. Premium product and services development, launch and management to profitability. Business development for million dollar plus deals. Partner channel creation and rollout for technology start-up. * Creation of $16M/annum, highly profitable premium services business unit which drove increasing software revenue within the services' customer base, including major energy companies. * Business development executive, for national sales region, often closing numer ous multiple million dollar plus deals, per quarter. * Managed all business development activities for software start-up, tripling re venues ($3M to $9M) during 14 month span. * Executive leadership role in organizational development of software start-up - Strategic Deal Maker - Product/Service Development - SalesChannel Development - Start-up Executive Leadership - Utility Rate Management Sys - Strategic Solutions Dev & Del - Telecommunications Software - Co-op Marketing - Non-profit Volunteerism - Consultative and Strategic Sales - Product and Svcs Creation - Contract Negotiations & Execution - Renewable Energy Certificate Candidate (fa ll 2010) - Energy Demand Response Consummate team player and pragmatic leader with unique business expertise gaine d while working for well known and start-up companies in software, telecommunica tions, financial and consulting services industries. PROFESSIONAL EXPERIENCE Oracle | BEA Systems, Colorado Springs, Colorado - 1999 to Present 113th on Fortune 500 - software company with highly diverse product and services offerings including Smart Grid National Account Executive - Mission Critical Support (MCS/ACS) (2006 - Present) Enterprise account executive selling premium support services to Fortune 1000 cu stomers, through a consultative relationship approach. Operated as an integral m ember of large strategic selling teams, while achieving individual quota for pre mium services. Pipeline management, account planning and execution of specific s ales strategy. Key Accomplishments: * Overachieved on 2009, 2008 and 2006 quotas, 103%, 175% and 225% respectively, President's Club attendee two years. * Grew annual services revenues from $3M to $16M/annum maintaining profitability in the mid-40% range

* Penetrated 65 of a targeted 108 key accounts, within two year period * 95% sales renewal rate with existing customers, and * Up sold nearly 20% of annual quota to existing premium support accounts * Structured strategic services to aid Pacific Gas and Electric Company's roll o ut of Smart Metering. * Structured database performance services to aid Texas Utilities/Oncor - Smart Metering data gathering. Senior Business Development Executive (BEA) - Central Region (2004 - 2006) Deal maker on multi-million dollar license, support and services deals; responsi ble for planning, constructing, and closing deals. Executed by applying sales, marketing, business terms, and financial subject matter knowledge Key Accomplishments: * Achieved business revenue and profitability targets in seven of eight quarters on a $25M per annum target. * Helped increase license purchase run rate in over 20 accounts during the 2 yea r period. * Met all dates in refining and launching the second version of the Mission Crit ical Support Offering. Senior Manager Services Development (BEA) - Consulting, Education and Support Se rvices (1999-2004) Services creation including service definition, packaging, pricing, creation of marketing materials and roll-out. Key Accomplishments: * Developed and launched BEA Consulting Units that generated >$40m per yr. * Developed and launched BEA Education Units that generated > $10m per yr. Principal Consultant (BEA) * Vattenfall, Stockholm Sweden - Energy demand conservation, smart appliance, in ternet energy control project Prior Positions and Relevant Accomplishments Vice President - Business Development, Insurance Technologies (software start-up ) Key Accomplishments: * Strategically grew revenue from $3M to $9M per annum in first 12 months * Established teaming arrangement yielding first alternative sales channel with alliance partner (CYBERTEK, Dallas, TX), selling both products and services. * Increased customer base and professional services revenues by 40% in first 12 months, including team sales through Cybertek and own sales org. * Start-up organizational development -- influenced organizational maturation in cluding business model. Senior Manager -Systems Development, Verizon Business (formerly MCI) Key Accomplishments: * Rate Management System development - designed and oversaw development of Time of Day, Day of Week, Tiered rate management system used in a utility billing env ironment. * Telecommunications - SS7 network design and routing strategic initiative. * Recognized for customer service initiatives and skills on three (3) separate o ccasions; stemming from on time and under budget project delivery while consiste ntly meeting user needs on an annual $9M capital delivery budget, managing 75 pe rson organization. Sprint International - data communications services provider Key Accomplishments: * Responsible for over $3M/annum in revenue recovery. * Conducted strategic systems planning and implementation for 20+ countries. * Conceptualized, planned, selected, contracted for and implemented software for 'SWAN' - Sprint's Worldwide Accounting Network.

Senior Manager - Management Consulting Price Waterhouse Consulting and Accenture * Full Software Development Lifecycle training and experience, including Method 1 SDLC * Privatization of Metropolitan Washington Airports Authority through build out of bus systs infrastructure. * Tripling of rev, from $3M to $9M+ of start-up soccer shoe importer - setting u p sales and distribution systs. * Granted top secret security clearance and worked on secure project at National Security Agency. * Set-up sales distribution system(s) for M&M Mars involving multi-million dolla r product lines

Education and Interests MBA, The College of William and Mary, Williamsburg, VA BS Economics, Allegheny College, Meadville, PA Renewable Energy Certificate Candidate (fall 2010) Volunteer for * HOSTS, Gold Crown Basketball Coach, Junior Achievement & Special Olympics. Enjoy - Cycling, Golf, Tennis, Auto Racing, Skiing