Director of Business Development or Director of Marketing

ROBERT P. WALTERS 7564 York Drive 2-W 314-721-2555 St. Louis, Missouri 63105 [email protected] SALES, MARKETING AND BUSINESS DEVELOPMENT EXECUTIVE Start-up, Turnaround and High Growth Environments Dynamic 20-year sales and marketing career across broad national and internation al industries, markets and channels. Expert qualifications identifying and captu ring market opportunities to accelerate expansion, increase revenues and improve profit contributions. Provided strategic leadership for sales, marketing and se rvice/support organizations. Background in business development, brand/marketing development, new product conception, launch and management. Areas of expertise include: * * * * * * * *

Revenue & Profit Improvement Customer Relationship Management Revenue Growth & Market Optimization Competitive Market Intelligence Marketing & Brand Innovation Sales & Market Growth Team Leadership New Product Introduction and Management

PROFESSIONAL EXPERIENCE BRAND CARTOGRAPHY GROUP, Saint Louis, Missouri Start-up Brand Marketing and Advisory Firm Director, Business Development, 2009 a" current * Created business development plan which has resulted in numerous high level me etings with several fortune 500 companies. * Manage and drive all facets of business development including determining indu stry targets, managing sales pipeline, prospecting, market research, creating dr ip e-mail campaigns, lead prospect presentations and proposal writing. * Instrumental in forging the strategic partnership with Market Innovations Inc, an international marketing and management consulting firm. goBRANDgo!, Saint Louis, Missouri Integrated Target Marketing Firm Business Development Consultant, 2010-current EPSILON, St. Louis, Missouri Subsidiary of publicly traded Alliance Data, $1.5 billion global direct marketin g and data transaction company. Manager, Business Development, 2008-2009 * Responsible for the following industries: Retail Banking, CPG, Healthcare, Ent ertainment and Advertising Agencies. * One of the first to implement Web Direct product. * Closed $1.7 million in new business by leading and coordinating team effort. * Served on the Social and Safety Committees. ROBERT P. WALTERS MOOSYLVANIA MARKETING, St. Louis, Missouri Leading branding and promotions agency

Consultant, Business Development, 2006-2007 * Created and executed new business plan which resulted in increased agency awar eness, new client relationships and revenue. * Revamped and activated presentation tool box and go to market collateral which resulted in several new clients. * Led early stage planning and consulting which resulted in landing an industry leading rental car company as a client. CANNONDALE BICYCLE CORPORATION, Bethel, Connecticut Premier Global Bicycle Company General Manager, Apparel and Accessories, 2004-2006 * Recruited by president to serve as General Manager of the $25 million business . * Revamped domestic production function to 100% offshore operation which improve d margins by 7%. * Conducted a thorough review of the 75-80 SKU's in the line, discontinuing a nu mber of items at the end of the product life cycle. Through collaborated effort with sales, added 40 new, highly successful SKU's to the product line which resu lted in an increase of 11% in sales. * Instrumental in developing and launching the Cannondale Limited Edition Catego ry. * P & L responsibility, managed team of 5 professionals. WILSON SPORTING GOODS, Chicago, Illinois America's Iconic Sporting Goods Brand Sr. Marketing Manager, 2002-2004 * Managed $40 million category. Instrumental in increasing market share from 28% to 31%. * Directed the development of Wilson's first product incorporating a proprietary cushioning design (Matrix Dynosphere Technology) which was awarded an Editoras Choice Rating in Tennis Magazine. * Oversaw the global launch of Wilson Legacy Collection, the company's initial e ntry in the retro/casual market. This unique product line received the prestigio us 2004 International Business Graphics Award. * P & L responsibility, managed staff of 3 professionals.

ROBERT P. WALTERS ULTIMATEBID.COM, San Francisco, California A start-up web based auction platform to market and sell unique, celebrity/sport s based experiences to the high-end consumer market. Marketing Director, 1999-2001 * Formulated bid packages that produced the first $1 million in sales. * Directed team in creating website content and market strategies. * Played key role in forging partnership with eBay that resulted in a 35% increa se in site visits. * Developed relationship with Edelman PR Agency. NIKE, Inc., Beaverton, Oregon 8 year career with global sports apparel including Sales Representative, Product ting Manager-Europe. International Marketing Manager, Europe, * Responsible for managing and marketing rom $60 million to $110 million. * Played critical role as liaison with 8

leader. Held several pivotal positions Line Management and International Marke Hilversum, the Netherlands 1995-1998 three categories increasing sales 84% f country managers throughout Western Eur

ope in developing market specific products. * Developed country specific marketing and advertising campaigns which resulted in a 27% increase in market share. * Drove the strength and leverage of the brand by signing national teams in Germ any, Italy, Norway, Sweden and Denmark. * Managed a team of 5 professionals. Product Line Manager, Beaverton, Oregon 1993-1995 * Revamped entire product line resulting in a product category sales increased 2 20% within two years. * Supervised the entire design and development process of the product life-cycle . * Partnered with retail outlets to build in-store concept shops and merchandise templates. Sales Representative, Dallas, Texas 1990-1993 * Increased sales in territory 35% over three years. * Received National Agency of the Year Award 1993. EDUCATION BA in Communications, University of Missouri, Columbia, Missouri 1978 MEMBERSHIPS Board Member a" St. Louis DMA